Music Trade Review
Issue: 1918 Vol. 66 N. 10 - Page 11
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MARCH 9, 1918
11
BUFFALO PIANO DEALERS PREPARING FOR SPRING TRADE
Advent of Better Weather Conditions Brings With It Increased Prospects for Profitable Business
—R. L. Loud Featuring the Gulbransen—Adam & Co. Holding Semi-Annnal Sale
BUFFALO, N. Y., March 5.—Buffalo piano deal-
ers are getting busy on their spring drives for
trade. Everything is conducive to the success
of their enterprise.
The street car service,
which at times kept many from visiting the
downtown stores during the winter, has now
improved. The coal and gas shortage has
ended, thus lessening the worries which house-
wives have had on the fuel question. Embar-
goes are being lifted and stock is being received
more promptly than during the cold weather
months. The streets are cleared of snow and
the delivery of pianos to the homes is made with
little difficulty.
And, best of all, the people
have plenty of money to make worthwhile in-
itial payments.
One store is attracting trade by offering "at
old prices many instruments bought before
prices began to advance." Another house is
booming the sale of player-pianos at a popular
price, offering free with each purchase a bench
and ten music rolls. Every section of the city
is being canvassed by piano salesmen, whose
efforts are being crowned with success. They
report that prospective purchasers are in a re-
ceptive mood and are open to conviction, when
a sale is ready to be closed.
Robert L. Loud is concentrating on the Gul-
bransen player this week. He is calling atten-
tion to this nationally-advertised and nationally-
priced player. With other Gulbransen distrib-
utors throughout the country Mr. Loud is cele-
brating an "entertainment week" in connection
with this instrument.
"March is starting out fine," was the report
of the Adams-Koenig Piano Co., who handle the
Hallet & Davis line. A recent caller at this
store was Mr. Wegman, of the Smith, Barnes &
Strohber Co.
Denton, Cottier & Daniels are using consid-
erable newspaper space in advertising the
Pianola, "the piano that really means music."
This store furnished Steinway grands at the con-
cert of the Guido chorus and the song recital
by Arthur Alexander. Both events were at the
Twentieth Century Club. Steinways were also
used at two private recitals at the same club
this week.
Men who write piano or other advertising
after the world conflict will have to appeal to
entirely different types of humanity, according
to James Wallen, who recently addressed the
Greater Buffalo Advertising Club. The speaker
said the war is changing the type of the reading
public.
Harold Kuhn, who has been organist at St.
Paul's Episcopal Church, this city, has joined
the colors. He is a member of Kuhn Bros.,
local piano dealers.
J. N. Adam & Co. are conducting their semi-
annual sale of player-pianos this week. Three
front windows are used in the display. The
newspaper advertising of this sale is made spe-
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
cially attractive by the use of a large original
cut showing a stylish young woman pointing to
a player. The heading used is: "This beautiful
player-piano belongs to you." The background
of the cut shows an artistic arrangement of
palms, draperies and modern furniture.
S. J.
Butler, manager of the piano department, avoids
the use of stock engravings in his advertising.
"This sale started with a rush on Monday and
promises to boom throughout the week," said
Mr. Butler. "We were provided with two car-
loads of players."
Fire visited the wholesale department of Neal,
Clark & Neal, Victor dealers, early Sunday
morning. The company announced that the
loss was confined mainly to its offices and that
it would be able to take care of its dealers, as
usual.
THIS MAY HAPPEN IN THIS COUNTRY
A Firm
Foundation
Wartime Prosperity May Enable Laboring Class
to Invest Their Surplus Cash in Grand Pianos
—An English Incident Along This Line
The war is bringing- about strange domestic
changes in England, according to the Manches-
ter Guardian, which relates that the other day
a woman with a shawl over her head entered a
piano dealer's shop in Yorkshire, saying she
wanted a piano. The salesman hesitatingly sug-
gested a sound instrument at £25, expecting
thus to end the inquiry. "Not that," said the
woman shortly, "a real one." Taken aback, the
man more boldly indicated one at £60. This
was thought better, but not "up to the mark,"
and another at £80 or £90 was also dismissed
as inadequate. "I want one o' them with a big,
broad top." A grand! Now beyond surprise,
the salesman meekly pointed out the cheapest
of that order at £130. "That's more like it,"
said the customer; and then, reassuringly,
"Aw've got t' brass," producing at the same time
a sufficient roll of notes from the recesses of
her clothing.
