Music Trade Review
Issue: 1917 Vol. 65 N. 6 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
Edison Message No. 5
Here is what Edison dealers think of
Edison dealer co-operation as expressed
by one of them at the recent conven-
tion in New York:
"Do you know of any manufacturer of a national product who
goes as far as the Edison company? They seem to stop at noth-
ing in their endeavor to assist you, not only in the sale of the
instrument but of the music. If you get that thought and the atti-
tude of the factory toward you, you will find you will have a wonderful
method to secure business. They start with the magazine copy. A
very strong point to bear in mind is to tie up to the national adver-
tising, and watch your magazines. The factory will be pleased to
keep you advised of their various advertising campaigns. Tie up with
them and you will be surprised at the results.
"The leaflets are invaluable. Every kind of Edison form is sent
out with our bills, and we reach the people through various channels.
With our firm there is not a letter of any kind or character that
does not have a piece of Edison literature in it. Just one piece of
literature—we don't put in four; we put in one. If you get that in
right, you are doing well. The miniature letter is excellent. It will
always be read, and will always get you results. Circular letters
the factory offers to get out for you. This is something you don't
want to overlook. They have the strongest kind of letters. Send
the factory your mailing list—let them send out your letters. After
you have prospects into your store, the factory will co-operate still
further, if you will send them a list of these prospects, and they will
endeavor to help you sell your merchandise. That is co-operation
of the highest order."
The dealer who made the above statement is typical
of the successful Edison dealer. His name will be
furnished upon request.
With a fully recruited corps of such dealers on the firing line and
ample reserves on the waiting list it is unnecessary for this company
to solicit new dealers through the medium of the trade papers.
THOMAS A. EDISON, Inc.
;
Orange, N. J.
10
THE MUSIC TRADE REVIEW
Edison Message No. 5
Here is what Edison dealers think of
Edison dealer co-operation as expressed
by one of them at the recent conven-
tion in New York:
"Do you know of any manufacturer of a national product who
goes as far as the Edison company? They seem to stop at noth-
ing in their endeavor to assist you, not only in the sale of the
instrument but of the music. If you get that thought and the atti-
tude of the factory toward you, you will find you will have a wonderful
method to secure business. They start with the magazine copy. A
very strong point to bear in mind is to tie up to the national adver-
tising, and watch your magazines. The factory will be pleased to
keep you advised of their various advertising campaigns. Tie up with
them and you will be surprised at the results.
"The leaflets are invaluable. Every kind of Edison form is sent
out with our bills, and we reach the people through various channels.
With our firm there is not a letter of any kind or character that
does not have a piece of Edison literature in it. Just one piece of
literature—we don't put in four; we put in one. If you get that in
right, you are doing well. The miniature letter is excellent. It will
always be read, and will always get you results. Circular letters
the factory offers to get out for you. This is something you don't
want to overlook. They have the strongest kind of letters. Send
the factory your mailing list—let them send out your letters. After
you have prospects into your store, the factory will co-operate still
further, if you will send them a list of these prospects, and they will
endeavor to help you sell your merchandise. That is co-operation
of the highest order."
The dealer who made the above statement is typical
of the successful Edison dealer. His name will be
furnished upon request.
With a fully recruited corps of such dealers on the firing line and
ample reserves on the waiting list it is unnecessary for this company
to solicit new dealers through the medium of the trade papers.
THOMAS A. EDISON, Inc.
;
Orange, N. J.
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