Music Trade Review

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THE MUSIC TRADE REVIEW
"THE HALLMARK^OF CULTURE"
MASON & HAMLIN AT BIG BENEFIT
LOESER & CO. SALESMEN TO BOWL
The Grand Piano Takes on New Dignity as
Presented in the Latest Volume Issued by the
Lester Piano Co.—A Quarter of a Century of
Experience Back of the Lester Product
Used as Accompanying Instrument at Concert
Given for Allied Relief Fund and Red Cross
by Mme. Melba in San Francisco Recently
Piano Men Form Team and Issue Challenge to
Greater New York Trade
Not content with hanging up some new rec-
SAN FRANCISCO, CAL., April 6.—One of the most ords in the matter of piano sales, the salesmen
The interesting caption, "The Hallmark of
successful benefit concerts ever held in this city of the piano department of Frederick Loeser &
Culture," appearing on the cover of the latest
was that given last week by Mme. Melba in Co., Brooklyn, N. Y., now plan to go after some
catalog to be issued by the Lester Piano Co., aid of the United Allies Relief Fund and the new records on the bowling alleys. A team has
introduces a most comprehensive and artistic San Francisco Base Hospital, American Red been formed with Edwin Holt, who has de-
volume devoted entirely to two Lester grand Cross, in the Exposition Auditorium. Mme. feated some of the crack bowlers of the country,
piano specialties, the Lester home grand, style Melba was assisted by Tina Lerner, well-known as captain, and the team declares itself anxious
80, and the Lester parlor grand, style 82.
soprano, and by Emilio Puyans, flutist. The and ready to meet any five from among piano
The grand piano is a dignified instrument used success of the recital will be appreciated when wholesalers or retailers of Greater New York.
exclusively by the artists and by the elite of it is stated that $19,500 was netted for the Red Trade bowlers who desire to take up the chal-
the musical profession, as well as by the lay- Cross. After she had finished singing, Mme. lenge should communicate with G. O. Wilkins,
men, and it is fitting, therefore, that it should Melba sold the flowers she was wearing from care the Loeser Department.
be treated with dignity in advertising litera- the stage and raised a large additional sum,
ture. The Lester Co. has carried out this idea one rosebud alone bringing $1,000.
TRADE IMPROVING IN EUREKA, CAL.
most faithfully in the new volume, which is
The Mason & Hamlin piano was the instru- C. E. Key Getting Excellent Results There for
thoroughly attractive not only in the general ment used at the concert, and the Wiley B. Allen
Sherman, Clay & Co.
arrangement and typographical layout, but also Co., local representatives, came forward with an
in the text.
EUREKA, CAL., April 7.—C. E. Key, manager of
advertisement occupying the entire last page of
The introductory article is devoted to the at- the four-page program, the only advertisement the local store of Sherman, Clay & Co., at 428
mosphere of exclusiveness that surrounds the published in the program. The advertisement H street, this city, reports that local conditions
grand in the home; the fact that the houses reproduced the testimonial given by Mme. so far as the piano trade is concerned, have shown
that stand out from the others in a community Melba to the Mason & Hamlin piano in which decided signs of improvement. Mr. Key is a
are most always found to be equipped with she said: "It seems to me that the preference firm believer in advertising, and occupies space
grand pianos as the hallmark of culture. It is for your piano is indicative of a superior mu- regularly in the local papers with attractive an-
emphasized that composers, concert artists and sical nature. I believe that the Mason & Ham- nouncements.
Mr. Key has been connected
great musicians use grand pianos practically lin piano to-day represents the highest achieve- with Sherman, Clay & Co. for over eleven years,
exclusively. Then the introduction goes on to ment in piano making."
and has operated in practically every section of
tell what the grand represents in the matter
California.
He has been in charge of the
of piano development; what it is to-day and
Eureka store since July 1, and has met with ex-
SPECIAL SALES jN_SALT LAKE CITY cellent success.
the reason for its being.
In closing it is emphasized, in the introduc- Several Music Houses Featuring Club Sales
and Other Special Inducements
tion, that back of the Lester grand is twenty-
FEATURING THE^KNABE LINE
five years of piano-making experience, a quarter
Caldwell
Piano Co., of Cleveland, O., Using
SALT
LAKE
CITY,
UTAH,
April
5.—Special
sales
of a century of earnest effort by artists and
Some Effective Advertising Copy
experts to produce an instrument that in de- seem to be very much in vogue in Salt Lake
sign, tone, touch and other essentials stands City and Ogden at the present time. The
CLEVELAND, 0., April 9.—The Caldwell Piano Co.,
Glenn Bros.-Roberts Piano Co. is holding a
well in the forefront.
