Music Trade Review
Issue: 1917 Vol. 65 N. 26 - Page 10
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
10
pianos may seem to be non-essential; but that is by joining together, unifying our efforts, pre-
man does not think books unnecessary. The senting a united front, offering to do all in
(Continued from page 9)
man who lives in a land of precipitous canyons our power for the common cause, accepting
co-operation can be utilized arc as numerous as may think an automobile non-essential; but not cheerfully necessary restrictions; but absolutely
a cayuse. The non-smoker thinks tobacco non- refusing to be dismissed contemptuously by a
those in which they can benefit others.
essential. The man whose face would stop a nod of the head from some official who thinks
Our Common Consciousness
When once it is realized that the trade has clock can see no use in photography; and so his personal predilections regarding music are
its own common consciousness, so to speak, and on. Each thinks he is hitting something else; the opinion of 100,000,000 people, who spend an-
that all in it are truly brothers—realizations but he is in reality only exposing himself and nually on music a sum which totals lalf a billion
dollars.
that this war is even now bringing about— his own peculiar likes and dislikes.
It is up to us all. Let our motto be, Unity,
the results will be truly wonderful.
Consider
There is just one way in which we can make
the one question of putting our industry on a the Government see our point of view. That Co-operation, Patriotism!
war basis, what advantages will be realized when
we can get the benefit of each other's experi-
ences, and specially when we can tackle in uni-
son, and not individually, the great national W. S. Weser, Vice-President of Weser Bros., Throws Open His Home in New Rochelle to Re-
problem of learning and applying the principles cruits, While Mrs. Weser and W. S. Weser, Jr., Devote Entire Time to Making Them Comfortable
of cost accounting. Consider what we have to
Among the residents of New Rochelle, N. Y., Weser, vice-president and general manager of
learn about the great waste-eliminating prob- who during the last few weeks have taken active Weser Bros., Inc., 520-530 West Forty-third
lem of standardization! When the nation is interest in providing for some of the 8,000 re- street, New York.
calling for man-power and we have to face re- cruits for the Army, while in that city, is W. S.
Not only were several of these recruits en-
strictions everywhere, what a blessing it will
t e r t a i n e d by Mr.
be to have a representative body which can
Weser at h i s home
bring makers and supply men together and set
but Mrs. Weser has
them to work in a new spirit of mutuality to
been very active each
eliminate causes of wastage in material, wastage
day doing what she
in labor and wastage in cost.
could at St. John's M.
E. Church, while W.
A Case in Point
S. Weser, Jr., has de-
Let us take a single example. If every manu-
voted his entire time
facturer of pianos could agree with every other
to the work, having
about how the pneumatic of the player mecha-
lived at t h e church
nism should contact the wippen of the piano
night and day while
action, or the abstract thereof, it would be pos-
the recruits were be-
sible to make a perceptible reduction in the rul-
ing cared for.
ing prices of such actions. That is just one
In the accompany-
point of hundreds.
i n g illustration is
The great question of utilizing female labor
s h o w n the palatial
is at hand. We of the player business know
Weser home at Pel-
more about this question than do any other men
hamdalc avenue, New
in the music trades. Ought we not to be in a
position to put our knowledge at the dis- Home of W. S. Weser at New Rochelle, Where Recruits Were Entertained Rochelle.
posal df our colleagues who manufacture pianos
WHAT'S IN A COMPANY NAME?
and supplies? Through the medium of the cen- DOUBLES THE TRUCKING SERVICE
tral body we could do this; but it can not be
Universal Music Co. Rendering Dealers Every Turner Music Co., Wichita, Kan., Finds That
done otherwise.
Assistance in Matter of Roll Deliveries
Name for Concern Has Excellent Psychologi-
For the Nation
cal Influence on the General Public
Then there remains the question of what we
In order to render its dealers every possible
can do for the nation. We shall have more than assistance and co-operation the Universal Music
WICHITA, KAN., December 24.—The Turner
enough to do in the way of financing the war, Co., New York, manufacturer of Universal rolls, Music Co. has found that the name of a com-
no doubt. Every citizen will have his hands has been using a double truck service from its pany often has a psychological effect on the pub-
full in this respect. But apart from this, it is factories at Meriden, Conn., to New York and to lic. Since its beginning the company was known
plain that, in proportion as we convince the Springfield, Mass. This delivery service was in- as the Wichita Piano Exchange, which name
Government that we are not a "non-essential in- stalled in view of the fact that embargoes were was just recently changed to the Turner Music
dustry," we shall be able to increase our busi- declared by the express companies on ship- Co. The change in name has helped business
ness and ride safely through the times of storm ments from Meriden.
wonderfully, according to W. Dell Turner, presi-
and stress.
