Music Trade Review
Issue: 1915 Vol. 61 N. 23 - Page 5
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
THE SPIRIT OF CO-OPERATION SPREADING.
(Continued from page 3.)
It gets back to a co-operative plan, and because the whole world is moving on that basis to-day is
one of the reasons upon which I founded my belief that co-operative advertising in the piano trade
would sooner or later become effective.
I have received hundreds of communications from manufacturers and dealers who have approved
this suggestion and it has been particularly interesting to note the intense enthusiasm displayed by some
in this very plan. Certainly we should avoid industrial ruts and ossification in order that we may
maintain business on a flexible basis, in order to meet conditions effectively as they arise from time to
time. And it would seem as if a national co-operative plan of advertising, supported both by manufac-
turers and dealers would become a living force in the music trade within the near future.
It may be that next year when the music trade clans gather in New York for the discussion of
important matters that this one plan of co-operative advertising will be the rallying point for the music
trade hosts from every part of the Union. It would not be surprising that if out of this meeting should
come a definite agreement by which the music trade men of America
would support a co-operative advertising plan on a strictly impersonal
basis, which would mean the rejuvenation of the piano business, and
giving it the added impetus which it should receive in the economic de-
velopment of America.
them to speak thus of this matter. He who had ears could hear.
Without entering into technicalities let us summarize by say-
ing that the true Leschetitzky touch is hard, that it produces a
glassy, brittle tone from the piano. Mr. Paderewski's technic was
always characterized by a touch of precisely the opposite character,
a touch which carried the singing tone into the most difficult and
rapid passages. In these same places the young pianist fresh from
the Leschetitzky studio always made one think of the tinkling of
ice in a goblet of water.
In spite of all this Leschetitzky was a great teacher, for he
equipped his pupils with facile mechanics and a keen appreciation
of the value of rhythm. The students who were only pianists and
not potential tone poets became accomplished manipulators of the
keyboard. Those who \ve~e musical became genuine virtuosi.
Those who were tone poets—well, one of them became Paderewski,
but he had his own spirit to thank for it.
Meanwhile Paderewski, always gracious and appreciative, has
gone on record in the form of a very beautiful tribute to the late
The odor Leschetitzky in which he pays tribute to his marvelous abil-
ity and recognizes him as his teacher—to a large extent at least.
N
O part of the country suffered more seriously from the dis-
turbance to business caused by the European war than the
Southern States. The shutting off of the great cotton markets
abroad brought about a stagnation of business which was not only
felt by the retail piano trade, but in every line of business.
This condition, while temporarily embarrassing, had one good
end—it forced the agriculturists of the South to diversify their
crops and to develop their resources in other ways, with the result
that during the past three or four months a tremendous change
for the better has materialized.
The demand for pianos and musical instruments generally has
resumed in a manner to indicate that confidence has returned in a
large degree and that the outlook is pretty reassuring.
On his return recently from a trip through the Southern
States, Ernest Urchs, wholesale manager for Steinway & Sons,
was most enthusiastic regarding the wonderful betterment in busi-
ness which has developed in the South within a recent period. He
said to The Review: "If one did not have a memory it would be
hard to believe that the present industrial activity of the South
was only a matter of a few months standing. There is a feeling
of optimism and confidence in Southern trade centers which is
well substantiated by the prosperity which may be found in all lines
of mercantile life, including the piano trade. I do not mean to
imply that the South may be placed in the same category as the
Middle West and Northwest at the present time, but it has re-
covered wonderfully from the period of depression which visited
it last year. At the present time cotton growers are holding their
cotton for 15 cents a pound, but as soon as this cotton moves more
money will be in circulation and with consequent benefit.to all lines
of trade."
'
.
.
.
T
HE Department of Commerce and the Federal Trade Commis-
sion are endeavoring to find some way in which export com-
binations can be formed without conflicting with the Sherman
Anti-Trust Law.
The purpose is to permit the origin of such combinations to
promote the sale of American-made goods in foreign countries in
order to take advantage of opportunities presented by interference
with the trade of European countries by the war. Because of their
proximity to the United States the Republics of Central and South
America are receiving first consideration in this connection.
While officials of the Department of Commerce and the Trade
Commission have no knowledge of any effort to organize a great
corporation to take up trade with Latin-American countries after
the war, the expectation is that any combinations which may be
formed will not be dissolved with the close of the war, but will
continue to foster American exports not only to Central and South
America, but to other countries.
It is interesting to note that Great Britain has informally asked
the United States if it would unofficially approve the American
Over-Seas Trust and the State Department has replied that under
no circumstances could any sanction be given to an organization
which would receive preferential treatment over other American
shippers. Sweden also has made a similar inquiry and has been
advised that the plan had not been indorsed.
WRIGHT METAL PLAYER ACTION
ADDRESS
ALL
CORRESPONDENCE
TO
George H. Beverly
Sole
Distributor
Easily 100% in advance of any action ever offered. Simple—Responsive—Durable
—Beautiful. Contains the Wright "Ideal" bellows.
Being made of metal (the logical material for player actions) it cannot be affected
by dampness or any climatic conditions. Its exclusive features save many dollars
in repair work and make many sales in competition.
