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THE MUSIC TRADE REVIEW
A Side Light on the
Talking Machine Situation
ALKING MACHINE HISTORY really began about six months ago. The buying
public thoroughly knew the advantage of a phonograph, but they didn't know it
could be made a musical instrument. THEY DO NOW, HOWEVER, and the
point with us is—are you going to supply the demand or buck the inevitable?
What is there in a phonograph that you should look for? Style? surely; Finish? surely;
Price? surely; but TONE first and foremost, and so it has been with us. We began
to manufacture phonographs because we know with our experience, knowledge and re-
sources, the phonograph could be made a musical instrument. We started along entirely
different lines because we KNEW the solution of tone production before the phonograph
was thought of. For instance, our Throat and Horn are made of select sounding board
Spruce instead of cast iron and tin. Our Sound Box and Tone Arm are scientifically cor-
rect, neither retarding nor coloring the tone by their own composition. The result is a tone
of absolute fidelity, neither adding nor detracting from the tone originally recorded.
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The men who designed and supervised the construction of the Starr Parlor Grand, the Style
K, Style N, Style C and famous Princess Model are the designers of this phonograph. Just
imagine a grand piano, for instance, built with the same disregard of the laws of tone pro-
duction as has been the case in phonographs up to the present time.
Another thing you may as well be prepared for, that is, a public demand for a machine that
will properly play all records. A machine that is purposely restricted to the records of but
one type may have done when nothing else was available, but that time is past. The Starr
is the only machine primarily designed to play every type of disc record—and what we said
about the tone goes no matter how you use it.
This machine is not hard to understand, neither are the reasons for making it fundamentally
different from what has gone before, in fact, the whole matter is thoroughly explained in a
little pamphlet we have published, "The Difference is in the Tone and WHY." This is not
a daintily printed catalog, just a plain, straight, understandable explanation of what phono-
graph tone is and how it is obtained. Of course, if you want the catalog, just mention it
when you write for the pamphlet. As a complete analysis of phonographic reproduction
robbed of technical terms, this has never been equaled.
Where shall we send your copy?
THE STARR PIANO COMPANY
Dept. A
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Richmond, Indiana