Music Trade Review
Issue: 1916 Vol. 62 N. 16 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
EDISON CO. WILL INAUGURATE^PUBLICITY CAMPAIGN
An Advertising Campaign Which Will Reach Over Five Million People Will Be Started April
15 in the Interests of the Edison Diamond Disc Phonograph—Dealers to Co-operate
With tlie April 15 issue of the Saturday Eve-
ning Post there will be inaugurated an extensive
advertising campaign in the interests of the Edi-
son New Diamond Disc Phonograph, the cam-
paign covering a select list of general magazines
including in addition to the Saturday Evening
Post, Collier's, Literary Digest, Metropolitan,
American, Hearst's, Cosmopolitan and McClure's,
having a combined circulation of about 5,000,000.
Other mediums will be added to the list later
in the year to carry the message of the Diamond
Disc into the homes of the country. The first
advertisement of the series, a full page in the
those used in the magazine and matrices of the
entire ad or electros of the cuts only will be
supplied to dealers.
To further supplement the campaign an at-
tractive six-page leaflet has been prepared for
the dealer to send out on his mailing list. The
leaflet is in two colors and bears the wording
"In conformity with the request of Mr. Thomas
A. Edison, the merchants licensed by him to
demonstrate and sell his new invention for the
re-creation of music are extending to all music
lovers a special invitation to attend a series of
demonstrations." The booklet also calls atten-
we uou ever fooled"
bu a talking machine ?
If you ever heard a talking machine without
seeing it, did you, even momentarily, imagine
that someone was singing or playing?
Probably there are few so unmusical as to be unable to
detect the talking machine tone the very instant it is
heard. There is one instrument, however, from which
the talking machine tone is absent, an instrument which
re-creates all forms of music in a way that actually
deceives the most highly trained car. It is Thomas A.
Edison's new invention, the
NEW EDISON
This new invention has no coined trade name. It is known by its
inventor's name. It embodies a new art, the culmination of four
years' research work by Mr. Edison in chemistry and acoustics, during
which time he spent over two million dollars in experiments alone.
It is not a talking machine. It does not give a mere mechanical
and only approximate reproduction of musical sounds. It actually
TheMiracle'GirloftheMetro-
politan, whose bewitchinglybeau-
tiful sopranovoice was chosen for
the first test to determine whether
Edison had actually succeeded in
achieving his ambition to re-
create the human voice so per-
fectly thathisre-creationcould not
bedistinguished from the original.
Since then manyotbergreat artists
have made similar tests—always
with the same successful result
Hear Edison's Re-Creation of
Anna Case's voice, and then hear
her at the Metropolitan or when
she is on concert tour.
This photograph shows Miss
Case actually singing in direct
comparison with Edison's Re-
Creation of her voice.
fie-Creates Music
The word "Re-Create," 'when used in this connection, is not a fantastic
description evolved by a clever advertising man; it is an exact descrip-
tion of the actual result achieved by Edison's new invention.
Numerous great artists—singers and instrumentalists—have sung and
played in direct comparison with Edison's Re-Creation of their work,
and the musical critics of more than one hundred of America's principal
newspapers, in thi columns of their nvn papers, admit that they cannot
distinguish between an artist's voice or instrumental performance and
Edison's Re-Creation of it.
Read what the critics say
Send to us and we shall gladly send you a booklet containing critiques
on Mr. Edison's new art, that have appeared in America's leading
newspapers, and which were written by their own musical critics, after
bearing these astounding tests.
Watch your local papers
(or the announcement of a merchant in your locality, who is licensed
by Mr. Edison to demonstrate and sell this new invention.
A catalog and the name of a licensed
merchant ivi/l be sent you upon request
THOMAS A. EDISON, Inc.
Dept. 2354 Orange, N. J .
One of the New Edison Diamond Disc Advertisements
Saturday Evening Post of April 15, is repro- tion to the national advertising and includes
portraits of prominent Edison artists.
duced herewith.
The unique feature of the Edison campaign
In connection with -the magazine advertising
an elaborate series of newspaper ads. has been will start in the spring and run right through
prepared for the use of the dealer and his local the summer months when conditions generally
papers to enable him to make up his local pub- are believed to be dull and is taken to indicate
licity with a national campaign. The news- that the Diamond Disc has no regard for season
paper ads are of the same general character as and can be profitably exploited at any time.
COLUMBIA FOR CHRISTMAN SONS
MOTORCYCLE DELIVERY OF RECORDS
Christman Sons, the well-known piano house,
which recently opened new warerooms at 753 Sixth
avenue, New York, has arranged to handle the
Columbia line of graphophones and records. The
company is planning to erect several sound-proof
demonstration rooms to properly exploit this line.
It is also planned to use considerable newspapei
advertising to present the Columbia products to the
firm's patrons.
Music Co. is using a motorcycle delivery car,
which not only assures its patrons prompt de-
livery of machines and records, but which also
serves as an up-to-date advertisement of the
store. The concern makes a specialty of tele-
phone orders, and these orders are filled within
an hour by means of this modern and efficient
delivery system.
