Music Trade Review

Issue: 1916 Vol. 62 N. 16

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
50
EDISON CO. WILL INAUGURATE^PUBLICITY CAMPAIGN
An Advertising Campaign Which Will Reach Over Five Million People Will Be Started April
15 in the Interests of the Edison Diamond Disc Phonograph—Dealers to Co-operate
With tlie April 15 issue of the Saturday Eve-
ning Post there will be inaugurated an extensive
advertising campaign in the interests of the Edi-
son New Diamond Disc Phonograph, the cam-
paign covering a select list of general magazines
including in addition to the Saturday Evening
Post, Collier's, Literary Digest, Metropolitan,
American, Hearst's, Cosmopolitan and McClure's,
having a combined circulation of about 5,000,000.
Other mediums will be added to the list later
in the year to carry the message of the Diamond
Disc into the homes of the country. The first
advertisement of the series, a full page in the
those used in the magazine and matrices of the
entire ad or electros of the cuts only will be
supplied to dealers.
To further supplement the campaign an at-
tractive six-page leaflet has been prepared for
the dealer to send out on his mailing list. The
leaflet is in two colors and bears the wording
"In conformity with the request of Mr. Thomas
A. Edison, the merchants licensed by him to
demonstrate and sell his new invention for the
re-creation of music are extending to all music
lovers a special invitation to attend a series of
demonstrations." The booklet also calls atten-
we uou ever fooled"
bu a talking machine ?
If you ever heard a talking machine without
seeing it, did you, even momentarily, imagine
that someone was singing or playing?
Probably there are few so unmusical as to be unable to
detect the talking machine tone the very instant it is
heard. There is one instrument, however, from which
the talking machine tone is absent, an instrument which
re-creates all forms of music in a way that actually
deceives the most highly trained car. It is Thomas A.
Edison's new invention, the
NEW EDISON
This new invention has no coined trade name. It is known by its
inventor's name. It embodies a new art, the culmination of four
years' research work by Mr. Edison in chemistry and acoustics, during
which time he spent over two million dollars in experiments alone.
It is not a talking machine. It does not give a mere mechanical
and only approximate reproduction of musical sounds. It actually
TheMiracle'GirloftheMetro-
politan, whose bewitchinglybeau-
tiful sopranovoice was chosen for
the first test to determine whether
Edison had actually succeeded in
achieving his ambition to re-
create the human voice so per-
fectly thathisre-creationcould not
bedistinguished from the original.
Since then manyotbergreat artists
have made similar tests—always
with the same successful result
Hear Edison's Re-Creation of
Anna Case's voice, and then hear
her at the Metropolitan or when
she is on concert tour.
This photograph shows Miss
Case actually singing in direct
comparison with Edison's Re-
Creation of her voice.
fie-Creates Music
The word "Re-Create," 'when used in this connection, is not a fantastic
description evolved by a clever advertising man; it is an exact descrip-
tion of the actual result achieved by Edison's new invention.
Numerous great artists—singers and instrumentalists—have sung and
played in direct comparison with Edison's Re-Creation of their work,
and the musical critics of more than one hundred of America's principal
newspapers, in thi columns of their nvn papers, admit that they cannot
distinguish between an artist's voice or instrumental performance and
Edison's Re-Creation of it.
Read what the critics say
Send to us and we shall gladly send you a booklet containing critiques
on Mr. Edison's new art, that have appeared in America's leading
newspapers, and which were written by their own musical critics, after
bearing these astounding tests.
Watch your local papers
(or the announcement of a merchant in your locality, who is licensed
by Mr. Edison to demonstrate and sell this new invention.
A catalog and the name of a licensed
merchant ivi/l be sent you upon request
THOMAS A. EDISON, Inc.
Dept. 2354 Orange, N. J .
One of the New Edison Diamond Disc Advertisements
Saturday Evening Post of April 15, is repro- tion to the national advertising and includes
portraits of prominent Edison artists.
duced herewith.
The unique feature of the Edison campaign
In connection with -the magazine advertising
an elaborate series of newspaper ads. has been will start in the spring and run right through
prepared for the use of the dealer and his local the summer months when conditions generally
papers to enable him to make up his local pub- are believed to be dull and is taken to indicate
licity with a national campaign. The news- that the Diamond Disc has no regard for season
paper ads are of the same general character as and can be profitably exploited at any time.
