Music Trade Review
Issue: 1917 Vol. 64 N. 6 - Page 48
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
GEORGE W. LYLE WITH PATHE CO.
VICTOR ANNOUNCES VOCAL COURSE
Weil-Known Talking Machine Man Appointed
Assistant to President Widmann, of the Pathe
Freres Phonograph Co., This Week
Oscar Saenger Course in Vocal Training Now
Ready—Twenty Lessons in Course—Will Be
Featured Extensively by the Victor Co.
One of the most important announcements
majde by the Victor Talking Machine Co. for a
long time is that of the Oscar Saenger Course
in Vocal Training, which is calculated to em-
phasize more strongly than ever before the mu-
sical standing and importance of the Victor.
In describing the new course the company says
in part:
"The Oscar Saenger Course in Vocal Train-
ing is a practical, efficient system for teaching
people to sing. It is based on the simplest and
most direct principle of all teaching.
"No matter where they may live, all those
who wish to sing may now learn to do so under
the direction of a master who is credited with
having entered more pupils upon successful
operatic, oratorio or concert careers, than has
any other teacher in the United States.
"The , course consists of ten double faced
twelve-inch Victor records which provide twenty
lessons in vocalization. There is a separate
set for each of the following five voices: So-
prano, mezzo-soprano, tenor, baritone and bass.
In the mezzo-soprano there are special instruc-
tions for the training of children's voices. The
kind of voice for which each set is intended is
printed on the outside of the container.
Geo. W. Lyle
"With each set of records, there is also pro-
sume his new duties next week, and will make vided a separate text-book for each particular
his headquarters at the company's executive of- voice, containing supplementary information for
fices, 10-32 Grand avenue, Brooklyn, N. Y.
the student, which information is set forth so
The Pathe Freres Phonograph Co. is to be definitely and clearly, that the art of singing may
congratulated upon this announcement, as be fully understood by those who have had no
George W. Lyle is one of the most prominent previous training.
members of the talking machine business, and
"All the necessary technique and all the nec-
a man who has been an important factor in the essary exercises for the development of per-
growth of the industry. He is thoroughly fect vocalization are provided, explained, and
posted on every phase of talking machine ac- worked out, in the same definitely constructive
tivities, and with his intimate knowledge of the way as they are in Oscar Saenger's own studio.
field, will doubtless render invaluable service to
"The course is to be offered to the public only
the Pathe Freres Co. in the many important in complete sets, which, with the text-books, are
plans which it has under way.
furnished in a special carrying case. Single
For many years Mr. Lyle was vice-president records are not obtainable, nor is the book ob-
and general manager of the Columbia Grapho- tainable separately, except, that in case of
phone Co., New York, and his indefatigable ef-
forts to place this company in the front ranks
of the industry were rewarded with signal suc-
cess. Mr. Lyle's executive and business acumen
ATLANTA, GA., February 5.—An excellent example
contributed materially to the progress achieved of modern showroom and store arrangement is
by the Columbia Co. in the days when the in-
dustry was in its infancy, and he brings with
him to his new post a knowledge of the talk-
ing machine business that is equalled by very
few members of the industry.
The Pathe Freres Phonograph Co., New York,
announced this week the appointment of George
W. Lyle as assistant to the president of the
company, E. A. Widmann. Mr. Lyle will as-
breakage or other irreparable damage, single
records may be secured for the purpose of com-
pleting the set. This is provided for by the
signing of a certificate which will be found on
the inside of container cover." The complete
course for one voice retails at $25.
Announcement is also made that an elaborate
advertising campaign has been designed for the
new vocal course, which will include a double
page spread in the Saturday Evening Post of
March 24, full page advertisements in the April
magazines, and large announcements in daily
newspapers throughout the country. Special
advertising matter for the use of the dealer will
also be provided.
DATES OF THE JOBBERS' CONVENTION
National Association of Talking Machine Job-
bers to Hold Annual Meeting at Hotel Tray-
more, Atlantic City, on July 9, 10 and 11
The Arrangement Committee of the National
Association of Talking Machine Jobbers an-
nounces that the next annual convention of that
organization will be held at the Hotel Traymore,
Atlantic City, on July 9, 10 and 11. Atlantic City
has always been the favorite convention stamp-
ing ground of the talking machine men and it
is stated that plans are now being laid out for
a program of business and entertainment that
will surpass even the most brilliant efforts of
former years.
