Music Trade Review

Issue: 1917 Vol. 65 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
10
THE MUSIC TRADE REVIEW
Edison Message No. 5
Here is what Edison dealers think of
Edison dealer co-operation as expressed
by one of them at the recent conven-
tion in New York:
"Do you know of any manufacturer of a national product who
goes as far as the Edison company? They seem to stop at noth-
ing in their endeavor to assist you, not only in the sale of the
instrument but of the music. If you get that thought and the atti-
tude of the factory toward you, you will find you will have a wonderful
method to secure business. They start with the magazine copy. A
very strong point to bear in mind is to tie up to the national adver-
tising, and watch your magazines. The factory will be pleased to
keep you advised of their various advertising campaigns. Tie up with
them and you will be surprised at the results.
"The leaflets are invaluable. Every kind of Edison form is sent
out with our bills, and we reach the people through various channels.
With our firm there is not a letter of any kind or character that
does not have a piece of Edison literature in it. Just one piece of
literature—we don't put in four; we put in one. If you get that in
right, you are doing well. The miniature letter is excellent. It will
always be read, and will always get you results. Circular letters
the factory offers to get out for you. This is something you don't
want to overlook. They have the strongest kind of letters. Send
the factory your mailing list—let them send out your letters. After
you have prospects into your store, the factory will co-operate still
further, if you will send them a list of these prospects, and they will
endeavor to help you sell your merchandise. That is co-operation
of the highest order."
The dealer who made the above statement is typical
of the successful Edison dealer. His name will be
furnished upon request.
With a fully recruited corps of such dealers on the firing line and
ample reserves on the waiting list it is unnecessary for this company
to solicit new dealers through the medium of the trade papers.
THOMAS A. EDISON, Inc.
;
Orange, N. J.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
11
KANSAS CITY DEALERS PREPARING FOR FALL BUSINESS
Local Piano Men Ordering Advance Stocks for Coming Season—Excellent Smith, Barnes & Stroh-
ber Window Display—Altman Staff Enlarged—Many Visitors in Town—News of the Week
KANSAS CITY, MO., August 6.—Those members
of the local piano trade who are not enjoying
vacations at the present time are looking for-
ward to the fall trade and are making prepara-
tions to secure stocks to take care of coming
demands. The out-of-town dealers are also
showing an interest in the future, and there
have been many dealers among the visitors to
local manufacturers' agencies and wholesale
stores for the purpose of placing orders. Branch
managers are also dropping in to confer with
headquarters regarding the fall campaign.
The Smith, Barnes & Strohber Piano Co. has
a very interesting window display which has
drawn a number of prospects into the store to
ask to hear instruments played. In the center
of the window is a piano with a player mecha-
nism exposed placed on a draped stand. Nar-
row streamers lead from the individual parts
to round blue posters on the window which ex-
plain the advantages of the mechanism. The
posters are attractively arranged and bear in-
scriptions of this sort: "Dust Reservoir—
Catches dust and lint that otherwise stops up
the tubing," "Double automatic slide doors—
bird's-eye maple veneered inside," "'Genuine
spruce sounding board." The tags are all fast-
ened near the window casing and the streamers
lead back to the piano at the center, thus plac-
ing it in the foreground. At the left of the
window is a copy of the Standard Action five-
year guarantee against use, wear and tear, or
climatic conditions. Standing on the floor in
the lower part of the exhibit are two pictures
of the Smith, Barnes & Strohber factories with
a sign between setting forth some of the reasons
for buying one of their instruments. The gen-
eral color scheme of the decorations is light
blue and gold and the effect from the street
is both interesting and artistic. The display
has been in place too brief a time for the re-
sults to be determined, yet the first afternoon
three people came into the store requesting that
the piano be played for them.
Harry Wunderlich, of the Wunderlich Piano
Co., has returned from a short vacation in
Minnesota.
Mr. Mitchell, of Mitchell Bros., Carleton, Mo.,
has been in the city recently.
The F. G. Altman Piano Co. has received a
new Virtuoso machine from the Republic Co.
Smith,
Barnes
and
Strohber
Company
CHICAGO
Over 145,000 Pianos
in American Homes and
All Giving Satisfaction
MONEY MAKERS FOR THE DEALER
Write for Catalogues
and Prices
Smith, Barnes & Strohber Go.
