Music Trade Review
Issue: 1916 Vol. 62 N. 22 - Page 66
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
66
HOLD GRAND OPENING IN MILWAUKEE
Badger Talking Machine Shop Arranges Spe-
cial Series of Concerts for Occasion—New
Pathephone Dealers—Some Sonora Recitals
MILWAUKEE, WIS., May 22.—This is "Grand
Opening Week" at the Badger Talking Machine
Shop, which recently moved from 312 Grand
avenue to its new building at 425 Grand avenue,
consisting of two stories and basement. The
celebration of the opening will last a full week,
from May 20 to 27, and a formal program of
entertainment has been laid out. Each day,
continuous concerts are given on the Victrola
from 11 o'clock a. m.. to 10 o'clock p. m. On
Saturday, Monday, Tuesday and Wednesday a
troupe of real Hawaiian instrumentalists and
singers give typical Hawaiian concerts. Thurs-
day a German program will be given by Mrs.
Elsa Kellner, one of the 1 best known sopranos
of Milwaukee, accompanied by the Victrola.
Friday will be grand opera night and Mrs. Kell-
ner will sing "Herodiade" with Victrola accom-
paniment. On Saturday, the program will con-
sist of request numbers and Mrs. Kellner will
sing. Dance records will be given for a pair
of expert ballroom dancers.
Emil O. Schmidt, 310 Grand avenue, well-
known piano dealer, has contracted with The
Pathephone Co., of Milwaukee, as a Pathe
dealer and has purchased a large stock, much
of which will be delivered as soon as Mr.
Schmidt takes occupancy of his new store in
the Palace Hippodrome building, now being
completed at Grand avenue and Sixth street.
The Apollophone, the new Melville Clark
combination player-piano and talking machine,
has made its appearance in Milwaukee. It is
represented by the J. B.' Bradford Piano Co.,
411 Broadway, who has been handling the Vic-
trola for several years.
A. L. Towne & Son, Waterloo, Wis., are new
Pathephone dealers working under the direc-
tion of The Pathephone Co., of Milwaukee.
One of the best sales of the week made by
the Flanner-Hafsoos Music House, was that of
a $250 Edison to Frank Carchidi, one of the best
known insurance men of Milwaukee.
Paul Seeger, manager of the talking machine
department of the Edmund Gram Music House,
414-416 Milwaukee street, has returned from a
two weeks' trip to the East. Mr. Seeger spent
considerable time at the Aeolian-Vocalion fac-
tory to thoroughly familiarize himself with the
new line taken on by the Gram house.
Charles J. Orth, 274 West Water street, Son-
ora dealer, gave the second of a series of re-
citals before leading fraternal orders of Mil-
waukee; on Monday evening, May 22, before
Garfield Lodge, K. of P. More than 500 were
present.
The Home Music Co. has opened a talking
machine shop at Lancaster, Pa., where the Co-
lumbia line will be handled exclusively.
THE MUSIC TRADE REVIEW
NEW SERIES OF COLUMBIA STREET CAR CARDS
The advertising department of the Columbia
Graphophone Co., New York, recently com-
pleted one of the most attractive series of car
cards which has made its appearance in some
poster effect, and the text on each one is di-
rected toward one specific class of prospects,
as it has been proven that specialization, even
with car cards, is a profitable investment. Room
Five Street Car Cards Issued by the Columbia
time. These cards are reproduced herewith,
although the photographs hardly do justice to
the artistic beauty of the various designs.
The cards are finished in four colors, modern
Graphophone Co. for Summer Advertising
has been left for the dealers' imprints, and it
is fair to assume that these cards will be evi-
dent this summer in all sections of the country,
with excellent results.
NEWS FOR THEBASEBALL FANS
Machine Co., New York; G. T. Williams Co.,
Brooklyn, N. Y., and the Columbia Grapho-
phone Co.'s distributing division, New York.
George Thau is manager of the Blackman team.
The Blackman Talking Machine Co., 97
Chambers street, New York, Victor distributor,
will have a uniformed baseball "nine" on the
"diamond" this season, and games are now be-
ing booked with teams representing other job-
bers and talking machine houses in this terri-
tory. The schedule already calls for games
with the teams from the American Talking Ma-
chine Co., Brooklyn, N. Y.; New York Talking
ARTISTIC WINDOW DISPLAY MADE BY PORTLAND HOUSE
which attracted a good deal of attention and
proved a big ad for their Victrola department.
