Classic Mode

Music Trade Review

Issue: 1917 Vol. 64 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
MANY SOHMER PIANOS INSTALLED IN NEW YORK SCHOOLS
Nearly Two Hundred Instruments, Both Uprights and Grands, Have Been Furnished to Educational
Institutions in Greater New York by Sohmer & Co.—Steel Sheathed Grand in High School
The American people have taken a great pride
in their public school system, and have been
most generous in their support of it. This has
been particularly true in New York. The school
buildings have been of the most modern type,
Flushing High School
containing every advanced idea in equipment,
and designed with the view to adding to the
architectural beauty of the city.
There has been no stint in this regard because
a school happened to be located in an outlying
or sparsely settled neighborhood. The same
standard of construction and equipment has
prevailed.
New York has been notably generous in one
direction in which many cities have been nig-
gardly—that is in supplying pianos for schools.
The New York school board has insisted upon
competition in its piano purchases, but it has
been a competition of quality. As with all other
equipment, it has made quality the determining
factor, being willing to pay the price to secure
that quality. Evidence of this is the fact that
in recent years 190 Sohmer pianos have been
purchased for use in the New York public
schools. To piano men who are familiar with
piano quality, and especially Sohmer quality,
these figures will at once make clear the ex-
tent the school board is willing to go to pro-
vide its charges with the best in pianos.
This is as it should be. If we expect the
rising generation to have any true idea of mu-
sical values, the school equipment should in-
clude pianos whose tone is artistic and thorough-
ly musical. We are beginning to lay a great
deal of stress upon the importance of a good
piano in every home—surely the example should
be set in our schools. Of course, durability is
struct a grand sheathed in steel, painted black.
This grand forms a part of the Sohmer equip-
ment of the Washington Irving High School,
said to be one of the finest and best equipped
high schools in the world.
The popularity of the Sohmer in the equip-
ment of public institutions, schools, theatres,
Public School 53, the Bronx
churches, etc., is nation-wide. From Coast to
Coast these superb instruments are to be found
in such places.
An interesting phase of the Sohmer pianos in
use in the public schools is the large percent-
age of grands. Here again, the board has shown
a liberal policy in being willing to spend suf-
ficient money to obtain grands where they are
desirable. That so many of them should be
Sohmer grands confirms the judgment of the
roc on
Washington Irving High School
This generosity applies not only in number of
instruments, but in the high quality demanded.
Generally speaking, school boards purchase
pianos on a purely competitive basis, with but
little regard to relative quality, being influ-
Erasmus Hall, Brooklyn
an essential element in a piano for school use,
and in this regard the Sohmer is especially well
adapted. The durability of the Sohmer is pro-
verbial. In this regard the requirements of the
school board are most rigid, as they should be,
and the fact that the number of Sohmer pianos
used is nearing the 200 mark is the best evidence
of their satisfactory service.
Public School 52, N. Y. City
One of the problems facing the school board trade generally. Seventy per cent, of the entire
has been the defacement and mutilation of the Sohmer output is grands, a record that is said to
cases by mischievous pupils. As an experiment, be equaled by only two or three houses in the
the board induced the Sohmer house to con- entire trade.
WURLITZER CO. HELPS RECRUITING
Bay Ridge High School
enced by price considerations more than any-
thing else.
RUDOLF
PIANOS
are conscientiously made good
instruments; in other words,
the sweetest things out.
RUDOLF PIANO CO.
72 East 137th Street
NEW YORK
R. A. Taylor, who has charge of the Cleveland
branch.
Supplies Victrola and Records to Every Recruit-
G. W. Armstrong, president of the Baldwin
ing Station in Cincinnati—Automobile Adds Co., returned to the city Thursday. The Bald-
One Piano Sale Per Day—Recent Visitors
win Co. is placing at the disposal of patriotic
organizations a pamphlet containing a collec-
CINCINNATI, O., April 17.—''For the duration of
tion of patriotic airs. The demand for these
the war," was the message sent by the Rudolph has been great during the past week. The
Wurlitzer Co. to every recruiting station in Cin- book has a circulation of 2,000,000 copies.
cinnati in sending a handsome Victrola and a
Max J. deRochemont, of the Laffargue Co.,
good assortment of martial band records.
was among the callers at the Otto Grau Piano
Co. during the past week.