VICTOR RECORDS^ FOR EASTER
Special List of Over Forty Prepared For Use
During the Easter Season
The Victor Talking Machine Co. has again
taken time by the forelock in featuring its prod-
uct, and this week issued a special circular re-
garding Victor records particularly suitable for
Eastern, which falls on April 8. The circulat
letter calls attention of the dealers to the op-
portunities that present themselves for featur-
ing Easter records well in advance and therefore
effectively, and the letter is accompanied by a
list of over forty records by famous artists and
organizations, all suitable for Easter.
EDISON AMBEROLA FEATURED ATTRACTIVELY IN ATLANTA
are very large. The accompanying photograph
gives a view of the Edison Amberola salesroom
WM. S. SCHERMAN'S NEW POST
William S. Scherman has been appointed ad-
vertising manager of the Musical Instrument
Sales Co>, New York, and will prepare the ad-
vertising for the various Victrola departments
controlled by this company.
Mr. Scherman is well known in the local talk-
ing machine field, having been associated with'
the advertising department of the Columbia
Graphophone Co. for the past four years. He
thoroughly understands retail advertising as ap-
plied to the talking machine field, and his work
with the Columbia Graphophone Co. has been
the subject of general commendation from the
local talking machine fraternity.
LEASE NEW WAREHOUSE
The firm of Cohen & Hughes, Victor talking
machine distributor in Baltimore, Md., has taken
a lease at 225 West Saratoga street, where a
three-story brick warehouse costing approxi-
mately $18,000 will be erected. The building
will be used as a place for wholesale dealing and
storage.
Attractive Edison Amberola Salesroom of Phonographs, Inc., Atlanta, Ga.
offered in the retail establishment of Phono- of Phonographs, Inc., which afforded an excel-
graphs, Inc., in this city, which devotes par- lent idea of the tasteful and characteristic man-
ticular attention to the Edison Amberola line, ner in which is it arranged and decorated for the
and whose sales in both machines and records featuring of the Amberola line.
THE MUSIC TRADE REVIEW
GEORGE W. LYLE WITH PATHE CO.
VICTOR ANNOUNCES VOCAL COURSE
Weil-Known Talking Machine Man Appointed
Assistant to President Widmann, of the Pathe
Freres Phonograph Co., This Week
Oscar Saenger Course in Vocal Training Now
Ready—Twenty Lessons in Course—Will Be
Featured Extensively by the Victor Co.
One of the most important announcements
majde by the Victor Talking Machine Co. for a
long time is that of the Oscar Saenger Course
in Vocal Training, which is calculated to em-
phasize more strongly than ever before the mu-
sical standing and importance of the Victor.
In describing the new course the company says
in part:
"The Oscar Saenger Course in Vocal Train-
ing is a practical, efficient system for teaching
people to sing. It is based on the simplest and
most direct principle of all teaching.
"No matter where they may live, all those
who wish to sing may now learn to do so under
the direction of a master who is credited with
having entered more pupils upon successful
operatic, oratorio or concert careers, than has
any other teacher in the United States.
"The , course consists of ten double faced
twelve-inch Victor records which provide twenty
lessons in vocalization. There is a separate
set for each of the following five voices: So-
prano, mezzo-soprano, tenor, baritone and bass.
In the mezzo-soprano there are special instruc-
tions for the training of children's voices. The
kind of voice for which each set is intended is
printed on the outside of the container.
Geo. W. Lyle
"With each set of records, there is also pro-
sume his new duties next week, and will make vided a separate text-book for each particular
his headquarters at the company's executive of- voice, containing supplementary information for
fices, 10-32 Grand avenue, Brooklyn, N. Y.
the student, which information is set forth so
The Pathe Freres Phonograph Co. is to be definitely and clearly, that the art of singing may
congratulated upon this announcement, as be fully understood by those who have had no
George W. Lyle is one of the most prominent previous training.
members of the talking machine business, and
"All the necessary technique and all the nec-
a man who has been an important factor in the essary exercises for the development of per-
growth of the industry. He is thoroughly fect vocalization are provided, explained, and
posted on every phase of talking machine ac- worked out, in the same definitely constructive
tivities, and with his intimate knowledge of the way as they are in Oscar Saenger's own studio.
