Music Trade Review

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THE MUSIC TRADE
REVIEW
51
is handled in a fashion which is bound to turn
the casual glance of the passerby into a few
moments of interested observation. The next
time, moreover, the same person passes the
Weymann window he will look to see what is
PHILADELPHIA, PA., February 5.—The Chestnut new. If the second time, say the next week, he
street window front of the new Weymann & Son is greeted with a window featuring pianos and
Building has recently been a center of great at- musical instruments in a severe but artistically
traction, so much so that G. W. Carroll, who simple style, he will become impressed with
supervised the dressing- of the window, informed what Weymann & Son is offering for his home.
The more frequently a person passes a window,
which is subject to this plan of alternate treat-
ment, the more certain he will ultimately be won
over by window appeal, because one week it
attracts and the next week it impresses.
The second picture shown herewith gives an
excellent idea of musical instruments in the
making. It was taken in the Weymann & Son
factory, which makes everything in this line
from bass viols and violins to mandolins, uku-
leles and banjos.
Since the beginning of the war, the importa-
tion of German musical instruments has, of
course, been cut off. The result of this was an
ever increasing demand for the American made
product, and among those who were in position
to cater to this increased demand was the house
Hawaiian Window Display at Weymann's
of Weymann. The sales managers of this com-
The Review that at one time it became neces- pany report not only a steadily growing busi-
sary to call out traffic policemen to make the ness, but a very noticeable run on the Weymann
crowd move on.
patented steel guitars, mandolutes and Keystone
The plan which Mr. Carroll is following out State banjo-mandolins, each one of which is
is deserving of the attention of all who seek to registered under a serial number at the time it
sell goods through the medium of the window. is guaranteed to the dealer and purchaser, and
the output of which is therefore readily known.
RUNQ
WEYMANN & SONDISPLAY ATTRACTS
Carefully Planned Window Displays Receive
Much Favorable Comment—Big Demand for
Small Goods of All Kinds Made by Concern
SITUATION GROWING MORE SERIOUS
Severance of Relations With Germany Will Stop
Importations of Small Goods Entirely
A Corner of the Weymann & Son Factory
Briefly, it consists of running an alternate series,
one week making a human interest appeal the
dominant feature, and the next week making
musical instruments absolutely dominant.
The Hawaiian window herewith illustrated is
a fine example of the human interest type. It
DURRO
AND
STEWART
Buegeleisen & Jacobson
35I-53FWRTHAVE.NEWYORKCITY
Vic tor* Dls trfhu tor-a
INCREASING THE_VOLUME OF SOUND
Device Which Reflects and Enlarges the Tones
of Violins Described
While the violin is admired for its soft tones,
it is, at the same time, often desirable to aug-
ment its music, as, for instance, when perform-
ing in the open air or in a large hall, and with
this in view there has been designed and in-
vented a tone reflector which is removably se-
cured to the back end of the instrument. When
this is in place the volume of sound issuing from
the violin is greatly increased.
The attach-
ment is made of a suitable metal of a somewhat
bell shape, encircling the end of the instrument
and secured to the same. The tapering shape
intercepts the sound waves and projects them
away from the performer and toward his au-
ditors.
DEATH OF PETER P. MOYLES
BATAVIA, N. Y., February 5.—Peter P. Moyles.
violinist, music teacher and violin maker, died
last week at his home, 3 Buell street, after a
week's illness »with bronchial pneumonia. He
is survived by a widow, three sons and a
daughter.
Musical Instrument
Strings
satisfy the most exacting buyers. Try
Helmet, Tl Trovatore and La Melodia
Violin Strings.
NEW YORK
OLIVER DITSON GO.
BOSTON, MASS.
Chicago
MUSICAL
MERCHANDISE
ESTABLISHED 1834
MUSICAL
Merchandise
Chicago
Armour & Company
Manufacturers
Importers and Jobbers ol
Attractive Specialties
M odern Service
Cincinnati
Exclusively Wholesale
Send for a wholesale Musical String
and Accessory catalogue
Largest Wholesale
Musical Merchandise
House in America
113 University Place
The severance of relations with Germany has
intensified the seriousness of the situation in
the musical merchandise industry, as under pres-
ent conditions, no merchandise of any descrip-
tion will be obtainable from the European coun-
tries. Up to the present time, there have been
some shipments of merchandise received from
some of the foreign nations, but the latest move
presents the possibility of receiving any goods
whatsoever.
The increased scarcity of tonnage space will
make it difficult to secure cargo space for such
articles as musical merchandise, aside from the
natural difficulties incidental to shipping in" gen-
eral. Such prominent jobbers as Henry Stadl-
mair, of C. Bruno & Son, Inc., and Samuel
Buegeleisen, of Buegeleisen & Jacobson, admit
frankly that the situation is very serious, par-
ticularly in view of the fact that the domestic
metal market is far from satisfactory, with no
prospect of improvement.
THE OLDEST AND
LARGEST MUSICAL
MERCHANDISE HOUSE
IN AMERICA
WEYMANN s=fs
Black Diamond
Strings
THE WORLD'S BEST
Superior Quality MUSICAL INSTRUMENTS
National Musical String Co.
Victor Distributors
New Brunswick, N. J.
1108 Chestnut Street, Philadelphia, Pa.
Established over half a century