Music Trade Review

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THE MUSIC TRADE REVIEW
THE AEOLIAN CO. ANNOUNCES PERIOD STYLE VOCALIONS
Sixteen Various Styles Represented in New Line Now Ready for Distribution—Created in Re-
sponse to Demand for Machines Which Harmonize With Interior Furnishings
The Aeolian Co., New York, announced this
week the addition to its line of Aeolian-Vo-
calion phonographs of sixteen period style Vo-
calions at popular prices, retailing from $215
upwards. These new instruments were ad-
"Like the best examples of furniture to-day,
these period Vocalions have their origin in the
rich traditions of the historic past. Further-
more, they are thoroughly adapted to the prac-
tical needs of the present, making them a true
73
Read iUe Trade Mark carefully.
hear tlie machine, and you'll agree
that It Is truly
The World's Musical Instrument
Improves All Records
Send for oar Special Proposition
HOFFAY TALKING MACHINE C O.. Inc.
a West 29th Street
New York City
COLUMBIA CHRISTMAS LITERATURE
Attractive Booklets and Folders Included in
New Series of Dealers' Helps Just Issued by
the Columbia Graphophone Co.
The Columbia Graphophone Co., New York,
has prepared for the use of Columbia dealers a
very attractive batch of Christmas literature
which can be used to excellent advantage in
stimulating Grafonola and Columbia record
sales. This literature will be re-enforced by a
country-wide advertis'ng campaign that will be
more extensive than ever before introduced by
the Columbia Co.
Included in the Christmas literature is an ar-
tistic four-page pamphlet entitled "Give Music
This Christmas," and featuring a Columbia gift
certificate which simplifies the purchase of Co-
lumbia records during the holiday season. Ac-
companying the reproduction of this gift cer-
tificate is a list of Christmas records from the
Columbia catalog, which were selected because
of their adaptability and timeliness during the
holiday season. The gift certificate is attrac-
tively designed, and should prove a valuable aid
to Columbia dealers in increasing their record
sales around Christmas time.
An unusually artistic eight-page booklet, with
an appropriate cover design in colors, is another
contribution to the Christmas literature for Co-
lumbia representatives.
This booklet is en-
titled "Yours for a Merry Christmas," and the
contents are in complete harmony with this sea-
sonable greeting. The two center pages of this
booklet portray a home scene at Christmas time
with a Columbia Grafonola as the center of at-
traction. This illustration, which is designed
in many colors, has a human interest appeal
that cannot fail to arouse favorable comment.
There are reproduced in this booklet mahogany
colored illustrations of the following types of
Grafonolas; Electric 225; Nos. ISO, 100, 75 and
Central Design Used in Advertisement Announcing New Aeolian-Vocalion Period Styles
50.
There is also listed a carefully selected
vertised in the Sunday newspapers, one of the product of this age as well as beautiful illus- group of Columbia records representing ideal
illustrations featured in this advertising being trations of the art of the cabinet maker of Christmas music.
shown herewith.
ages past. There are sixteen of these period
The Columbia Co. has also sent its dealers
In the text of.its newspaper advertisements models, with motifs ranging from Gothic and proofs of a series of Columbia Christmas ad-
the Aeolian Co. called attention to the distinc- Jacobean through Queen Anne, Chippendale vertisements that the company will use in all
tive qualities of the Aeolian-Vocalion, and, un- and others, to our own American Duncan of the newspapers on its list during the pre-
der the heading "Harmony in Home Furnish- Phyfe."
holiday season.
These advertisements were
ing," commented as follows upon the introduc-
The model shown in the illustration is desig- specially prepared to concentrate holiday ma-
tion of the new period style Vocalions: "In nated as style No. 1493, Queen Anne, 1702- chine and record trade in Columbia stores,
selecting furniture for even the moderate home 1714, and its technical description follows: "In and they will appear in newspapers throughout
a purchaser is now enabled to secure a har- this design, the Holland influence, a factor in
the country.
mony of effect that in the past was available Queen Anne furniture, is very marked. The
Accompanying these proofs were reproduc-
only to the wealthy. The Aeolian Co. has curve base, whose curve is continued by the
tions of a series of newspaper advertisements
recognized this condition and has taken steps characteristic 'cabriole' leg, gives this Voca-
that the Columbia Co. is ready to furnish to its
to met it. The superb group of period styled lion a grace very pleasing to those who ad-
dealers in any size for use in conjunction with
Vocalions here announced is its response to mire this period. The finely moulded top, the
the growing popular demand for phonographs shaped chamfering of the corners and the deco- the general Columbia newspaper campaign. I t
of reasonable price that will harmonize with rative grille, all contribute to the harmony of was suggested to the dealers that they use these
advertisements in such a way that they will
the finest modern furniture.
the whole."
appear alongside of the Columbia Co.'s adver-
York territory. The winners in the Pacific isement, as such a combination of advertising
WINNERS OF SALESMEN'S CUPS
Coast and Philadelphia territories will be an- is certain to produce excellent results.
Offered by Columbia Co. for Month of Sep- nounced next week. It is interesting to note
tember Duly Announced
that Mr. Schuetz has won the cup for two
ATTRACTIVE PATHE ADVERTISEMENT
The sales department of the Columbia Grapho-
phone Co., New York, announced recently
that W. C. Fuhri, district manager in Phila-
delphia territory, had won the President Whit-
ten cup for the month of September. We now
learn that the Baltimore branch was the most
important factor in Mr. Fuhri's victory, and
this branch will therefore retain possession of
the cup for one month.
The winners of the individual salesmen's cups
donated by President Whitten are as follows
for the month of September: G. L. Schuetz,
Indianapolis
branch, Pittsburgh
territory;
Clifford R. Ely, Chicago branch, Chicago ter-
ritory; O. P. Graffen, New York branch, New
months, and a third victory will give him per-
manent possession of the cup in his district.
The Pathe Freres Phonograph Co., Brooklyn,
N. Y., carried a very attractive full page ad-
vertisement in the November 17th issue of the
VISITS COLUMBIA OFFICES
Saturday Evening Post. This page presented
Alfred D. Engelhardt was a visitor this week a striking illustration of the Pathephone No.
to the executive offices of the Columbia Gra- 175, together with an enlarged reproduction of
phophone Co., New York, and also called at the famous Pathe Sapphire Ball. Tone was the
the company's recording laboratories and at basis of discussion in the text, and the ad-
the Columbia Shop. Mr. Engelhardt, who is vertisement as a whole was one of the most
very well known in the piano industry, is now effective pieces of copy that has yet been used
associated with the Columbia Co.'s wholesale in Pathe national advertising.
division, traveling from the New Haven branch.
He has been very successful, and is enthusi-
The music store of Bowman & Co., Ingersoll,
astic in his praises of the sales possibilities of
O n t , was recently burned, the loss amounting
Columbia Grafonolas and records.
to $20,000.