Music Trade Review
Issue: 1915 Vol. 61 N. 23 - Page 3
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE
MUJIC TRADE
V O L . L X L N o . 2 3 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Dec. 4,1915
SING
J8 E OO C PER ES Y^I£ ENTS
Operation Spreading
I
T has been a matter of deep interest with me to note how the spirit of co-operation has developed
steadily in all industries.
Everything in modern life is tending towards co-operation.
It was only a few years ago that selfishness dominated in almost every division of the
business, and even the social world. To succeed it was not against the laws of commercial warfare for
a man to ride rough-shod over all rivals, or, to play the most unfair tricks, if his own ends were
fostered thereby. As a result, huge fortunes were built up in many instances out of the life blood of
the weak.
Of course it will require a long time to bring about great reforms in methods or principles.
Fighting methods in business will always exist, but they will be along fairer lines, for a reformation
is well under way and the spirit underlying is far stronger than many persons imagine.
Take for instance the co-operative systems that have been adopted during the past few years by
so many of the largest manufacturing concerns. A decade or two ago people would have thought a
man off mentally if he proposed to share his profits with the people who helped make them. The
company that suggested the idea would have been regarded as socialistic, but that is not the way in
which they regard such methods now.
There are many who admit that co-operation is one of the vital laws behind success, and that the
closer employer and employe can co-operate, the more money will be made and saved. As a result, the
wisdom of a profit-sharing system of doing business is no longer questioned, and more and more
concerns are adopting these methods, or others similar to them, every year.
The get-rich-quick systems which prevailed years ago are now thoroughly discredited, and the
man who undertakes to pursue such methods might as well make up his mind to expect failure. The
plain fact is that clean business men are so tired of seeing such schemes operated that they are using
all their influence to have them eradicated.
Every dollar that is legitimately invested helps business, but money that is thrown into the coffers
of swindlers is not only removed from legitimate channels, but has the effect of discouraging safe
investments.
Perhaps nothing indicates more clearly the change that has taken place in business methods than
modern advertising. Many of us remember the time when the sole object of the average advertiser was
to attract people to his store. In order to do this, frequent inducements were offered which could not
possibly be made good.
The newspapers to-day carry no such advertisements. Investigate any of the offerings that are
made and it will be found that the reputable merchants offer goods practically.as described. They
think no more of fooling their customers by promising goods they could not deliver, because they know
that a customer once pleased will come again, and the money back plan is adopted by all of the great
merchandising institutions. This means nothing more or less than satisfied customers, and it shows that
modern merchandising is built on an enduring basis—that of satisfying the customer.
Many of the papers throughout the land have refused to accept objectionable advertising, and in
several cities newspapers have entered into agreements whereby they have refused to accept the piano
advertisements of the coupon-guessing-gold bond schemes which prevailed in years past. All of this
shows a betterment in every field of human endeavor.
{Continued on page 5.)
•
.
.
•
•
•
THE
MUJIC TRADE
V O L . L X L N o . 2 3 Published Every Saturday by Edward Lyman Bill at 373 Fourth Ave., New York, Dec. 4,1915
SING
J8 E OO C PER ES Y^I£ ENTS
Operation Spreading
I
T has been a matter of deep interest with me to note how the spirit of co-operation has developed
steadily in all industries.
Everything in modern life is tending towards co-operation.
It was only a few years ago that selfishness dominated in almost every division of the
business, and even the social world. To succeed it was not against the laws of commercial warfare for
a man to ride rough-shod over all rivals, or, to play the most unfair tricks, if his own ends were
fostered thereby. As a result, huge fortunes were built up in many instances out of the life blood of
the weak.
Of course it will require a long time to bring about great reforms in methods or principles.
Fighting methods in business will always exist, but they will be along fairer lines, for a reformation
is well under way and the spirit underlying is far stronger than many persons imagine.
Take for instance the co-operative systems that have been adopted during the past few years by
so many of the largest manufacturing concerns. A decade or two ago people would have thought a
man off mentally if he proposed to share his profits with the people who helped make them. The
company that suggested the idea would have been regarded as socialistic, but that is not the way in
which they regard such methods now.
There are many who admit that co-operation is one of the vital laws behind success, and that the
closer employer and employe can co-operate, the more money will be made and saved. As a result, the
wisdom of a profit-sharing system of doing business is no longer questioned, and more and more
concerns are adopting these methods, or others similar to them, every year.
The get-rich-quick systems which prevailed years ago are now thoroughly discredited, and the
man who undertakes to pursue such methods might as well make up his mind to expect failure. The
plain fact is that clean business men are so tired of seeing such schemes operated that they are using
all their influence to have them eradicated.
Every dollar that is legitimately invested helps business, but money that is thrown into the coffers
of swindlers is not only removed from legitimate channels, but has the effect of discouraging safe
investments.
Perhaps nothing indicates more clearly the change that has taken place in business methods than
modern advertising. Many of us remember the time when the sole object of the average advertiser was
to attract people to his store. In order to do this, frequent inducements were offered which could not
possibly be made good.
The newspapers to-day carry no such advertisements. Investigate any of the offerings that are
made and it will be found that the reputable merchants offer goods practically.as described. They
think no more of fooling their customers by promising goods they could not deliver, because they know
that a customer once pleased will come again, and the money back plan is adopted by all of the great
merchandising institutions. This means nothing more or less than satisfied customers, and it shows that
modern merchandising is built on an enduring basis—that of satisfying the customer.
Many of the papers throughout the land have refused to accept objectionable advertising, and in
several cities newspapers have entered into agreements whereby they have refused to accept the piano
advertisements of the coupon-guessing-gold bond schemes which prevailed in years past. All of this
shows a betterment in every field of human endeavor.
{Continued on page 5.)
•
.
.
•
•
•
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