Music Trade Review

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THE MUSIC TRADE REVIEW
44
H. L. WILLSON'S MESSAGE
December Issue of the "Peptimist" Contains
Season's Greetings From the Vice-President
of the Columbia Graphophone Co.
JANUARY 5, 1918
SERVICE FLAG WITH TWENTY STARS
The New York
bined With the
Have Twenty
Uncle Sam—A
Talking Machine Co., Com-
Chicago Talking Machine Co.,
Men "Doing Their Bit" for
"Voice" From the Front
In the December issue of the "Peptimist," the
successful house organ published by the Colum-
bia Graphophone Co. for and about Columbia
men, is the following message from H. L. Will-
son, vice-president and general manager of the
company, under the heading ''To My Columbia
Associates":
"With the December issue of the 'Peptimist'
we reach the dosing mouth in the fiscal year
!tt hear tin- machine, untl you'll agree
(hut it 1H truly
The World's Musical Instrument
Improves All Records
Send for our Specia I Proposition
tlOFFAY TALKING MACHINE CO., Inc.
3 West «9ih Street
New York City
A service flag with twenty stars now flies
from the offices of the New York Talking Ma-
PLATT MUSIC CO.'S NEW HOME
chine Co., Victor distributors, 119 West For-
tieth street, New York. This flag bears silent Most Attractively Arranged and Beautifully
testimony to the fact that sixteen members of
Equipped in Every Way
this company's staff and four of the force of the
Chicago Talking Machine Co. are now "doing
Los ANGELES, CAL., December 31.—One of the fin-
their bit" for Uncle Sam.
est music establishments in this section of the
When it is considered that there are only State is the new home of the Platt Music Co. in
forty-live male employes in the offices of the
New York Talking Machine Co., a record of
sixteen patriots from this office constitutes what
is probably as large a proportion of men in the
Government service as can be found in any in-
dustrial enterprise. The executives of this com-
pany are proud of the men from their forces
who are now helping the United States in its
ligi.t for democracy, and there are many per-
soi.al reminders going forth daily to the boys
on the firing line to let them know that their
friends at home have not forgotten them.
Roy J. Keith, vice-president and general man-
ager of the New York Talking Machine Co., re-
cently received an interesting letter from Joseph
E. Swan, who is now "somewhere in France."
Partial View of New Home of Platt Co.
Mr. Swan was formerly a member of the com- this city. The company only recently moved
pany's force, and the "Bill" mentioned in his let- into these warerooms, and visitors to Los An-
ter is W. G. Porter, who was one of Mr. Keith's geles have referred to this store as representa-
right bowers before enlisting for service in the tive of the most up-to-date ideas in retail store
ambulance unit.
decorations and furnishings.
Mr. Swan's letter reads as follows: "Quite
The Platt Music Co. handles the Columbia line
an unusual thing happened two days ago. While exclusively in its talking machine department,
wandering around our section camp, off duty, and these products are displayed to excellent
I ran across a weather-beaten copy of 'The advantage in the company's new home. Colum-
H. L. Willson
Voice of the Victor.' I tell you my mind was bia Grafonolas are popular in this territory, and
of our company, with substantial evidence of in a whirl for quite a time. How did this paper the Platt Music Co. has ample facilities to han-
the success of your efforts in an unprecedented ever reach France and wander into the heart dle the steadily growing requirements of its
volume of business.
of the fighting area? My final solution was that clientele.