The background was
ideal for showing mer-
chandise of this kind.
Notice how the ma-
chines stand out-^and
the picture doesn't do
the d i s p l a y justice
either. The W. F. Pow-
ers Co. has only been
in the Victrola busi-
ness since Christmas,
but has had a good
many attractive dis-
p l a y s which reflect
credit on the creative
ability of Mr. John-
Black and White Window Display of the W. F. Powers Furniture Co. son, who is a firm be-
by J. Walter Johnson, display manager of the liever in the value of window displays to in-
Wm. F. Powers Furniture Co., of this city, crease sales.
PORTLAND, OKE., May 22.—This is a black and
white window display installed a short time ago
HEARINGS ON
STEVENS BILL
Will Commence on May 30 Before the Inter-
state and Foreign Commerce Committee
ST. LOUJS, MO., May 22.—E. C. Rauth of the.
Koerber-Brenner Co., Victor distributor, secre-
tary of the National Association of Talking Ma-
chine Jobbers, has been advised that the hear-
ings on the Stevens Bill will commence May
30th, 10.00 a. m., before the House Interstate
and Foreign Commerce Committee, Washing-
ton, D. C. Mr. Rauth is urging Victor jobbers
to attend these hearings, as the ultimate fate
of the Stevens Bill will depend in a great meas-
ure upon the arguments advanced at that time.
CHICAGO BRANCHJ-OR OPERAPHONE
Record Manufacturers Open Offices in the In-
surance Building, That City
The Operaphone Manufacturing Corp., man-
ufacturers of the Operaphone records, with
headquarters at 300 Fifth avenue, New York,
has opened a branch in the Insurance Building,
Chicago, 111., for the purpose of taking care of
the Western trade. H. H. Brunt and D. W.
Harris will be in charge of the Western office.
The Operaphone Corp. has also opened a
downtown branch at 102 Chambers street, un-
der the management of H. F. Thornell.
66
HOLD GRAND OPENING IN MILWAUKEE
Badger Talking Machine Shop Arranges Spe-
cial Series of Concerts for Occasion—New
Pathephone Dealers—Some Sonora Recitals
MILWAUKEE, WIS., May 22.—This is "Grand
Opening Week" at the Badger Talking Machine
Shop, which recently moved from 312 Grand
avenue to its new building at 425 Grand avenue,
consisting of two stories and basement. The
celebration of the opening will last a full week,
from May 20 to 27, and a formal program of
entertainment has been laid out. Each day,
continuous concerts are given on the Victrola
from 11 o'clock a. m.. to 10 o'clock p. m. On
Saturday, Monday, Tuesday and Wednesday a
troupe of real Hawaiian instrumentalists and
singers give typical Hawaiian concerts. Thurs-
day a German program will be given by Mrs.
Elsa Kellner, one of the 1 best known sopranos
of Milwaukee, accompanied by the Victrola.
Friday will be grand opera night and Mrs. Kell-
ner will sing "Herodiade" with Victrola accom-
paniment. On Saturday, the program will con-
sist of request numbers and Mrs. Kellner will
sing. Dance records will be given for a pair
of expert ballroom dancers.
Emil O. Schmidt, 310 Grand avenue, well-
known piano dealer, has contracted with The
Pathephone Co., of Milwaukee, as a Pathe
dealer and has purchased a large stock, much
of which will be delivered as soon as Mr.
Schmidt takes occupancy of his new store in
the Palace Hippodrome building, now being
completed at Grand avenue and Sixth street.
The Apollophone, the new Melville Clark
combination player-piano and talking machine,
has made its appearance in Milwaukee. It is
represented by the J. B.' Bradford Piano Co.,
411 Broadway, who has been handling the Vic-
trola for several years.
A. L. Towne & Son, Waterloo, Wis., are new
Pathephone dealers working under the direc-
tion of The Pathephone Co., of Milwaukee.
One of the best sales of the week made by
the Flanner-Hafsoos Music House, was that of
a $250 Edison to Frank Carchidi, one of the best
known insurance men of Milwaukee.
