Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
--HALLET
DAVIS
Boston — beautiful
Commonwealth Ave-
nue, new
Customs
House tower in dis-
tance.
Dealers: Concentrate
•"THIS is the Era
of Concentra-
tion. In science, in
art, in business, Na-
ture's great secret
of success is each
day
revealed
to
more and more seek-
ers after truth.
ON'T scatter your shot. Don't go after big game with a bird gun. Don't
expect to do the best business you are capable of doing with a hit-or-miss
collection of pianos from here, there and everywhere.
Instead—concentrate. Concentrate your selling ability and that of your salesmen
on one high-class line of pianos, a line that embodies the three essentials of Reputation,
Quality and Completeness.
Think of the saving of selling energy. No perplexing differences to explain
between the products of two or three different piano houses. No "un-selling" to
endanger the reputation of your less favored lines. No explanations. No apologies.
You concentrate on one strong selling argument— the standing of the one big,
reputable house you represent. You can carry this argument throughout the entire
line from lowest-priced instrument to highest.
No line in America today offers the dealer greater chances of success than does
the Hallet & Davis line.
Behind it is a reputation three-quarters of a century old—nearly the oldest piano
in the country. Played on and praised by Franz Liszt, Johann Strauss, etc. Endorsed
today by greatest musicians and singers. Built in Boston—the home of superior pianos.
Back of this line is a business institution of strongest financial standing, an
institution that carries, itself, every cent of the liberal credit it extends.
D
Hallet & Davis
%b
Home Office:
I Hallet & Davis Building
146 Boylston Street, Boston
g&SSȣ2sSS3
Makers of the Hallet & Davis Piano and the Virtuolo Instinctive Play