Music Trade Review
Issue: 1916 Vol. 62 N. 14 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
MUSIC ROLL EXPLOITATION.
(Continued from page 3.)
encouragement and the best kind of stimulus from manufacturers. I t is then up to the retailer to do his
share in educating the public as to the value of the music roll.
The music roll proposition must be intelligently, systematically and persistently presented.
The quality argument will have a most potent bearing on the regeneration and upbuilding of the music
roll industry, and the use of a better class of roll will give the public a new conception of the player-piano,
the reputation of which has not been helped by the inability of the public to differentiate.
Piano merchants everywhere can do much to make the music roll and the player-piano business profitable
by inaugurating an educational campaign in their locality, whereby these products can be brought to the
attention of the purchasing public so effectively that a new era of appreciation will be opened up.
what forces are on the debit and the credit sides of the account.
"Under unprecedented conditions that now exist, all legis-
lative action designed to oppress industry should be halted.
From patriotic considerations alone, all clamor for class privilege
should stop and all demands to restrict the free operation of
industry should cease. Every worker in the United States—from
the humblest toiler to the highest corporation executive—should
realize as never before the imperative necessity for united
offensive and defensive action if our productive industry and
profitable commerce are to endure.
"Our movement is a campaign of education, in which we
invite cordial co-operation and help. Not a trace of politics
will be allowed to enter into this constructive work."
N recent years competition in the piano trade in both retail and
I instances,
wholesale lines has shown a marked improvement. There are
however—many of them too frequent—where there has
been undercutting of prices, and an indulgence in misrepresenta-
tion which calls for condemnation. The growth of associations
throughout the trade has unquestionably had an uplifting influence
in the matter of trade ethics, and it is to be hoped that this gratify-
ing trend will continue to develop.
Speaking about competition brings to our attention the follow-
ITU uour
ing question: "What policy is to be pursued when a competing
house begins to make a bid for business by offering unusual terms ?"
propounded by the Credit Men's Bulletin and answered as follows:
"Perhaps there is no inflexible rule of conduct to be adopted
under such circumstances. Of this we are not sure, but we offer
the suggestion that the house that intends to stay in business can-
not permit itself to be swayed from its established policies at every
rumor or by every entry into the field, who thinks the only way
to steal business is to offer specially attractive terms.
"As one looks around him, he will discover that the houses that
make big successes arc those that do things on broad, but firmly
established policies. They establish their terms and stick to them;
they work day and night for a better service and become known
for doing things right: they make themselves invaluable to their
customers, who take pride in handling their goods and being known
before the public as their representatives.
"This is the way, as it seems to us, to cut out worry regarding
the doings of what are probably ephemeral competitors—not, we
confess, any easy solution, for it is hard work to construct a busi-
ness along the lines suggested, but no harder after all, perhaps, than
keeping a business just going before any wind that blows. If
Hamlet had entertained doubts less, his life would have struck an
easier course before he had traversed far."
siness wi
vusL
P I A N O S )/ PLAYERS
will pay you. For we are proud of everything that goes into the Bogart—
I T materials
the best obtainable, of course—workmanship the highest—enthusiasm
without limit. Back of it all the "know how" that produces beautiful tone, for
the Bogart Tone IS beautiful. Bogart case models compare favorably with those
of the highest-priced pianos made. They arc exclusive—DIFFERENT—and they
command the buyer's instant attention.
Build your business upon Bogart quality and make good profits
zvhile doing it. You zvill be surprised at Bogart prices.
THE BOGART PIANO CO.
55s
NEW YORK
1
THE MUSIC TRADE REVIEW
MUSIC ROLL EXPLOITATION.
(Continued from page 3.)
encouragement and the best kind of stimulus from manufacturers. I t is then up to the retailer to do his
share in educating the public as to the value of the music roll.
The music roll proposition must be intelligently, systematically and persistently presented.
The quality argument will have a most potent bearing on the regeneration and upbuilding of the music
roll industry, and the use of a better class of roll will give the public a new conception of the player-piano,
the reputation of which has not been helped by the inability of the public to differentiate.
Piano merchants everywhere can do much to make the music roll and the player-piano business profitable
by inaugurating an educational campaign in their locality, whereby these products can be brought to the
attention of the purchasing public so effectively that a new era of appreciation will be opened up.
what forces are on the debit and the credit sides of the account.
"Under unprecedented conditions that now exist, all legis-
lative action designed to oppress industry should be halted.
From patriotic considerations alone, all clamor for class privilege
should stop and all demands to restrict the free operation of
industry should cease. Every worker in the United States—from
the humblest toiler to the highest corporation executive—should
realize as never before the imperative necessity for united
offensive and defensive action if our productive industry and
profitable commerce are to endure.
"Our movement is a campaign of education, in which we
invite cordial co-operation and help. Not a trace of politics
will be allowed to enter into this constructive work."
N recent years competition in the piano trade in both retail and
I instances,
wholesale lines has shown a marked improvement. There are
however—many of them too frequent—where there has
been undercutting of prices, and an indulgence in misrepresenta-
tion which calls for condemnation. The growth of associations
throughout the trade has unquestionably had an uplifting influence
in the matter of trade ethics, and it is to be hoped that this gratify-
ing trend will continue to develop.
Speaking about competition brings to our attention the follow-
ITU uour
ing question: "What policy is to be pursued when a competing
house begins to make a bid for business by offering unusual terms ?"
propounded by the Credit Men's Bulletin and answered as follows:
"Perhaps there is no inflexible rule of conduct to be adopted
under such circumstances. Of this we are not sure, but we offer
the suggestion that the house that intends to stay in business can-
not permit itself to be swayed from its established policies at every
rumor or by every entry into the field, who thinks the only way
to steal business is to offer specially attractive terms.
"As one looks around him, he will discover that the houses that
make big successes arc those that do things on broad, but firmly
established policies. They establish their terms and stick to them;
they work day and night for a better service and become known
for doing things right: they make themselves invaluable to their
customers, who take pride in handling their goods and being known
before the public as their representatives.
"This is the way, as it seems to us, to cut out worry regarding
the doings of what are probably ephemeral competitors—not, we
confess, any easy solution, for it is hard work to construct a busi-
ness along the lines suggested, but no harder after all, perhaps, than
keeping a business just going before any wind that blows. If
Hamlet had entertained doubts less, his life would have struck an
easier course before he had traversed far."
siness wi
vusL
P I A N O S )/ PLAYERS
will pay you. For we are proud of everything that goes into the Bogart—
I T materials
the best obtainable, of course—workmanship the highest—enthusiasm
without limit. Back of it all the "know how" that produces beautiful tone, for
the Bogart Tone IS beautiful. Bogart case models compare favorably with those
of the highest-priced pianos made. They arc exclusive—DIFFERENT—and they
command the buyer's instant attention.
Build your business upon Bogart quality and make good profits
zvhile doing it. You zvill be surprised at Bogart prices.
THE BOGART PIANO CO.
55s
NEW YORK
1
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