Music Trade Review
Issue: 1916 Vol. 62 N. 12 - Page 53
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THE MUSIC TRADE REVIEW
COLUMBIA GLEANINGS.
February Proves Record Month—New Factory
in Operation Soon—New Manager in Seattle
— C . R. Ely Home from Visit to Pacific Coast.
"February was the second best month in the his-
tory of our company," said H. L. Willson, assistant
general manager of the Columbia Graphophone
Co., in a chat with The Review. "The month's
sales totals were only exceeded by those of De-
cember, 1915, which is a very gratifying record,
and indicative of the trend of general business."
The company's immense new factory building at
Bridgeport, Conn., is now completed, and accord-
ing to present plans will be ready for occupancy
by the employes in the very near future. This
factory will be equipped with all the latest con-
veniences and systems to produce Columbia prod-
ucts at top-notch efficiency, and when the new
plant is well under way its output will materially
increase Columbia production.
C. B. H. Jones has been appointed manager of
the Columbia Graphophone Co.'s headquarters at
Seattle, Wash. Mr. Jones was formerly manager
of the Columbia branch at Spokane, Wash., and
his intimate knowledge of conditions on the coast
will doubtless enable him to achieve gratifying
success at Seattle. Mr. Jones is succeeded by
George Williams in the management of the Spo-
kane branch.
Clifford R. Ely, special traveling representative
for the wholesale division of the Columbia Co.,
returned to New York after an extended trip to
the coast. In addition to calling on the trade in
the Far West and along the coast, Mr. Ely also
visited Columbia representatives in the various
parts of the Middle and Southwest. His re-
ports of conditions in all sections of the country
are optimistic and encouraging, and as far as.
Columbia business is concerned, Mr. Ely's enthusi-
asm knows no bounds. He will remain in New
York but a short while prior to leaving for another
long trip.
F. L. Scott, of the Dictaphone division of the
Columbia Co.'s St. Louis headquarters, was a vis-
itor at the executive offices this week. The indus-
trial activity and prosperity of the "Mound City"
is reflected in the steady growth of Dictaphone
sales in this territory.
EFFECTIVE "TALKER" PULICITY.
Victor Co. and Pathe Freres Co. Have Some Ex-
cellent Copy in the Saturday Evening Post.
Last week's Saturday Evening Post contained
very effective advertisements, inserted by the Vic-
tor Talking Machine Co. and the Pathe Freres
Phonograph Co. The Victor Co. used a back-
cover, in colors, and the Pathe Co. an inside page.
The Victor Co. featured in this advertisement
the Victor records of Melba, the world-famous
soprano. "Both are Melba," was the. heading of
the advertisement, the illustrations showing a
photograph of Melba, with a reproduction of her
Victor record, "Lo, Hear the Gentle Lark."
The Pathe advertisement was educational and
informative in its character, the text giving a very
adequate description of Pathe methods, tone,
achievements, etc. All the models in the Pathe
line were displayed, comprising Pathephones re-
tailing at $15, $25, $50, $100, $150, $200 and $225.
TALKING MACHINE MEN TO DINE.
At a meeting of the executive committee of the
Talking Machine Men, Inc., the organization of
talking machine dealers in New York and vicinity,
it was decided to hold the annual banquet of the as-
sociation at the Hotel McAlpin, New York, on
April 12, at 7.30 p. m. All members of the talking
machine trade are invited to attend, and the tickets
will be $3 each.
ARTISTIC PATHE WINDOW DISPLAY BY KANSAS DEALER.
(Special to The Review.)
WICHITA, KAN., March 11.—One of the most at-
tractive window displays which has been seen in
the local trade for quite some time is that of the
Pathe window of the Wallenstein-Cohn Dry Goods
Co. shown in the accompanying illustration. This
company handles the complete line of products of
only been the subject of general attention but has
even been commented upon by the local news-
papers.
The basis of the window display is the world-
famous Pathe rooster, which is featured in con-
junction with several models of Pathephones,
Pathe discs and Pathe supplement window cards.
