Music Trade Review
Issue: 1916 Vol. 62 N. 5 - Page 66
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
64
THE
MUSIC
TRADE
REVIEW
TRADE NEWS FROM INDIANAPOLIS.
Advertis : ng Helps January Trade—Carlin Ex-
pects Banner Year—Eddy Brown Features
Steinway—New Starr Branch Opened.
( Special to The Review.)
INDIANAPOLIS, IND., January 22.—With January,
the clean-up month, gone, the local piano dealers
are optimistically looking forward to the same
business conditions that featured the close of 1915.
Most of the dealers were successful in getting rid
of many of the pianos and players taken in on
trades during the holidays, and are now ready to
start the new year with stocks in good shape.
The advertising being done by all the music
houses shows that confidence has been re-estab-
lished in the trade. More people are voluntarily
coming into the stores to ask questions about
players, pianos or talking machines.
Frank Carlin, of the Carlin Music Co., one of
the oldest music houses in the city, made the
prediction that this year would be far above
normal if the Indiana farmers were as fortunate
this year as last with their crops, and there is no
reason why they should not be.
"Money seems to be much looser and we are
getting more inquiries every day," Mr. Carlin said
in commenting on the local situation. He stated
that business in the sheet music and small goods
departments was exceptionally good.
''Things are looking good and we expect a good
business year," E. G. Hereth, manager of the
Baldwin piano store, said in giving his opinion of
trade conditions. The Baldwin store has enjoyed
much success in a special sale of music rolls which
has been featured during the month.
In connection with the appearance of the New
York Symphony Orchestra and Eddy Brown, the
young violinist, whose home town is Indianapolis,
Steinway & Sons used some effective advertising
in telling why Eddy Brown uses the Steinway
exclusively. A. letter written by Walter Damrosch,
conductor of the orchestra, to Steinway & Sons,
was also featured in the advertising, in which Mr.
Damrosch warmly praised the Steinway piano
which he recently received.
E. T. Daab, local manager for Steinway &
Sons, is pleased with the results the advertising
is bringing. Mr. Daab lias a list of good pros-
A Leader
at
Home
Grands
Uprights
Players
and
A broad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
pects which he expects to turn into Steinway
enthusiasts before long.
At the Starr Piano Co. store the men are full
of ginger and "red pepper" salesmanship as a
result of the enthusiasm instilled by the recent
district convention. E. W. Exley, manager, looks
for a good record this year.
The new Anderson (Ind.) store, which is under
the direction of the..Indianapolis branch, held its
opening to-day, a feature of which was a musical
entertainment. The store was decorated with
flowers and souvenirs were given to all callers.
The Fort Wayne (Ind.) store which, as an-
nounced previously in The Review, made a change
in location on account of increasing business, has
already had its opening, which was well attended.
J. L. Peter, manager of the Fuller-Wagner Music
Co., reports that the publicity sale which has just
closed was a success in getting before the public
the fact that the Fuller-Wagner Music Co. is
ready to handle on a large scale piano and player
sales in the recently enlarged piano department.
Seven carloads of Lyon & Healy pianos were
ordered during the sale, which was continued for
a number of weeks. Effective newspaper adver-
tising featured the sales campaign.
Mr. Peter reported business good in the small
goods and sheet music department.
E. L. Lennox, of the E. L. Lennox Piano Co.,
reports that sales have been good on Chickering
player grands and the Angelus grands. Mr. Len-
nox has been demonstrating the Accompano, put
out by the Emerson Piano Co., in which much
interest is being displayed.
Frank Tibbott, secretary of the Emerson Piano
Co., was at the Lennox store with Dr. Alexander
Jameson, inventor of the Accompano. They plan
tn arrange a demonstration tour of the Accompano
in the East, with Mrs. George Eckert, soprano,
formerly of Indianapolis.
R. O. Burgess, representing the Bush & Lane
Piano Co., of Holland, Mich., was at the Lennox
store this week, demonstrating the Bush & Lane
Cecilian metal player action.
Business, as usual, is brisk at the Aeolian store,
the music roll department being kept exceptionally
busy as a result of player sales made during the
holidays. The Aeolian Co. continues its well-
planned newspaper advertising campaign. Edward
C. Taylor, recently in the piano department of the
Famous and Barr store of St. Louis, is now with
the sales force of the Aeolian Co.