of
this city, is using a series of attractive ad-
There is nothing in the text to be regarded big anniversary sale in both of its stores; the vertisements in behalf of the Knabe line, which
as bombastic. The stateinents made are lucid Consolidated Music Co. is running page ads ex- it handles as its leader. This advertising is in-
and rational, and present arguments that should ploiting the Carstensen & Anson stock which tended to add to the prestige of the Knabe
it purchased; the Daynes-Beebe Music Co. is
prove convincing in every instance.
line in this territory and there is no doubt but
"The Hallmark of Culture" is a volume that running a club sale featuring the player piano that this publicity has aided the company in
every Lester dealer should study and study earn- with music, etc., and the Consolidated Music developing a high-class trade in this section.
estly. It will give him a new conception of the Co. is also running a sale of this nature.
A recent advertisement in this series empha-
it is understood that the Glenn Bros.-Roberts
Lester grand and what it represents.
Piano Co., which is now located in the New sized the true meaning of the name "Knabe,"
Orpheum Theatre building, is looking for a new the following text being used:
PIANO MAN IN_O1L BUSINESS
"There are certain names in every great na-
location on Main street. Jay Glenn is in charge
A. B. Carstensen, of Salt Lake City, to Enter of the Salt Lake City store. The concern has tional industry that are synonymous with per-
New Field as Partner of Former Governor
recently engaged quite a«number of new sales- fect taste, unquestioned efficiency—and the re-
sulting pleasure of ownership. The name Knabe
men in order to handle its business.
SALT LAKE CITY, UTAH, April 7.—A. B. Carsten-
on the fall board of a piano immediately con-
Business
seems
to
be
improving
all
along
the
sen, formerly head of the Carstensen & Anson
veys the knowledge that here is an instrument
Co., piano and music dealers of this city, has line and war talk is not affecting the situation about which there can be no question.
in
any
way.
Leonard
Davis,
manager
of
retail
arranged to go into the oil business as a partner
"The first Knabe piano was made in Balti-
of Wm, Spry, twice governor of Utah, and one service department of the American Piano Co., more in 1837—as they are to-day. In the eighty
who
has
spent
considerable
time
in
this
city,
is
of the best known men in the State. Mr. Car-
years since its inception, the superb qualities
stensen sees some great opportunities in the leaving for the Coast.
of the Knabe have become famous throughout
new field in the West.
the musical world."
FEES FOR MOTOR TRUCK TRAILERS
PLANS FOR TRAVELERS' CONVENTION
Bill Now Before the Legislature Provides An-
nual License for Automobile Trailers Used
for Transportation of Goods
FULTON=DRIGGS &_SMITH CO. MOVES
WATEREURY, CONN., April 9.—The Fulton-Driggs
& Smith Co., which has been occupying a tem-
porary store in the old City Hall Annex since
A bill is at present before the New York Leg-
its former store was destroyed by fire, has been
islature to amend the highway law by providing
for the annual registration with the Secretary of forced to move again. Its former store is now
State of "trailers," used for the transportation being remodeled, but it will be a few weeks
of goods, wares and merchandise and drawn before all the departments can be reopened. In
by a motor vehicle. Also an annual fee there- the meantime a temporary office will be main-
for, based upon the combined weight and car- tained at the old store on Grand street.
rying capacity of such trailer. The fees are
C. V. MILLERBUYS HILL CO.
to range from $5 for a trailer having a com-
NEW STORE FOR H. P. MAYER
bined weight and carrying capacity of less than
HUNTINGTON, W. VA., April 9.—C. V. Miller,
PARIS, TEX., April 9.—Henry P. Mayer, piano two tons, up to $30 for a weight and carrying formerly manager of the Hill Piano Co., re-
dealer of this city, will shortly occupy one of capacity of fourteen tons, and $5 for each ton cently purchased the business, and will continue
the largest piano stores in this section of the in excess of fourteen. The act also provides it under the same name. The concern is one
country, a new three-story building now being that such trailers bear a number plate and also of the best-known piano houses in the State
bear the word "trailer" prominently displayed. and handles the W. W. Kimball line.
in the course of construction for his use.
Tentative plans for the coming convention
and dinner of the National Piano Travelers'
Association were prepared at a meeting of the
officials held last week. The business meeting
of the association will be held on May 23, and
the beefsteak dinner will be held the same eve-
ning. President Wm. J. Keeley appointed the
following members as a committee on arrange-
ments: Paul B. Klugh, James F. Broderick,
C. T. Purdy and W. C. Heaton.
WINTER & CO.
220 SOUTHERN BOULEVARD, NEW YORK
Manufacturers of
Superior Pianos
and Player Pianos