Music Trade Review

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THEODORE P. BROWN
Pioneer in Player Piano Invention
"We Cannot Buy a Customer's Good-Will
—We Expect to Earn It."
r
By THEODORE P. BROWN
President Simplex Player Action Co.
<\ST year was the most prosperous we have ever
known. More new business was written up.
^ No old customers fell away.
Our factory worked steadily from January to
December. The last fcw r months we have kept
many more than our usual number of workers busy.
During the so-called slack season—July and August
—w r e employed our full normal force.
And while our output in 1915 increased 50%
over 1914, our product has bettered.
Yet, despite this, I repeat that we expect to keep
on earning the good-will of our customers.
WHAT WE DID TO EARN IT
First: We continued our policy of improving
our product, by processes of simplification. We
reached what we consider the highest point of effi-
ciency along practically every line.
Second: We found numerous ways by which we
could give a better action for less money than others.
Third: We endeavored to serve our customers
with the greatest possible promptness of deliveries.
WHAT WE PROPOSE TO DO
We propose to expend every effort to keeping up
the high standard of Simplex Player Actions, and to
better them further in every possible way. How-
ever, we expect to make no material changes in
construction. The present action represents the
PLAYER . ACTION
culmination of twenty years of constant applica-
tion; twenty years consecrated to the ambition to
make the best possible player
action at the lowest
practical price. The present Simplex Action is a
success—-and we do not expect to change it.
But we are making preparations to increase our
output—factory adjustment will take care of this.
We wish to be in a position to accommodate more
manufacturers who are desirous of using our prod-
uct. Last year through factory limitations, we
were unable to accept quite a volume of new busi-
ness. In fact, we were obliged to refuse business
requiring January, 1916, delivery, amounting to
more than our actual shipments in January, 1915.
This year, however, we will be in a position to
handle a considerably greater volume of business
than ever before. And w r e, therefore, urge every
manufacturer, who is not personally acquainted
with the Simplex Action, as it is today, to get in
touch with us; every manufacturer who experiences
the slightest dissatisfaction with the action he is
now using; every manufacturer who wants the best
possible buy for his money.
We. know that our proposition will interest you
if we can present it to you.
And we know that your good-will is a thing which
once gained we will keep on earning as long as we
stay in business.
Drop us a line today for full information regarding^
the 1916 Simplex Player Action.
10 BLACKSTONE STREET, WORCESTER, MASS.
IMPLEX PLAYER