Music Trade Review
Issue: 1917 Vol. 64 N. 15 - Page 9
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
9
APRIL STARTS OFF BRISKLY IN DETROIT PIANO TRADE
Dealers Optimistic, and Do Not Expect Business to Lessen on Account of the War—Dealers Fea-
turing Coming Caruso Concert in Toledo—Patriotic Window Displays in Evidence—Other News
do with creating this demand, which has not
DETROIT, MICH., April 10.—April has started out
very satisfactorily, and every piano dealer seen alone helped the Hudson baby grand business,
during the past, week expressed that opinion. but that of all other dealers handling them.
And the best of it all is that local dealers are
The Detroit Board of Commerce has called off
not anticipating a slump in piano business just its annual boat cruise owing to the war, which
because war has been declared. While they will be quite a disappointment to a number of
look for some sales to drop off they believe piano dealers who have participated in these
there will be sufficient new ones to take their annual good times.
places. If there is to be any setback to busi-
Eilers Music Store, Woodward and LaBelle
ness due to the war dealers believe it will not avenues, Highland Park, is handling the Sonora
occur at least for some time. One dealer ex- phonograph.
presses the whole thing in a nutshell—"why
American flags and red, white and blue bunt-
worry about war until it worries us."
ing decorate the windows of all the piano stores
C. A. Grinnell, first vice-president, and A. A. throughout the city, many even decorating the
Grinnell, treasurer, of Grinnell Bros., have re- interiors. There is also, at this particular time,
a special demand for patriotic selections, both
turned from their extended Southern trips.
"Business has been excellent so far this year vocal and instrumental.
not only in Detroit but throughout the State,
A. B. CHASEJiERVICE COPY
as well as in Canada," said S. E. Clark, secre-
tary and general manager of Grinnell Bros.: Four Forceful Advertising Electrotypes Pre-
"We don't know what effect war will have on
pared for the Use of Retailers, Each Making
us, but we are going to keep right on with our
a Strong Appeal to the Piano Prospect
plans as though there was no war. We don't
The A. B. Chase Co. has recently prepared
look for any slackening up in trade at least
for the immediate future. Take in Canada, for a series of advertisements suitable for the retail
instance, where we have a retail store and fac- dealer, which are worthy of more than passing
attention. They are furnished in one column
tory—our trade is better than ever."
William T. Lewis, manager of the sales cor- and two column size electrotypes, mortised so
respondence department of Grinnell Bros., ad- that the dealer's name and address may be in-
dressed the Y. M. C. A. advertising class Mon- serted at the bottom. These electros are be-
day evening of this week on the subject "Tele- ing sent to A. B. Chase dealers throughout the
country, and form a valuable aid to the piano
phone Method of Letter Writing."
Detroiters will go to Toledo in a special train man who wishes to advertise his wares in a
on Thursday evening, May 3, to hear Caruso, dignified and forceful manner. The advertise-
who will sing at the Terminal Auditorium. Seat ments contain various strong appeals, each one
subscriptions are being received by all Detroit logical and constructive. One piece of copy is
Victor dealers. Caruso will be heard in con- directed to the wage-earner whose income has
nection with the Cincinnati Symphony Orches- materially increased during the past year. It
tra. As Caruso makes records exclusively for suggests that he put a part of his increased
the Victor Co., Detroit and Toledo are adver- income into an A. B. Chase piano. Another ad
tising this coming event as they have never emphasizes the lasting tonal quality of the line,
advertised before, and the result is that the while a third outlines the high standard that has
Victor Co. is being swamped with orders for been maintained by the makers of the A. B.
Caruso records, through the Middle West job- Chase ever since that instrument first made its
bers, of course. The leading Detroit Victor appearance. Tht A. B. Chase line of player-
dealers are Grinnell Bros.; Cable Piano Co.; pianos is well advertised in a fourth piece of
Crowley, Milner & Co.; Henry S. Doran Co.; copy, which explains that the owner of a player
J. H. Goldberg; J. L. Hudson Co.; William E. can obtain music to suit every mood, and pro-
Metzger Co.; Thos. McGuigan Piano Co.; J. W. duce that music according to his or her own
Nowicki; Peoples Outfitting Co.; Max Reich; individual interpretation of the same. Alto-
Max Strasburg Co.; Henry Strub and E. A. gether these advertisements serve as a very
Teckman.
helpful service to the dealer, and piano retailers
F. W. Lohr, secretary of Hardman, Peck & handling the A. B. Chase line should take ad-
Co., was in this city last week conferring with vantage of the opportunity thus afforded them
the Detroit Music Co., their exclusive Mich- to secure some excellent advertising matter"
igan dealer. Mr. Lohr was on his way to Texas, which will most certainly bring gratifying re-
and stated while here that his company's busi- sults.
ness this year was so far considerably larger
than a year ago, and that all indications seemed BARS USE OF NAMES AND PORTRAITS
to point to a big year for the piano industry.
