Music Trade Review
Issue: 1917 Vol. 65 N. 2 - Page 55
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THE MUSIC TRADE REVIEW
THE EFFECT OF THE WAR ON THE SMALL GOODS TRADE
Musical Instruments of All Descriptions in Unusual Demand Both for Governmental and Private
Use—Recru'.ts Are Being Encouraged to Learn to Play Some Kind of Instrument
< )iie noticeable effect of the war lias been
the rejuvenation of activity in the small goods
business all over the country. The brasses have,
of course, experienced a demand that has not
had its equal in the last twenty years, the Gov-
ernment having already placed enormous orders
with several of the leading manufacturers of
band instruments throughout the country, for
the purpose of equipping regimental bands.
These bands are now being recruited up to full
war strength, and instruments must be fur-
nished for the thousands of musicians who are
rapidly joining the colors. In addition to in-
struments for recruits, many of the regimental
bands are buying complete new sets of instru-
ments, all of which goes to make the musical
instrument business very active and profitable
at the present time.
Drums, fifes,' bugles and clarinets have also
been included in Governmental requisitions, but
the greatest demand has probably come from
organizations of a patriotic or semi-military na-
ture, which have organized fife and drum corps.
Many fraternal societies are organizing corps of
this kind, and the Boy Scouts and the other
numerous organizations scattered throughout
the country, composed of boys and the younger
men, have all turned to the life and drum corps
as a means of stimulating interest in their or-
ganizations, as well as a medium through which
to evince a patriotic impulse.
In addition to the demand for instruments of
a more or less military nature, there has also
been a perceptible increase in the demand for
the more peaceful instruments, such as the banjo,
guitar, ukulele and other fretted instruments.
This demand is due not only to the popularity
of this class of instrument during the vacation
season, but is due in a large measure to the
. fact that the thousands of young men who are
in training camps at the present time are using
what little spare time they have in learning
to play a musical instrument. The value of
music in preserving the morale among troops
is so universally recognized that the military
officers in the instruction camps offer every en-
couragement to any of their men who show a
proclivity for music. The experience of the
Itritish and French troops indicates that thou-
sands of our boys will carry musical instru-
ments of some description over to France with
them, and the musical instrument dealers in this
DURRO
AND
STEWART
Lessons on This Instrument
KANSAS CITY. MO.. July 9.—The J. \V. Jenkins'
Sons Music Co. is featuring ukuleles and has
provided a course of five lessons under Louis
M. Johnson and -L. l'aul French, which will
teach one to play any sort of accompaniment.
One lesson is free with each instrument pur-
chased, and prices for the remaining four range
from twenty-five to seventy-five cents apiece,
depending on the size of the class. Kansas City
has been the most backward city in the United
States in the ukulele business and it is hoped
that interest will be stimulated.
satisfy the most exacting buyers. Try
Helmet, II Trovatore and La Mclodia
Violin Strings.
OLIVER DITSON GO.
BOSTON. MASS.
Manufacturers
Buegeleisen & Jacob son
NEW YORK
MUSICAL
Merchandise
Chicago
Armour & Company
Chicago
Importers and Jobber* ol
MUSICAL
MERCHANDISE
Attractive Specialties
M odern Service
Cincinnati
Musical Instrument
Strings
Send for a wholesale Musical Str
and Accessory catalogue
Largest Wholesale
Musical Merchandise
House in America
113 University Place
RONO
country must necessarily supply these instru-
nients.
The stock of imported instruments in this
THE OLDEST AND
country is exhausted for all practical purposes,
LARGEST MUSICAL
with the result that American manufacturers
virtually have the entire small instrument trade
MERCHANDISE HOUSE
in t h s country at their disposal. The only th-
IN AMERICA
in the ointment is the fact tbat supplies of all
Exclusively Wholesale
kind.i have increased rapidly in price, and in
many cases the raw material is almost unobtain-
able no matter what price is offered. This has
351-53 FOURTH AVE. NEWYORKCITY
prevented in some measure t i e expansion of the
small goods trade in this country as rap dly
Vic tor" Dis trihu tors
as otherwise might have obtained, but notwith-
standing the difficulties which confront the
manufacturer of musical instruments at the pres-
SAXOPHONE KEY ACTION
ent time, the industry is rapidly developing,
and music dealers generally have an excellent
Means for Automatically Reducing the Amount
opportunity to establish and mainta : n a larger
of Fingering Patented
trade in small goods than they have ever en-
joyed before.
