Music Trade Review
Issue: 1915 Vol. 61 N. 23 - Page 8
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
8
I
F you have the slightest suspicion that you want the
first high-grade guaranteed player to retail at this
figure, then tell us to send it to you, and read the balance
of this when the player arrives.
$395 or less
Otherwise, read more and then
order, for you can do so direct from
this ad, giving you every possible de-
Price is too
tail excepting the price. Rest assured
low in fact
that the price is right, and you can
feel sure that it is LOWER than
you now think.
Before we go further, remember
this one fact that this player is made only in one model and that
it is GUARANTEED FOR LIFE. NOW, in this one model means that
we have LIMITED the unnecessary expense of different dies,
plans, models, blue-prints, architects' fees, draughtsmen's work and
a lot of other costs that simply make the piano cost more to both
you and us. This piano costs you NO MORE than it COSTS US,
plus a small profit that comes from
selling these—in one model—in large
quantities. No dealer begrudges a
small profit to a manufacturer, but
Overhead is
they cannot be blamed for kicking
what
adds to
when a lot of overhead is added—
price
withOUT increasing the value.
One thing positive, you can trust
US to make the piano right; the
player mechanism is right, too, built on the order that it is cheaper
to put in the right materials at the start than to pile up an ex-
pense account like a January snowbank. Everything in con-
nection with the WONDERTONE is RIGHT—believe us right
here, and prove it when you see the player.
The one question that is MOST vital to you is, "Can I sell it?"
We say without any question, "Yes;
it's the easiest selling player you ever
saw, for we KNOW that deal-
ers in cities where the musical stand-
"CanI sell it?"
ards of a player are considered very
is very impor-
high are MAKING a lot of money
tant to us both
SELLING the WONDERTONE."
At this price, the turnover of your
paper is quicker; there is less money
tied up all the time; your repairs are much less (see construc-
tional features), and when you sell the WONDERTONE at $395
or less you are giving your customer a VALUE that is going to
make him say some good words for you with HIS friends. The
talking machine companies have built
their big business simply because
One phono-
ONE phonograph manages to sell
nearly a hundred more. This is TOO
graph sells
high for players, but it is safe to say
a hundred
that the FIRST Wondertone sold in
your city ought to sell at least 12
MORE during the first 12 months.
Figuring it out on this basis, it means that if you ONLY sell
four Wondertones during the first MONTH—they'll make good
every PROMISE you make on qual-
ity—without much effort on your
part, they would sell 48 more during
the year. We figure now on an
48 players
average population.
a year—or
If you are located in a small
more
community, it will not total this
figure—you or anyone else wouldn't
expect it—but we do believe that
the sales of WONDERTONE players would grow quicker
in proportion than any other player that you handle.
Look over the specification and do
some comparing. You'll know off-
hand just what to expect in the Won--
dertone, and then when you see the
We are not
instrument ITSELF, you'll be disap-
afraid
to ship
pointed—it'll be BETTER than you
On trial
expected.
All you have to do is to say, "We
feel Missouristic. Send us the sam-
ple Wondertone player (mahogany or oak) and we will go over
it carefully. This is to be shipped solely for our examination and
must make good before we buy it."
You don't have to "fill out any
coupons"—simply use the margin of
It must make
this story fbr your name, address,
good or
and the number of Wondertones
we won't let
wanted. Be sure to order sample and
make sure that what we say is T H E
you have it
TRUTH.
This is the greatest minus-overhead
piano value ever produced. You ought to be in on it.
Wondertone Piano Co.
COLUMBUS
OHIO
How It is Constructed
SIZE—4 ft. 8 in. high, 5 ft. 3 in. long, 2 ft. 4 in deep. Weight
boxed 950 lbs.
CASE—Figured Mahogany, Quartered Oak, American or
Circassian Walnut, Empire Top, full length lever cover,
brass hardware throughout.
BACK—Six Post Hard Maple, Sturdy and Strong, varnished
and rubbed.
PLATE- Full Bronze Bell Metal, full length of back and
pin block.
PIN BLOCK Built up crossbanded, 5 Ply Rock Map'.e.
TUNING PINS Nickel Plated, extra length, held by maple
bushings.
SOUNDING BOARD Selected clear Vermont or California
Spruce.
RIBBING Set in Back, shaped, graduated for clear treble.
BASS STRINGS-Full Copper, extra length.
MUSIC WIRE—Imported, extra tested, uniform.
HAMMERS—Finest Felts, 14 lb. warranted.
PIANO ACTION—Quick repeating, sticker type.
FLANGES—Brass one line, separate replacement.
KEYS—Clear Ivory and Enamel Sharps. (Ivorine to order.)
VENEERS -Fancy figured, matched and jointed.
FINISH—Six coats first grade Piano Varnish, hand rubbed
and hand polished.
