Music Trade Review
Issue: 1917 Vol. 65 N. 14 - Page 48
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THE MUSIC TRADE REVIEW
48
TWO NEW VICTROLA MODELS
DEATH OF GEO. A. BEACH
Victrolas VIII-A and IX-A Are Fitted With Was Well Known as Inventor and Was at One
Time Connected With Edison Interests
Newly Designed Improved Motors and Pos-
sess Other Mechanical Features of Interest
CHICAGO, III., October 1.—Geo. A. Beach, who
The Victor Talking Machine Co. has just an- died at his home in this city recently, was well
nounced and issued descriptive circulars regard- known as an inventor and in the early days was
ing two new models of Victrolas, namely, Vic- closely associated with the varied Edison inter-
ests in Orange, N. J., at one time being con-
trola VIII-A and Victrola IX-A.
Victrola VIII-A is finished in oak, is \3]/2 nected with the phonograph works. He later
inches high, 15^2 inches wide and 9% inches joined the staff of the Union Drop Forge Co.,
deep, and is fitted with a ten-inch turntable, of this city. He was born in 1866 in Monroe,
nickel-plated exhibition sound box, Victor taper- Mich. Among Mr. Beach's inventions were an
ing tone arm and gooseneck sound box tube. electric heater for street cars and speaking tubes
The machine is likewise equipped with an auto- for carriages.
matic speed indicator, brake and speed regu-
lator. One of the principal features is a newly M. C. STEQNER COMES TO NEW YORK
designed improved double spring spiral drive
motor. This model retails for $45.
Leaves Record Order Department of Chicago
Talking Machine Co. to Take Up Similar Posi-
Victrola IX-A is furnished in either mahogany
tion With New York Talking Machine Co.
or oak finish, measures 13^4 inches high, 17
inches wide, and 20J4 inches deep, and is
M. C. Stegner, who was formerly connected
equipped with a twelve-inch turntable. The
other mechanical equipments are similar to that with the record order department of the Chicago
of the style of the Victrola VIII-A. The retail Talking Machine Co., Chicago, is now a mem-
price of Victrola IX-A is $55. The new models ber of the forces of the New York Talking Ma-
with their improved motors and other features chine Co., Victor distributor, and is assisting
should prove welcome additions to the Victor George Kelly, of this company, in similar record
work. Mr. Stegner has been associated with the
line.
Victor business for the past eight years, spending
seven years with the Stewart Talking Machine
COLUMBIA NEWS GLEANINGS
Co., Indianapolis, Victor distributor. During
George W. Hopkins, general sales manager of the last two years of his service with this house
the Columbia Graphophone Co., New York, re- he was in complete charge of its record ordering.
turned Wednesday from a visit to the company's For the past year he was connected with the
branches as far west as Kansas City, Mo. He Chicago Talking Machine Co.
found conditions very satisfactory and judging
from the reports of the branch managers Colum-
VICTOR CO. WARNS THE PUBLIC
bia dealers are preparing for a banner fall trade.
Edw. M. Baker, advertising manager of the
In its advertisement which appears on the
Columbia Co., left Monday for a two weeks' back covers of the leading magazines for Oc-
vacation which will be spent at Old Point Com- tober, the Victor Talking Machine Co. calls the
fort and other Southern points.
attention of the general public to the fact that
Lester L. Leverich, of the advertising depart- "Victrola" is the registered trade-mark of the
ment of the Columbia Co., New York, returned Victor Talking Machine Co., designating the
last week from a belated vacation which included products of that company only, and that the use
a trip to the White Mountains. He is in the best of the word "Victrola" upon or in the pro-
of health and spirits and well equipped for the motion or sale of any other talking machine or
phonograph product is misleading and illegal.
exigencies of the fall season.
HOW THE EDISON AMBEROLA IS FEATURED IN CANADA
The accompanying picture shows the Am- and extensive stock of Amberola records. He
berola display of T. L. Mclntosh, an enthusiastic is progressive and up to date in his business
EDISON CONVENTION IN KANSAS CITY
Dealers in That Zone Enjoy and Profit by En-
thusiastic Session—Important Papers Read
and Live Business Matters Discussed
KANSAS CITY, MO., October 1.—between the
celebration of Old Glory Week, which brought
Col. Roosevelt to town as a speaker, and the
Edison Dealers' Convention, held at the same
time, Kansas City has just passed through an
exciting period.
The Edison Dealers' Convention was the cen-
ter of enthusiasm, and there was a noted good
cheer in all the talk. The constructive work ac-
complished at the convention marked it as one
that will have a profitable effect upon all Edi-
son dealers in this zone. A. P. Burns, assist-
ant general sales manager, and Edward E.
Davidson, manager of the agreement department
of the Edison Laboratories, journeyed from
Orange to attend the meeting and were ac-
corded an enthusiastic welcome.
An elaborate program was prepared for the
convention which included the presentation of
"Mr. Guy Wise, Esq.," the sparkling business
playlet written by William Maxwell, vice-presi-
dent and general manager of the musical pho-
nograph division of Thos. A. Edison, Inc., and
which has proven such a success at other con-
ventions.