The Victrolas were placed at the disposal of
the recruiting parties of the army, navy and the
State troops. They were particularly useful to
parties securing recruits for the militia since
these have established offices on the ground
floor, and while waiting for "business" the ma-
chines were kept running.
The city has a most pleasing display of na-
tional colors.
The Church-Beinkatnp Co.'s
show window is a mass of flags.
Adding a piano sale a day through the use
of an automobile is possible, according to Man-
ager M. A. Gruelich, of the Cable Company.
The machine is placed at the disposal of the
salesmen on different days, according to the
territory to be covered. The system has re-
sulted in the increase of at least a sale a day.
Paul H. Schmidt, of Steinway & Sons, Thurs-
day was the guest of Manager R. H. Wells, of
the Cincinnati branch.
Manufacturer
Clarence Gennett, of the Starr Piano Co., was
in the city Thursday. Another visitor to
82 Brown Place
New York
Manager Pauling, of the Cincinnati house, was
JANSSEN
The Most
Talked About
Piano
in the Trade
BEN H. JANSSEN
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
13
PROSPERITY PREVAILS IN BUFFALO
Local Dealers Replenishing Stocks—Steinway
Grands at Many Concerts—Wurlitzer Co.
Seeking More Help—H. C. Rice to Address
Credit Men—Personals of Interest
BUFFALO, N. Y., April 16.—A shortage of men
and a superabundance of work is the rule in
Buffalo during these stirring days, and the pres-
ent industrial prosperity promises to be stim-
ulated still greater when this city receives its
share of the government's. $7,000,000,000 for mu-
nitions and various other requirements. From
all these features local piano dealers draw the
conclusion that their trade will not suffer any
slump this season. Orders for more stock are
being placed, and the piarios, players and talking
machines, which are arriving daily, are com-
manding a ready sale.
J. H. Hackenheimer, secretary of C. Kurtz-
mann & Co., has returned with his family from
Washington, D. C , where they spent their
Easter vacation. Mr. Hackenheimer was im-
pressed with the tension which marks the cap-
ital during this history-making period.
He
called on Frank Shue, a Kurtzmann dealer in
that city. The itinerary of the Buffalo party
included Old Point Comfort and other places of
interest.
Steinway grands, furnished by Denton, Cot-
tier & Daniels, are to be used at these concerts;
Buffalo Orpheus, Elmwood Music Hall; John
McCormack, Elmwood Music Hall; here and in
Erie, Pa.; Mrs. MacDowell, in Warren, Pa., and
Jamestown, N. Y. Mr. Scott, advertising man-
ager of Denton's, is using a large picture of an
American eagle in his advertisements.
Mr.
Scott drew the pen picture from which the cut
was made.
In keeping with the times, the
Buffalo firm is advertising Victor records and
player rolls of "The Star Spangled Banner,"
"Dixie" and other "grand American tunes."
The Rudolph Wurlitzer Mfg. Co. is con-
stantly looking for more piano workers, key
layers and other mechanics .for its plant at
North Tonawanda.
Two youths, charged with breaking into the
talking machine store of W. D. and C. N. An-
drews, and other places, are under arrest here.
The season's course of the Buffalo Associa-
tion of Credit Men will close on April 24, with
a general review. According to a printed an-
nouncement, the speakers who are yet to appear
before the association include H. C. Rice, rep-
resenting C. Kurtzmann & Co.
The Buffalo Ad Club, to which representatives
of some of the local piano firms belong, was
recently addressed by William C. Freeman of
New York. The essence of his remarks was
that Buffalo retailers did not advertise enough.
Edward Hengerer has been appointed presi-
dent of the William Hengerer Co.'s depart-
ment store. This store has an up-to-date Vic-
trola department. Mr. Hengerer, a former Buf-
falonian, has arrived from New York City,
where he was vice-president of Lord & Taylor.