field, will doubtless render invaluable service to
"The course is to be offered to the public only
the Pathe Freres Co. in the many important in complete sets, which, with the text-books, are
plans which it has under way.
furnished in a special carrying case. Single
For many years Mr. Lyle was vice-president records are not obtainable, nor is the book ob-
and general manager of the Columbia Grapho- tainable separately, except, that in case of
phone Co., New York, and his indefatigable ef-
forts to place this company in the front ranks
of the industry were rewarded with signal suc-
cess. Mr. Lyle's executive and business acumen
ATLANTA, GA., February 5.—An excellent example
contributed materially to the progress achieved of modern showroom and store arrangement is
by the Columbia Co. in the days when the in-
dustry was in its infancy, and he brings with
him to his new post a knowledge of the talk-
ing machine business that is equalled by very
few members of the industry.
The Pathe Freres Phonograph Co., New York,
announced this week the appointment of George
W. Lyle as assistant to the president of the
company, E. A. Widmann. Mr. Lyle will as-
breakage or other irreparable damage, single
records may be secured for the purpose of com-
pleting the set. This is provided for by the
signing of a certificate which will be found on
the inside of container cover." The complete
course for one voice retails at $25.
Announcement is also made that an elaborate
advertising campaign has been designed for the
new vocal course, which will include a double
page spread in the Saturday Evening Post of
March 24, full page advertisements in the April
magazines, and large announcements in daily
newspapers throughout the country. Special
advertising matter for the use of the dealer will
also be provided.
DATES OF THE JOBBERS' CONVENTION
National Association of Talking Machine Job-
bers to Hold Annual Meeting at Hotel Tray-
more, Atlantic City, on July 9, 10 and 11
The Arrangement Committee of the National
Association of Talking Machine Jobbers an-
nounces that the next annual convention of that
organization will be held at the Hotel Traymore,
Atlantic City, on July 9, 10 and 11. Atlantic City
has always been the favorite convention stamp-
ing ground of the talking machine men and it
is stated that plans are now being laid out for
a program of business and entertainment that
will surpass even the most brilliant efforts of
former years.
VICTOR RECORDS^ FOR EASTER
Special List of Over Forty Prepared For Use
During the Easter Season
The Victor Talking Machine Co. has again
taken time by the forelock in featuring its prod-
uct, and this week issued a special circular re-
garding Victor records particularly suitable for
Eastern, which falls on April 8. The circulat
letter calls attention of the dealers to the op-
portunities that present themselves for featur-
ing Easter records well in advance and therefore
effectively, and the letter is accompanied by a
list of over forty records by famous artists and
organizations, all suitable for Easter.
EDISON AMBEROLA FEATURED ATTRACTIVELY IN ATLANTA
are very large. The accompanying photograph
gives a view of the Edison Amberola salesroom
WM. S. SCHERMAN'S NEW POST
William S. Scherman has been appointed ad-
vertising manager of the Musical Instrument
Sales Co>, New York, and will prepare the ad-
vertising for the various Victrola departments
controlled by this company.
Mr. Scherman is well known in the local talk-
ing machine field, having been associated with'
the advertising department of the Columbia
Graphophone Co. for the past four years. He
thoroughly understands retail advertising as ap-
plied to the talking machine field, and his work
with the Columbia Graphophone Co. has been
the subject of general commendation from the
local talking machine fraternity.
LEASE NEW WAREHOUSE
The firm of Cohen & Hughes, Victor talking
machine distributor in Baltimore, Md., has taken
a lease at 225 West Saratoga street, where a
three-story brick warehouse costing approxi-
mately $18,000 will be erected. The building
will be used as a place for wholesale dealing and
storage.
Attractive Edison Amberola Salesroom of Phonographs, Inc., Atlanta, Ga.
offered in the retail establishment of Phono- of Phonographs, Inc., which afforded an excel-
graphs, Inc., in this city, which devotes par- lent idea of the tasteful and characteristic man-
ticular attention to the Edison Amberola line, ner in which is it arranged and decorated for the
and whose sales in both machines and records featuring of the Amberola line.
Future scanning projects are planned by the International Arcade Museum Library (IAML).