Mayor Edwards, of Kansas City, welcomed
the dealers and the formal meeting was opened
by M. M. Blackman, the local Edison jobber.
W. L. Eshelman, St. Joseph, Mo., told how he
had cashed in on tone tests; A. R. Maltby, of
McPherson, Kan., told of the value of Saturday
evening recitals; Ralph Reed, of Smith's Center,
Kan., told of starting the Edison in a new coun-
try, and other interesting business experiences
were set forth by W. C. Meinhardt, of Inde-
pendence, Kan.; C. W. Cosgrove, of the Geo.
Innes Drygoods Co., Wichita; Carl Latenser,
Atchison, Kan.; C. S. Hixson, Richmond, Mo.,
and other dealers. Experts also discoursed on
the care and repair of cabinets and motors.
There was also an open forum for general dis-
cussion by dealers.
The convention occupied two days, September
24 and 25, and was held at the Muehlbach Hotel.
The affair ended with an elaborate banquet held
on Tuesday evening, and a presentation of the
grand opera "Aida" in the convention hall, with
Mme. Marie Rappold, the prominent Edison
artist, as "Aida."
SCHMELZER ARMSCO.'S NEW SERVICE
Specially Trained Young Woman Engaged to
Demonstrate Educational Records
KANSAS CITY, MO., October 1.—A. A. Trost-
Edison Amberola Display at Store of T. L.
Edison dealer of South Mountain, Ont., Canada.
As can be seen, Mr. Mclntosh carried a full line
of Edison Amberolas, and has a well-arranged
Mclntosh, South Mountain, Ont, Canada
methods, and consequently is enabled to report
that business is booming with him, and that
prospects for the coming season are excellent.
ler, manager of the talking machine depart-
ment of the Schmelzer Arms Co., is planning
a service to dealers which will meet a present
demand, and also stimulate greatly the business
in educational records of the Victor company.
He will have at the Kansas City headquarters
a young woman available for demonstrating
the educational records and assisting dealers
and salesmen in the exploitation of the same.
There is an almost continual demand at the
Schmelzer headquarters for help in regard to
the educational records. Dealers see the pos-
sibilities, of sales, the public seems interested,
but the business is usually difficult to handle.
It is a specialty.
To meet this situation, Mr. Trostler has sent
to the factory, for special instruction, a young
woman who has taken a keen interest in the
department. This is Miss Leah Ullom, who has
been with the talking machine department of
the company for two years. Upon her return
she will be available at Kansas City for dealers
or salesmen of dealers who may want special
suggestions on handling educational records.
THE MUSIC TRADE REVIEW
48
TWO NEW VICTROLA MODELS
DEATH OF GEO. A. BEACH
Victrolas VIII-A and IX-A Are Fitted With Was Well Known as Inventor and Was at One
Time Connected With Edison Interests
Newly Designed Improved Motors and Pos-
sess Other Mechanical Features of Interest
CHICAGO, III., October 1.—Geo. A. Beach, who
The Victor Talking Machine Co. has just an- died at his home in this city recently, was well
nounced and issued descriptive circulars regard- known as an inventor and in the early days was
ing two new models of Victrolas, namely, Vic- closely associated with the varied Edison inter-
ests in Orange, N. J., at one time being con-
trola VIII-A and Victrola IX-A.
Victrola VIII-A is finished in oak, is \3]/2 nected with the phonograph works. He later
inches high, 15^2 inches wide and 9% inches joined the staff of the Union Drop Forge Co.,
deep, and is fitted with a ten-inch turntable, of this city. He was born in 1866 in Monroe,
nickel-plated exhibition sound box, Victor taper- Mich. Among Mr. Beach's inventions were an
ing tone arm and gooseneck sound box tube. electric heater for street cars and speaking tubes
The machine is likewise equipped with an auto- for carriages.
matic speed indicator, brake and speed regu-
lator. One of the principal features is a newly M. C. STEQNER COMES TO NEW YORK
designed improved double spring spiral drive
motor. This model retails for $45.
Leaves Record Order Department of Chicago
Talking Machine Co. to Take Up Similar Posi-
Victrola IX-A is furnished in either mahogany
tion With New York Talking Machine Co.
or oak finish, measures 13^4 inches high, 17
inches wide, and 20J4 inches deep, and is
M. C. Stegner, who was formerly connected
equipped with a twelve-inch turntable. The
other mechanical equipments are similar to that with the record order department of the Chicago
of the style of the Victrola VIII-A. The retail Talking Machine Co., Chicago, is now a mem-
price of Victrola IX-A is $55. The new models ber of the forces of the New York Talking Ma-
with their improved motors and other features chine Co., Victor distributor, and is assisting
should prove welcome additions to the Victor George Kelly, of this company, in similar record
work. Mr. Stegner has been associated with the
line.