A lady district visitor to whom the story was
told followed the grand shortly after to its
cramped new quarters, where such splendor had
never been seen before. It was safely installed,
filling the humble room with its bulk and the
family with pride. "But they can't make any use
of such a thing," declared the perplexed sales-
man when the visitor reported to him. "Yes,
they can," insisted the lady. "They were having
their dinner on it."
NEW PIANO WARER00MS
The Outlet Co. Opens Attractive Piano Depart-
ment in Providence, R. I.
PROVIDENCE, R. I., March 4.—The Outlet Co.,
one of the largest department stores in this
State, has just opened a handsome new piano
wareroom on the fourth floor of its building
here. The new department is attractively dec-
orated, pianos and players being displayed in the
front, while five soundproof demonstration
booths are conveniently arranged at the rear.
The decorations are of mauve, and the furniture
is of French gray. The department will fea-
ture the Chickering, J. & C. Fischer, Vose,
Haines Bros., Marshall & Wendell, and the Am-
pico reproducing pianos. Manager C. W. Fra-
leigh, who is in charge of the department, is
an able piano man and has had long experience
in the trade. He will be assisted by an efficient
corps of salesmen.
(J[ If there is a
MATAWAN
piano plate in
the piano, it
shows that the
manufacturer
has realized the
importance of
using a perfect
piano plate for
his instrument.
It is likely that
the same exact-
ing care has
been exercised
in the selection
of the other
parts used.
Matawan Steel &
Iron Works
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 187O
Carl C. Conway, of the Hallet & Davis Piano
Co., who has been giving his services to the
Government for several months past, in con-
nection with the War Savings Stamp campaign,
has recently returned to New York City. His
family has also returned to New York.
President
Matawan
New Jersey
THE MUSIC TRADE REVIEW
MARCH 9, 1918
11
BUFFALO PIANO DEALERS PREPARING FOR SPRING TRADE
Advent of Better Weather Conditions Brings With It Increased Prospects for Profitable Business
—R. L. Loud Featuring the Gulbransen—Adam & Co. Holding Semi-Annnal Sale
BUFFALO, N. Y., March 5.—Buffalo piano deal-
ers are getting busy on their spring drives for
trade. Everything is conducive to the success
of their enterprise.
The street car service,
which at times kept many from visiting the
downtown stores during the winter, has now
improved. The coal and gas shortage has
ended, thus lessening the worries which house-
wives have had on the fuel question. Embar-
goes are being lifted and stock is being received
more promptly than during the cold weather
months. The streets are cleared of snow and
the delivery of pianos to the homes is made with
little difficulty.
And, best of all, the people
have plenty of money to make worthwhile in-
itial payments.
One store is attracting trade by offering "at
old prices many instruments bought before
prices began to advance." Another house is
booming the sale of player-pianos at a popular
price, offering free with each purchase a bench
and ten music rolls. Every section of the city
is being canvassed by piano salesmen, whose
efforts are being crowned with success. They
report that prospective purchasers are in a re-
ceptive mood and are open to conviction, when
a sale is ready to be closed.
Robert L. Loud is concentrating on the Gul-
bransen player this week. He is calling atten-
tion to this nationally-advertised and nationally-
priced player. With other Gulbransen distrib-
utors throughout the country Mr. Loud is cele-
brating an "entertainment week" in connection
with this instrument.
"March is starting out fine," was the report
of the Adams-Koenig Piano Co., who handle the
Hallet & Davis line. A recent caller at this
store was Mr. Wegman, of the Smith, Barnes &
Strohber Co.
Denton, Cottier & Daniels are using consid-
erable newspaper space in advertising the
Pianola, "the piano that really means music."
This store furnished Steinway grands at the con-
cert of the Guido chorus and the song recital
by Arthur Alexander. Both events were at the
Twentieth Century Club. Steinways were also
used at two private recitals at the same club
this week.
