Music Trade Review
Issue: 1915 Vol. 61 N. 16 - Page 13
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THE MUSIC TRADE REVIEW
REASONS FOR PIANO TRADE EXPANSION IN CALIFORNIA.
Optimistic Reports on Conditions from City and Country Districts—Panama Canal Slides Delay
Eastern Shipments—Walter & Nicholls Co. Lease Quarters—Big Call for Fotoplayers.
SAN
(Special to The Review.)
FRANCISCO, CAL., October 9.—Things are
going well in the San Francisco piano trade.
Counting up the returns on last month's business,
the local dealers find they have cleared more than
any previous month of the year, and most of the
sales made were of a highly satisfactory nature.
Iu fact, with all the eagerness for business thai
has been manifest, attention is given even more
to quality than quantity of sales. Optimistic re-
ports are also coming in from the country, and
while some prominent lines of California agricul-
ture have made scant profits this season, it ap-
pears that the crop of piano buyers will be larger
than for a year or two past, Los Angeles also
has had a good month, and the outlook all through
the South is very encouraging. The revival has
not yet reached the north Coast States to any
great extent, and the numerous consolidations of
stores in that section would seem to reflect dull
times; but the trade there is now on a pretty firm
footing, and with the abundant resources of tha r
district it is felt that good times are bound to
return before long. There is a more substantial
activity in the mountain district, from Arizona
to Montana, following increased mining develop-
ment, and altogether the outlook seems to be very
bright for the whole Pacific slope.
Canal Slide Delays Piano Shipments.
With piano shipments increasing in response
to the revival, the tie-up of traffic on the Panama
Canal comes at a very inopportune time, and will
inconvenience most of the local dealers. Sher-
man, Clay & Co. have quite a lot of pianos held
there, and as they will soon be needed they are
sending duplicate orders for prompt rail shipment.
One of the smaller local stores, which had a
rather large stock, has sold quite a lot of instru-
ments to various dealers to cover the shortage.
New Rythmodik Roll Cover Pleases.
The local office of the American Piano Co. is
now getting a good stock of Rythmodik music in
the new packages, which are making quite a hit
wherever displayed, and the description of the
composition on each roll is a strong point with
the purchaser. The Electrelle exhibit in the elec-
tric bungalow at the exposition is still getting
constant crowds, and Frank Weems, who looks
after the demonstration, reports many prospects.
Secures Long Lease of Quarters.
Notwithstanding many difficulties with their
store, owing to failure of the owners to finish
work on the building as expected, and the ob-
scure entrance provided, which made it necessary
to fairly herd people into the store, the Walter
& Nicholls Co. has had a very fair summer's busi-
ness, and considers the prospects good enough to
warrant a better location. A long lease on favor-
able terms has accordingly been secured on the
fourth floor of the Newman-Magnin building on
the opposite corner of Stockton and O'Farrell
streets, with 6,000 square feet, about twice the
space now occupied. This place is being hand-
somely fitted up, with eight comfortable demon-
stration rooms, and a conspicuous entrance and
lobby window display on the ground floor. The
company has placed large orders for stock to fill
the additional space, and expects to move in about
November 1. A full line of Sonora talking ma-
chines will also be carried, with three special
rooms for demonstration.
We go to extremes in the
matter of fine workmanship
of details because we believe
in the long run extreme care-
fulness and pains pay best.
The superb quality of the
LAUTER line makes it a
most attractive asset for the
dealer, especially if his trade
be among discriminating
and critical buyers.
We make LAUTER
GRANDS, LAUTER-
HUMANAS (players) and
LAUTER UPRIGHTS.
We invite inquiries.
H LAUTER CO.
==
NEWARK, NEW JERSEY
tion, accompanied by Mrs. Gregory. Mr. and
Mrs. Paul Healy have just left for home. Ed
Geissler, of the Geo. J. Birkel Co., of Los Angeles,
was so impressed with the exposition during his
convention visit that he has come back for a
month's stay, bringing Mrs. Geissler. Another
visitor with Sherman, Clay & Co. is Geo. M.
Burdue, representing the A 1 . B. Chase Co., and
C. K. Haddon, a director of the Victor Co., is
expected shortly.
Great Activity with Photo Player Co.