THE COMSTOCK, CHENEY * CO,
IVORYTON, CONN.
MANUFACTURERS
Piano-forte Ivory Keys, Actions and Hammers,
Ivory and Composition Covered Organ Keys
Piano Manufacturers
GRUBB & KOSEGARTEN BROS.
WHITE. SON COMPANY
PIANO-FORTE
ORGAN AND PLAYER-PIANO LEATHERS
Manufacturers ol HIGH GRADE
•oft yellow poplar for cross baad-
laff Is unapproached in this country
A larf e supply always on hand.
Th« Central Veneer Co., Huntlngton, W. Va.
R U D O L P H C . K O C H MANUFACTURER OF
N A S S A U , ReuMtaer County. N . Y .
Established 185S
ol
Manufacturer!
ACTIONS
j
530-540 Atlantic Avenue, Boat on, Mm.
SYLVESTER TOWER CO.
Grand and Upright Piano-forte Actions SS 5!
Keya, Acttona, Hammer*. Bracketa and Nickel Rail Fnrnlahed Complete
111 f 147 Broadway
-
-
-
-
CAMBBIDGBPOKT, MASS.
WESSELL, NICKEL & GROSS
MANUFACTURERS OF
a t * and 3S8 ••oond Avenue, NEW YORK
THE STANDARD CO.
T0I1IIGT0I,
C9II.
Maaafactareri of a
Cemalete Lin* of Piano Aotlon Hardware
BraM Flange*, Dunper Kuda, Special Capet**
Soswwt, Bracket aa4 Ball Boh». ley FIM.
Xcgalatiai Bracketi and Specialties.
PIANO
ACTIONS
HIGHEST
GRADE
ONE GRADE ONLY
OFFICE
457 WEST FORTY-FIFTH ST.
FACTORIES-WEST FORTY-FIFTH ST.
Tenth Avenue and West Forty-Sixth St.
NEW YORK
A. C. CHENEY PIANO ACTION CO.
.„
, t
M j PNEUMATIC ACTIONS FOR PLAYER-PIANOS
Manufacturers off i H I G H G R A D E PIANOFORTE ACTIONS
CASTLETOII HEW YORK
64
THE
MUSIC
TRADE
REVIEW
TRADE NEWS FROM INDIANAPOLIS.
Advertis : ng Helps January Trade—Carlin Ex-
pects Banner Year—Eddy Brown Features
Steinway—New Starr Branch Opened.
( Special to The Review.)
INDIANAPOLIS, IND., January 22.—With January,
the clean-up month, gone, the local piano dealers
are optimistically looking forward to the same
business conditions that featured the close of 1915.
Most of the dealers were successful in getting rid
of many of the pianos and players taken in on
trades during the holidays, and are now ready to
start the new year with stocks in good shape.
The advertising being done by all the music
houses shows that confidence has been re-estab-
lished in the trade. More people are voluntarily
coming into the stores to ask questions about
players, pianos or talking machines.
Frank Carlin, of the Carlin Music Co., one of
the oldest music houses in the city, made the
prediction that this year would be far above
normal if the Indiana farmers were as fortunate
this year as last with their crops, and there is no
reason why they should not be.
"Money seems to be much looser and we are
getting more inquiries every day," Mr. Carlin said
in commenting on the local situation. He stated
that business in the sheet music and small goods
departments was exceptionally good.
''Things are looking good and we expect a good
business year," E. G. Hereth, manager of the
Baldwin piano store, said in giving his opinion of
trade conditions. The Baldwin store has enjoyed
much success in a special sale of music rolls which
has been featured during the month.
In connection with the appearance of the New
York Symphony Orchestra and Eddy Brown, the
young violinist, whose home town is Indianapolis,
Steinway & Sons used some effective advertising
in telling why Eddy Brown uses the Steinway
exclusively. A. letter written by Walter Damrosch,
conductor of the orchestra, to Steinway & Sons,
was also featured in the advertising, in which Mr.
Damrosch warmly praised the Steinway piano
which he recently received.
E. T. Daab, local manager for Steinway &
Sons, is pleased with the results the advertising
is bringing. Mr. Daab lias a list of good pros-
A Leader
at
Home
Grands
Uprights
Players
and
A broad
WILLIAM TONK & BRO., Inc.
Tenth Ave., Thirty-fifth and Thirty-sixth Sts., New York
pects which he expects to turn into Steinway
enthusiasts before long.
