Music Trade Review

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THE MUSIC TRADE REVIEW
50
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HOFFAY TALKING MACHINE CO.. Inc.
3 West 29«h Street
New York City
TALKING MACHINE EXPORTS
BIG DEMAND FOR STEWART LINE
The Figures for July Presented—Exports Show
Increase for the Month
Both Regular and Military Models of Stewart
Phonographs Proving Popular
WASHINGTON, D. C, October 29.—In the sum-
mary of the exports and imports of the com-
merce of the United States for the month of
July, 1917 (the latest period for which it has
THE NEWSY "PEPTIMIST"
been compiled), which has just been issued by
Many Interesting Contributions in Latest Issue the Bureau of Statistics of the Department of
Commerce and Labor, the following figures re-
of Columbia House Organ
garding talking machines and supplies appear:
Volume 1, No. 6, of the "Peptimist," the bright
Talking machines to the number of 7,247,
and newsy house organ published by the Co- valued at $170,951, were exported for July, 1917,
lumbia Graphophone Co. for and about Colum- as compared with 4,934 talking machines, valued
bia men, made its appearance this week, and as at $113,077, sent abroad in the same month of
usual contains a number of interesting items 1916.
The total exports of records and sup-
which can be used to excellent advantage by plies for July, 1917, were valued at $127,580, as
the Columbia staff.
compared with $91,594 in July, 1916. For the
One of the articles presented the names of the seven months 47,163 talking machines were ex-
winners of the President Whitten salesmen's ported, valued at $1,196,637 in 1917, and 31,177,
cup for the month of August; these winners in- valued at $791,093, in 1916, while records and
cluding L-. S. Ackley, Los Angeles; A. H. supplies valued at $1,074,368 were sent abroad
Dankman, Buffalo; C. S. Keyes, Baltimore; W. during 1917, as against $604,948 in 1916.
A. Hine, Boston; and H. J. Ivey, New Orleans.
Geo. W. Hopkins, general sales manager of
NEW BOOKLET ON VICTOR MOTORS
the Columbia Graphophone Co., contributes the
important phrase "The Retail Clerk Means More New Volume, Just Issued, Covers Various Prob-
to Us Than Anything Else in Our Plans," and
lems of Adjustment and Repairs
under this heading there was printed the fol-
lowing interesting remarks:
The Victor Talking Machine Co. has just is-
"The big things in George W. Hopkins, our sued for the benefit of its dealers a comprehen-
general sales manager, have been built upon his sive, illustrated twelve-page booklet containing
instructions for the care of Victor spring motors.
appreciation and organization of little things.
" 'You can never tell how big a small thing The booklet includes sections devoted to details
really is—even if a thing seems small it may regarding possible causes of trouble, lubrica-
only be the small end of a brg thing,' says Mr. tion, adjustment, method of taking down, ex-
amining and reassembling the motor, installing
Hopkins, in a recent interview.
"Mr. Hopkins has taken the retail clerk as springs, etc. There are also illustrated the nec-
an important 'end' of a big thing. Every de- essary tools for motor repair work. The
velopment of the sales organization of the Co- booklet should prove particularly valuable to
lumbia is to be directed towards the education, the trade as it treats of the new types of
encouragement, inspiration and development of motors installed in the most recent models of
Victrolas and which vary in several particulars
the retail salesman.
"Along this idea, Mr. Hopkins stated, 'To from the old types of motors.
the Columbia Co. sales department the en-
thusiasm and the expertness of each individual
retail salesman is the seeming little thing that
Chas. B. Hill, Warren, Pa., had a very effective
it recognizes as really big. The retail clerk
means more to us than anything else in our display of Edison phonographs at the Warren
plans for developing Columbia in the highest
possible way. We of the sales organization
propose to give this individual clerk all over the
country wherever we can establish relations with
him everything there is in us. We want him to
realize that we are his friends as an organization
and that we are really and vitally interested in
his progress and the development of his sales-
manship. We propose to get close to him by
really serving him, and making available to him
whenever he wants it the immense fund of
sales experience that we, with our great staff
working all over the.world, have gathered from
the front, so to speak, and codified and tested
and digested.' "
CHICAGO, I I I . , October 29.—The Stewart Pho-
nograph Corp., of this city, is having a remark-
able demand for the famous little Stewart pho-
nograph, which created such a sensation when
it was first introduced and the distribution of
which has reached almost unbelievable figures.
The company, with its great manufacturing fa-
cilities and great financial backing, possesses,
of course, unusual opportunity for purchasing
materials to the best advantage and for reduc-
ing manufacturing costs by means of a large
output, which, coupled with the fact that the cor-
poration maintains an experimental laboratory,
presided over by acoustic and mechanical ex-
perts, accounts for the remarkable develop-
ment made in the Stewart phonograph since its
introduction and the exceptional value it rep-
resents for the money.
Although the company made large prepara-
tions for the fall trade, the demand has been
so great that they are compelled to work the
plant double shift. The importance, therefore,
of placing orders at once in order to be pro-
tected for the holiday trade is very patent.
The regular Stewart model at $7.75 (west of the
Rocky Mountains $8.25) makes a most attrac-
tive moderate priced Christmas gift and the size
of the orders which dealers are placing shows
that they thoroughly appreciate this fact. A
special feature of the Stewart is that in spite
of its low price it is equipped for playing any
type of record.
The Stewart Military Special, which costs
$3.75 extra for the case, has also met with
great favor.
It makes a most appropriate
Christmas gift for the boys in camp and in the
trenches and, of course, is adapted for many
other uses where a complete portable outfit is
desired. The Stewart concern has been doing
a maximum business all year, and prospects for
the future are unusually bright.
PENNSYLVANIA DEALER EXHIBITS EDISON LINE AT FAIR
gated immense crowds who displayed the keen-
est interest in the Amberola display, and as a
ABSORB TAX ON ARMY MODEL
No Advance in Price Will Be Made on Special
Military Model Edison Phonograph
In a recent bulletin to the trade, Thomas A.
Edison, Inc., says concerning the Army and
Navy Model:
"Although we find we are manufacturing this
instrument at a loss, we have decided as a mat-
ter of sentiment to make no advance at the
present time."
The Army and Navy Model is a special war
phonograph designed at the request of Mr.
Edison to be sold by the Edison Co. without
profit.
The cost accountants find that it is
not only being sold without profit, but at a
loss.
However, owing to the useful service
that this instrument is performing in the canton-
ments and also "Over There," it has been de-
Edison Exhibit of Chas. B. Hill at Warren County Fair
cided to absorb that loss as well as the Gov-
ernment tax and continue to sell the instrument County Fair. The illustration herewith does not result he booked a large number of prospects
at the present price for use in regiments and do the display justice, but it gives a rough
to whom he expects to make good sales this
cantonments.
idea of the central point around which congre- fall and winter.