Music Trade Review

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VOL. LXH. No. 22. Published Every Saturday by Estate of Edward Lyman Bill at 373 Fourth Ave., New York, May 27, 1916
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Value and Service
The Keynote!
'HAT a piano merchant most desires in
his warerooms is a piano or a player-piano
that satisfies. In this particular, there is
a vast difference in instruments. There
are some which appeal strongly to cus-
tomers, but after a while it is found that they do
not "stand up"—that they do not live up to the claims
made for them. Dissatisfaction creeps in, which
means loss for the dealer, for a dissatisfied customer
invariably works an injury to the business.
Now, the Doll & Sons pianos and player-pianos have
directly the opposite results. They please the cus-
tomers because every claim made for them can be
substantiated, and every Doll & Sons piano or player-
piano sold means a satisfied customer and more trade
for the dealer.
These facts are worthy of the most careful consid-
eration, because value and service are the keynotes of
modern business success. Remember that Doll &
Sons pianos and players are made by a family of piano
makers who know the requirements of the trade, and
who keep in close touch with the construction of their
instruments from the initial stages to the completed
product.
JACOB DOLL & SONS, Inc.
98-116 Southern Boulevard, New York
TRADE MARK
REGISTERED