Men who write piano or other advertising
after the world conflict will have to appeal to
entirely different types of humanity, according
to James Wallen, who recently addressed the
Greater Buffalo Advertising Club. The speaker
said the war is changing the type of the reading
public.
Harold Kuhn, who has been organist at St.
Paul's Episcopal Church, this city, has joined
the colors. He is a member of Kuhn Bros.,
local piano dealers.
J. N. Adam & Co. are conducting their semi-
annual sale of player-pianos this week. Three
front windows are used in the display. The
newspaper advertising of this sale is made spe-
THE LEADING LINE
WEAVER PIANOS
Grands, Uprights
and Players
YORK PIANOS
Uprights and Players
LIVINGSTON PIANOS
cially attractive by the use of a large original
cut showing a stylish young woman pointing to
a player. The heading used is: "This beautiful
player-piano belongs to you." The background
of the cut shows an artistic arrangement of
palms, draperies and modern furniture.
S. J.
Butler, manager of the piano department, avoids
the use of stock engravings in his advertising.
"This sale started with a rush on Monday and
promises to boom throughout the week," said
Mr. Butler. "We were provided with two car-
loads of players."
Fire visited the wholesale department of Neal,
Clark & Neal, Victor dealers, early Sunday
morning. The company announced that the
loss was confined mainly to its offices and that
it would be able to take care of its dealers, as
usual.
THIS MAY HAPPEN IN THIS COUNTRY
A Firm
Foundation
Wartime Prosperity May Enable Laboring Class
to Invest Their Surplus Cash in Grand Pianos
—An English Incident Along This Line
The war is bringing- about strange domestic
changes in England, according to the Manches-
ter Guardian, which relates that the other day
a woman with a shawl over her head entered a
piano dealer's shop in Yorkshire, saying she
wanted a piano. The salesman hesitatingly sug-
gested a sound instrument at £25, expecting
thus to end the inquiry. "Not that," said the
woman shortly, "a real one." Taken aback, the
man more boldly indicated one at £60. This
was thought better, but not "up to the mark,"
and another at £80 or £90 was also dismissed
as inadequate. "I want one o' them with a big,
broad top." A grand! Now beyond surprise,
the salesman meekly pointed out the cheapest
of that order at £130. "That's more like it,"
said the customer; and then, reassuringly,
"Aw've got t' brass," producing at the same time
a sufficient roll of notes from the recesses of
her clothing.
A lady district visitor to whom the story was
told followed the grand shortly after to its
cramped new quarters, where such splendor had
never been seen before. It was safely installed,
filling the humble room with its bulk and the
family with pride. "But they can't make any use
of such a thing," declared the perplexed sales-
man when the visitor reported to him. "Yes,
they can," insisted the lady. "They were having
their dinner on it."
NEW PIANO WARER00MS
The Outlet Co. Opens Attractive Piano Depart-
ment in Providence, R. I.
PROVIDENCE, R. I., March 4.—The Outlet Co.,
one of the largest department stores in this
State, has just opened a handsome new piano
wareroom on the fourth floor of its building
here. The new department is attractively dec-
orated, pianos and players being displayed in the
front, while five soundproof demonstration
booths are conveniently arranged at the rear.
The decorations are of mauve, and the furniture
is of French gray. The department will fea-
ture the Chickering, J. & C. Fischer, Vose,
Haines Bros., Marshall & Wendell, and the Am-
pico reproducing pianos. Manager C. W. Fra-
leigh, who is in charge of the department, is
an able piano man and has had long experience
in the trade. He will be assisted by an efficient
corps of salesmen.
(J[ If there is a
MATAWAN
piano plate in
the piano, it
shows that the
manufacturer
has realized the
importance of
using a perfect
piano plate for
his instrument.
It is likely that
the same exact-
ing care has
been exercised
in the selection
of the other
parts used.
Matawan Steel &
Iron Works
Uprights and Player-Pianos
If your competitor does not already have this
line, go after it at once.
Weaver Piano Co., Inc.
FACTORY
YORK, PA.
Established 187O
Carl C. Conway, of the Hallet & Davis Piano
Co., who has been giving his services to the
Government for several months past, in con-
nection with the War Savings Stamp campaign,
has recently returned to New York City. His
family has also returned to New York.
President
Matawan
New Jersey
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