Music Trade Review

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THE MUSIC TRADE REVIEW
FINAL PROGRAM FOR JOBBERS' CONVENTION NEXT MONTH
GOOD THINGS IN THE "PEPTIMIST"
Plans Call for Two Business Sessions—Some Talks by Factory Experts—The Usual Entertain-
ments for the Convention Delegates and Elaborate Features for "Victor Day"
The Victor Co. will take charge of things on
Latest reports from Victor distributors in the
various sections of the country indicate that Wednesday, July 11, and will entertain the job-
the forthcoming annual convention of the Na- bers and their families in Atlantic City itself,
tional Association of Talking Machine Jobbers,
to be held at the Hotel Traymore, Atlantic City,
CONVENTION PROGRAM
N. J., on July 9, 10, 11, will be one of the best
attended in the history of the organization, for
Monday, July 9
there are many things just now that demand the
Morning—Reception and registration.
earnest attention of those engaged in the trade.
11 A. M.—Swimming.
Not only are the ordinary problems of the
2 P. M.—First business session.
business, such as stock shortage, sales methods,
2.30 P. M.—Entertainment for ladies.
etc., ripe for further discussion, but there have
Evening—Visits to the piers.
recently developed new problems growing out
Tuesday, July 10
of the war situation, and including possible taxes
9
A.
M.—Golf
tournament at Country
on musical instruments, increasing difficulties in
Club.
transportation, advances in freight rates, and
11 A. M.—More swimming.
other features too numerous to mention, but
2
P. M.—Second business session.
which require careful and efficient handling.
2.30 P. M.—Auto trip for ladies.
As is indicated in the program printed" herewith
Evening—Annual banquet.
there will be two business sessions, one on Mon-
Wednesday, July 11
day afternoon, July 9, and the other on Tues-
Victor Co. Day—Entertainment of Job-
day afternoon, July 10. The rest of the time
bers by Victor Co. at Atlantic City.
being given over to amusement and entertain-
ment. As has been announced before in The
Review, it is planned to have Victor Co. officials instead of carrying them to Philadelphia or to
and department heads address the jobbers on the factory in Camden. Just what the company's
pertinent subjects, and then answer any ques- program is, has not been made public, but past
tions regarding manufacturing or sales details performances would indicate that it will be an
that may arise. The jobbers will themselves elaborate one.
Among the jobbers themselves, the entertain-
take care of the various details of the asso-
ment plans call for a golf tournament at the
ciation's work, but will not read any papers.
C o u n t r y Club, a
tournament that has
become an annual fea-
J
ture. There will be
the usual organized
excursion, along the
boardwalk, on to the
piers and into the
briny, and during the
daily sessions, t h e
ladies will be taken on
special trips by them-
selves.
The Victor jobber
has not yet made
- Why you should attend the National Association who
his hotel reservations
of Talking Machine Jobbers Convention July 9-10-11. had better hurry and
insure himself against
Reason number one is Yourself. The other 109 disappointment.
The
headquarters will be
will meet you in Atlantic City.
at the Hotel Tray-
Hotel Travmore - Make Reservation* thru Trostler.
more, and the dates,
Some Snappy Publicity for Coming Convention of Talking Machine Jobbers July 9, 10, 11.
House Organ Issued for Sales Staff of Columbia
Graphophone Co. Is Most Interesting
THERE ARE EXACTLY 110 REASONS
FEATURING PATRIOTIC RECORDS
LIBERTY BELL_RECORD MADE
Victor Talking Machine Co. Issues Striking Pos-
ter Announcing Record of "America" by
Whitehill—Other Special Literature
Victor Talking Machine Co. Makes Record of
Tones of Liberty Bell During Recent Liberty
Loan Campaign in Philadelphia
The Victor Talking Machine Co. in its ad-
vertising continues to pay particular attention
to patriotic music of all kinds, and from the de-
mands made upon Victor dealers for such rec-
ords, the campaign is not only timely but de-
cidedly successful. The latest advertising mat-
ter issued is a striking poster featuring a record
of "America" as sung by Whitehill; the poster
bears a striking reproduction of the Statue of
Liberty with several warships passing by the
base of the statue. There is also a special
poster featuring the popular song "Don't Bite
the Hand That's Feeding You," with Uncle Sam
bearing a market basket and holding out his
hand to a mixed multitude below.