The Pathe Display of the Wallenstein-Cohn Dry Goods Co.
the Pathe Freres Phonograph Co., New York, and
is featuring them with gratifying success.
A firm believer in the sales and publicity value
of an artistic window display, the company recently
arranged for a Pathe window which would attract
the attention of all passers-by. It has well suc-
ceeded in this endeavor, as the window has not
YSAYE TO VISIT NEW YORK
There are also several artistic cards presenting
photographs of Maurice and Walton, who super-
vise the recording of Pathe dance records. In order
to give a personal touch to the display several
pictures of prominent motion picture actresses are
used in the background, and the effect is really
excellent.
PACIFIC COASTVDEALERS DINE.
For the Express Purpose of Making a New
Series of Records for the Columbia Grapho-
phone Co.—Ysaye Records Very Popular.
San Franc'sco Association Entertains Oakland
Association and Organizations May Combine.
Eugen Ysaye, the world-famous violinist, will
visit this country next month for the express pur-
pose of recording a new series of records for the
Columbia Graphophone Co. It is understood that
Mr. Ysaye will fill no other musical engagements
upon this visit and will make no concert tours or
be connected with any musical arrangements, aside
from his Columbia recordings.
A few years ago the Columbia Co. startled the
musical and phonograph worlds by announcing
that a deal had been closed whereby Ysaye would
record exclusively for the Columbia library. The
records made by this famous artist appeared in
due course of time, and achieved a national suc-
cess commensurate with Ysaye's world-wide re-
nown.
The new series of records to be made by Ysaye
will enable Columbia dealers to materially increase
their record sales to their patrons who appreciate
the wonderful art of this celebrated violinist.
SAN FRANCISCO, CAL., March 10.—The San Fran-
cisco Talking Machine Dealers' Association held a
banquet at a prominent local cafe last night and the
Oakland Talking Machine Dealers' Association was
entertained as guests. A project is under way
whereby it is hoped that the Oakland association
will affiliate with the San Francisco organization.
Herman Beck, president of the San Francisco deal
ers, spoke trenchantly upon the necessity of asso-
ciations and the benefits to be derived. William F.
Morton, of the talking machine department of Sher-
man, Clay & Co., as toastmaster acquitted himself
in a manner to reflect credit upon the association's
capacity for absorbing wit as well as progressive
business ideas.
(Special to The Review )
JAMES N. HAIREJDIES SUDDENLY.
Treasurer of Gately-Haire Co., Victor
tributer of Albany, N. Y., Passes Away.
Dis-
(Special to The Review.)
ARTISTIC SONORA ADVERTISEMENT.
What was considered to be one of the most at-
tractive phonograph advertisements ever published
appeared in the New York Times of last Sunday,
taking an entire page in the brown ink supple-
ment of that publication, featured Sonora phono-
graphs made by the Sonora Phonograph Corp., 57
Reade street, New York. A magnificent photo-
graph of the Fifth avenue wareroom and environs,
in which had been cut the trade-mark "Sonora" in
white, was at the top, the layout and text offering
an appeal for the Sonora that is of unquestioned
dignity.
The Thomas Manufacturing Co., Dayton, O., has
made arrangements to enter the field of talking
machine manufacture. The name of the new ma-
chine has not been announced.
ALBANY, N. Y., March 14.—James N. Haire,
treasurer of the Gately-Haire Co., Victor distribu-
ter, passed away suddenly this morning.
Mr. Haire had been associated with the Gately-
Haire Co. as treasurer since its formation, when
it took over the business interests of Finch &
Hahn. His associate, John L. Gately, and the
members of the staff are receiving the sympathy of
the trade in their tremendous loss.
The Pathe Freres Phonograph Co. has in process
of completion a series of artistic and beautifully
colored advertising displays which will feature the
Pathe disc records to be made by some of the
world-famous artists who recently signed contracts
to record exclusively for the Pathe Co. This ad-
vertising matter will be unique in many particulars
and will represent a considerable expenditure of
money and time.
