Music Trade Review

Issue: 1916 Vol. 63 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
J\ Picked Audience
Million
EN million people of the buying class. Ten million people living in prosperous
T
sections of the country. Ten million people whose hearts and interests center
around their homes.
This is the picked audience which hears with interest the story of Hallet & Davis
Pianos, told weekly and monthly in America's most famous national magazines. Such
magazines as these:
Ladies' Home Journal
Saturday Evening Post
Woman's Home Companion
Cosmopolitan
McCall's
American
Literary Digest
World's Work
and others, all reaching classes of people who are susceptible to music and who have
the money to gratify their musical cravings.
The Hallet & Davis National Publicity Campaign is substantial. It is the simple story of Quality
that has won recognition through three-quarters of a century. The story of a fine piano whose worth
has been recognized by great musical artists of deathless fame. Whose merit has won for it, through
the years, gold medals and honored parchments at famous world's expositions.
Today, as of old, the Hallet & Davis Piano stands in a place of its own among musical instruments.
Recognized and honored for its beauty of tone, its fine construction and its lasting qualities.
T H E BIG HALLET & DAVIS CAMPAIGN
tells the story, too, of the player piano invention that started a new school of player building—the
Virtuolo, the Instinctive Player Piano. An instrument that combines the noble qualities of the Hallet
& Davis piano with the highest development of player mechanism. An instrument which has con-
verted more people to the player piano than any other single player invention. An instrument which,
like the Hallet & Davis among pianos, stands alone among players.
As a Hallet & Davis dealer you can start right out and sell. You find your goods known and
recognized, you find your public receptive.
One thing more. Remember that behind this national advertising, behind this famous quality
prestige of the Hallet & Davis line, you have the aid and co-operation of men who are long and firmly-
established in the piano business, and whose interest it is to further your interests.
Look over the reproduction in this advertisement of some of our newest Fall advertising, then
write us that you would like further information about the Hallet & Davis Piano. Send your letter
to our home office today.
Hallet & Davis Piano
Home Office
Hallet & Davis Building,
146 Boylston St., Boston
(Established 1839)
Makers of the Hallet &f Davis Piano and the Virtuolo " f Instinctive
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
You DontKnow
theVirtuolo
ON'T put your™,
into any player ™
D
you have investiga|
OU wouldn't think of giving
Y
yourchikt lessons from a harm-
ful book. Don't teach it music
from a harmful piano. A piano of
poor to
SIC" *''
YourChUd
Really Loves
Music
>Vhen Grandfat
was Courtinj
the sweet-toned piano he
his love songs by, was
famous Hallct A piano which greatest
sicians praised — Franz I
Anton Rubinstein, Jo
Strauss, etc.
A piano which has rece
highest awards at international
expositions.
The same mellow, singing
tone still rings true today in
the handsome
E
VERYchild does.
i That's why they
hum or sing at play,
.out little tunes
#cs.
I
Here is The Player-Pia
the Man who WantsV
Made since \H.Vf, in Boston, iheccnter
of musical cullinc, these pianos uphold
highest artistic ideals, yet are sold at
reasonable prices, within the meant of
all music-lover*. Put into your h o m e -
wherever yoii live -onconvenient term*.
is an instrument that appeals to every man of jeasori. An iij
I man T appeals
to every man who loves music. An instrument that ap
who appreciates the satisfaction of dealing' with a house of r<
Do not invest in any piano until yon
have investigated the Hallet & Davis
Piano. Send coupon lor our Piano
Book today.
responsibility.
For the
HAIXET & DAVIS
Hallet & Davis Piano Co.
VIRTUOL
146 Boylston Street, Boston
Makers of Hallet e-' Davis Pianos and
I'irtuolit "Instini live" /'layer Piano*
. - . _ _ _ - -
COUPON - - - • — — —
HALLET & DAVIS PIANO CO.
146 Boylston Street, Boston, 1
Please mail m<-Catalog of Hallet & V
anil Player Pianos, and address of tutu
THE
is. iir>t of ail. an
i n M i u "INSTINCTIVE"
m t n t that
played ]>v h a n d or \\s t h e pliiM""* •
instrument. T h i r . l U , it i> m.i
Namt,
PLAYER PIANO
is absolutely
1
ildren's "car for music"
will be truer, their apprecia-
tion or music greater, if
it you h nave ,, j ^
ft !
tit your home one of the famous old [ T--
Hallet & Davis
Pianos
Highest Cold \Udal 4 wards
d si r .if :*•> i< ) |.> iannu
Srrai. - R Sm-trir .
l)f hv> rfd H in
r Kratm jhlr priKf
>Hur home on c o n v r n
ii trrras.
Send (ur Pi»nn lli«>k I» \\-i
HALLET & D
Do not put any money into *ny piano
until you kmm all about the Hullet H.
Davii—its reasonable prices, the con-
venient terms on which you may have
it in your home—wherever you live.
146 Bovl
1
1 J( 1.
Dj.l-
1
e Muil nr 'he trcf Virtu')'')
I'll nj Co.. l-i"3 Bui >
Write today lor Pianu Book.
Your Child Really Lo\
chilli does. That's why they hu
pick out little tunes themselves.
j
E VERY
It is your great responsibility to see that this j
Hallet # Davis
Piano Go.
lost. That the piano you give him or her to tak
.one whose tone is absolutely pure. A poor toned p
ear, teaches it sound-hahits that can ruin its w|
Company
New York Office
Hallet & Davis Building,
18 East 42nd Street
nos
ment of world-
tcians — Lis/t,
iiss, and a host
ji way back to
ir true.beauti-
Mave received
s at international
Used in nearly
1OU,O(H) homes, schools, con-
servatories.
Before You
l
p D avis
147 BojUtoo St., Boitoo, Matt.
I -11 -. «1 IMM wl.i ihn Virmolo is c» 1> d
-, i i i p i a y l h i V i m i f i l o « i t h b e a u t i f u l f >
i « n s . t ,i v . i h - h y t i . i i , > [ ) h a v e a \ ,r<
Fiiji! )'H-M> Oiisius " t i t b y j c n i i i ; t (
tt.'j
.ri t
flues
oor toned
the child's
; it sound-
can ruin its
IT in music.
rters of a Cenitiry
Hall-t & Darii Piano Co.
tation is nver three—[itut it >s a
to none am! who own the nios
Address
ayer Piano
eat resffon-
that this
shed —not
1 piano you
her to take
is on is one
Hallet & Davis
Pianos
few of tHe newest
II advertisements in
Hallet & Davis
itional Publicity
mpaign.
"
145 Boylston St., Boston, Mass.
Maters «/
Hallet & Davis Pianos
and
"Instinctive"
Player Piano.
Hallet # Davis]
Famous Three-Quarters of a Ceij
bear the endorsement of world renowned musicians—Liszt)
a host tit others, running way back to 1839, praising their truj
They are used today i s nearly 100,000 homes, schools, C«n|
- v
, $
any piano until you know all about the Hallet & Davis—if
convenient terms. Write today for the free Hallet & Davi^ ^ ^
>
Hallet &. DavU Piano Co., 141 Boylston Street, Boston;Mai*.
(Established 1839)
Maters of Hallti 8 Davis Pianos and the Virtuoh "Instinctive" Player Piano
s
«*r t
the Virtuolo
^
-O
«o*
' '
j
^

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