Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Supplement
to The Music Trade
iDouble Disci
Tone—above all, tone! That's what sells Columbia Records!
Tireless research and experiment have perfected] their man-
ufacture, down to the most minute mechanical and artistic
detail. Columbia Double-Disc Records are one of the strongest
dealer points in the whole Columbia proposition.
Competitively—remember this—competitively, Columbia
Records in tone quality, timbre, rhythm and musicianship
never fail to win the judgment. Wherever compared,
Columbia Records are demonstrating superiority, and are being
demanded more and more by owners of all standard makes of
talking machines.
Proof of all this lies in the staggering increase in Columbia
business during the past year. And there is no plausible reason
why you should not be prepared to satisfy this ready-made de-
mand, instead of seeing your customers go across town or
down street.
Review