Realizing that the dealers are in urgent need dent. Mr. Turner said that, with the old name,
"Non-Essential"
of their musicrolls at this time of the year the a great many people derived the idea that sec-
Of course, the man who invented the term Universal Music Co. inaugurated its double truck ond-hand goods were the feature of this com-
"non-essential industry" is an idiot. There is delivery service, and although it was seriously pany, so to set this matter right Mr. Turner
no "non-essential industry." All industry, as handicapped by the express embargoes, suc- changed the name.
Frank Morton has well put it, is essential. For ceeded in giving its representatives a degree
To fully advertise its new name, the company
without industries there is no money, no army; of service which would have been impossible has been using the local papers extensively. In
not even any government. There may be a non- without this forethought and extra expense. This these advertisements the company emphasizes
essential product; but it will take a lot of argu- plan is in accord with this company's policy of
the fact that in payment on instruments it takes
ment to prove that our goods are in that class. leaving nothing undone which will be of assist- Liberty Bonds above par, diamonds or Ford
To a man who dislikes music, pianos and player- ance to its dealers.
THE POINT OF VIEW
MANY ARMY RECRUITS ENTERTAINED AT WESER HOME
I
Many thousands of player-pianos and hundreds of thousands of player-
piano rolls were sold during the holiday season. Therefore, the
demand for music roll cabinets during January and February will be
immense. Be prepared to "Do Your Bit" in taking care of the
demand. Have a full line of our samples on your floor.
•
Salter Cabinets are Superior. They are the result of 40 years of
manufacturing experience.
SEND FOR CATALOG NOW
No. 42
Height 38 in. Top
% 4
Capacity
over 80 player rolls.
SALTER MFG. CO.
339-349 N. Oakley Boulevard
CHICAGO, ILL.
THE MUSIC TRADE REVIEW
10
pianos may seem to be non-essential; but that is by joining together, unifying our efforts, pre-
man does not think books unnecessary. The senting a united front, offering to do all in
(Continued from page 9)
man who lives in a land of precipitous canyons our power for the common cause, accepting
co-operation can be utilized arc as numerous as may think an automobile non-essential; but not cheerfully necessary restrictions; but absolutely
a cayuse. The non-smoker thinks tobacco non- refusing to be dismissed contemptuously by a
those in which they can benefit others.
essential. The man whose face would stop a nod of the head from some official who thinks
Our Common Consciousness
When once it is realized that the trade has clock can see no use in photography; and so his personal predilections regarding music are
its own common consciousness, so to speak, and on. Each thinks he is hitting something else; the opinion of 100,000,000 people, who spend an-
that all in it are truly brothers—realizations but he is in reality only exposing himself and nually on music a sum which totals lalf a billion
dollars.
that this war is even now bringing about— his own peculiar likes and dislikes.
It is up to us all. Let our motto be, Unity,
the results will be truly wonderful.
Consider
There is just one way in which we can make
the one question of putting our industry on a the Government see our point of view. That Co-operation, Patriotism!
war basis, what advantages will be realized when
we can get the benefit of each other's experi-
ences, and specially when we can tackle in uni-
son, and not individually, the great national W. S. Weser, Vice-President of Weser Bros., Throws Open His Home in New Rochelle to Re-
problem of learning and applying the principles cruits, While Mrs. Weser and W. S. Weser, Jr., Devote Entire Time to Making Them Comfortable
of cost accounting. Consider what we have to
Among the residents of New Rochelle, N. Y., Weser, vice-president and general manager of
learn about the great waste-eliminating prob- who during the last few weeks have taken active Weser Bros., Inc., 520-530 West Forty-third
lem of standardization! When the nation is interest in providing for some of the 8,000 re- street, New York.
calling for man-power and we have to face re- cruits for the Army, while in that city, is W. S.
