Music Trade Review
Issue: 1916 Vol. 62 N. 3 - Page 53
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
53
HEAR YE! MREVIEWflL\R5
Our 1916
Advertising
Campaign
Begins
January 20th
ARE YOU THERE?
GETTING READY^THE 1916 SONGS.
Hold-over Numbers from Last Season Provide
New Year Business with a Running Start
and Gives Time for Preparation.
Several of the prominent publishers of popular
music are going into the new year with hold-over
catalogs of good sellers that insure a most satis-
factory start of the new season. Not all have
what may be termed genuine hits, but several of
the catalogs are notable for the number of good
sellers that are found therein.
In a very short time we will see the announce-
ments of the first of the 1016 songs. We will be
interested to learn what the song writers and pub-
lishers believe the public wants during the next
twelve months. In any event, 1916 promises to
be a thoroughly satisfactory year from a business
standpoint, and the sheet music trade will profit by
that fact. If popular music can be sold during
the dull years, the possibilities during a good year
should bring about fresh efforts, especially as a
raise in wholesale prices has arrived and appears
to be growing in favor.
Two Sensational English Ballad
Successes
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
T. B. Harms & Francis, Day & Hunter
C2 West 45th Street
NEW TOBK
A NIGHT IN JUNE
THAT Teddy Morse is now in the West with
Geo. MacFarlane, and continues to clean up in
vaudeville with his "M-O-T-H-E-R" song.
THAT Remick's new "Dad" song is apparently
being accepted as giving full credit to the very
necessary male parent.
THAT the case of T. B. Harms & Co. versus J.
W. Stern & Co. growing out of the publication of
the song, " O ! Those Days," and the last round
of which resulted in favor of the Harms Co., will
probably take up some more time of the court
within the near future.
THAT Stern & Co. have filed an application to
secure a rehearing of the case.
THAT Jerome H. Remick & Co. are preparing
a number of new songs as a basis for their 1916
catalog.
THAT Irving Berlin is reported to be asking
$2,500 a week for his appearance in vaudeville.
THAT beyond working on new music for a show
for Charles Dillingham, writing new songs for
Waterson, Berlin & Snyder, collecting royalties on
the music of two productions and numerous indi-
vidual numbers and dickering for vaudeville, Mr.
Berlin might be termed a man of leisure.
THAT a music publisher whose many years in
the trade adds weight to his opinion declared that
a bank roll of less than $100,000 is practically
u&eless in the game of popular publishing as it is
conducted to-day.
THAT some recent happenings tend to give a
basis of fact to the statement.
Ten million copies of sheet music were sold by
one house in a single year, and that the year 1915,
when business conditions were declared to be de-
cidedly unfavorable. This is a record made by
Leo. Feist, Inc., and is a distinct tribute to the
courage of those at the head of that business,
courage that upset traditions in the field of popu-
lar publishing, but incidentally got results. An
instance of this was that as the month of August
was declared to be the dullest of the year in the
sheet music trade, the Feist house decided that sit-
ting quiet and deploring trade conditions was not
producing anything tangible. The result was that
an advertising campaign was started that did pro-
duce something, much to the surprise of some
members of the trade.
The Feist house set out to show the dealer that
popular music could be sold every month of the
year provided the proper amount of effort was
put into the selling, and in that endeavor they have
succeeded admirably. The 10,000,000 sales record,
therefore, did not mean so much that an unusual
quantity of music was put out by one house but
that the trade traditions were upset and new
selling methods introduced. The bugbear of the
dull season was exposed as a sham.
The Feist system might be taken as a model for
other selling campaigns this year.
C. L. BARNHOUSE, Oskaloosa, Iowa, U. S. A.
BOSTON
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
Sll West 43d Street, New TerK City
Pub|
WALTER JACOBS
We Publish an Excellent Line of Teaching Music
1367-1369 BROADWAY, NEW YORK
By Howard Johnson and
Fred Fischer
Watch This One "Go Over"
Quick
FOR DEALERS ONLY
cents a copy if you attach this
Advt. to your order
1:S:S:E LEO FEIST, Inc., FEIST Bldg., New York !•••:•:••?=•
A STARVE FIRST MAGNITUDE
What the 1915 Record of Leo Feist, Inc., Really
Means in Music Selling—Upset Dull Season
Bugbear—New Selling Methods Introduced.
