Classic Mode

Music Trade Review

Issue: 1915 Vol. 61 N. 24

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
Supplement
to The Music Trade
iDouble Disci
Tone—above all, tone! That's what sells Columbia Records!
Tireless research and experiment have perfected] their man-
ufacture, down to the most minute mechanical and artistic
detail. Columbia Double-Disc Records are one of the strongest
dealer points in the whole Columbia proposition.
Competitively—remember this—competitively, Columbia
Records in tone quality, timbre, rhythm and musicianship
never fail to win the judgment. Wherever compared,
Columbia Records are demonstrating superiority, and are being
demanded more and more by owners of all standard makes of
talking machines.
Proof of all this lies in the staggering increase in Columbia
business during the past year. And there is no plausible reason
why you should not be prepared to satisfy this ready-made de-
mand, instead of seeing your customers go across town or
down street.
Review
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
J
A
New Sales Helps fc
The new Columbia Record Sup-
plement, issued regularly on the
20th of each month, can most
A Bigger RECORD
SUPPLEMENT in
B r i g h t e r , B e t t e r DreSS decidedly be depended upon to
produce customers. Handsomely
illustrated, beautifully typed, a cover in four colors, this supplement
is unqualifiedly the most distinctive and interestingly informative
record booklet that any dealer could send to his customers. The
record stories and descriptions literally sell the records; indispensable
selling talks for your sales staff.
Not
Creation Of an
^
g^
•
^ T-v
j
Ever-Growing Demand
content with the high
score rung up last year, bigger
demand is being created
See
what is going on in the way of national publicity. Progress is the
keynote. The quality of Columbia advertisements, their beauty
and attractiveness are indeed commensurate with the excellence of
the Columbia product.
COLUMBIA GRAPHOPHONE COMPANY
Note
i

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