Music Trade Review

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THE MUSIC TRADE
REVIEW
DETROIT DEALERS ORGANIZE.
NEW COLUMBIA CO. FACTORY TO BE READY ON FEBRUARY 1.
Thirty Talking Machine Men Meet Together
and Form New Association in That City.
Structure Will Be Most Modern Both in Construction and Equipment—Emergency Hospital
for Employes One of the Features—How Additional Space Will Be Utilized.
The Columbia Graphophone Co.'s new factory
building, for which ground was broken last Oc-
tober, will be ready for occupancy the first of the
talking machine dealers present at the meeting held
month. This building is one of the largest mem-
Thursday evening, January 20, for the purpose of
bers of the Columbia Co.'s immense plant, and the
organizing a trade association at the Detroit store
following detailed account of its lay-out and equip-
of the Columbia Graphophone Co. It was decided
ment appeared in last Friday's Bridgeport Tele-
to call the organization the Detroit Talking
gram :
Machine Association, to include in its membership
"This structure, which is 3'24 feet by 60 feet on
dealers, wholesaler? and those interested in the
the ground and six stories in height, was started
talking machine business. Max Strasburg acted
on October 4, 1915, and will be ready for occu-
as temporary chairman. The election of officers
pancy on February 1. This is considered a re-
for the first year resulted as follows: Max Stras-
markable record for rapid construction.
burg, president; Sain Lind, vice-president; Wallace
'"The officers of the Columbia Graphophone Co.
Brown, second vice-president; Sydney J. Guest,
placed
the safety and comfort of their employes
secretary, and E. K. Andrew, treasurer. Dues
before
everything else in the plans of the new
were placed at five dollars per year. It was de-
building,
and it is one of the best lighted and
cided to hold another meeting February 7 at the
ventilated
structures in the country. The latest
same place, at which time the proposed constitution
and best sanitary appliances and conveniences have
and by-laws will be discussed and adopted.
been installed. The building is absolutely fire-
\
^
proof. A large passenger elevator will do away
VICTOR WINDOW POSTERS.
with the necessity of climbing the stairs to the
Two of Exceptional Beauty Form Part of a upper floors of the building.
Budget of Victor Advertising Literature.
"The company has installed an emergency hos-
pital and will employ a competent surgeon and
The Victor Talking Machine Co. sent out to its
trained nurse. In addition to the hospital proper
dealers this week two window posters of excep-
there will be an emergency and rest room on the
tional beauty and artistic perfection. One of these
office floor. The entire equipment and lay out of
posters features John McCormack's singing of "A
the building was decided upon only after the com-
Little Bit of Heaven," and the other Harry
pany had sent its engineer, R. H. Arnault, on a
Lauder's latest success, "Doughie the Baker."
tour of inspection of the principal factories in the
Both of these posters are multi-colored, and being
country. The best in each have been adopted in
designed in the usual high class Victor style, are
the local factory.
a credit to any dealer's window.
"All the products of the plant will be handled
Accompanying these posters was a proof of a
by the most up-to-date conveying system, and the
two-page advertisement which the Victor Talking
work will be so systematized and laid out that no
Machine Co. will use in the February 12 issue
time will be lost. In addition to the passenger
of .the Saturday Evening Post. This advertise-
elevator there will be two large freight elevators.
ment will be devoted entirely to the Victor Co.'s
educational department, and will serve to bring to
V. W. MOODY'SJMPORTANT TRIP.
the attention of the; general public the remarkable
V. W. Moody, manager of the efficiency depart-
strides which this division of the Victor business
ment of the New York Talking Machine Co., New
has achieved in recent years.
York, Victor distributer, is at present away on an
The border of this two-page spread consists of
more than twenty small actual photographs de- extended trip through Pennsylvania and New York
State. Mr, Moody is addressing the sales staffs
picting some of the many uses to which the Victor
of the Victor dealers in many of the large cities,
is being put in the schools. The text is brief
and is explaining at length just how quicker record
but thoroughly adequate, and includes a list of
some of the cities using Victor machines in the turnovers of Victor records may be accomplished.
public schools. The cities listed with the number Mr. Moody is also co-operating with the dealers in
of schools using Victors are Philadelphia, 252 perfecting their sales and stock systems for the
schools; New York, 237; Chicago, 183; Boston, new year.
