Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
JANUARY 5,
1918
43
THE MUSIC TRADE REVIEW
COLUMBIA CO. DISTRICT A N D BRANCH MANAGERS MEET
VICTROLA OUTFITS FOR SOLDIERS
First Conference of Columbia Graphophone Co. Managers Well Attended—Visit to Bridgeport
Factories, Reading of Important Papers and Banquet Features of the Gathering
Automobile Club of Delaware County Presents
Outfit of Victrola and Records to Each of
Five Regiments From That District
The district and branch managers of the Co-
lumbia Graphophone Co., New York, arrived
at the executive offices Wednesday evening to
attend their first conference, which is scheduled
for this week. The visitors were entertained by
the executive officers at an informal dinner
given at the City Club, where they were given
their first opportunity to "talk."
On Thursday morning the managers were ten-
dered a reception at the headquarters of the
Columbia Co. in the Woolworth Building, and
at 11 o'clock in the morning left for Bridgeport.
Conn., to spend the day at the company's fac-
tories. Luncheon was served at the Stratfield
Hotel in that city, and a number of informal
addresses were enthusiastically received. Among
these addresses were the following:
"Execu-
tive Co-operation," by H. L. Willson, vice-
president and general manager; "Factory Sup-
port," C. A. Hanson, general works manager;
"Motors," E. L. Tanner; "Tone and Tone Re-
production," John J. Scully; "Our New Cabi-
nets," N. T. Moore; "Record Stock in the Fac-
tory," Chas. Morison, superintendent of record
stock; "What Our Laboratory Means to You,"
Geo. W. Beadle, consulting engineer; "Traffic
Problems," R. L. French, traffic manager.
During the course of the afternoon the visit-
ing managers were given a demonstration of the
new designs, and the rest of the afternoon was
devoted to a visit to the East and West plants.
The party left for New York on the 5.38 train,
and on Thursday evening were entertained at a
dinner given in the "Little Hungary" restaurant.
On Friday morning in the recital hall of the
Fifth Avenue Shop the real work of the con-
ference commenced, and among the important
programmed talks were the following: "The
Big Vision," Francis S. Whitten, president;
"Drifting," Geo. W. Hopkins, general sales man-
ager; "Reports—What They Mean to You and
to Us,"' O. F. Benz; "Supplements," Paull
Haydn; "Ordering of Records," A. R. Harris;
"Dealer Service Department," H. L. Tuers;
•'Team Work," Frank K. Pennington, assistant
general sales manager; "Educational Departr
ment, and How it Helps You," Frederic Good-
win, educational manager; "International Rec-
ord Department, and 'E' Series Records," Anton
Heindl, manager international record depart-
ment; "Recording Laboratory," E. N. Burns;
"Export Sales," E. F. Sause, manager export
department; "Artists," T. H. Bauer, concert and
operatic director and advisor; "Outstanding
Points of This Day's Conference," Geo. W.
Hopkins; "Period Design Grafonolas and Fifth
Avenue Shop."
Dinner was served Friday evening in the
rooms of the Old Colony Club in the Hotel Man-
hattan, and on Friday evening a theatre party
at the Hippodrome served as a fitting finale for
a day that had been both interesting and in-
structive for every one in attendance.
On Saturday morning the conferences will be
resumed in the recital hall at the Fifth Avenue
Shop, the following talks being scheduled: "Ad-
vertising Plans for 1918," W. H. Johns, vice-
president, George Batten Co.; "What This Ad-
vertising Means to Salesmen and Dealers," R.
W. Knox, advertising manager; "Co-operation
I'-etween Sales and Advertising," Geo. W. Hop-
kins; "How You Can Help the Dictaphone,"
Frank Dorian, general manager, the Dictaphone;
"Technical Work We Are Doing for You," C.
M. Goldstein, manager research department;
"Musical Menus," A. R. Harris; "What an Audit
•Means to You,'' Marion Dorian, auditor; "Re-
tail Merchandising," Geo. W. Hopkins; "Repre-
sentation," Frank K. Pennington; "Question
Hox." A banquet at the Hotel McAlpin Sat-
urday evening will bring the conference to a
close.
OVER 500 VICTOR MEN IN SERVICE
HANDY ORCHESTRA WEEK
Roll of Honor, Bearing Names of All Those
Now in Armed Service of Country, Now In-
stalled in Hall of Administration Building
Columbia Dealers to Feature Recordings by the
Handy Jazz Orchestra—New Poster
In paying tribute to the hundreds of their em-
ployes who have entered the military service of
the country, the Victor Talking Machine Co.
has departed from the service flag idea and as
a result there now appears in the main hall of
the Administration Building in Camden a tall
mahogany pedestal, surmounted by a silken
American Hag and bearing, on swinging panels,
the names of the Victor employes to the number
of over five hundred who have entered the serv-
ice of Uncle Sam, together with the department
in which they had been employed. Surmount-
ing the roll of honor is a placard on which ap-
pears the following: "In appreciation of the
splendid display of loyalty by members of all
departments, the directors of the Victor Co.
have ordered that this roll of honor, contain-
ing the names of the employes who are known
to have gone direct from this plant to join the
armed forces of the country, be posted and main-
tained during the period of the war."