KNABE BUILDING
437 FIFTH AVENUE, NEW YORK
w
THE MUSIC TRADE REVIEW
THE SPIRIT OF CO-OPERATION SPREADING.
(Continued from page 3.)
It gets back to a co-operative plan, and because the whole world is moving on that basis to-day is
one of the reasons upon which I founded my belief that co-operative advertising in the piano trade
would sooner or later become effective.
I have received hundreds of communications from manufacturers and dealers who have approved
this suggestion and it has been particularly interesting to note the intense enthusiasm displayed by some
in this very plan. Certainly we should avoid industrial ruts and ossification in order that we may
maintain business on a flexible basis, in order to meet conditions effectively as they arise from time to
time. And it would seem as if a national co-operative plan of advertising, supported both by manufac-
turers and dealers would become a living force in the music trade within the near future.
It may be that next year when the music trade clans gather in New York for the discussion of
important matters that this one plan of co-operative advertising will be the rallying point for the music
trade hosts from every part of the Union. It would not be surprising that if out of this meeting should
come a definite agreement by which the music trade men of America
would support a co-operative advertising plan on a strictly impersonal
basis, which would mean the rejuvenation of the piano business, and
giving it the added impetus which it should receive in the economic de-
velopment of America.
them to speak thus of this matter. He who had ears could hear.
Without entering into technicalities let us summarize by say-
ing that the true Leschetitzky touch is hard, that it produces a
glassy, brittle tone from the piano. Mr. Paderewski's technic was
always characterized by a touch of precisely the opposite character,
a touch which carried the singing tone into the most difficult and
rapid passages. In these same places the young pianist fresh from
the Leschetitzky studio always made one think of the tinkling of
ice in a goblet of water.
In spite of all this Leschetitzky was a great teacher, for he
equipped his pupils with facile mechanics and a keen appreciation
of the value of rhythm. The students who were only pianists and
not potential tone poets became accomplished manipulators of the
keyboard. Those who \ve~e musical became genuine virtuosi.
Those who were tone poets—well, one of them became Paderewski,
but he had his own spirit to thank for it.
Meanwhile Paderewski, always gracious and appreciative, has
gone on record in the form of a very beautiful tribute to the late
The odor Leschetitzky in which he pays tribute to his marvelous abil-
ity and recognizes him as his teacher—to a large extent at least.
N
O part of the country suffered more seriously from the dis-
turbance to business caused by the European war than the
Southern States. The shutting off of the great cotton markets
abroad brought about a stagnation of business which was not only
felt by the retail piano trade, but in every line of business.
This condition, while temporarily embarrassing, had one good
end—it forced the agriculturists of the South to diversify their
crops and to develop their resources in other ways, with the result
that during the past three or four months a tremendous change
for the better has materialized.
The demand for pianos and musical instruments generally has
resumed in a manner to indicate that confidence has returned in a
large degree and that the outlook is pretty reassuring.
On his return recently from a trip through the Southern
States, Ernest Urchs, wholesale manager for Steinway & Sons,
was most enthusiastic regarding the wonderful betterment in busi-
ness which has developed in the South within a recent period. He
said to The Review: "If one did not have a memory it would be
hard to believe that the present industrial activity of the South
was only a matter of a few months standing. There is a feeling
of optimism and confidence in Southern trade centers which is
well substantiated by the prosperity which may be found in all lines
of mercantile life, including the piano trade. I do not mean to
imply that the South may be placed in the same category as the
Middle West and Northwest at the present time, but it has re-
covered wonderfully from the period of depression which visited
it last year. At the present time cotton growers are holding their
cotton for 15 cents a pound, but as soon as this cotton moves more
money will be in circulation and with consequent benefit.to all lines
of trade."
'
.
.
.
T
HE Department of Commerce and the Federal Trade Commis-
sion are endeavoring to find some way in which export com-
binations can be formed without conflicting with the Sherman
Anti-Trust Law.
The purpose is to permit the origin of such combinations to
promote the sale of American-made goods in foreign countries in
order to take advantage of opportunities presented by interference
with the trade of European countries by the war. Because of their
proximity to the United States the Republics of Central and South
America are receiving first consideration in this connection.
While officials of the Department of Commerce and the Trade
Commission have no knowledge of any effort to organize a great
corporation to take up trade with Latin-American countries after
the war, the expectation is that any combinations which may be
formed will not be dissolved with the close of the war, but will
continue to foster American exports not only to Central and South
America, but to other countries.
It is interesting to note that Great Britain has informally asked
the United States if it would unofficially approve the American
Over-Seas Trust and the State Department has replied that under
no circumstances could any sanction be given to an organization
which would receive preferential treatment over other American
shippers. Sweden also has made a similar inquiry and has been
advised that the plan had not been indorsed.
WRIGHT METAL PLAYER ACTION
ADDRESS
ALL
CORRESPONDENCE
TO
George H. Beverly
Sole
Distributor
Easily 100% in advance of any action ever offered. Simple—Responsive—Durable
—Beautiful. Contains the Wright "Ideal" bellows.
Being made of metal (the logical material for player actions) it cannot be affected
by dampness or any climatic conditions. Its exclusive features save many dollars
in repair work and make many sales in competition.
KNABE BUILDING
437 FIFTH AVENUE, NEW YORK
w
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