THE MUSIC TRADE REVIEW
COLUMBIA GLEANINGS.
February Proves Record Month—New Factory
in Operation Soon—New Manager in Seattle
— C . R. Ely Home from Visit to Pacific Coast.
"February was the second best month in the his-
tory of our company," said H. L. Willson, assistant
general manager of the Columbia Graphophone
Co., in a chat with The Review. "The month's
sales totals were only exceeded by those of De-
cember, 1915, which is a very gratifying record,
and indicative of the trend of general business."
The company's immense new factory building at
Bridgeport, Conn., is now completed, and accord-
ing to present plans will be ready for occupancy
by the employes in the very near future. This
factory will be equipped with all the latest con-
veniences and systems to produce Columbia prod-
ucts at top-notch efficiency, and when the new
plant is well under way its output will materially
increase Columbia production.
C. B. H. Jones has been appointed manager of
the Columbia Graphophone Co.'s headquarters at
Seattle, Wash. Mr. Jones was formerly manager
of the Columbia branch at Spokane, Wash., and
his intimate knowledge of conditions on the coast
will doubtless enable him to achieve gratifying
success at Seattle. Mr. Jones is succeeded by
George Williams in the management of the Spo-
kane branch.
Clifford R. Ely, special traveling representative
for the wholesale division of the Columbia Co.,
returned to New York after an extended trip to
the coast. In addition to calling on the trade in
the Far West and along the coast, Mr. Ely also
visited Columbia representatives in the various
parts of the Middle and Southwest. His re-
ports of conditions in all sections of the country
are optimistic and encouraging, and as far as.
Columbia business is concerned, Mr. Ely's enthusi-
asm knows no bounds. He will remain in New
York but a short while prior to leaving for another
long trip.
F. L. Scott, of the Dictaphone division of the
Columbia Co.'s St. Louis headquarters, was a vis-
itor at the executive offices this week. The indus-
trial activity and prosperity of the "Mound City"
is reflected in the steady growth of Dictaphone
sales in this territory.
EFFECTIVE "TALKER" PULICITY.
Victor Co. and Pathe Freres Co. Have Some Ex-
cellent Copy in the Saturday Evening Post.
Last week's Saturday Evening Post contained
very effective advertisements, inserted by the Vic-
tor Talking Machine Co. and the Pathe Freres
Phonograph Co. The Victor Co. used a back-
cover, in colors, and the Pathe Co. an inside page.
The Victor Co. featured in this advertisement
the Victor records of Melba, the world-famous
soprano. "Both are Melba," was the. heading of
the advertisement, the illustrations showing a
photograph of Melba, with a reproduction of her
Victor record, "Lo, Hear the Gentle Lark."
The Pathe advertisement was educational and
informative in its character, the text giving a very
adequate description of Pathe methods, tone,
achievements, etc. All the models in the Pathe
line were displayed, comprising Pathephones re-
tailing at $15, $25, $50, $100, $150, $200 and $225.
TALKING MACHINE MEN TO DINE.
At a meeting of the executive committee of the
Talking Machine Men, Inc., the organization of
talking machine dealers in New York and vicinity,
it was decided to hold the annual banquet of the as-
sociation at the Hotel McAlpin, New York, on
April 12, at 7.30 p. m. All members of the talking
machine trade are invited to attend, and the tickets
will be $3 each.
ARTISTIC PATHE WINDOW DISPLAY BY KANSAS DEALER.
(Special to The Review.)
WICHITA, KAN., March 11.—One of the most at-
tractive window displays which has been seen in
the local trade for quite some time is that of the
Pathe window of the Wallenstein-Cohn Dry Goods
Co. shown in the accompanying illustration. This
company handles the complete line of products of
only been the subject of general attention but has
even been commented upon by the local news-
papers.
The basis of the window display is the world-
famous Pathe rooster, which is featured in con-
junction with several models of Pathephones,
Pathe discs and Pathe supplement window cards.
