Classic Mode

Music Trade Review

Issue: 1915 Vol. 61 N. 6

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
--HALLET
DAVIS
Boston — beautiful
Commonwealth Ave-
nue, new
Customs
House tower in dis-
tance.
Dealers: Concentrate
•"THIS is the Era
of Concentra-
tion. In science, in
art, in business, Na-
ture's great secret
of success is each
day
revealed
to
more and more seek-
ers after truth.
ON'T scatter your shot. Don't go after big game with a bird gun. Don't
expect to do the best business you are capable of doing with a hit-or-miss
collection of pianos from here, there and everywhere.
Instead—concentrate. Concentrate your selling ability and that of your salesmen
on one high-class line of pianos, a line that embodies the three essentials of Reputation,
Quality and Completeness.
Think of the saving of selling energy. No perplexing differences to explain
between the products of two or three different piano houses. No "un-selling" to
endanger the reputation of your less favored lines. No explanations. No apologies.
You concentrate on one strong selling argument— the standing of the one big,
reputable house you represent. You can carry this argument throughout the entire
line from lowest-priced instrument to highest.
No line in America today offers the dealer greater chances of success than does
the Hallet & Davis line.
Behind it is a reputation three-quarters of a century old—nearly the oldest piano
in the country. Played on and praised by Franz Liszt, Johann Strauss, etc. Endorsed
today by greatest musicians and singers. Built in Boston—the home of superior pianos.
Back of this line is a business institution of strongest financial standing, an
institution that carries, itself, every cent of the liberal credit it extends.
D
Hallet & Davis
%b
Home Office:
I Hallet & Davis Building
146 Boylston Street, Boston
g&SSȣ2sSS3
Makers of the Hallet & Davis Piano and the Virtuolo Instinctive Play
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
9
THE MUSIC TRADE REVIEW
PIANO
32SI
S33S
COMPANY--
I
San Francisco — the
Panama-Pacific Inter-
national
Exposition
buildings with the bay
bexond.
Your Selling Forces!
And—the big important fact for the dealer—the line itself is invulnerably complete.
A range of styles that meets every concept of quality in your prospects' minds.
A range of prices so complete that no price requirement, high or low, is not answered.
Throughout the line, always the right instrument at the right price.
These are the obvious advantages the Hallet & Davis dealer enjoys. But there
are others which affect him perhaps more seriously. For example, there is the safe,
elastic Hallet & Davis financial arrangement, which allows the dealer liberal credit.
If you pay cash you earn liberal discounts, thus taking advantage of the very last saving.
There is the Hallet & Davis Service Department of trained experts in business
building, whose sole aim is to make the dealer's business a living success.
There is the powerful aid of Hallet & Davis Publicity, the creation of demand
by repetition of the Hallet & Davis story through national mediums to millions of
prosperous readers.
:/
Dealers: Wake up to the economy of concentration. Discard the old-fashioned
shot-scattering methods.
..,.,
Connect with the great, living, growing Hallet & Davis selling force. Every-
where—from Atlantic to Pacific, dealers can be in direct contact—our road men
cover every state.
Write our home office today for full information about the Hallet & Davis Line.
r* ONNECT
with
^•" the great, liv-
ing* growing Hallet
&
Davis
selling
force.
Everywhere
—from Atlantic to
Pacific, dealers can
be in direct contact
—our
road men
cover every state.
Piano Company
1839)
Piano. Distributors of the Conway and Lexington Pianos and Players.
PIANO
COMPANY —
New York Office:
Hallet & Davis Building
18 East 42d Street
i

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