New Bill Before New York Legislature Pro-
Manager Trebilcock, of the Detroit Music Co.,
vides That Written Consent Must Be Given
states that he is enjoying a splendid business at
for Use of Same in Advertising
the present time, and that during March more
than 50 per cent, of the sales were made on a
A bill is now before the New York Legisla-
cash basis. "I never saw so much cash busi- ture to amend Sections 50 and 51 of the Civil
ness, and it was all voluntary," he said.
Rights Law by making it a misdemeanor for
Dealers who handle baby grands say they are any person, firm or corporation to use for ad-
selling more of this type of instrument than ever vertising purposes, or, for the purpose of trade,
before. Unquestionably the immense advertis- the name, surname, portrait or picture of any
ing campaign conducted by the J. L. Hudson living person without the written consent of
Co. on the baby grand has had a great deal to such person. The bill in its present form would
put a stop to the use of the names and portraits
of prominent people in connection with testi-
monials or for general advertising purposes,
unless their written consent was given. In the
music trade at least such consent could be ob-
tained with little effort.
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Don't fail to investigate
444.448 West 13th St.
New York
Victrola XVII, $250
Victrola XVII, electric, $300
Mahogany or oak
Other styles $15 to $400
Victrola
supremacy
—all the time
and everywhere
Viewed from the standpoint
of musical art, judged by the
character and prestige of the
stores that handle it, measured
in dollars for its ability as a
profit producer, the Victrola is
supreme.
Victor Talking Machine Co.,
Camden, N. J., U. S. A.
Berliner Gramophone Co.. Montreal.
Canadian Distributor!
Important Notice. All Victor Talking Machine! are
patented and are only licensed, and with right of use with
Victor Records only. All Victor Records are patented and
are only licensed, and with right of use on Victor Talk-
ing Machines only.
Victor Records and Victor Machine* are scientifically
2 co-ordinated and synchronized by our special processes of
manufacture; and their use, except with each other; is
not only unauthorized, but damaging and unsatisfactory.
M. B. RAMOS AGAIN IN BUSINESS
April 9.—Manly B. Ramos has
recently re-entered the music business, occupy-
ing a store at 106 North Seventh street, where
he carries a large line of pianos, player-pianos
and talking machines. In addition to his promi-
nence in the piano business, Mr. Ramos is an
organist of considerable repute.
RICHMOND, VA.,
" V i c t r o l a " i, the Registered Trade-mark of the Victor
Talking Machine Company designating the products of this
Company only.
W a r n i n g : The use of the word Victrola upon or in the
promotion or sale of any other talking machine or Phonograph
products is misleading and illegal.
THE MUSIC TRADE
REVIEW
9
APRIL STARTS OFF BRISKLY IN DETROIT PIANO TRADE
Dealers Optimistic, and Do Not Expect Business to Lessen on Account of the War—Dealers Fea-
turing Coming Caruso Concert in Toledo—Patriotic Window Displays in Evidence—Other News
do with creating this demand, which has not
DETROIT, MICH., April 10.—April has started out
very satisfactorily, and every piano dealer seen alone helped the Hudson baby grand business,
during the past, week expressed that opinion. but that of all other dealers handling them.
And the best of it all is that local dealers are
The Detroit Board of Commerce has called off
not anticipating a slump in piano business just its annual boat cruise owing to the war, which
because war has been declared. While they will be quite a disappointment to a number of
look for some sales to drop off they believe piano dealers who have participated in these
there will be sufficient new ones to take their annual good times.
places. If there is to be any setback to busi-
Eilers Music Store, Woodward and LaBelle
ness due to the war dealers believe it will not avenues, Highland Park, is handling the Sonora
occur at least for some time. One dealer ex- phonograph.
presses the whole thing in a nutshell—"why
American flags and red, white and blue bunt-
worry about war until it worries us."
ing decorate the windows of all the piano stores
C. A. Grinnell, first vice-president, and A. A. throughout the city, many even decorating the
Grinnell, treasurer, of Grinnell Bros., have re- interiors. There is also, at this particular time,
a special demand for patriotic selections, both
turned from their extended Southern trips.
"Business has been excellent so far this year vocal and instrumental.
not only in Detroit but throughout the State,
A. B. CHASEJiERVICE COPY
as well as in Canada," said S. E. Clark, secre-
tary and general manager of Grinnell Bros.: Four Forceful Advertising Electrotypes Pre-
"We don't know what effect war will have on
pared for the Use of Retailers, Each Making
us, but we are going to keep right on with our
a Strong Appeal to the Piano Prospect
plans as though there was no war. We don't
The A. B. Chase Co. has recently prepared
look for any slackening up in trade at least
for the immediate future. Take in Canada, for a series of advertisements suitable for the retail
instance, where we have a retail store and fac- dealer, which are worthy of more than passing
attention. They are furnished in one column
tory—our trade is better than ever."
William T. Lewis, manager of the sales cor- and two column size electrotypes, mortised so
respondence department of Grinnell Bros., ad- that the dealer's name and address may be in-
dressed the Y. M. C. A. advertising class Mon- serted at the bottom. These electros are be-
day evening of this week on the subject "Tele- ing sent to A. B. Chase dealers throughout the
country, and form a valuable aid to the piano
phone Method of Letter Writing."