Victor business for the past eight years, spending
seven years with the Stewart Talking Machine
COLUMBIA NEWS GLEANINGS
Co., Indianapolis, Victor distributor. During
George W. Hopkins, general sales manager of the last two years of his service with this house
the Columbia Graphophone Co., New York, re- he was in complete charge of its record ordering.
turned Wednesday from a visit to the company's For the past year he was connected with the
branches as far west as Kansas City, Mo. He Chicago Talking Machine Co.
found conditions very satisfactory and judging
from the reports of the branch managers Colum-
VICTOR CO. WARNS THE PUBLIC
bia dealers are preparing for a banner fall trade.
Edw. M. Baker, advertising manager of the
In its advertisement which appears on the
Columbia Co., left Monday for a two weeks' back covers of the leading magazines for Oc-
vacation which will be spent at Old Point Com- tober, the Victor Talking Machine Co. calls the
fort and other Southern points.
attention of the general public to the fact that
Lester L. Leverich, of the advertising depart- "Victrola" is the registered trade-mark of the
ment of the Columbia Co., New York, returned Victor Talking Machine Co., designating the
last week from a belated vacation which included products of that company only, and that the use
a trip to the White Mountains. He is in the best of the word "Victrola" upon or in the pro-
of health and spirits and well equipped for the motion or sale of any other talking machine or
phonograph product is misleading and illegal.
exigencies of the fall season.
HOW THE EDISON AMBEROLA IS FEATURED IN CANADA
The accompanying picture shows the Am- and extensive stock of Amberola records. He
berola display of T. L. Mclntosh, an enthusiastic is progressive and up to date in his business
EDISON CONVENTION IN KANSAS CITY
Dealers in That Zone Enjoy and Profit by En-
thusiastic Session—Important Papers Read
and Live Business Matters Discussed
KANSAS CITY, MO., October 1.—between the
celebration of Old Glory Week, which brought
Col. Roosevelt to town as a speaker, and the
Edison Dealers' Convention, held at the same
time, Kansas City has just passed through an
exciting period.
The Edison Dealers' Convention was the cen-
ter of enthusiasm, and there was a noted good
cheer in all the talk. The constructive work ac-
complished at the convention marked it as one
that will have a profitable effect upon all Edi-
son dealers in this zone. A. P. Burns, assist-
ant general sales manager, and Edward E.
Davidson, manager of the agreement department
of the Edison Laboratories, journeyed from
Orange to attend the meeting and were ac-
corded an enthusiastic welcome.
An elaborate program was prepared for the
convention which included the presentation of
"Mr. Guy Wise, Esq.," the sparkling business
playlet written by William Maxwell, vice-presi-
dent and general manager of the musical pho-
nograph division of Thos. A. Edison, Inc., and
which has proven such a success at other con-
ventions.
Mayor Edwards, of Kansas City, welcomed
the dealers and the formal meeting was opened
by M. M. Blackman, the local Edison jobber.
W. L. Eshelman, St. Joseph, Mo., told how he
had cashed in on tone tests; A. R. Maltby, of
McPherson, Kan., told of the value of Saturday
evening recitals; Ralph Reed, of Smith's Center,
Kan., told of starting the Edison in a new coun-
try, and other interesting business experiences
were set forth by W. C. Meinhardt, of Inde-
pendence, Kan.; C. W. Cosgrove, of the Geo.
Innes Drygoods Co., Wichita; Carl Latenser,
Atchison, Kan.; C. S. Hixson, Richmond, Mo.,
and other dealers. Experts also discoursed on
the care and repair of cabinets and motors.
There was also an open forum for general dis-
cussion by dealers.
The convention occupied two days, September
24 and 25, and was held at the Muehlbach Hotel.
The affair ended with an elaborate banquet held
on Tuesday evening, and a presentation of the
grand opera "Aida" in the convention hall, with
Mme. Marie Rappold, the prominent Edison
artist, as "Aida."
SCHMELZER ARMSCO.'S NEW SERVICE
Specially Trained Young Woman Engaged to
Demonstrate Educational Records
KANSAS CITY, MO., October 1.—A. A. Trost-
Edison Amberola Display at Store of T. L.
Edison dealer of South Mountain, Ont., Canada.
As can be seen, Mr. Mclntosh carried a full line
of Edison Amberolas, and has a well-arranged
Mclntosh, South Mountain, Ont, Canada
methods, and consequently is enabled to report
that business is booming with him, and that
prospects for the coming season are excellent.
ler, manager of the talking machine depart-
ment of the Schmelzer Arms Co., is planning
a service to dealers which will meet a present
demand, and also stimulate greatly the business
in educational records of the Victor company.
He will have at the Kansas City headquarters
a young woman available for demonstrating
the educational records and assisting dealers
and salesmen in the exploitation of the same.
There is an almost continual demand at the
Schmelzer headquarters for help in regard to
the educational records. Dealers see the pos-
sibilities, of sales, the public seems interested,
but the business is usually difficult to handle.
It is a specialty.
To meet this situation, Mr. Trostler has sent
to the factory, for special instruction, a young
woman who has taken a keen interest in the
department. This is Miss Leah Ullom, who has
been with the talking machine department of
the company for two years. Upon her return
she will be available at Kansas City for dealers
or salesmen of dealers who may want special
suggestions on handling educational records.
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