BUY YOUR MUSIC FROM
(Etjurrlj, Jlaximn attd
"There's a Broken Heart
For Every Light
On Broadway"
10,000,000 COPIES OF MUSIC.
KING'S BEAUTIFUL SERENADE
A Master Melody—That has won its way to
the hearts of the people purely on merit.
PIANO SOLO, 25c.
Ask your dealer or send direct to publisher.
Can'tGo
Wrong
With -a
Feist S0
8 Bosworth St.,
publisher
BOSTON, MASS.
« M e r r y Madnew"
OLIVER DITSON
COMPANY
BOSTON
NEW YORK
Anticipate »«d supply Every Requirement of M « i c Dealers
WHITE-SMITH MUSIC PUB. CO.
P U B L I S H E R S , P R I N T E R S & ENGRAVERS O F MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses; New York and Chicago.
LITTLE
MOTHER
WHO WAITS
ALL ALONE
usic
WORDS B y
. BERNARD
IGROMMAN.
HARRY
J>E OO5TA I
NOW AT • - •
THE ZENITH OF ITS POPULARITY
M.WITMARK £. SONS
•
NEW YORK
CHICAGO
SAN FRANCISCO LONDON
We are tke publishers of
THESONGOFSONGS
(Ckuuon da cocar briie)
Muic by Moya
Three Key*: Ab, Bb and D
Sead 12 Cent* for Sample Copy
CHAPPELL & CO., Ltd.
41 E. 34th St., NEW YORK
Canadian Branch
347 Tome St., TORONTO
A REAL HARRIS BALLAD
"Can You Pay For
A Broken Heart?"
By GHAS. K. HARRIS
BOLD WHEREVER MUSIC IS SOLD
CHAS. K. HARRIS
Broadway and 47th Street
MEYER COHEN. Mar.
New York
THE MUSIC TRADE REVIEW
53
HEAR YE! MREVIEWflL\R5
Our 1916
Advertising
Campaign
Begins
January 20th
ARE YOU THERE?
GETTING READY^THE 1916 SONGS.
Hold-over Numbers from Last Season Provide
New Year Business with a Running Start
and Gives Time for Preparation.
Several of the prominent publishers of popular
music are going into the new year with hold-over
catalogs of good sellers that insure a most satis-
factory start of the new season. Not all have
what may be termed genuine hits, but several of
the catalogs are notable for the number of good
sellers that are found therein.
In a very short time we will see the announce-
ments of the first of the 1016 songs. We will be
interested to learn what the song writers and pub-
lishers believe the public wants during the next
twelve months. In any event, 1916 promises to
be a thoroughly satisfactory year from a business
standpoint, and the sheet music trade will profit by
that fact. If popular music can be sold during
the dull years, the possibilities during a good year
should bring about fresh efforts, especially as a
raise in wholesale prices has arrived and appears
to be growing in favor.
Two Sensational English Ballad
Successes
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
T. B. Harms & Francis, Day & Hunter
C2 West 45th Street
NEW TOBK
A NIGHT IN JUNE
THAT Teddy Morse is now in the West with
Geo. MacFarlane, and continues to clean up in
vaudeville with his "M-O-T-H-E-R" song.
THAT Remick's new "Dad" song is apparently
being accepted as giving full credit to the very
necessary male parent.
THAT the case of T. B. Harms & Co. versus J.
W. Stern & Co. growing out of the publication of
the song, " O ! Those Days," and the last round
of which resulted in favor of the Harms Co., will
probably take up some more time of the court
within the near future.
THAT Stern & Co. have filed an application to
secure a rehearing of the case.
THAT Jerome H. Remick & Co. are preparing
a number of new songs as a basis for their 1916
catalog.
THAT Irving Berlin is reported to be asking
$2,500 a week for his appearance in vaudeville.
THAT beyond working on new music for a show
for Charles Dillingham, writing new songs for
Waterson, Berlin & Snyder, collecting royalties on
the music of two productions and numerous indi-
vidual numbers and dickering for vaudeville, Mr.