Detroiters will go to Toledo in a special train man who wishes to advertise his wares in a
on Thursday evening, May 3, to hear Caruso, dignified and forceful manner. The advertise-
who will sing at the Terminal Auditorium. Seat ments contain various strong appeals, each one
subscriptions are being received by all Detroit logical and constructive. One piece of copy is
Victor dealers. Caruso will be heard in con- directed to the wage-earner whose income has
nection with the Cincinnati Symphony Orches- materially increased during the past year. It
tra. As Caruso makes records exclusively for suggests that he put a part of his increased
the Victor Co., Detroit and Toledo are adver- income into an A. B. Chase piano. Another ad
tising this coming event as they have never emphasizes the lasting tonal quality of the line,
advertised before, and the result is that the while a third outlines the high standard that has
Victor Co. is being swamped with orders for been maintained by the makers of the A. B.
Caruso records, through the Middle West job- Chase ever since that instrument first made its
bers, of course. The leading Detroit Victor appearance. Tht A. B. Chase line of player-
dealers are Grinnell Bros.; Cable Piano Co.; pianos is well advertised in a fourth piece of
Crowley, Milner & Co.; Henry S. Doran Co.; copy, which explains that the owner of a player
J. H. Goldberg; J. L. Hudson Co.; William E. can obtain music to suit every mood, and pro-
Metzger Co.; Thos. McGuigan Piano Co.; J. W. duce that music according to his or her own
Nowicki; Peoples Outfitting Co.; Max Reich; individual interpretation of the same. Alto-
Max Strasburg Co.; Henry Strub and E. A. gether these advertisements serve as a very
Teckman.
helpful service to the dealer, and piano retailers
F. W. Lohr, secretary of Hardman, Peck & handling the A. B. Chase line should take ad-
Co., was in this city last week conferring with vantage of the opportunity thus afforded them
the Detroit Music Co., their exclusive Mich- to secure some excellent advertising matter"
igan dealer. Mr. Lohr was on his way to Texas, which will most certainly bring gratifying re-
and stated while here that his company's busi- sults.
ness this year was so far considerably larger
than a year ago, and that all indications seemed BARS USE OF NAMES AND PORTRAITS
to point to a big year for the piano industry.
New Bill Before New York Legislature Pro-
Manager Trebilcock, of the Detroit Music Co.,
vides That Written Consent Must Be Given
states that he is enjoying a splendid business at
for Use of Same in Advertising
the present time, and that during March more
than 50 per cent, of the sales were made on a
A bill is now before the New York Legisla-
cash basis. "I never saw so much cash busi- ture to amend Sections 50 and 51 of the Civil
ness, and it was all voluntary," he said.
Rights Law by making it a misdemeanor for
Dealers who handle baby grands say they are any person, firm or corporation to use for ad-
selling more of this type of instrument than ever vertising purposes, or, for the purpose of trade,
before. Unquestionably the immense advertis- the name, surname, portrait or picture of any
ing campaign conducted by the J. L. Hudson living person without the written consent of
Co. on the baby grand has had a great deal to such person. The bill in its present form would
put a stop to the use of the names and portraits
of prominent people in connection with testi-
monials or for general advertising purposes,
unless their written consent was given. In the
music trade at least such consent could be ob-
tained with little effort.
Pianos and Player-Pianos
of Superior Quality
Moderately Priced and Easy to Sell
Don't fail to investigate
444.448 West 13th St.
New York
Victrola XVII, $250
Victrola XVII, electric, $300
Mahogany or oak
Other styles $15 to $400
Victrola
supremacy
—all the time
and everywhere
Viewed from the standpoint
of musical art, judged by the
character and prestige of the
stores that handle it, measured
in dollars for its ability as a
profit producer, the Victrola is
supreme.
Victor Talking Machine Co.,
Camden, N. J., U. S. A.
Berliner Gramophone Co.. Montreal.
Canadian Distributor!
Important Notice. All Victor Talking Machine! are
patented and are only licensed, and with right of use with
Victor Records only. All Victor Records are patented and
are only licensed, and with right of use on Victor Talk-
ing Machines only.
Victor Records and Victor Machine* are scientifically
2 co-ordinated and synchronized by our special processes of
manufacture; and their use, except with each other; is
not only unauthorized, but damaging and unsatisfactory.
M. B. RAMOS AGAIN IN BUSINESS
April 9.—Manly B. Ramos has
recently re-entered the music business, occupy-
ing a store at 106 North Seventh street, where
he carries a large line of pianos, player-pianos
and talking machines. In addition to his promi-
nence in the piano business, Mr. Ramos is an
organist of considerable repute.
RICHMOND, VA.,
" V i c t r o l a " i, the Registered Trade-mark of the Victor
Talking Machine Company designating the products of this
Company only.
W a r n i n g : The use of the word Victrola upon or in the
promotion or sale of any other talking machine or Phonograph
products is misleading and illegal.
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