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THE MUSIC TRADE REVIEW
50
PLEASED WITH CONDITIONS IN WEST
Otto Heineman Finds Trade in Fine Shape on
Recent Trip—Tells of Improved Manufactur-
ing Processes Which Add to Efficiency of
Product—To Exhibit at Chicago Music Show
"The West is in great shape," said Otto
Heineman, president of the Otto Heineman
Phonograph Supply Co., New York, motor, tone
arm and sound box
manufacturers, w h o
r e t u r n e d recently
from a fortnight's
trip through this ter-
ritory. "The talking
m a c h i n e manufac-
turers in this section
of the; country are
enjoying a healthy,
substantial trade that
seems to be based on
a permanent stability.
"While on this trip
I spent some time at
our factory in Elyria,
O., and was greatly
pleased with the im-
provements w h i c h
have been perfected
in a number of our
manufacturing proc-
esses. These have
added considerably to
the efficiency of our
motor, and several
manufacturers w h o
have visited the fac-
Otto Heineman
tory during the past month have expressed their
enthusiasm with the features which we are
introducing.
"The demand for our new No. 7 motor has far
exceeded expectations, and we have booked
large orders with prominent manufacturers
throughout the country, who predict that this
motor will be one of the most popular that has
been placed on the market. Orders for the
No. 7 motor are now being booked well in ad-
vance, as the manufacturers wish to anticipate
their fall requirements.
"A noteworthy feature of our business the
past six months has been the tremendous
growth of our export trade. Last month's for-
eign shipments, were the biggest we ever ex-
perienced, and we are well pleased with the re-
ception accorded our products in the leading
South American countries as well as in the Far
East."
The Otto Heineman Phonograph Supply Co.
will occupy a large double booth at the National
Music Show to be held in Chicago the week of
May 21. Mr. Heineman has made arrange-
ments with several manufacturers whereby ma-
chines equipped throughout with the Heineman
products will be displayed in the Heineman
booth. At the Heineman exhibit there will be
in attendance A. S. Ribolla, Western manager;
Paul L. Baerwald, Eastern sales manager, and
W. C. Strong, head of the factory. Mr. Heine-
man will also spend considerable time at the
show.
In the very near future the company will an-
Dictating in His Office in New York
nounce two new motors to be known as Nos.
12 and 16.
BILLY SUNDAY IN NEW YORK
Weil-Known Evangelist Now Carrying on a
Three-Months' Campaign in the Metropolis
—Offers Good Chance for Record Sales
In view of the experience of talking machine
dealers in other cities where William A. (Billy)
Sunday, the evangelist, has conducted cam-
paigns, members of the local talking machine
trade for the most part are prepared to take
full advantage of the opportunity of selling
records of the Billy Sunday hymns and songs,
especially those made by Mr. Rodeheaver, such
as "Brighten the Corner Where You Are" and
others not so well known. During the three
months that the campaign will be carried on
in this city it is estimated that Mr. Sunday will
preach to over 2,000,000 people at least, and a
portion of these will want talking machine rec-
ords of his music.
NEW EDISON PHONOGRAPHS IN DEMAND IN CALIFORNIA
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave.
NEW YORK
Shipment of New Edison Machines for Carl G. Strock, Santa Ana, Cal.