Classic Mode

Music Trade Review

Issue: 1918 Vol. 66 N. 2

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
44
THE MUSIC TRADE REVIEW
FRIEDA HEMPEL NOW WITH EDISON
Announced That Noted Metropolitan Opera
Star Has Joined the Ranks of the Edison
Artists—Has Scored New Triumphs Recently
Frieda Hempel, noted Metropolitan opera
prima donna, is now an Edison artist. The
musical phonograph division of Thomas A. Edi-
son, Inc., has just announced the acquisition of
Madame Hempel to its present galaxy of
ment that "The musical reaction of the war is
very evident. People instinctively turn to music
to ease the terrible strain for a little while."
FRENCH RECORD POSTER
Victor Talking Machine Co. Issues Attractive
Poster Featuring French Records
The Victor Talking Machine Co. has just is-
sued a large three-color poster featuring its
series of French language records. There are
three records in this series, the records contain-
ing those French words tnat will be found' of
greatest use to the American who finds him-
self "somewhere in France," and the French
words and their English equivalents can be
learned more readily through the medium of a
talking machine than through almost any other
way. The poster itself represents an American
soldier talking to a French soldier and a pretty
little peasant girl. The poster is not only ar-
tistic in every sense, but should prove a valuable
aid towards popularizing this very practical
series of records issued by the Victor Co.
JANUARY 12, 1918
Ktud I lie Trade Murk carefully,
lieiir the iiUM-hlne. im Ilinl 11 IN truly
The World's Musical Instrument
Iinproviw All Kecor Send for our Specie I Proportion
UOFFAY TALKING MACHINE CO.. Inc.
3 Wexl •Ziiih Street
>«•« York 1 lt>
HEIFETZ WITH THE VICTOR
Brilliant Young Russian Violinist, Accepted by
Critics as Real Genius, Is Now Making Rec-
ords for the Victor Co. Exclusively
Jascha Heifetz is making records exclusively
for the Victor, which is a highly important item
of news inasmuch as Heifetz has so far provided
the greatest musical sensation for the present
season, just as Galli-Curci did last year. He is
SAFETY TALKS FOR EDISON WORKERS
John D. Otis and M. M. Jones Address Work-
men's Committee of Edison Phonograph
Works on That Highly Important Subject
John D. Otis, of the American Museum of
Safety, and M. M. Jones, of the personal de-
partment of Thos. A. Edison, Inc., were the
guests at the dinner of the workmen's commit-
tee of the Edison Phonographs Works, in
Orange, N. J., recently, and in talks after the
dinner gave some excellent advice to the mem-
bers of the committee regarding ways and
means for eliminating hazards in factories and
following out the idea of the Safety First Cam-
paign. The need of teaching workers to an-
ticipate and avoid dangers which follow careless-
ness and a lack of caution, was strongly empha-
sized. During the course of the evening mo-
tion pictures were shown illustrating various ac-
Mme. Frieda Hempel
Metropolitan artists. Madame Hempel is one cidents and how they are caused.
of the shining' lights of Mr. Gatti-Casazza's
stronghold on Broadway.
RED CROSS QUILT BRINGS $700
Madame Hempel's joining the Edison organ-
ization occurs at a time when the name of Embroidered With Names of President Wilson
Hempel is on the tip of every opera-lover's
and Thos. A. Edison, and Is Auctioned Off at
tongue, as a result of her brilliant debut in
the Edison Laboratories in Orange
"The Daughter of the Regiment."
One might think that a quilt which would
The music critics of the New York news-
papers have been lavish in their praise of bring $700 would be embroidered in gold, but
Madame Hempel's performance in "The Daugh- such was not the case with the Red Cross quilt
ter of the Regiment," and have not hesitated to auctioned off December 29 at the Edison Lab-
assert that she surpasses even the famous Sem- oratories at Orange, N. J. This particular quilt
hrich, who was the last artist to appear in the had embroidered on it the names of President
same role at the Metropolitan, some ten years Wilson and Thomas A. Edison, both being con-
ago.
Madame Hempel herself considers "The tributors. The quilt consisted of many small
Daughter of the Regiment" to be one of her squares with red crosses in each, the name of
the contributor being embroidered in each square
best roles.
Madame Hempel's vocal and histrionic accom- around the cross. The quilt was made by Mrs.
plishments so impressed the critic of the Mu- A. Q. Almquist, of West Orange. After much
spirited bidding the quilt went for $700, which
sical Leader that he declared her to be " . .
one of the greatest favorites heard in years at goes to the West Orange Community Unit of
the Metropolitan. . . .'' The Musical Courier the Orange Chapter of the Red Cross.
pays tribute as follows: ". . . her popularity
has rapidly and steadily increased until she has SOLDIERS LIKE WESER PHONOGRAPH
become one of the foremost among the favor-
ites of the public. . . ."