COLUMBIA FOR CHRISTMAN SONS
MOTORCYCLE DELIVERY OF RECORDS
Christman Sons, the well-known piano house,
which recently opened new warerooms at 753 Sixth
avenue, New York, has arranged to handle the
Columbia line of graphophones and records. The
company is planning to erect several sound-proof
demonstration rooms to properly exploit this line.
It is also planned to use considerable newspapei
advertising to present the Columbia products to the
firm's patrons.
Music Co. is using a motorcycle delivery car,
which not only assures its patrons prompt de-
livery of machines and records, but which also
serves as an up-to-date advertisement of the
store. The concern makes a specialty of tele-
phone orders, and these orders are filled within
an hour by means of this modern and efficient
delivery system.
DENVER, COLO., April 10—The Robert D. Sharp
Increase Your
Income
Piano merchants, who
have not investigated
the talking machine
field, will find that the
subject is one of deep
interest to them and
they will also learn that
talking machines con-
stitute a line which can
be admirably blended
with piano selling.
The advance that has
been m a d e in this
special field has been
phenomenal and every
dealer w h o desires
s p e c i f ic information
concerning talking ma-
chines should receive
The Talking Machine
World regularly.
This is the only publi-
cation in A m e r i c a
devoted exclusively to
the interests of the talk-
ing machine, and each
issue contains a vast
fund of valuable in-
formation which the
talking machine job-
bers and dealers say is
worth ten times the cost
of the paper to them.
You can receive the
paper regularly at a cost
of $1.00 a year and we
know of no manner in
which $1.00 can be ex-
pended which will sup-
ply as much valuable
information.
EDWARD LYMAN BILL
Publisher
373 Fourth Ave,
NEW YORK
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
REVIEW
51
RECENT CUSTOMS RULING
NEW VALVE CONSTRUCTION
NEW BRUNO &_SON CATALOG
Merchandise May Not Be Assessed at Less
Than Its Entered Value
For Musical Horns Invented and Patented by
Wm. F. Seidel—Details of Invention
Prominent Dealers In Small Goods Issue Folder
on Hawaiian Musical Instruments
The Board of United States General Apprais-
ers held in a decision handed down recently
that the Collector of Customs cannot under the
provisions of sub-section 1 of section 3 of the
tariff act of 1913, assess merchandise at a less
value than the entered value unless so directed
to do by the Secretary of the Treasury. The
action of the Secretary, according to the Gen-
eral Appraisers, under the power given him by
this provision of the law, is not subject to re-
view by the customs board. This decision
overrules a protest of John L. Vandiver, of Phil-
adelphia. The facts in this case appear from
the record as follows: On entry the importers
included in the entered value certain agents'
commissions which they considered to be non-
dutiable charges, but which they included in
the entered value for the following reason stated
on entry: "Importer adds marks 76 to make
market value as indicated by appraiser's advance
in similar cases now pending on appeal to re-
appraisement. This addition is made pursuant
to section 1 of section 3, tariff act of 1913."
Reappraisement was had and the invoice value
was sustained by the General Appraiser. The
matter was submitted to the Treasury Depart-
ment and its decision was stated in the follow-
ing language: "The Department does not regard
the action of the importer in making an ad-
vance, merely because a previous advance has
been made by the appraiser and without injury
on his part as to the true market value, as
constituting the good faith and diligence con-
templated by the statute. For this reason and
also because the importer failed to certify that
the entered value was higher than the market
value, as required by the statute, the application
WASHINGTON, D. C, April 10.—William F.
Seidel, F.lkhart, Ind., was last week granted
Patent No. 1,780,030 for a valve construction for
musical horns, such as cornets and other similar
instruments, and it is the object of the invention
to simplify the construction of valve mechanism.
In the present state of the art instruments of
this character are provided with key-operated
valves, which when adjusted alter the length of
the tubular passage to change the pitch. In one
type of valve, pistons are employed which are
longitudinally reciprocated, and a plurality of
cross-ports in the piston are provided for con-
nection between the different tubes. Usually
each piston is provided with three cross-ports,
one of said ports being in normal registration
to provide the open passage through the horn
and the other two ports being used for cutting
in the crook which alters the pitch. Difficulty
has been experienced in forming such a con-
struction so as to prevent interference between
the several ports and at the same time to limit
the length of stroke. With this improvement
the construction is simplified by dispensing with
one of the ports, thereby increasing the amount
of clearance space as well as decreasing the
length of the stroke. The inventor has also
modified the construction and arrangement of
the tubes connecting with the valve to permit of
this difference of one port.
