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THE MUSIC TRADE REVIEW
FRIEDA HEMPEL NOW WITH EDISON
Announced That Noted Metropolitan Opera
Star Has Joined the Ranks of the Edison
Artists—Has Scored New Triumphs Recently
Frieda Hempel, noted Metropolitan opera
prima donna, is now an Edison artist. The
musical phonograph division of Thomas A. Edi-
son, Inc., has just announced the acquisition of
Madame Hempel to its present galaxy of
ment that "The musical reaction of the war is
very evident. People instinctively turn to music
to ease the terrible strain for a little while."
FRENCH RECORD POSTER
Victor Talking Machine Co. Issues Attractive
Poster Featuring French Records
The Victor Talking Machine Co. has just is-
sued a large three-color poster featuring its
series of French language records. There are
three records in this series, the records contain-
ing those French words tnat will be found' of
greatest use to the American who finds him-
self "somewhere in France," and the French
words and their English equivalents can be
learned more readily through the medium of a
talking machine than through almost any other
way. The poster itself represents an American
soldier talking to a French soldier and a pretty
little peasant girl. The poster is not only ar-
tistic in every sense, but should prove a valuable
aid towards popularizing this very practical
series of records issued by the Victor Co.
JANUARY 12, 1918
Ktud I lie Trade Murk carefully,
lieiir the iiUM-hlne. im
Ilinl 11 IN truly
The World's Musical Instrument
Iinproviw All Kecor
Send for our Specie I Proportion
UOFFAY TALKING MACHINE CO.. Inc.
3 Wexl •Ziiih Street
>«•« York 1 lt>
HEIFETZ WITH THE VICTOR
Brilliant Young Russian Violinist, Accepted by
Critics as Real Genius, Is Now Making Rec-
ords for the Victor Co. Exclusively
Jascha Heifetz is making records exclusively
for the Victor, which is a highly important item
of news inasmuch as Heifetz has so far provided
the greatest musical sensation for the present
season, just as Galli-Curci did last year. He is
SAFETY TALKS FOR EDISON WORKERS
John D. Otis and M. M. Jones Address Work-
men's Committee of Edison Phonograph
Works on That Highly Important Subject
John D. Otis, of the American Museum of
Safety, and M. M. Jones, of the personal de-
partment of Thos. A. Edison, Inc., were the
guests at the dinner of the workmen's commit-
tee of the Edison Phonographs Works, in
Orange, N. J., recently, and in talks after the
dinner gave some excellent advice to the mem-
bers of the committee regarding ways and
means for eliminating hazards in factories and
following out the idea of the Safety First Cam-
paign. The need of teaching workers to an-
ticipate and avoid dangers which follow careless-
ness and a lack of caution, was strongly empha-
sized. During the course of the evening mo-
tion pictures were shown illustrating various ac-
Mme. Frieda Hempel
Metropolitan artists. Madame Hempel is one cidents and how they are caused.
of the shining' lights of Mr. Gatti-Casazza's
stronghold on Broadway.
RED CROSS QUILT BRINGS $700
Madame Hempel's joining the Edison organ-
ization occurs at a time when the name of Embroidered With Names of President Wilson
Hempel is on the tip of every opera-lover's
and Thos. A. Edison, and Is Auctioned Off at
tongue, as a result of her brilliant debut in
the Edison Laboratories in Orange
"The Daughter of the Regiment."
One might think that a quilt which would
The music critics of the New York news-
papers have been lavish in their praise of bring $700 would be embroidered in gold, but
Madame Hempel's performance in "The Daugh- such was not the case with the Red Cross quilt
ter of the Regiment," and have not hesitated to auctioned off December 29 at the Edison Lab-
assert that she surpasses even the famous Sem- oratories at Orange, N. J. This particular quilt
hrich, who was the last artist to appear in the had embroidered on it the names of President
same role at the Metropolitan, some ten years Wilson and Thomas A. Edison, both being con-
ago.
Madame Hempel herself considers "The tributors. The quilt consisted of many small
Daughter of the Regiment" to be one of her squares with red crosses in each, the name of
the contributor being embroidered in each square
best roles.
Madame Hempel's vocal and histrionic accom- around the cross. The quilt was made by Mrs.
plishments so impressed the critic of the Mu- A. Q. Almquist, of West Orange. After much
spirited bidding the quilt went for $700, which
sical Leader that he declared her to be " . .
one of the greatest favorites heard in years at goes to the West Orange Community Unit of
the Metropolitan. . . .'' The Musical Courier the Orange Chapter of the Red Cross.
pays tribute as follows: ". . . her popularity
has rapidly and steadily increased until she has SOLDIERS LIKE WESER PHONOGRAPH
become one of the foremost among the favor-
ites of the public. . . ."
Members of 21st Company, 153rd Depot Brigade,
Send Letter of Appreciation to Weser Bros.
Madame Hempel comes of a music-loving
family. After three years of thorough and con-
A Weser phonograph has been a source of en-
scientious study she made her debut at one of
the smaller European court theatres. It was tertainment for many soldiers at Camp Dix,
a great triumph. Subsequently she was sum- Wrightstown, N. J. The machine was presented
moned to Bayreuth—an honor said to have never to the Twenty-first Company, Sixth Battalion,
before been accorded to so young and so in- 153rd Depot Brigade, who have expressed their
experienced a singer. From that time on her appreciation in a letter to Weser Bros., 520-530
career has been one of brilliant success. She West Forty-third street, New York, which was
has sung in most of the great European opera signed by every man in the company, as well
houses and lias the distinction of being the only as Capt. W. H. England. A number of records
woman in the world upon whom the Belgian were also sent with the machine.
Officers' Cross of the Order of Leopold has been
The Peoria Phonograph Co., 418 South Adam
bestowed.
Madame Hempel's view on music's place in street, Peoria, 111., was damaged to the extent
war time takes on an especial interest at this of over $8,000 by fire recently; $4,000 insurance
time. In a recent interview she made the state- was carried on the stock.
Jascha Heifetz
of Russian birth, and is the son of a musician
who was himself a skilled violinist.
The boy began to study the instrument at the
age of three, and the small violin he used at
that not very remote period is still a carefully
treasured family possession. After a few pre-
liminary lessons from his father, in which the
boy showed remarkable aptitude, he was placed
under the tuition of Professor Ilio Malkin, of
the Imperial Music School at Vilna. At the
advanced age of seven and a half he was grad-
uated from that famous institution.
He was then taken to Petrograd for further
study with Leopold Auer, perhaps the most dis-
tinguished of living violin teachers, who num-
bers among his many successful pupils many dis-
tinguished violinists. Shortly after this he ap-
peared in concerts with phenomenal success in
Petrograd, and other Russian music centers.
He has also appeared in many of the larger
European cities where his playing was highly
praised by the most exacting critics. His great
wealth of inspiration, musical spontaneity and
sunny freshness of style have won him already
countless friends who will rejoice at the pros-
pect of hearing him through the Victor records.
EDISON MAN GIVES LIFE TO COUNTRY
The first man of the Edison organization to
^^^^^^^^^^^^^ m
£' v e h' s l'f e f° r his
country was L e s l i e
Parker Colton, of the
record stock depart-
ment, Edison Phono-
graph Works, Orange,
X. |. He was a sailor
on the Battleship "Mis-
souri." His death oc-
curred the day follow-
ing the date originally
set for his marriage.
Mr. Colton had been
three years with the
L. P. Colton
Edison
organization.
He enlisted in the navy and had seen but two
weeks' service.