Berlin might be termed a man of leisure.
THAT a music publisher whose many years in
the trade adds weight to his opinion declared that
a bank roll of less than $100,000 is practically
u&eless in the game of popular publishing as it is
conducted to-day.
THAT some recent happenings tend to give a
basis of fact to the statement.
Ten million copies of sheet music were sold by
one house in a single year, and that the year 1915,
when business conditions were declared to be de-
cidedly unfavorable. This is a record made by
Leo. Feist, Inc., and is a distinct tribute to the
courage of those at the head of that business,
courage that upset traditions in the field of popu-
lar publishing, but incidentally got results. An
instance of this was that as the month of August
was declared to be the dullest of the year in the
sheet music trade, the Feist house decided that sit-
ting quiet and deploring trade conditions was not
producing anything tangible. The result was that
an advertising campaign was started that did pro-
duce something, much to the surprise of some
members of the trade.
The Feist house set out to show the dealer that
popular music could be sold every month of the
year provided the proper amount of effort was
put into the selling, and in that endeavor they have
succeeded admirably. The 10,000,000 sales record,
therefore, did not mean so much that an unusual
quantity of music was put out by one house but
that the trade traditions were upset and new
selling methods introduced. The bugbear of the
dull season was exposed as a sham.
The Feist system might be taken as a model for
other selling campaigns this year.
C. L. BARNHOUSE, Oskaloosa, Iowa, U. S. A.
BOSTON
ROBERT TELLER SONS & DORNER
Music Engravers and Printers
SEND MANUSCRIPT AND IDEA OF TITLE
FOR ESTIMATE
Sll West 43d Street, New TerK City
Pub|
WALTER JACOBS
We Publish an Excellent Line of Teaching Music
1367-1369 BROADWAY, NEW YORK
By Howard Johnson and
Fred Fischer
Watch This One "Go Over"
Quick
FOR DEALERS ONLY
cents a copy if you attach this
Advt. to your order
1:S:S:E LEO FEIST, Inc., FEIST Bldg., New York !•••:•:••?=•
A STARVE FIRST MAGNITUDE
What the 1915 Record of Leo Feist, Inc., Really
Means in Music Selling—Upset Dull Season
Bugbear—New Selling Methods Introduced.
BUY YOUR MUSIC FROM
(Etjurrlj, Jlaximn attd
"There's a Broken Heart
For Every Light
On Broadway"
10,000,000 COPIES OF MUSIC.
KING'S BEAUTIFUL SERENADE
A Master Melody—That has won its way to
the hearts of the people purely on merit.
PIANO SOLO, 25c.
Ask your dealer or send direct to publisher.
Can'tGo
Wrong
With -a
Feist S0
8 Bosworth St.,
publisher
BOSTON, MASS.
« M e r r y Madnew"
OLIVER DITSON
COMPANY
BOSTON
NEW YORK
Anticipate »«d supply Every Requirement of M « i c Dealers
WHITE-SMITH MUSIC PUB. CO.
P U B L I S H E R S , P R I N T E R S & ENGRAVERS O F MUSIC
Main Offices: 62-64 Stanhope St., Boston.
Branch Houses; New York and Chicago.
LITTLE
MOTHER
WHO WAITS
ALL ALONE
usic
WORDS B y
. BERNARD
IGROMMAN.
HARRY
J>E OO5TA I
NOW AT • - •
THE ZENITH OF ITS POPULARITY
M.WITMARK £. SONS
•
NEW YORK
CHICAGO
SAN FRANCISCO LONDON
We are tke publishers of
THESONGOFSONGS
(Ckuuon da cocar briie)
Muic by Moya
Three Key*: Ab, Bb and D
Sead 12 Cent* for Sample Copy
CHAPPELL & CO., Ltd.
41 E. 34th St., NEW YORK
Canadian Branch
347 Tome St., TORONTO
A REAL HARRIS BALLAD
"Can You Pay For
A Broken Heart?"
By GHAS. K. HARRIS
BOLD WHEREVER MUSIC IS SOLD
CHAS. K. HARRIS
Broadway and 47th Street
MEYER COHEN. Mar.
New York
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