Under the heading of "The Native Music of the
Hawaiian Islands," C. Bruno & Son, Inc., 353
Fourth avenue, New York, has just issued an
eight-page folder exclusively devoted to the instru-
ments used in securing music of this character.
It is one of the most complete assortments of
this character ever presented to the trade, and
embraces the following lines: "Jonah Kumalae,"
genuine Honolulu Hawaiian Ukuleles, which are
made of genuine Koa wood, and "Lyra Brand,"
made in America Hawaiian style Ukuleles, being
produced in mahogany and dull finish, Hawaiian
style steel extension nut guitars, as well as the
eight-string banjo-mandolin and the four-string
tango banjo-mandolin. This folder likewise in-
cludes some of the models of the Orpheum banjos
and accessories which have been having a tremen-
dous demand both in wholesale and retail circles.
FRIEDMAN JOINSj\SHLAND FORCES
CHICAGO, I I I . , April 10.—Jack Friedman, for-
merly with A. G. Spalding & Bros, for sixteen
years, has been appointed Western representa-
tive of the Ashland Manufacturing Co. Mr-
Friedman is an expert on violin strings.
IMPORTANT RULING ON PROTESTS
Board of General Appraisers Holds That Single
$1 Fee Covers Thirteen Protests
T. M. James & Sons, St. Louis, went before
the Board of General Appraisers with the com-
plaint that the Collector demanded $13 before he
was willing to forward a like number of entries
to the board for review. The firm claimed that $1
was sufficient for the protest regardless of the
number of entries. The'board held that the Col-
lector had violated the rule established by the
board and Customs Court and directed a reliquida-
tion whereby $12 will be returned.
MUTE FOR STRINGED INSTRUMENTS
Victor Distributor*
WASHINGTON, D. C, April 10.—Patent No.
1,177,184 was last week granted to Dennis E.
Hartnett, New York, for a mute for stringed in-
struments, adapted to be applied to all plectrum
and bowed instruments.
The object of this invention is to provide a
mute which is arranged so as to be capable of
being thrown into and out of position without
interruption in the playing of the instrument,
and which is so constructed that it is at all
times in a position in which it cannot interfere
with the operation of the instrument. The con-
struction is such, furthermore, that a new
string can be readily inserted without removing
the mute. Furthermore, when adjusted to the
rear of the bridge it does not diminish the tone.
1010 Chestnut Street, Philadelphia, Pa.
Established over half a century.
REGRET DEATH OF SOL. GROLLMAN
must be denied."
MUSIC
Made of Highest
Quality Gut
STRINGS
Large Stocks —
Prompt Delivery
S*nd for Prle« LUt
Ashland Manufacturing Co.
WEYMANN
Superior Quality MUSICAL INSTRUMENTS
Manufac-
turers of
Black Diamond
Strings
THE WORLD'S BEST
latioial Motioal Striag Go.
N«w Brunswiok, N. J .
EXCELSIOR DRUMS ™ STANDARD
Bom* dealan may say that they oost more thaa
other*.
Sxoelslor drums cost more because they are
worth more. Oost more to make.
We oonld make them oost less by using; cheaper
material, use less care In maklnr them, aad dis-
pense with the aew patented Improvements.
I* we did, however, Xxoelslor Drums would not
be the Standard as they are to-day. Write for
catalogue,
EXCELSIOR DRUM
W O R K S
A. §>. UOmXMAM, Tlee-Pres. aad «ea. Manager,
ODaw. V. g.
The oldest ai\d
largest musical
merchandise house
ia America - - -
CBrimo&Soiunc
351-53 4? Ave. Newark
CiiK'ACo, li-i... April 10.—The Chicago Piano &
Organ Association recently passed resolutions of
regret on the death of Sol. Grollman, who was
president of the Racine Stool Mfg. Co., of Racine,
Wis.
OLIVER DITSON CO.
BOSTON. MASS.
Manufacturers
Importers and Jobbers of
MUSICAL
MERCHANDISE
Attractive Specialties
Modern Service
ESTABLISHED 1834
MUSICAL
Merchandise
Cincinnati
Chicago
Largest Jobbers in America
ODERN
USICAL
ERCH
M

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