Not only were several of these recruits en-
strictions everywhere, what a blessing it will
t e r t a i n e d by Mr.
be to have a representative body which can
Weser at h i s home
bring makers and supply men together and set
but Mrs. Weser has
them to work in a new spirit of mutuality to
been very active each
eliminate causes of wastage in material, wastage
day doing what she
in labor and wastage in cost.
could at St. John's M.
E. Church, while W.
A Case in Point
S. Weser, Jr., has de-
Let us take a single example. If every manu-
voted his entire time
facturer of pianos could agree with every other
to the work, having
about how the pneumatic of the player mecha-
lived at t h e church
nism should contact the wippen of the piano
night and day while
action, or the abstract thereof, it would be pos-
the recruits were be-
sible to make a perceptible reduction in the rul-
ing cared for.
ing prices of such actions. That is just one
In the accompany-
point of hundreds.
i n g illustration is
The great question of utilizing female labor
s h o w n the palatial
is at hand. We of the player business know
Weser home at Pel-
more about this question than do any other men
hamdalc avenue, New
in the music trades. Ought we not to be in a
position to put our knowledge at the dis- Home of W. S. Weser at New Rochelle, Where Recruits Were Entertained Rochelle.
posal df our colleagues who manufacture pianos
WHAT'S IN A COMPANY NAME?
and supplies? Through the medium of the cen- DOUBLES THE TRUCKING SERVICE
tral body we could do this; but it can not be
Universal Music Co. Rendering Dealers Every Turner Music Co., Wichita, Kan., Finds That
done otherwise.
Assistance in Matter of Roll Deliveries
Name for Concern Has Excellent Psychologi-
For the Nation
cal Influence on the General Public
Then there remains the question of what we
In order to render its dealers every possible
can do for the nation. We shall have more than assistance and co-operation the Universal Music
WICHITA, KAN., December 24.—The Turner
enough to do in the way of financing the war, Co., New York, manufacturer of Universal rolls, Music Co. has found that the name of a com-
no doubt. Every citizen will have his hands has been using a double truck service from its pany often has a psychological effect on the pub-
full in this respect. But apart from this, it is factories at Meriden, Conn., to New York and to lic. Since its beginning the company was known
plain that, in proportion as we convince the Springfield, Mass. This delivery service was in- as the Wichita Piano Exchange, which name
Government that we are not a "non-essential in- stalled in view of the fact that embargoes were was just recently changed to the Turner Music
dustry," we shall be able to increase our busi- declared by the express companies on ship- Co. The change in name has helped business
ness and ride safely through the times of storm ments from Meriden.
wonderfully, according to W. Dell Turner, presi-
and stress.
Realizing that the dealers are in urgent need dent. Mr. Turner said that, with the old name,
"Non-Essential"
of their musicrolls at this time of the year the a great many people derived the idea that sec-
Of course, the man who invented the term Universal Music Co. inaugurated its double truck ond-hand goods were the feature of this com-
"non-essential industry" is an idiot. There is delivery service, and although it was seriously pany, so to set this matter right Mr. Turner
no "non-essential industry." All industry, as handicapped by the express embargoes, suc- changed the name.
Frank Morton has well put it, is essential. For ceeded in giving its representatives a degree
To fully advertise its new name, the company
without industries there is no money, no army; of service which would have been impossible has been using the local papers extensively. In
not even any government. There may be a non- without this forethought and extra expense. This these advertisements the company emphasizes
essential product; but it will take a lot of argu- plan is in accord with this company's policy of
the fact that in payment on instruments it takes
ment to prove that our goods are in that class. leaving nothing undone which will be of assist- Liberty Bonds above par, diamonds or Ford
To a man who dislikes music, pianos and player- ance to its dealers.
THE POINT OF VIEW
MANY ARMY RECRUITS ENTERTAINED AT WESER HOME
I
Many thousands of player-pianos and hundreds of thousands of player-
piano rolls were sold during the holiday season. Therefore, the
demand for music roll cabinets during January and February will be
immense. Be prepared to "Do Your Bit" in taking care of the
demand. Have a full line of our samples on your floor.
•
Salter Cabinets are Superior. They are the result of 40 years of
manufacturing experience.
SEND FOR CATALOG NOW
No. 42
Height 38 in. Top
% 4
Capacity
over 80 player rolls.
SALTER MFG. CO.
339-349 N. Oakley Boulevard
CHICAGO, ILL.
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