Paul Seeger, manager of the talking machine
department of the Edmund Gram Music House,
414-416 Milwaukee street, has returned from a
two weeks' trip to the East. Mr. Seeger spent
considerable time at the Aeolian-Vocalion fac-
tory to thoroughly familiarize himself with the
new line taken on by the Gram house.
Charles J. Orth, 274 West Water street, Son-
ora dealer, gave the second of a series of re-
citals before leading fraternal orders of Mil-
waukee; on Monday evening, May 22, before
Garfield Lodge, K. of P. More than 500 were
present.
The Home Music Co. has opened a talking
machine shop at Lancaster, Pa., where the Co-
lumbia line will be handled exclusively.
THE MUSIC TRADE REVIEW
NEW SERIES OF COLUMBIA STREET CAR CARDS
The advertising department of the Columbia
Graphophone Co., New York, recently com-
pleted one of the most attractive series of car
cards which has made its appearance in some
poster effect, and the text on each one is di-
rected toward one specific class of prospects,
as it has been proven that specialization, even
with car cards, is a profitable investment. Room
Five Street Car Cards Issued by the Columbia
time. These cards are reproduced herewith,
although the photographs hardly do justice to
the artistic beauty of the various designs.
The cards are finished in four colors, modern
Graphophone Co. for Summer Advertising
has been left for the dealers' imprints, and it
is fair to assume that these cards will be evi-
dent this summer in all sections of the country,
with excellent results.
NEWS FOR THEBASEBALL FANS
Machine Co., New York; G. T. Williams Co.,
Brooklyn, N. Y., and the Columbia Grapho-
phone Co.'s distributing division, New York.
George Thau is manager of the Blackman team.
The Blackman Talking Machine Co., 97
Chambers street, New York, Victor distributor,
will have a uniformed baseball "nine" on the
"diamond" this season, and games are now be-
ing booked with teams representing other job-
bers and talking machine houses in this terri-
tory. The schedule already calls for games
with the teams from the American Talking Ma-
chine Co., Brooklyn, N. Y.; New York Talking
ARTISTIC WINDOW DISPLAY MADE BY PORTLAND HOUSE
which attracted a good deal of attention and
proved a big ad for their Victrola department.
The background was
ideal for showing mer-
chandise of this kind.
Notice how the ma-
chines stand out-^and
the picture doesn't do
the d i s p l a y justice
either. The W. F. Pow-
ers Co. has only been
in the Victrola busi-
ness since Christmas,
but has had a good
many attractive dis-
p l a y s which reflect
credit on the creative
ability of Mr. John-
Black and White Window Display of the W. F. Powers Furniture Co. son, who is a firm be-
by J. Walter Johnson, display manager of the liever in the value of window displays to in-
Wm. F. Powers Furniture Co., of this city, crease sales.
PORTLAND, OKE., May 22.—This is a black and
white window display installed a short time ago
HEARINGS ON
STEVENS BILL
Will Commence on May 30 Before the Inter-
state and Foreign Commerce Committee
ST. LOUJS, MO., May 22.—E. C. Rauth of the.
Koerber-Brenner Co., Victor distributor, secre-
tary of the National Association of Talking Ma-
chine Jobbers, has been advised that the hear-
ings on the Stevens Bill will commence May
30th, 10.00 a. m., before the House Interstate
and Foreign Commerce Committee, Washing-
ton, D. C. Mr. Rauth is urging Victor jobbers
to attend these hearings, as the ultimate fate
of the Stevens Bill will depend in a great meas-
ure upon the arguments advanced at that time.
CHICAGO BRANCHJ-OR OPERAPHONE
Record Manufacturers Open Offices in the In-
surance Building, That City
The Operaphone Manufacturing Corp., man-
ufacturers of the Operaphone records, with
headquarters at 300 Fifth avenue, New York,
has opened a branch in the Insurance Building,
Chicago, 111., for the purpose of taking care of
the Western trade. H. H. Brunt and D. W.
Harris will be in charge of the Western office.
The Operaphone Corp. has also opened a
downtown branch at 102 Chambers street, un-
der the management of H. F. Thornell.
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