WASHINGTON. I). (_".. July n .— v Sidney C. Gilbert,
Jackson. ( )., way last week granted Patent No.
OPEN BRANCH FACTORY
1,22X,OU> for a key action for saxophones and
National Musical String Co. Establishes Plant the like.
This invention relates broadly to improve-
at Cranbury, N. J.
ments in musical instruments and more particu-
CKANHURY. X. J., July 9.—The National Musical larly to the note controlling means of saxo-
String Co., of New Brunswick, has opened a phones and analogous instruments, the aim of
branch factory in this town, in order to increase the invention being to provide means whereby
its production to keep pace with the large or- opening of the valve to sound K flat will auto-
ders which are constantly being received. The matically open 1), and means for automatically
new plant is situated on the shore of Cranbury opening E flat when K is opened, the last
Lake, and at the present time consists of a named means serving to open both K and K
building approximately sixty feet square and flat when F is opened. I'y this arrangement,
two and one-half stories high. A complete me- the great amount of lingering which has here-
chanical equipment has not yet been installed, tofore been necessary will be eliminated.
so that the new plant is not running to its full
capacity at the present time. It is stated that
A certificate of incorporation was issued last
the officials of the concern are planning to erect week to Philip Pravder, Inc., of Xew Rochelle,
additional buildings at the plant.
\". V., for the purpose of manufacturing musical
instruments. The concern is capitalized at $10,-
(XX), the incorporators being P. Pravder, N.
TEACHING THE UKULELE
Jenkins' Sons Co. Featuring a Course of Five l'>erk and S. lacobs.
WEtmW
Black Diamond
Strings
THE WORLD'S BEST
Superior Quality Victor
MUSICAL
INSTRUMENTS
Distributor*
National Musical String Co.
1108 Chettnut Street, Philadelphia, Pa.
New Brunswick, N. J.
Established over half a century
THE MUSIC TRADE REVIEW
THE EFFECT OF THE WAR ON THE SMALL GOODS TRADE
Musical Instruments of All Descriptions in Unusual Demand Both for Governmental and Private
Use—Recru'.ts Are Being Encouraged to Learn to Play Some Kind of Instrument
< )iie noticeable effect of the war lias been
the rejuvenation of activity in the small goods
business all over the country. The brasses have,
of course, experienced a demand that has not
had its equal in the last twenty years, the Gov-
ernment having already placed enormous orders
with several of the leading manufacturers of
band instruments throughout the country, for
the purpose of equipping regimental bands.
These bands are now being recruited up to full
war strength, and instruments must be fur-
nished for the thousands of musicians who are
rapidly joining the colors. In addition to in-
struments for recruits, many of the regimental
bands are buying complete new sets of instru-
ments, all of which goes to make the musical
instrument business very active and profitable
at the present time.
Drums, fifes,' bugles and clarinets have also
been included in Governmental requisitions, but
the greatest demand has probably come from
organizations of a patriotic or semi-military na-
ture, which have organized fife and drum corps.
Many fraternal societies are organizing corps of
this kind, and the Boy Scouts and the other
numerous organizations scattered throughout
the country, composed of boys and the younger
men, have all turned to the life and drum corps
as a means of stimulating interest in their or-
ganizations, as well as a medium through which
to evince a patriotic impulse.
In addition to the demand for instruments of
a more or less military nature, there has also
been a perceptible increase in the demand for
the more peaceful instruments, such as the banjo,
guitar, ukulele and other fretted instruments.
This demand is due not only to the popularity
of this class of instrument during the vacation
season, but is due in a large measure to the
. fact that the thousands of young men who are
in training camps at the present time are using
what little spare time they have in learning
to play a musical instrument. The value of
music in preserving the morale among troops
is so universally recognized that the military
officers in the instruction camps offer every en-
couragement to any of their men who show a
proclivity for music. The experience of the
Itritish and French troops indicates that thou-
sands of our boys will carry musical instru-
ments of some description over to France with
them, and the musical instrument dealers in this
DURRO
AND
STEWART
Lessons on This Instrument
KANSAS CITY. MO.. July 9.—The J. \V. Jenkins'
Sons Music Co. is featuring ukuleles and has
provided a course of five lessons under Louis
M. Johnson and -L. l'aul French, which will
teach one to play any sort of accompaniment.