H. J. Werner, of the American Photo Player
Co., has just left for the East. The factory
has just received some big orders oy wire
from the Photo Player Co. of Illinois. Max
Arnovitch, manager of the Southern Orchestra
Co., of Los Angeles, has been visiting the local
office and looking over new models. He reports
the sale of a $10,000 Fotoplayer to the Miller
Theatre at Los Angeles, and a $7,500 instrument
at the Symphony. He believes there is a great
field in the South, and expects to make some im-
provements in his quarters as soon as he returns
A. McDowell, the Petaluma piano man, was in
town recently.
TO REMODELJ)UARTERS.
Eilers on Eastern
Trip.
Hy Eilers, of the Eilers Music House, has just
left for an Eastern trip, after spending a couple
of weeks at the San Francisco store. Geo. Heid-
inger, of the Portland, Ore., store, has been visit-
ing the local office, and will visit the exposition.
He is accompanied by Mrs. Heidinger.
Some Trade Brieflets.
Miss Una Kathryn Wise, daughter of R. A.
Wise, was married this week to Clarence DeWitt
Woods, a mining engineer of Nevada City.
Alfred Dolge, the Haddorf representative, is in
town this week, and Fred Christianer, represent-
ing the Cote, has gone back to Los Angeles.
Tom Pletcher, the Melville Clark Co.'s repre-
sentative, has left for home after spending several
weeks on the Pacific Coast.
Mr. Calley, local retail manager of Kohler &
Chase, has recovered from a slight illness which
kept him away from work last week. He says
the past month was the best of the year so far,
with signs of further improvement. Mr. Ringen,
of the band instrument department, reports the
sale of a full set to a band at Selma, Cal.
E. E. Conway, of the Hallet & Davis Piano Co.,
was recently in the city, in company with John
Cotter, the Western representative.
Impressed with the Exposition.
H. C. Dickinson, of the Baldwin Co., is spend-
ing the week at San Diego and Los Angeles, after
which he will leave for Denver. He was greatly
impressed by the exposition, and looks for great
things in San Francisco in the next few years.
M. P. Thompson, the Coast manager, reports a
very active local business, with increasing activity
all over the territory, and says the factories have
been so busy that it is a little hard to get goods.
Many Sherman, Clay & Co. Visitors.
Sherman, Clay & Co. have been visited this week
by Robert Gregory, the new president of Lyon
& Healy, who will spend some time at the exposi-
'
D. W. Lerch Piano Co., Canton, O., has jusf
closed a most successful clearance sale for the pur-
pose of cleaning out its stock preparatory to re-
modeling the store. It is planned to install Tft
talking machine department.
Special Autopiano Window at Eilers.
Louis Danz, salesman and window artist at the
local Eilers Music House, has just put in a win-
dow which is to be photographed for the A-uto-
piauo contest, and has attracted a great deal of
attention. It is labeled "The Aiutopiano in the
Schools," and is fitted up as a schoolroom, with
wax figures for teacher and children. Of the
latter several are seated at desks, with slates on
which are written quotations as to the educational
value of music from prominent people; one is
seated at the Autopiano, the central figure of the
display, with the teacher standing at one side in a
characteristic attitude.
Hy
LAUTER
13
Recognition
of American
Creative Skill
Visitors at the Panama-Pacific Ex-
position have been delighted with the
musical features presented at regular
intervals in the recital hall of the ex-
hibit created by the American Steel
& Wire Co.
This exhibit has been the rendez-
vous of musical people, and it has
been the only one at which an edu-
cational musical exhibit has been
steadily maintained.
Daily, visitors have been charmed
with the musical instruments shown
therein. Back of it all has been a
great American institution, which has
been producing vital products for
every kind of musical instrument
created, and that part which has been
peculiarly pleasing to piano men has
been wire—wire which has measured
up to the most exacting requirements
of the piano world.
The greatest American piano
manufacturers concede the position
won by this house. Its remarkable
achievements in the realm of tone are
recognized the world over, and the
duly constituted authorities of the
Panama - Pacific Exposition have
awarded to this creative company
the Grand Prize, an honor worthily
won by an American enterprise.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Angeles, Portland, Seattle.
THE MUSIC TRADE REVIEW
REASONS FOR PIANO TRADE EXPANSION IN CALIFORNIA.