At the Starr Piano Co. store the men are full
of ginger and "red pepper" salesmanship as a
result of the enthusiasm instilled by the recent
district convention. E. W. Exley, manager, looks
for a good record this year.
The new Anderson (Ind.) store, which is under
the direction of the..Indianapolis branch, held its
opening to-day, a feature of which was a musical
entertainment. The store was decorated with
flowers and souvenirs were given to all callers.
The Fort Wayne (Ind.) store which, as an-
nounced previously in The Review, made a change
in location on account of increasing business, has
already had its opening, which was well attended.
J. L. Peter, manager of the Fuller-Wagner Music
Co., reports that the publicity sale which has just
closed was a success in getting before the public
the fact that the Fuller-Wagner Music Co. is
ready to handle on a large scale piano and player
sales in the recently enlarged piano department.
Seven carloads of Lyon & Healy pianos were
ordered during the sale, which was continued for
a number of weeks. Effective newspaper adver-
tising featured the sales campaign.
Mr. Peter reported business good in the small
goods and sheet music department.
E. L. Lennox, of the E. L. Lennox Piano Co.,
reports that sales have been good on Chickering
player grands and the Angelus grands. Mr. Len-
nox has been demonstrating the Accompano, put
out by the Emerson Piano Co., in which much
interest is being displayed.
Frank Tibbott, secretary of the Emerson Piano
Co., was at the Lennox store with Dr. Alexander
Jameson, inventor of the Accompano. They plan
tn arrange a demonstration tour of the Accompano
in the East, with Mrs. George Eckert, soprano,
formerly of Indianapolis.
R. O. Burgess, representing the Bush & Lane
Piano Co., of Holland, Mich., was at the Lennox
store this week, demonstrating the Bush & Lane
Cecilian metal player action.
Business, as usual, is brisk at the Aeolian store,
the music roll department being kept exceptionally
busy as a result of player sales made during the
holidays. The Aeolian Co. continues its well-
planned newspaper advertising campaign. Edward
C. Taylor, recently in the piano department of the
Famous and Barr store of St. Louis, is now with
the sales force of the Aeolian Co.
THE COMSTOCK, CHENEY * CO,
IVORYTON, CONN.
MANUFACTURERS
Piano-forte Ivory Keys, Actions and Hammers,
Ivory and Composition Covered Organ Keys
Piano Manufacturers
GRUBB & KOSEGARTEN BROS.
WHITE. SON COMPANY
PIANO-FORTE
ORGAN AND PLAYER-PIANO LEATHERS
Manufacturers ol HIGH GRADE
•oft yellow poplar for cross baad-
laff Is unapproached in this country
A larf e supply always on hand.
Th« Central Veneer Co., Huntlngton, W. Va.
R U D O L P H C . K O C H MANUFACTURER OF
N A S S A U , ReuMtaer County. N . Y .
Established 185S
ol
Manufacturer!
ACTIONS
j
530-540 Atlantic Avenue, Boat on, Mm.
SYLVESTER TOWER CO.
Grand and Upright Piano-forte Actions SS 5!
Keya, Acttona, Hammer*. Bracketa and Nickel Rail Fnrnlahed Complete
111 f 147 Broadway
-
-
-
-
CAMBBIDGBPOKT, MASS.
WESSELL, NICKEL & GROSS
MANUFACTURERS OF
a t * and 3S8 ••oond Avenue, NEW YORK
THE STANDARD CO.
T0I1IIGT0I,
C9II.
Maaafactareri of a
Cemalete Lin* of Piano Aotlon Hardware
BraM Flange*, Dunper Kuda, Special Capet**
Soswwt, Bracket aa4 Ball Boh». ley FIM.
Xcgalatiai Bracketi and Specialties.
PIANO
ACTIONS
HIGHEST
GRADE
ONE GRADE ONLY
OFFICE
457 WEST FORTY-FIFTH ST.
FACTORIES-WEST FORTY-FIFTH ST.
Tenth Avenue and West Forty-Sixth St.
NEW YORK
A. C. CHENEY PIANO ACTION CO.
.„
, t
M j PNEUMATIC ACTIONS FOR PLAYER-PIANOS
Manufacturers off i H I G H G R A D E PIANOFORTE ACTIONS
CASTLETOII HEW YORK
Future scanning projects are planned by the International Arcade Museum Library (IAML).