Music Trade Review

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
RMffl
J1UJIC TFADE
VOL.
LXI. N o . 23 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Dec. 4, 1915
SINGLE COPIES, 10 CENTS,
THE ACID TEST
of our "Stand Pat Policy" respecting the continuance of full list prices fully
confirms the faith reposed in the principle of permitting our dealers to
determine what their selling prices should be.
Reduced List Rolls are no cheaper to ship, handle or stock than Full List,
and if player owners are buying what they don't want to the extent of quadruple
their needs, then Reduced List Rolls have given an impetus to the volume
but not to the financial angle for the Dealer.
Talking Machines are more than a hundredfold more numerous than Player-
Pianos, and the consumption of Sheet Music is by comparison to Music Rolls
as a colossus to a gnat.
Music
Rolls lack the volume to justify a small
OUR
margin for the Dealer.
POLICY IS STAND PAT
OUR
WE PUT THE
"POP"
PHENOMENAL
IN
GROWTH
POPULAR MUSIC
PROVES THE
FOR
POPULARITY
PERFORATED
MUSIC ROLLS
OF OUR
United States Music Co.
u s A
CHICAGO f r ^ r > - - -
METHODS AND
PRODUCT
OUR SERVICE IS SUPREME AND PROGRESSIVE DEALERS
EVERYWHERE FEATURE UNITED STATES ROLLS
LARGEST EXCLUSIVE MANUFACTURERS
OF PERFORATED MUSIC ROLLS