One lesson is free with each instrument pur-
chased, and prices for the remaining four range
from twenty-five to seventy-five cents apiece,
depending on the size of the class. Kansas City
has been the most backward city in the United
States in the ukulele business and it is hoped
that interest will be stimulated.
satisfy the most exacting buyers. Try
Helmet, II Trovatore and La Mclodia
Violin Strings.
OLIVER DITSON GO.
BOSTON. MASS.
Manufacturers
Buegeleisen & Jacob son
NEW YORK
MUSICAL
Merchandise
Chicago
Armour & Company
Chicago
Importers and Jobber* ol
MUSICAL
MERCHANDISE
Attractive Specialties
M odern Service
Cincinnati
Musical Instrument
Strings
Send for a wholesale Musical Str
and Accessory catalogue
Largest Wholesale
Musical Merchandise
House in America
113 University Place
RONO
country must necessarily supply these instru-
nients.
The stock of imported instruments in this
THE OLDEST AND
country is exhausted for all practical purposes,
LARGEST MUSICAL
with the result that American manufacturers
virtually have the entire small instrument trade
MERCHANDISE HOUSE
in t h s country at their disposal. The only th-
IN AMERICA
in the ointment is the fact tbat supplies of all
Exclusively Wholesale
kind.i have increased rapidly in price, and in
many cases the raw material is almost unobtain-
able no matter what price is offered. This has
351-53 FOURTH AVE. NEWYORKCITY
prevented in some measure t i e expansion of the
small goods trade in this country as rap dly
Vic tor" Dis trihu tors
as otherwise might have obtained, but notwith-
standing the difficulties which confront the
manufacturer of musical instruments at the pres-
SAXOPHONE KEY ACTION
ent time, the industry is rapidly developing,
and music dealers generally have an excellent
Means for Automatically Reducing the Amount
opportunity to establish and mainta : n a larger
of Fingering Patented
trade in small goods than they have ever en-
joyed before.
WASHINGTON. I). (_".. July n .— v Sidney C. Gilbert,
Jackson. ( )., way last week granted Patent No.
OPEN BRANCH FACTORY
1,22X,OU> for a key action for saxophones and
National Musical String Co. Establishes Plant the like.
This invention relates broadly to improve-
at Cranbury, N. J.
ments in musical instruments and more particu-
CKANHURY. X. J., July 9.—The National Musical larly to the note controlling means of saxo-
String Co., of New Brunswick, has opened a phones and analogous instruments, the aim of
branch factory in this town, in order to increase the invention being to provide means whereby
its production to keep pace with the large or- opening of the valve to sound K flat will auto-
ders which are constantly being received. The matically open 1), and means for automatically
new plant is situated on the shore of Cranbury opening E flat when K is opened, the last
Lake, and at the present time consists of a named means serving to open both K and K
building approximately sixty feet square and flat when F is opened. I'y this arrangement,
two and one-half stories high. A complete me- the great amount of lingering which has here-
chanical equipment has not yet been installed, tofore been necessary will be eliminated.
so that the new plant is not running to its full
capacity at the present time. It is stated that
A certificate of incorporation was issued last
the officials of the concern are planning to erect week to Philip Pravder, Inc., of Xew Rochelle,
additional buildings at the plant.
\". V., for the purpose of manufacturing musical
instruments. The concern is capitalized at $10,-
(XX), the incorporators being P. Pravder, N.
TEACHING THE UKULELE
Jenkins' Sons Co. Featuring a Course of Five l'>erk and S. lacobs.
WEtmW
Black Diamond
Strings
THE WORLD'S BEST
Superior Quality Victor
MUSICAL
INSTRUMENTS
Distributor*
National Musical String Co.
1108 Chettnut Street, Philadelphia, Pa.
New Brunswick, N. J.
Established over half a century
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