PHONOGRAPHS IN THE WAR
The phonograph is proving a useful adjunct
to observation officers on duty in the air. These
officers have found some difficulty in making-
notes of details as quickly as they see them.
Observation airplanes are now fitted with a
registering phonograph, into which the officers
speak through an acoustic tube.
The week of January 2-9 is being featured by
Columbia dealers throughout the country as
"Handy Orchestra Week," and the Columbia
Co.'s advertising department has furnished the
dealers with attractive literature for window and
store display. A window hanger lists the rec-
ords which this popular orchestra has made
for the Columbia library, and a striking win-
dow strip is well calculated to attract the at-
tention of passers-by. The Handy Orchestra,
which specializes on the rendition of jazz music,
is generally recognized as one of the foremost
interpreters of this class of music, and its Co-
lumbia records will doubtless meet with a ready
sale. This orchestra records for the Columbia
library exclusively.
"Music for Our Boys in the Service" is the
heading of a timely and effective poster mailed
to Columbia dealers this week. The text of
this poster reads as follows: '"Send some Co-
lumbia records to your soldier. There's a Co-
lumbia Grafonola in his Y. M. C. A. or Knights
of Columbus Army Hut. Bring your records to
us and we will deliver them for you." It is in-
teresting to note that a Columbia Grafonola
may be found in the army huts mentioned, as
it indicates the remarkable popularity of this in-
strument.
The F. G. and A. Howald Furniture Co., of
Columbus, O., have secured the agency for the
Brunswick phonograph.
PHILADELPHIA, PA., December 31.—The Auto-
mobile Club of Delaware County recently pur-
chased and presented to each of i\ve regiments
from this section now in active service a com-
plete Victrola outfit, including records and
needles. Each outfit consisted of a Victrola
VIII with six record albums containing in all
102 double-faced Victor records; 10,000 needles
were included in each outfit and both machines
and records were packed in specially constructed
pine boxes for transportation, the boxes be-
ing fitted with handles so that the outfits could
be carried easily by two men. Deep apprecia-
tion from both officers and men was the reward
of the club members for their thoughtfulness
and generosity.
PRAISE FOR THE PHONOGRAPH
Milwaukee Association of Music Industries De-
votes Page Ad to the Value of This Medium
as a Producer of the World's Music
MILWAUKEE, WJS,., December 31.—"To all human-
kind it was given—enclosed within it is all the
music of the ages—The Phonograph."
With this artistic introduction the Milwaukee
Association of Music Industries concentrated its
seventh full-page co-operative advertisement,
published on Friday evening, December 28, upon
the talking machine and sought to impress upon
the public mind that there.would be no better
New Year's resolution than to equip the home
with a phonograph to bring "all the music of
all the world."
Three more advertisements remain to be pub-
lished during the coming three weeks before
the first co-operative campaign closes.
The
series consists of ten full-page ads, and those
already published have had very definite and
beneficial results. To this factor more than to
any other is attributed the credit for the splen-
did holiday business which Milwaukee music
merchants who belong to the association experi-
enced.
The "between-holidays" advertisement of Fri-
day evening read as follows:
"To all human-kind it was given—enclosed within it is
all the music of the ages—The Phonograph.
" I t seems only an exquisite bit of cabinet work. A piece
of furniture almost too beautiful to be placed in an ordinary
setting. Hut at the press of a tiny lever it places all the
music of the world at your command. Jt is a musical in-
strument, yet it is infinitely more than any musical instru-
ment, It has tapped the fountain heads of music. Its call
has reached the greatest artists of the age. Their voices and
instrumental creations have been contributed to its treasure-
troves. Yet no melody is too simple, no instrument too
humble to have escaped the magic touch of its rendition.
"Music is priceless—its value cannot be computed in cold
terms of dollars and cents. A world without music would
be a dreary world indeed. And dreary, chill, and uninvit-
ing is a home without music.
"Consider what a phonograph would mean in your home.
Long winter evenings brightened by its rich floods of mel-
ody.
Amusement aplenty for restive children.
Happy
dance records for the older boys and girls. The 'old-time'
songs and favorite comedians for dad. And for mother a
daytime companion, an inexhaustible source of comfort
during the long hours when she is alone.
"Consider again the children'—their musical education is
a constant problem for parents. No instrument can give
them a finer, broader appreciation of good music. Their
training will be aided, their creative powers quickened by
the music of the world's greatest artists.
"There is no member of the family who will not be bene-
fited by a phonograph in the home—no home that will not
be made cheerier, more inviting—a better home.
"You are pausing on the threshold of a new year. The
happiness it will bring to your family depends largely on
yourself.
Resolve now that the New Year shall bring
music into your home. All the music of all the world—a
phonograph!"
The names of the twenty-five member-houses
of the Milwaukee Association of Music Indus-
tries, together with its trade-mark and name, ap-
peared at the bottom of the advertisement, as
usual.
The Numm Electric Co., of Amarillo, Tex.,
have opened a branch house in Wichita Falls,
and have been fortunate in securing the Victor
agency, formerly held by Harrison & Everton,
at that place.