134; Minneapolis, 100; Los Angeles, 81; Columbus,
79; Kansas City, 71; St. Louis, 70; Buffalo, 67. An
MEET WITH SERIOUS INJURIES.
illustration of the Victor XXV., the Victor Co.'s
H. N. McMenimen, managing director of the
standard school machine, is also shown in the
Pathe Freres Phonograph Co., New York, was
advertisement.
advised this week that the members of the De
Koven Opera Company, which recently recorded
a large number of records for the Pathe library,
had met with serious injuries in a train wreck
The Blackman Talking Machine Co., New York, near Cherokee, Ala. The train in which the com-
Victor distributer, has added to its staff of travel- pany was riding was derailed, more than thirty
ing representatives Alexander J. Wilkins and being injured, including H. L. Waterous, Sol Solo-
James H. Giles. They will succeed Messrs. Burn- mon and Luigi De Francisco. The latter was the
ham and Reinhard, who severed their connection musical director at the recordings in the Pathe
with the company last week.
laboratory.
Mr. Wilkins is well known in the Victor trade,
having been associated with the Blackman Talking
TO CONTINUE CONCERTS.
Machine Co. several years ago, and more recently
Owens & Beers, 81 Chambers street, New York,
being a member of the Victor staff of Frederick
Loeser & Co., Brooklyn, N.Y. Mr. Giles is well versed Victor dealers, who have been holding informal
in talking machine merchandising, having been concerts in their recital hall for the past few
connected with the Musical Instrument Sales Co. months, have arranged to continue these concerts
indefinitely, and a number of prominent artists
and the Sonora Phonograph Corp., New York.
recording for the Victor library have signified their
J. A. Cook, formerly a road salesman for the willingness to appear at these recitals. To-day,
Edison Phonograph Co., with headquarters in Chi- January 29, Charles Harrison, one of the most
cago, has taken charge of the talking machine sec- popular and widely known tenors in the Victor
tion of the Schumann showrooms at State and catalog, will be the soloist, an interesting program
having been prepared. These concerts have at-
Wyman streets, Rockford, 111.
(Special to The Review.)
DETROIT, MICH., January 24.—There were thirty
JOIN BLACKMAN TRAVELING STAFF.
Another time saver will be a pneumatic tube sys-
tem for sending small tools from the tool room to
the various parts of the plants. Pneumatic tubes
will also be used to convey departmental and inter-
departmental correspondence, orders, etc.
"The company has adopted a new plan in in-
stalling its polishing and buffing department on
the upper floor of the building. This keeps the
dust from this department away from the other
departments, and the huge suction blowers for
ventilation which change the air in this room once
every two minutes will force the dust into the
upper air instead of nearer the ground, where it
might rise and be wafted into other rooms.
"On the first floor will be installed the metal
pressing department; on the second the automatic
screw machines and drilling department; on the
third, hand-screw and milling machines; on the
fourth, electric motors, electric graphophone as-
sembling department, mechanical drafting rooms
and laboratories. The executive offices will occupy
the fifth floor and the polishing and buffing de-
partment the sixth. The construction of this new
building will necessitate an entire new arrange-
ment of all departments of the plant, and when this
is completed it is expected that the output of the
company in all divisions will be very greatly in-
creased.
"The new factory contains approximately 120,000
square feet of available floor space. There are
over 47,000 square feet of window glass in it. A
new feature of the construction is scuttle holes on
each floor, so that in case of fire there will be no
danger of flooding any of the rooms below. An
automatic sprinkler system has been installed, the
electric lighting and power wires are all in con-
duits, and the office, drafting rooms and laboratory
have the indirect.lighting system."
tracted capacity audiences, and the prominence of
the artists featured has served to give this series
of recitals considerable prestige in musical circles.
COLUMBIA CO. BRIEFLETS.
January Business Declared to Be Phenomenal
— F . E. Goodwin Home from Western Trip
—International Record Department Moves.
"January business has been phenomenal," said
James P. Bradt, sales manager of the Columbia
Graphophone Co., in a recent chat with The Re-
view. "Our orders are continuing at practically
the same pace as last month, a condition unheard
of in the previous history of our company. We
are exercising every effort to give our dealers the
service they require, and with the completion of
our new factory we expect to be in a position to
increase our output materially."
Frederic E. Goodwin, head of the Columbia Co.'s
educational department, returned to his desk last
week after an extended Western trip, upon which
he visited Columbia dealers in a number of the
leading trade centers. While in Chicago Mr. Good-
win addressed the Federation of Commercial
Teachers, which was assembled in the "Windy
City" for its annual convention. Mr. Goodwin
was greatly impressed with the strides which Co-
lumbia dealers are making in the development of
their educational sales, a number of important
installations having been closed in 1915.
The international record department of the Co-
lumbia Co. announces the removal of the entire de-
partment to 102 West Thirty-eighth street, New
York. At this address it has its own recording
department and executive offices. Anton Heindl
is in charge of this division of Columbia activities.
W. S. Parks, manager of the Columbia Co.'s
Birmingham, Ala., wholesale headquarters, was a
visitor at the executive offices this week, with
good reports of improved conditions.