Buffalo piano dealers have frequently pro-
tested against the circus appearance of the down-
town business section during national conven-
tions, such as the Shriners' conclave, which at-
tracted many thousands here in July. During
Awarded first prize in many world compe-
titions during the past sixty years, the
Schomacker Piano is now daily receiving
first prizes of preference won by its superb
tone, wonderful breadth of expression and
structural beauty.
SCHOMACKER PIANO CO.
23d and Chestnut Sts.,
Philadelphia, Pa.
LIVELY
o ttio AQ\) Amoricaiv.
Plaijor Action, tkoro is a
l ^ M k snap and gta
tfiat must be £>lt t o b o
appreciated
AmericanPlayerAction Co.
437 Fifth Avenue-NewYorkCitij
such meetings the city grants licenses to side
shows, and vendors of every description, who
turn the business section into a midway. Trade
in the piano stores and other establishments
downtown are so seriously disturbed by the
pandemonium from the shows, etc., that the
Buffalo Retail Merchants' Association has ap-
pealed to the Buffalo Councilmen not to grant
any more licenses to such concessions in the
strictly business district.
Ralph C. Hudson, president of the J. N. Adam
Co.'s department store, is a member of a com-
mittee working to establish a base hospital for
the American Red Cross in Buffalo.
The Press Club's frolic will be held at the Ma-
jestic Theatre on April 29. There will be a
vaudeville show of eight feature numbers.
Robert L. Loud, Buffalo piano dealer, has agreed
to contribute piano selections, and will use a
Mason & Hamlin grand.
Mr. Loud has not
played at a public performance in fifteen years.
The news writers are giving Mr. Loud wide pub-
licity since he volunteered his services.
Reed C. Schermerhorn, manager of Mr.
Loud's store, is on a vacation in New York,
where he is enjoying grand opera.
The Albert Schuler Piano Co. is spreading
broadcast the news that it will open a new store
shortly at 767-769 Main street.
PLATT CO. LEASES NEW QUARTERS
Prominent Los Angeles Piano House Will Oc-
cupy Building at 622 Broadway Early in Sep-
tember—To Increase Lines Handled
Los ANGELES, CAL., April 13.—The Platt Music
Co., located at present at 312 West Seventh
street, and which has been established in this
city for nearly eleven years, closed a lease dur-
ing the past week on the entire Doll Building
at 622 South Broadway.
The lease extends
over a period of ten years, and involves the pay-
ment of approximately $200,000. The new quar-
ters are centrally located, and places the house
in the Broadway "music row." B. Platt, presi-
dent of the company, stated yesterday that the
move was being made for the purpose of secur-
ing more room for the growing buisness of the
concern.
The new store will be opened some time in
September, contracts having now been let for
decorating and interior alterations.
It is
planned to devote the ground floor to small in-
struments, sheet music and talking machines.
On the second floor will be located the piano
department, while the third floor will be devoted
to an auditorium for demonstrations and con-
certs, the rear end being occupied by the re-
finishing and rebuilding department. The base-
ment will be used for the exclusive sale of used
pianos. In the store the Platt Music Co. will
have about 27,000 square feet of floor space.
The company at present deals exclusively in
pianos and Columbia talking machines.
Mr.
Platt states that he will depart for the East
within the next few days for the purpose of
purchasing a line of small musical merchan-
dise, sheet music, and so forth, to stock his new
departments.
J. E. MEAGHER MARRIED
MADISON, WIS., April 17.—J. E. Meagher, presi-
dent of the Forbes-Meagher Music Co., of this
city, was united in marriage to Miss Ellen Braun
on Tuesday, April 17, at nuptial mass in the St.
Paul's Chapel. The bride was formerly a resi-
dent of Sheboygan, Wis., where she was edu-
cated, and was a prominent member of younger
society. Mr. Meagher is well known in the trade,
as he was for a number of years employed as a
traveler for Lyon & Ilealy.
AWARDED
Supreme Award
of Merit
American Steel &
Wire Company
Maker of
Perfected
and Crown
Piano Wire
Highest Standard of
Acoustic Excellence
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coaat representa-
tive: U. S. Steel Products Co., San Francisco, Lot
Angeles, Portland, Seattle.

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