DENVER, COLO., April 10—The Robert D. Sharp
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave,
NEW YORK
THE MUSIC TRADE REVIEW
50
EDISON CO. WILL INAUGURATE^PUBLICITY CAMPAIGN
An Advertising Campaign Which Will Reach Over Five Million People Will Be Started April
15 in the Interests of the Edison Diamond Disc Phonograph—Dealers to Co-operate
With tlie April 15 issue of the Saturday Eve-
ning Post there will be inaugurated an extensive
advertising campaign in the interests of the Edi-
son New Diamond Disc Phonograph, the cam-
paign covering a select list of general magazines
including in addition to the Saturday Evening
Post, Collier's, Literary Digest, Metropolitan,
American, Hearst's, Cosmopolitan and McClure's,
having a combined circulation of about 5,000,000.
Other mediums will be added to the list later
in the year to carry the message of the Diamond
Disc into the homes of the country. The first
advertisement of the series, a full page in the
those used in the magazine and matrices of the
entire ad or electros of the cuts only will be
supplied to dealers.
To further supplement the campaign an at-
tractive six-page leaflet has been prepared for
the dealer to send out on his mailing list. The
leaflet is in two colors and bears the wording
"In conformity with the request of Mr. Thomas
A. Edison, the merchants licensed by him to
demonstrate and sell his new invention for the
re-creation of music are extending to all music
lovers a special invitation to attend a series of
demonstrations." The booklet also calls atten-
we uou ever fooled"
bu a talking machine ?
If you ever heard a talking machine without
seeing it, did you, even momentarily, imagine
that someone was singing or playing?
Probably there are few so unmusical as to be unable to
detect the talking machine tone the very instant it is
heard. There is one instrument, however, from which
the talking machine tone is absent, an instrument which
re-creates all forms of music in a way that actually
deceives the most highly trained car. It is Thomas A.
Edison's new invention, the
NEW EDISON
This new invention has no coined trade name. It is known by its
inventor's name. It embodies a new art, the culmination of four
years' research work by Mr. Edison in chemistry and acoustics, during
which time he spent over two million dollars in experiments alone.
It is not a talking machine. It does not give a mere mechanical
and only approximate reproduction of musical sounds. It actually
TheMiracle'GirloftheMetro-
politan, whose bewitchinglybeau-
tiful sopranovoice was chosen for
the first test to determine whether
Edison had actually succeeded in
achieving his ambition to re-
create the human voice so per-
fectly thathisre-creationcould not
bedistinguished from the original.
Since then manyotbergreat artists
have made similar tests—always
with the same successful result
Hear Edison's Re-Creation of
Anna Case's voice, and then hear
her at the Metropolitan or when
she is on concert tour.
This photograph shows Miss
Case actually singing in direct
comparison with Edison's Re-
Creation of her voice.
fie-Creates Music
The word "Re-Create," 'when used in this connection, is not a fantastic
description evolved by a clever advertising man; it is an exact descrip-
tion of the actual result achieved by Edison's new invention.
Numerous great artists—singers and instrumentalists—have sung and
played in direct comparison with Edison's Re-Creation of their work,
and the musical critics of more than one hundred of America's principal
newspapers, in thi columns of their nvn papers, admit that they cannot
distinguish between an artist's voice or instrumental performance and
Edison's Re-Creation of it.
Read what the critics say
Send to us and we shall gladly send you a booklet containing critiques
on Mr. Edison's new art, that have appeared in America's leading
newspapers, and which were written by their own musical critics, after
bearing these astounding tests.
Watch your local papers
(or the announcement of a merchant in your locality, who is licensed
by Mr. Edison to demonstrate and sell this new invention.
A catalog and the name of a licensed
merchant ivi/l be sent you upon request
THOMAS A. EDISON, Inc.
Dept. 2354 Orange, N. J .
One of the New Edison Diamond Disc Advertisements
Saturday Evening Post of April 15, is repro- tion to the national advertising and includes
portraits of prominent Edison artists.
duced herewith.
The unique feature of the Edison campaign
In connection with -the magazine advertising
an elaborate series of newspaper ads. has been will start in the spring and run right through
prepared for the use of the dealer and his local the summer months when conditions generally
papers to enable him to make up his local pub- are believed to be dull and is taken to indicate
licity with a national campaign. The news- that the Diamond Disc has no regard for season
paper ads are of the same general character as and can be profitably exploited at any time.
COLUMBIA FOR CHRISTMAN SONS
MOTORCYCLE DELIVERY OF RECORDS
Christman Sons, the well-known piano house,
which recently opened new warerooms at 753 Sixth
avenue, New York, has arranged to handle the
Columbia line of graphophones and records. The
company is planning to erect several sound-proof
demonstration rooms to properly exploit this line.
It is also planned to use considerable newspapei
advertising to present the Columbia products to the
firm's patrons.
Music Co. is using a motorcycle delivery car,
which not only assures its patrons prompt de-
livery of machines and records, but which also
serves as an up-to-date advertisement of the
store. The concern makes a specialty of tele-
phone orders, and these orders are filled within
an hour by means of this modern and efficient
delivery system.
DENVER, COLO., April 10—The Robert D. Sharp
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave,
NEW YORK
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