Members of 21st Company, 153rd Depot Brigade,
Send Letter of Appreciation to Weser Bros.
Madame Hempel comes of a music-loving
family. After three years of thorough and con-
A Weser phonograph has been a source of en-
scientious study she made her debut at one of
the smaller European court theatres. It was tertainment for many soldiers at Camp Dix,
a great triumph. Subsequently she was sum- Wrightstown, N. J. The machine was presented
moned to Bayreuth—an honor said to have never to the Twenty-first Company, Sixth Battalion,
before been accorded to so young and so in- 153rd Depot Brigade, who have expressed their
experienced a singer. From that time on her appreciation in a letter to Weser Bros., 520-530
career has been one of brilliant success. She West Forty-third street, New York, which was
has sung in most of the great European opera signed by every man in the company, as well
houses and lias the distinction of being the only as Capt. W. H. England. A number of records
woman in the world upon whom the Belgian were also sent with the machine.
Officers' Cross of the Order of Leopold has been
The Peoria Phonograph Co., 418 South Adam
bestowed.
Madame Hempel's view on music's place in street, Peoria, 111., was damaged to the extent
war time takes on an especial interest at this of over $8,000 by fire recently; $4,000 insurance
time. In a recent interview she made the state- was carried on the stock.
Jascha Heifetz
of Russian birth, and is the son of a musician
who was himself a skilled violinist.
The boy began to study the instrument at the
age of three, and the small violin he used at
that not very remote period is still a carefully
treasured family possession. After a few pre-
liminary lessons from his father, in which the
boy showed remarkable aptitude, he was placed
under the tuition of Professor Ilio Malkin, of
the Imperial Music School at Vilna. At the
advanced age of seven and a half he was grad-
uated from that famous institution.
He was then taken to Petrograd for further
study with Leopold Auer, perhaps the most dis-
tinguished of living violin teachers, who num-
bers among his many successful pupils many dis-
tinguished violinists. Shortly after this he ap-
peared in concerts with phenomenal success in
Petrograd, and other Russian music centers.
He has also appeared in many of the larger
European cities where his playing was highly
praised by the most exacting critics. His great
wealth of inspiration, musical spontaneity and
sunny freshness of style have won him already
countless friends who will rejoice at the pros-
pect of hearing him through the Victor records.
EDISON MAN GIVES LIFE TO COUNTRY
The first man of the Edison organization to
^^^^^^^^^^^^^ m
£' v e h' s l'f e f° r his
country was L e s l i e
Parker Colton, of the
record stock depart-
ment, Edison Phono-
graph Works, Orange,
X. |. He was a sailor
on the Battleship "Mis-
souri." His death oc-
curred the day follow-
ing the date originally
set for his marriage.
Mr. Colton had been
three years with the
L. P. Colton
Edison
organization.
He enlisted in the navy and had seen but two
weeks' service.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
JANUARY 12, 1918
45
PEARL MUSICAL STRING CO. MOVES
Increasing Business Necessitates Firm Securing
Larger Quarters in Philadelphia
PHILADELPHIA, PA., January 7.—The Pearl Mu-
sical String Co., wholesale dealers in musical
instruments, strings, etc., have moved to new
quarters at 138 North Eighth street, where they
are now occupying an en-
t i r e three-story building.
The business of the con-
cern has increased so rapid-
ly during the past year that
their former
quarters
proved entirely too small
for them, and they n o w
have ample room for the
handling of their extensive
Robert Putter
Robert Putter, who
tradc
became connected with the concern some time
ago, is in active charge of the business, and since
his advent the methods of the firm have been
standardized and brought up to a high degree of
efficiency. Mr. Putter is an experienced string
and musical instrument man, and his energetic
work has been responsible for the rapid increase
in business which the concern has enjoyed. The
company is carrying a full line of musical mer-
chandise and accessories, in addition to the Pearl
brand of musical strings. The Pearl brand is
proving a great favorite with the trade, and the
quality of the strings presented under this trade
name has evoked high praise from dealers and
consumers alike.
UKULELE IS A MUSICAL INSTRUMENT
California Composer Comes to the Defense of
This Much Abused Little Instrument
Frank Pallma, Jr., the California composer, has
come to the defense of the ukulele, which he
states emphatically is a true musical instrument.
"I say it at the risk of jeopardizing my profes-
sional reputation," he said recently, "but J must
hasten to explain or the risk will be too much.
