Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
12
THE NEW EDISON
is classed with the finest musical instruments of all
time. Quality overshadows price to such an extent that
an unusually high average sale price is realized. Each
sale carries a worth while profit, in most cases requiring
less effort to secure than with merchandise on which a
much smaller profit per sale is realized.
Prestige-building and sales-promoting co-operation among dealer, job-
ber and manufacturer is the basis of the Edison Probationary Zone
policy. Under this policy the dealer is made responsible for a given
zone of operations, the extent of this zone depending on the number
of prospects to whom the dealer can give a sufficient amount of
individual attention.
Considered from every standpoint, an Edison dealership carries a
most desirable franchise.
THOMAS A. EDISON, Inc.
67 Lakeside Avenue
BSaffWW/Trii^^
:
:
Orange, N.J.