Optimistic Reports on Conditions from City and Country Districts—Panama Canal Slides Delay
Eastern Shipments—Walter & Nicholls Co. Lease Quarters—Big Call for Fotoplayers.
SAN
(Special to The Review.)
FRANCISCO, CAL., October 9.—Things are
going well in the San Francisco piano trade.
Counting up the returns on last month's business,
the local dealers find they have cleared more than
any previous month of the year, and most of the
sales made were of a highly satisfactory nature.
Iu fact, with all the eagerness for business thai
has been manifest, attention is given even more
to quality than quantity of sales. Optimistic re-
ports are also coming in from the country, and
while some prominent lines of California agricul-
ture have made scant profits this season, it ap-
pears that the crop of piano buyers will be larger
than for a year or two past, Los Angeles also
has had a good month, and the outlook all through
the South is very encouraging. The revival has
not yet reached the north Coast States to any
great extent, and the numerous consolidations of
stores in that section would seem to reflect dull
times; but the trade there is now on a pretty firm
footing, and with the abundant resources of tha r
district it is felt that good times are bound to
return before long. There is a more substantial
activity in the mountain district, from Arizona
to Montana, following increased mining develop-
ment, and altogether the outlook seems to be very
bright for the whole Pacific slope.
Canal Slide Delays Piano Shipments.
With piano shipments increasing in response
to the revival, the tie-up of traffic on the Panama
Canal comes at a very inopportune time, and will
inconvenience most of the local dealers. Sher-
man, Clay & Co. have quite a lot of pianos held
there, and as they will soon be needed they are
sending duplicate orders for prompt rail shipment.
One of the smaller local stores, which had a
rather large stock, has sold quite a lot of instru-
ments to various dealers to cover the shortage.
New Rythmodik Roll Cover Pleases.
The local office of the American Piano Co. is
now getting a good stock of Rythmodik music in
the new packages, which are making quite a hit
wherever displayed, and the description of the
composition on each roll is a strong point with
the purchaser. The Electrelle exhibit in the elec-
tric bungalow at the exposition is still getting
constant crowds, and Frank Weems, who looks
after the demonstration, reports many prospects.
Secures Long Lease of Quarters.
Notwithstanding many difficulties with their
store, owing to failure of the owners to finish
work on the building as expected, and the ob-
scure entrance provided, which made it necessary
to fairly herd people into the store, the Walter
& Nicholls Co. has had a very fair summer's busi-
ness, and considers the prospects good enough to
warrant a better location. A long lease on favor-
able terms has accordingly been secured on the
fourth floor of the Newman-Magnin building on
the opposite corner of Stockton and O'Farrell
streets, with 6,000 square feet, about twice the
space now occupied. This place is being hand-
somely fitted up, with eight comfortable demon-
stration rooms, and a conspicuous entrance and
lobby window display on the ground floor. The
company has placed large orders for stock to fill
the additional space, and expects to move in about
November 1. A full line of Sonora talking ma-
chines will also be carried, with three special
rooms for demonstration.
We go to extremes in the
matter of fine workmanship
of details because we believe
in the long run extreme care-
fulness and pains pay best.
The superb quality of the
LAUTER line makes it a
most attractive asset for the
dealer, especially if his trade
be among discriminating
and critical buyers.
We make LAUTER
GRANDS, LAUTER-
HUMANAS (players) and
LAUTER UPRIGHTS.
We invite inquiries.
H LAUTER CO.
==
NEWARK, NEW JERSEY
tion, accompanied by Mrs. Gregory. Mr. and
Mrs. Paul Healy have just left for home. Ed
Geissler, of the Geo. J. Birkel Co., of Los Angeles,
was so impressed with the exposition during his
convention visit that he has come back for a
month's stay, bringing Mrs. Geissler. Another
visitor with Sherman, Clay & Co. is Geo. M.
Burdue, representing the A 1 . B. Chase Co., and
C. K. Haddon, a director of the Victor Co., is
expected shortly.
Great Activity with Photo Player Co.