"The ukulele is a musical instrument, but it is
not the kind of a musical instrument that most
people think it is. In reality, the Hawaiian thing
that looks like a guitar's little baby is a drum.
87-101 Ferry Street
Jersey City, N. J.
OSCAR SCHMIDT, Inc.
ESTABLISHED 1877
Manufacturer of Musical Stringed Instruments — Celebrated Stella a n d
Sovereign Guitars, Mandolins and Banjos, Violins,
Menzenhauer Guitar Zithers, Mandolin Harps,
Guitarophones, Symphonettes and other musical novelties
You do not play upon it, you drum on it. Jt is
a musical drum, and that is why it is so popular
and so easy to play.
"It is probably the most elementary instru-
ment, aside from the drum itself, that we are
using now. It is a step farther down the scale
of the primordial than the banjo, which is its
American counterpart, as will readily be seen
by its appeal to the negro.
"The difference is mainly in the fact that the
ukulele is easier to learn, although it does not
admit of such wide development as the banjo,
which is coming to be something of 'a concert
instrument in its humble way.
"You will begin now to see why I say the
ukulele is a musical instrument, for, used in its
true capacity as a musical drum, it may well
find a place in the most delicate or magnificent
symphony."
NEW BANJO HEAD PATENTED
Improved Construction Obviates Danger of
Head Breaking at Rim of Banjo
WASHINGTON, D. C, January 7.—-A banjo-head
has just been invented by Alfred A. Farland,
IMainfield, N. J., Patent No. 1,251,360 for which
was last week granted him. The primary object
of the invention is the provision of a preferably
metal head for banjos constructed in a novel
manner to obtain satisfactory musical results and
at the same time withstand the necessary strains
without the resultant breaking thereof at the
edge of the banjo rim where the strain is
greatest.
Another object of the invention is the pro-
vision of a head which will not be affected by
climatic changes, does not stretch to any great
extent, and also will better stand the strain to
which the banjo head must be subjected.
'OLD & NEW
VIOLINS £ _ ^ * 6RAHDPRI2ES 1
[BEST S T R I N G S ^ 1 " * CnCtQC mi • ST. LOUIS 1 9 0 * 1
JOHNFRIEDRICH&BRO.
SEND FOR
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
Exclusively Wholesale
ESTABLISHED 1834
35I-53FOURTH AVE. NEWYORKCIIY
Victor- Distributors
OUR
Ditson & Co. Exhibiting Instrument That Has
Been in Use on French Front for Two Years—
Is Still in Very Good Condition
A Ditson mandolin-banjo that has been
through some of the hardest and most severe
campaigns of the present great world war is now
attracting the attention of the thousands that
pass the windows of C. H. Ditson & Co. at
8 East Thirty-fourth street.
The instrument is prominently displayed and
a card nearby bears the following inscription:
"This mandolin-banjo was in the Verdun sec-
tor for two years and went through the last at-
tack, August 20, 1917. It has been played in
many a 'dugout' with 'whiz-bangs' playing an
accompaniment overhead."
The drum surface is completely covered by the
names and addresses of the various comrades
of the owner and the entire country is repre-
sented in the various cities inscribed.
This instrument was sold some two or three
years ago in the warerooms at the above ad-
dress and was recently sent back for some minor
repairs, although it is in remarkably good con-
dition. H. L. Hunt, manager of the department,
obtained the permission of the owner to retain
it for a short period for exhibition purposes.
VIOLIN FACTORY BURNED
ST. LOUIS, MO., January 7.—The two-story brick
building at 716 North Fifteenth street, occupied
by the Silvertone Violin Mfg. Co., manufac-
turers of violins and musical instruments, was
visited by lire last week, the fire occurring on
the second floor of the building. Little damage
was done to the building itself, but serious dam-
age was done to the contents of the building by
the salvage corps. The loss was fully covered
by insurance.
DURRO
* 279 FIFTH AVE
C
iTALOGUES
—
—
AND
NEW
YORK
EST. IS83
OLIVER DITSON GO.
BOSTON, MASS.
M anuf acturera
Importers and Jobber* ol
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED 1834
MUSICA L
Merchandise
Superior QuaBtr MUSICAL INSTRUMENTS
Chicago
1108 Chestnut Street, Philadelphia, Pa.
Cincinnati
A WAR MAND0LIN=BANJ0
WEYWWN
Victor Distributor*
Established OT«r half m century
STEWART
Largest Wholesale
Musical Merchandise
House in America
Buegeleisen & Jacob son
113 University Place
NEW
YORK
Black Diamond
Strings
THE WORLD'S BEST
National Musical String Co.
Nev/ Brunswick, N. J.

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