Music Trade Review

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THE MUSIC TRADE REVIEW
MANY SOHMER PIANOS INSTALLED IN NEW YORK SCHOOLS
Nearly Two Hundred Instruments, Both Uprights and Grands, Have Been Furnished to Educational
Institutions in Greater New York by Sohmer & Co.—Steel Sheathed Grand in High School
The American people have taken a great pride
in their public school system, and have been
most generous in their support of it. This has
been particularly true in New York. The school
buildings have been of the most modern type,
Flushing High School
containing every advanced idea in equipment,
and designed with the view to adding to the
architectural beauty of the city.
There has been no stint in this regard because
a school happened to be located in an outlying
or sparsely settled neighborhood. The same
standard of construction and equipment has
prevailed.
New York has been notably generous in one
direction in which many cities have been nig-
gardly—that is in supplying pianos for schools.
The New York school board has insisted upon
competition in its piano purchases, but it has
been a competition of quality. As with all other
equipment, it has made quality the determining
factor, being willing to pay the price to secure
that quality. Evidence of this is the fact that
in recent years 190 Sohmer pianos have been
purchased for use in the New York public
schools. To piano men who are familiar with
piano quality, and especially Sohmer quality,
these figures will at once make clear the ex-
tent the school board is willing to go to pro-
vide its charges with the best in pianos.
This is as it should be. If we expect the
rising generation to have any true idea of mu-
sical values, the school equipment should in-
clude pianos whose tone is artistic and thorough-
ly musical. We are beginning to lay a great
deal of stress upon the importance of a good
piano in every home—surely the example should
be set in our schools. Of course, durability is
struct a grand sheathed in steel, painted black.
This grand forms a part of the Sohmer equip-
ment of the Washington Irving High School,
said to be one of the finest and best equipped
high schools in the world.
The popularity of the Sohmer in the equip-
ment of public institutions, schools, theatres,
Public School 53, the Bronx
churches, etc., is nation-wide. From Coast to
Coast these superb instruments are to be found
in such places.
An interesting phase of the Sohmer pianos in
use in the public schools is the large percent-
age of grands. Here again, the board has shown
a liberal policy in being willing to spend suf-
ficient money to obtain grands where they are
desirable. That so many of them should be
Sohmer grands confirms the judgment of the
roc on
Washington Irving High School
This generosity applies not only in number of
instruments, but in the high quality demanded.
Generally speaking, school boards purchase
pianos on a purely competitive basis, with but
little regard to relative quality, being influ-
Erasmus Hall, Brooklyn
an essential element in a piano for school use,
and in this regard the Sohmer is especially well
adapted. The durability of the Sohmer is pro-
verbial. In this regard the requirements of the
school board are most rigid, as they should be,
and the fact that the number of Sohmer pianos
used is nearing the 200 mark is the best evidence
of their satisfactory service.
Public School 52, N. Y. City
One of the problems facing the school board trade generally. Seventy per cent, of the entire
has been the defacement and mutilation of the Sohmer output is grands, a record that is said to
cases by mischievous pupils. As an experiment, be equaled by only two or three houses in the
the board induced the Sohmer house to con- entire trade.
WURLITZER CO. HELPS RECRUITING
Bay Ridge High School
enced by price considerations more than any-
thing else.
RUDOLF
PIANOS
are conscientiously made good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
72 East 137th Street
NEW YORK
R. A. Taylor, who has charge of the Cleveland
branch.
Supplies Victrola and Records to Every Recruit-
G. W. Armstrong, president of the Baldwin
ing Station in Cincinnati—Automobile Adds Co., returned to the city Thursday. The Bald-
One Piano Sale Per Day—Recent Visitors
win Co. is placing at the disposal of patriotic
organizations a pamphlet containing a collec-
CINCINNATI, O., April 17.—''For the duration of
tion of patriotic airs. The demand for these
the war," was the message sent by the Rudolph has been great during the past week. The
Wurlitzer Co. to every recruiting station in Cin- book has a circulation of 2,000,000 copies.
cinnati in sending a handsome Victrola and a
Max J. deRochemont, of the Laffargue Co.,
good assortment of martial band records.
was among the callers at the Otto Grau Piano
Co. during the past week.
The Victrolas were placed at the disposal of
the recruiting parties of the army, navy and the
State troops. They were particularly useful to
parties securing recruits for the militia since
these have established offices on the ground
floor, and while waiting for "business" the ma-
chines were kept running.
The city has a most pleasing display of na-
tional colors.
The Church-Beinkatnp Co.'s
show window is a mass of flags.
Adding a piano sale a day through the use
of an automobile is possible, according to Man-
ager M. A. Gruelich, of the Cable Company.
The machine is placed at the disposal of the
salesmen on different days, according to the
territory to be covered. The system has re-
sulted in the increase of at least a sale a day.
Paul H. Schmidt, of Steinway & Sons, Thurs-
day was the guest of Manager R. H. Wells, of
the Cincinnati branch.
Manufacturer
Clarence Gennett, of the Starr Piano Co., was
in the city Thursday. Another visitor to
82 Brown Place
New York
Manager Pauling, of the Cincinnati house, was
JANSSEN
The Most
Talked About
Piano
in the Trade
BEN H. JANSSEN