"I want to take this opportunity of expressing it had been left behind by Meiklejohn, son of
our thanks and appreciation of your faithful, our Pawtucket dealer. He was in the section
intelligent and successful work under, in many that we relieved here at the front. I tell you' CONGRATULATIONS FOR W. C. FUHRI
instances, most trying and unusual conditions, Bill and I spent more than a little time with
W. C. Fuhri, district manager for the Co-
and to assure you that my pleasure at the re- that bit of news right before our eyes, and I lumbia Graphophone Co., Philadelphia terri-
sults of the year's operations is no greater than will admit, Mr. Keith, that home-sick feeling tory, has received congratulations from the com-
my personal appreciation of your loyalty, your came over me for nearly the first time, but it pany's executive officers upon the remarkable
co-operation, and your interest in everything was not until to-day that I got together enough business which he closed in the month of No-
contributing to the success of our enterprise.
courage to ask you to place my name again vember. Some idea of Mr. Fuhri's activities
"Every day clinches my conviction that this on your mailing list. That must seem a bit may be gleaned from the fact that this month
is an unbeatable organization. I have promised odd for one no longer connected with 'His was the largest single month in the history of
our president that 1918 will meet his fondest Master's Voice,' but I am in mind and would the Philadelphia division, even exceeding all
hopes in sales and profits, and this promise is sure appreciate anything that you can do previous Decembers.
based on my knowledge of and confidence in towards sending the 'Voice' and N. Y. T. M. Every branch in Mr. Fuhri's territory con-
you, individually, and our organization.
I advertising.
know you will not disappoint us.
"The section in which we are is at present
"With congratulations for what you have al- fairly quiet, but you understand we are with
ready accomplished; with belief in what you will the French army, and at times see plenty of
do; and with very best wishes to everyone in action. In fact, some of the fellows come from
the service for a Merry Christmas and a Happy their posts with wild tales, but so far not even
and Prosperous New Year, I am, yours sincerely, an accident. 'Bill' probably holds the record
H. L. Willson, General Manager."
with a machine gun firing on his ambulance.
With kindest regards to all, I remain, Joseph E.
Swan."
THE SOFT TONE TUNGS=TONE STYLUS
Victor Co. Announces That Soft Tone Stylus
Will Be Distributed in Small Lots
W. C. Fuhri
A. J. Heath
tributed to this wonderful victory, and the Phila-
Sedgwick Association of Teachers Praise Talk- delphia branch also reported November as the
The Victor Talking Machine Co. announced
ing Machine as Valuable Educational Factor
biggest month in its history. This record is all
last month that they would shortly begin
the more remarkable in view of the fact that
the distribution of the soft tone Tungs-tone
KANSAS CITY, MO., December 31.—The talking Mr. Fuhri only assumed charge of the Phila-
Stylus, for which there has been a strong de- machine business recently received a big boost
delphia territory two months ago, and A. J.
mand in the trade for some time past, and in at Wichita, Kan., when, at the Sedgwick Asso-
Heath, manager of this Philadelphia branch,
fact, since the Tungs-tone Stylus was first placed ciation of Teachers, several warmly praised
also took charge at the same time. Mr. Heath
on the market.
talkers as educational aids. The Wichita Eagle is one of the most popular members of the
In announcing the distribution of the soft tone has the following comment on that phase of Columbia company's selling organization, and
Stylus, the Victor Co. says: "We have been the program: "That a phonograph has an im- his thorough knowledge of all angles of talking
laboring indefatigably to meet the demands, but portant part to play in the life of the school machine merchandising has been a most im-
because of present abnormal conditions it has room was the substance of the talks by several portant factor in his pleasing success.
been impossible to procure equipment necessary teachers at the regular meeting of the Sedgwick
for the manufacture of the soft tone Stylus in County Teachers' Association at the Wichita
E. M. BAKER^NEW POST
sufficient quantities to start shipments. While College Saturday afternoon (December 1).
our stock on hand is only a small percentage They declared that it aids in not only develop-
Edward M. Baker, formerly advertising man-
of our unfilled orders, we feel that the small ing the musical capacities of the children but ager of the Columbia Graphophone Co., has been
quantity that is available, if distributed, will help can be made an effective aid in other branches appointed advertising manager of the Borden's
of study."
just so much to relieve the extreme shortage."
Condensed Milk Co., New York.
KANSAS TEACHERS ENDORSE TALKER