1872 Clyboum Avenue
CHICAGO
of Chicago, 111., which they have been showing
for the last week. This company will soon in-
stall a representative line of this make of ma-
chine.
The F. G. Altman Co. has added three new
people to the force. They are Mrs. M. P. Wat-
son, Miss L. E. Murphy, and Mrs. Anna Rogers,
who has been placed in charge of the roll de-
partment. Harold Meyers, salesman for the
company, is spending two weeks' vacation in
Colorado Springs, Col.
Mrs. Olson, formerly in charge of the roll de-
partment at the Altman company, has gone to
New York City, where she will become active
in the piano business.
The F. G. Altman Piano Co. wishes to cor-
rect the mistaken idea that the company is go-
ing to quit business on account of the death of
F. G. Altman a short time ago. It is the pur-
pose of the executors to carry out the plans of
Mr. Altman to the letter. At his death Mr. Alt-
man was arranging for greater space facilities
and was planning a great expansion.
A. A. Howard, resident sales manager of the
Kansas City branch of the Rudolph Wurlitzer
Co., has just returned from a successful busi-
ness trip which embraced southern Kansas and
northeastern Oklahoma. Mr. Howard motored
through and reports a splendid wheat crop this
side of Hutchinson, Kan., and good conditions
in Oklahoma.
Frank Howard, of the musical merchandise
department of the J. W. Jenkins' Sons Co., has
just returned from a two weeks' trip to Chi-
cago and Grand Rapids, Mich., where he has
been buying goods. Robert Way and Harry
Lay, repair men, and C. P. Crawford, corre-
spondent in the band and orchestra department,
have left to join the band which goes with the
Kansas City artillery regiment.
Mr. Wirt, manager of the Joplin branch of the
Jenkins Co., has been in Kansas City visiting
his parents. E. Hershler, formerly of the
Thearle Music Co., Santiago, Cal., has severed
his connection with that firm and will take
charge of the Victrola department of the Joplin,
Mo., branch of the Jenkins Co. Mr. Hershler
has had several years' experience and is a live
wire at this kind of work.
John Martin, of Martin & Adams, was a visi-
tor at the Jenkins store this week. Among other
out-of-town dealers who were in recently are:
C. L. Kipp, of the C. L. Kipp Music Co., Man-
hattan, Kan., Mr. Green, Green & Moeller,
Moberly, Mo., W. T. McLauren, Model Drug
Store, Oak Grove, Mo., and W. H. Duckworth,
Southwest Drug Co., Clovis, N. M.
J. W. Jenkins and his family, who are now
spending a few weeks at their summer home in
Epworth, Mich., are expected back about Au-
gust 10.
There Are Many
Reasons Why You
Should Sell the
Christman
But there is one reason
that is greater and more
convincing than any one
of the others. This chief
reason we call by a name
e v e r y b o d y knows—
Satisfaction
Every Piano Merchant
who sells these trade-
building instruments is
satisfied with the
Quality of their
Tone—Veneers—Finish
as well as the Profits
they bring. It will pay
you to sell this complete
line.
IMPROVED HARMONIC ATTACHMENT
Invention Provides for Device for Securing
Chords in Various Keys
Pianos
Player Pianos
Studio 5 1 Grands
Grand Players
WASHINGTON, D. C, August 6.—An harmonic
attachment for pianos forms the subject of Pat-
ent No. 1,234,814 just granted to Clarence W.
Standridge, of Asher, Okla.
This invention has for its object to provide
an improved harmonic attachment for pianos
embodying novel features of construction en-
abling the operator to secure the attachment in
various positions upon the piano and thus pro-
duce chords in various keys.
Another object is the provision of a novel
type of pivoted block carrying key actuating
pins, which may be moved to inoperative posi-
tion when desired.
Ask for Catalogues
"The first touch tells"
Christman Piano Co.
N. B. PRATT RESIGNS
N. B. Pratt, well-known throughout piano trade
circles, resigned recently as Western representa-
tive for Ben. H. Janssen. He is now taking a
vacation on the Jersey coast, and expects to
announce his plans for the future shortly.
597 E. 137th Street
New York
l_

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