THE MUSIC TRADE REVIEW
8
I
F you have the slightest suspicion that you want the
first high-grade guaranteed player to retail at this
figure, then tell us to send it to you, and read the balance
of this when the player arrives.
$395 or less
Otherwise, read more and then
order, for you can do so direct from
this ad, giving you every possible de-
Price is too
tail excepting the price. Rest assured
low in fact
that the price is right, and you can
feel sure that it is LOWER than
you now think.
Before we go further, remember
this one fact that this player is made only in one model and that
it is GUARANTEED FOR LIFE. NOW, in this one model means that
we have LIMITED the unnecessary expense of different dies,
plans, models, blue-prints, architects' fees, draughtsmen's work and
a lot of other costs that simply make the piano cost more to both
you and us. This piano costs you NO MORE than it COSTS US,
plus a small profit that comes from
selling these—in one model—in large
quantities. No dealer begrudges a
small profit to a manufacturer, but
Overhead is
they cannot be blamed for kicking
what
adds to
when a lot of overhead is added—
price
withOUT increasing the value.
One thing positive, you can trust
US to make the piano right; the
player mechanism is right, too, built on the order that it is cheaper
to put in the right materials at the start than to pile up an ex-
pense account like a January snowbank. Everything in con-
nection with the WONDERTONE is RIGHT—believe us right
here, and prove it when you see the player.
The one question that is MOST vital to you is, "Can I sell it?"
We say without any question, "Yes;
it's the easiest selling player you ever
saw, for we KNOW that deal-
ers in cities where the musical stand-
"CanI sell it?"
ards of a player are considered very
is very impor-
high are MAKING a lot of money
tant to us both
SELLING the WONDERTONE."
At this price, the turnover of your
paper is quicker; there is less money
tied up all the time; your repairs are much less (see construc-
tional features), and when you sell the WONDERTONE at $395
or less you are giving your customer a VALUE that is going to
make him say some good words for you with HIS friends. The
talking machine companies have built
their big business simply because
One phono-
ONE phonograph manages to sell
nearly a hundred more. This is TOO
graph sells
high for players, but it is safe to say
a hundred
that the FIRST Wondertone sold in
your city ought to sell at least 12
MORE during the first 12 months.
Figuring it out on this basis, it means that if you ONLY sell
four Wondertones during the first MONTH—they'll make good
every PROMISE you make on qual-
ity—without much effort on your
part, they would sell 48 more during
the year. We figure now on an
48 players
average population.
a year—or
If you are located in a small
more
community, it will not total this
figure—you or anyone else wouldn't
expect it—but we do believe that
the sales of WONDERTONE players would grow quicker
in proportion than any other player that you handle.
Look over the specification and do
some comparing. You'll know off-
hand just what to expect in the Won--
dertone, and then when you see the
We are not
instrument ITSELF, you'll be disap-
afraid
to ship
pointed—it'll be BETTER than you
On trial
expected.
All you have to do is to say, "We
feel Missouristic. Send us the sam-
ple Wondertone player (mahogany or oak) and we will go over
it carefully. This is to be shipped solely for our examination and
must make good before we buy it."
You don't have to "fill out any
coupons"—simply use the margin of
It must make
this story fbr your name, address,
good or
and the number of Wondertones
we won't let
wanted. Be sure to order sample and
make sure that what we say is T H E
you have it
TRUTH.
This is the greatest minus-overhead
piano value ever produced. You ought to be in on it.
Wondertone Piano Co.
COLUMBUS
OHIO
How It is Constructed
SIZE—4 ft. 8 in. high, 5 ft. 3 in. long, 2 ft. 4 in deep. Weight
boxed 950 lbs.
CASE—Figured Mahogany, Quartered Oak, American or
Circassian Walnut, Empire Top, full length lever cover,
brass hardware throughout.
BACK—Six Post Hard Maple, Sturdy and Strong, varnished
and rubbed.
PLATE- Full Bronze Bell Metal, full length of back and
pin block.
PIN BLOCK Built up crossbanded, 5 Ply Rock Map'.e.
TUNING PINS Nickel Plated, extra length, held by maple
bushings.
SOUNDING BOARD Selected clear Vermont or California
Spruce.
RIBBING Set in Back, shaped, graduated for clear treble.
BASS STRINGS-Full Copper, extra length.
MUSIC WIRE—Imported, extra tested, uniform.
HAMMERS—Finest Felts, 14 lb. warranted.
PIANO ACTION—Quick repeating, sticker type.
FLANGES—Brass one line, separate replacement.
KEYS—Clear Ivory and Enamel Sharps. (Ivorine to order.)
VENEERS -Fancy figured, matched and jointed.
FINISH—Six coats first grade Piano Varnish, hand rubbed
and hand polished.
Future scanning projects are planned by the International Arcade Museum Library (IAML).