H. J. Werner, of the American Photo Player
Co., has just left for the East. The factory
has just received some big orders oy wire
from the Photo Player Co. of Illinois. Max
Arnovitch, manager of the Southern Orchestra
Co., of Los Angeles, has been visiting the local
office and looking over new models. He reports
the sale of a $10,000 Fotoplayer to the Miller
Theatre at Los Angeles, and a $7,500 instrument
at the Symphony. He believes there is a great
field in the South, and expects to make some im-
provements in his quarters as soon as he returns
A. McDowell, the Petaluma piano man, was in
town recently.
TO REMODELJ)UARTERS.
Eilers on Eastern
Trip.
Hy Eilers, of the Eilers Music House, has just
left for an Eastern trip, after spending a couple
of weeks at the San Francisco store. Geo. Heid-
inger, of the Portland, Ore., store, has been visit-
ing the local office, and will visit the exposition.
He is accompanied by Mrs. Heidinger.
Some Trade Brieflets.
Miss Una Kathryn Wise, daughter of R. A.
Wise, was married this week to Clarence DeWitt
Woods, a mining engineer of Nevada City.
Alfred Dolge, the Haddorf representative, is in
town this week, and Fred Christianer, represent-
ing the Cote, has gone back to Los Angeles.
Tom Pletcher, the Melville Clark Co.'s repre-
sentative, has left for home after spending several
weeks on the Pacific Coast.
Mr. Calley, local retail manager of Kohler &
Chase, has recovered from a slight illness which
kept him away from work last week. He says
the past month was the best of the year so far,
with signs of further improvement. Mr. Ringen,
of the band instrument department, reports the
sale of a full set to a band at Selma, Cal.
E. E. Conway, of the Hallet & Davis Piano Co.,
was recently in the city, in company with John
Cotter, the Western representative.
Impressed with the Exposition.
H. C. Dickinson, of the Baldwin Co., is spend-
ing the week at San Diego and Los Angeles, after
which he will leave for Denver. He was greatly
impressed by the exposition, and looks for great
things in San Francisco in the next few years.
M. P. Thompson, the Coast manager, reports a
very active local business, with increasing activity
all over the territory, and says the factories have
been so busy that it is a little hard to get goods.
Many Sherman, Clay & Co. Visitors.
Sherman, Clay & Co. have been visited this week
by Robert Gregory, the new president of Lyon
& Healy, who will spend some time at the exposi-
'
D. W. Lerch Piano Co., Canton, O., has jusf
closed a most successful clearance sale for the pur-
pose of cleaning out its stock preparatory to re-
modeling the store. It is planned to install Tft
talking machine department.
Special Autopiano Window at Eilers.
Louis Danz, salesman and window artist at the
local Eilers Music House, has just put in a win-
dow which is to be photographed for the A-uto-
piauo contest, and has attracted a great deal of
attention. It is labeled "The Aiutopiano in the
Schools," and is fitted up as a schoolroom, with
wax figures for teacher and children. Of the
latter several are seated at desks, with slates on
which are written quotations as to the educational
value of music from prominent people; one is
seated at the Autopiano, the central figure of the
display, with the teacher standing at one side in a
characteristic attitude.
Hy
LAUTER
13
Recognition
of American
Creative Skill
Visitors at the Panama-Pacific Ex-
position have been delighted with the
musical features presented at regular
intervals in the recital hall of the ex-
hibit created by the American Steel
& Wire Co.
This exhibit has been the rendez-
vous of musical people, and it has
been the only one at which an edu-
cational musical exhibit has been
steadily maintained.
Daily, visitors have been charmed
with the musical instruments shown
therein. Back of it all has been a
great American institution, which has
been producing vital products for
every kind of musical instrument
created, and that part which has been
peculiarly pleasing to piano men has
been wire—wire which has measured
up to the most exacting requirements
of the piano world.
The greatest American piano
manufacturers concede the position
won by this house. Its remarkable
achievements in the realm of tone are
recognized the world over, and the
duly constituted authorities of the
Panama - Pacific Exposition have
awarded to this creative company
the Grand Prize, an honor worthily
won by an American enterprise.
American Steel & Wire Company
Chicago, New York, Worcester, Cleveland, Pitts-
burgh, Denver. Export representative: U. S. Steel
Products Co., New York. Pacific Coast represen-
tative: U. S. Steel Products Co., San Francisco,
Los Angeles, Portland, Seattle.
Future scanning projects are planned by the International Arcade Museum Library (IAML).