Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
J\ Picked Audience
Million
EN million people of the buying class. Ten million people living in prosperous
T
sections of the country. Ten million people whose hearts and interests center
around their homes.
This is the picked audience which hears with interest the story of Hallet & Davis
Pianos, told weekly and monthly in America's most famous national magazines. Such
magazines as these:
Ladies' Home Journal
Saturday Evening Post
Woman's Home Companion
Cosmopolitan
McCall's
American
Literary Digest
World's Work
and others, all reaching classes of people who are susceptible to music and who have
the money to gratify their musical cravings.
The Hallet & Davis National Publicity Campaign is substantial. It is the simple story of Quality
that has won recognition through three-quarters of a century. The story of a fine piano whose worth
has been recognized by great musical artists of deathless fame. Whose merit has won for it, through
the years, gold medals and honored parchments at famous world's expositions.
Today, as of old, the Hallet & Davis Piano stands in a place of its own among musical instruments.
Recognized and honored for its beauty of tone, its fine construction and its lasting qualities.
T H E BIG HALLET & DAVIS CAMPAIGN
tells the story, too, of the player piano invention that started a new school of player building—the
Virtuolo, the Instinctive Player Piano. An instrument that combines the noble qualities of the Hallet
& Davis piano with the highest development of player mechanism. An instrument which has con-
verted more people to the player piano than any other single player invention. An instrument which,
like the Hallet & Davis among pianos, stands alone among players.
As a Hallet & Davis dealer you can start right out and sell. You find your goods known and
recognized, you find your public receptive.
One thing more. Remember that behind this national advertising, behind this famous quality
prestige of the Hallet & Davis line, you have the aid and co-operation of men who are long and firmly-
established in the piano business, and whose interest it is to further your interests.
Look over the reproduction in this advertisement of some of our newest Fall advertising, then
write us that you would like further information about the Hallet & Davis Piano. Send your letter
to our home office today.
Hallet & Davis Piano
Home Office
Hallet & Davis Building,
146 Boylston St., Boston
(Established 1839)
Makers of the Hallet &f Davis Piano and the Virtuolo " f Instinctive