The Pathe Display of the Wallenstein-Cohn Dry Goods Co.
the Pathe Freres Phonograph Co., New York, and
is featuring them with gratifying success.
A firm believer in the sales and publicity value
of an artistic window display, the company recently
arranged for a Pathe window which would attract
the attention of all passers-by. It has well suc-
ceeded in this endeavor, as the window has not
YSAYE TO VISIT NEW YORK
There are also several artistic cards presenting
photographs of Maurice and Walton, who super-
vise the recording of Pathe dance records. In order
to give a personal touch to the display several
pictures of prominent motion picture actresses are
used in the background, and the effect is really
excellent.
PACIFIC COASTVDEALERS DINE.
For the Express Purpose of Making a New
Series of Records for the Columbia Grapho-
phone Co.—Ysaye Records Very Popular.
San Franc'sco Association Entertains Oakland
Association and Organizations May Combine.
Eugen Ysaye, the world-famous violinist, will
visit this country next month for the express pur-
pose of recording a new series of records for the
Columbia Graphophone Co. It is understood that
Mr. Ysaye will fill no other musical engagements
upon this visit and will make no concert tours or
be connected with any musical arrangements, aside
from his Columbia recordings.
A few years ago the Columbia Co. startled the
musical and phonograph worlds by announcing
that a deal had been closed whereby Ysaye would
record exclusively for the Columbia library. The
records made by this famous artist appeared in
due course of time, and achieved a national suc-
cess commensurate with Ysaye's world-wide re-
nown.
The new series of records to be made by Ysaye
will enable Columbia dealers to materially increase
their record sales to their patrons who appreciate
the wonderful art of this celebrated violinist.
SAN FRANCISCO, CAL., March 10.—The San Fran-
cisco Talking Machine Dealers' Association held a
banquet at a prominent local cafe last night and the
Oakland Talking Machine Dealers' Association was
entertained as guests. A project is under way
whereby it is hoped that the Oakland association
will affiliate with the San Francisco organization.
Herman Beck, president of the San Francisco deal
ers, spoke trenchantly upon the necessity of asso-
ciations and the benefits to be derived. William F.
Morton, of the talking machine department of Sher-
man, Clay & Co., as toastmaster acquitted himself
in a manner to reflect credit upon the association's
capacity for absorbing wit as well as progressive
business ideas.
(Special to The Review )
JAMES N. HAIREJDIES SUDDENLY.
Treasurer of Gately-Haire Co., Victor
tributer of Albany, N. Y., Passes Away.
Dis-
(Special to The Review.)
ARTISTIC SONORA ADVERTISEMENT.
What was considered to be one of the most at-
tractive phonograph advertisements ever published
appeared in the New York Times of last Sunday,
taking an entire page in the brown ink supple-
ment of that publication, featured Sonora phono-
graphs made by the Sonora Phonograph Corp., 57
Reade street, New York. A magnificent photo-
graph of the Fifth avenue wareroom and environs,
in which had been cut the trade-mark "Sonora" in
white, was at the top, the layout and text offering
an appeal for the Sonora that is of unquestioned
dignity.
The Thomas Manufacturing Co., Dayton, O., has
made arrangements to enter the field of talking
machine manufacture. The name of the new ma-
chine has not been announced.
ALBANY, N. Y., March 14.—James N. Haire,
treasurer of the Gately-Haire Co., Victor distribu-
ter, passed away suddenly this morning.
Mr. Haire had been associated with the Gately-
Haire Co. as treasurer since its formation, when
it took over the business interests of Finch &
Hahn. His associate, John L. Gately, and the
members of the staff are receiving the sympathy of
the trade in their tremendous loss.
The Pathe Freres Phonograph Co. has in process
of completion a series of artistic and beautifully
colored advertising displays which will feature the
Pathe disc records to be made by some of the
world-famous artists who recently signed contracts
to record exclusively for the Pathe Co. This ad-
vertising matter will be unique in many particulars
and will represent a considerable expenditure of
money and time.
Future scanning projects are planned by the International Arcade Museum Library (IAML).