June 18.—During the re-
cent Liberty Loan campaign the Liberty Bell
was sounded in order to remind the public that
the closing hours of the campaign were at hand.
The bell was not actually rung, but was sounded
by means of a gold hammer, wielded by Mayor
Smith, of this city. In order that the tone of
the bell, which has not been sounded since 1835,
might be preserved, the Victor Talking Ma-
chine Co. set up a recording apparatus near the
bell and made a record, as the bell was being
sounded.
NEW CATALOG^FJtEPAIR PARTS
Victor Co. has just issued a new catalog of
repair parts for the Victrola XVII for the con-
venience of repair men, and in which the various
parts are listed in the usual comprehensive man-
ner.
The Broadway Phonograph Co., Inc., of Man-
hattan, has increased its capitalization from
$6,000 to $10,000.
PHILADELPHIA, PA.,
DRIVE ON NEW COLUMBIA RECORDS
The Columbia Graphophone Co., New York, is
planning to make a special drive on the new
records listed in its August supplement. This
list contains a series of records which are par-
ticularly adaptable for exploitation by Colum-
bia dealers during the summer months, as the
popular hits should meet with a ready sale in
all sections of the country. Attractive window
cards and hangers have been prepared for use
by the Colurabia representatives, and newspaper
advertising will call the attention of the public
to the musical qualities of this list.
The trade promotion department of the Co-
lumbia Graphophone Co. has just issued the
second number of the "Peptimist," a brief and
newsy house organ which is published for the
members of the company's sales staff and which
is edited by Paull Haydn. This edition is filled
with interesting news and comments for the
men on the firing line.
The first page contains a message of intro-
duction welcoming George W. Hopkins, the
new general sales manager of the company.
Other interesting articles in this month's edi-
tion of the "Peptimist" include a list of Colum-
bia records presented under the heading "Above
Comparison," and incidental items concerning
members of the sales staff.
Under the heading "Two Fires" the following
interesting editorial appeared:
"There are two fires in an engine on which
depends its successful run—the fire in the head-
light and the fire in the firebox. One is the
seeing power, the other the going power.
"There are two 'fires' in a salesman, on which
depends his successful run—the fire of reason in
his head and the fire of loyalty in his heart.
"Your toil, your time and your head—these
your company buys, but in your own keeping
is that other factor which neither man nor
money can buy. It is yours to hold or to give.
On it depends more of your success and the suc-
cess of your company than many a sale.
"Let loyalty be the keystone of your work.
One arc rests upon the desires of your com-
pany, the other upon the needs of your dealers.
So the appreciation of your company and the
backing of your dealers will support you right
and left.
"Loyalty is the solvent of all friction, the
foundation of all success. Loyalty is common
sense. It will bring you unguessed repute. It
will bring you the world's honor and your own
respect.
"And your company is worthy of your loyalty.
It is a company of big men, big hopes, big ideals,
big possibilities, big accomplishments. The
greatest tribute a man could have, Shakespeare
puts into that single, final sentence of Brutus,
'In all my life I found no man but he were
true to me.' Let your company feel you are
true to it.
"The man who is loyal deserves and receives
loyalty. It is the backbone-virtue of a sales-
man. Let your dealers know you are loyal to
them and to their interests—loyalty will sell
where all the language in Webster's fails.
"Loyalty is success."
STRIKING PATHE_PAGE PUBLICITY
The Pathe Freres Phonograph Co. used a full
page advertisement in last week's Saturday Eve-
ning Post that was one of the most attractive
and timely talking machine ads that has ap-
peared in a national magazine for some time
past. The copy made an appeal for summer
business featuring the model 25 Pathephone
which is particularly adapted for camping and
vacation purposes together with a reproduction
of the Pathe sapphire ball. The text also pre-
sented a list of patriotic Pathe records, and pen
and ink sketches of some of the famous artists
recording for the Pathe library gave a touch
of human interest to the page.
NEW INCORPORATIONS
A certificate of incorporation has been
granted to the Standard Phonograph and Acces-
sories Co. of Dallas, Texas. The capitalization
is $10,000, the incorporators being V. A. McCul-
lough. L. B. White, and B. L. O'Connor.
The Lion Talking Machine Co. has been in-
corporated under the laws of Delaware with
a capital stock of $200,000 for the purpose of
manufacturing musical instruments and talking
machines. The incorporators are Charles T.
Brooks, A. C. Wooten and B. D. Moses.