Music Trade Review
Issue: 1915 Vol. 61 N. 16 - Page 12
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
SELLS HAINES BROS. PIANOS TO CONNECTICUT COLLEGE.
Silas Maxson, Jr., Proves His Ability as a Salesman by Putting Through Big Deal with Connecti-
cut State College for Women—Has Made Rapid Progress in Trade.
This picture shows sturdy Silas Maxson, Jr., deliv-
ering to the Connecticut State College for Women
one of a number of Haines Bros, pianos, with
which he has equipped this well-known institution.
This sale is a
t r i b u t e to the
Haines Bros, pi-
ano as well as to
Mr. Maxson's ef-
ficiency as a sales-
man, as he has
had several keen
opponents equally
desirous of secur-
ing the coveted
recognition of a
m u s i c a l depart-
ment of so high
an order. T h e
Haines Bros, pi-
ano has become
k n n w n as the
" College P'ano "
b e c a u s e of its
wide distribution
among places of
learning.
Mr Maxson, Jr.,
has had an inter-
esting career. He
is a son of Silas
Silas Maxson, Jr.,
Maxson, Sr., for
many years the secretary of the famous Rochester
group known as the Eoster-Armstrong Co. He had
a large share in the early development of this great
industry, and is remembered as a man of strong
character and immense industry. Some years ago he
placed his son in the Haines Bros, factory to learn
the rudiments of piano building. An inherited instinct
must have aided, for the son "took" to it like the
proverbial duck to water. His progress was rapid,
and after several years spent in various depart-
ments Si, Jr., was qualified as a thorough piano ar-
tisan, his knowledge of piano details, tone regu-
retail salesmen in the trade. He has built up a
large business in New London and the surround-
ing country on clean competitive methods, and his
future is bright with the success which his career
has already demonstrated his capacity for win-
ning, for Mr. Maxson is still a young man with
a young man's strength, hope and ambition, and,
having "found" himself, has every reason to look
forward hopefully.
Naturally enough, Mr. Maxson deals heavily
with the old company in Rochester, making par-
ticular stress with the Haines Bros, as a strong
leader. His success with the lines has .been
marked, and the latest evidence of his efficiency is
attested by the equipment with Haines Bros, of the
Connecticut State College for Women.
A STRONG KNABE CAMPAIGN
Being Carried on in Local Newspapers by Gold-
smith's Music House, Columbus, 0.
( Special to The Ucview.)
and His Method of Delivering Pianos.
COLUMBUS, O., October 11.—Goldsmith's Music
Store, (19 South High street, is conducting a news-
paper campaign on behalf of the Knabe line, its
leader, which is producing splendid results. One
recent advertisement, in this campaign featured a
"circle" of prominent musicians who have used or
indorse the Knabe piano, showing a photograph
of each musician, including Leopold Godowsky,
Eugene Ysaye, Mary Garden, A. Bond, Emil
Sauer, Emma Eames, C. Saint-Saens and Jan
Kubelik. The text for this advertisement was
well conceived in every detail, and served to in-
terest local music-lovers in the prestige and mu-
sical standing of the Knabe piano.
lat'ng and tuning fitting him for his definite
purpose in life—to become a piano merchant.
Here again inherited qualities asserted them-
selves, for his father was a thirty-third degree
salesman whose record has remained undisturbed
as among the highest. Si Maxson, Jr.'s, course of
preparation has served him well, for he is re-
garded as one of the most efficient and successful
The piano department of Lord & Taylor, New
York, carried a large sized advertisement in the
Sunday newspapers, featuring the Chickering line,
its leader in an interesting and convincing manner.
This store has been closing an excellent Chickering
business, due in a considerable measure to its ag-
gressive and quality advertising campaign in the
local newspapers.
Lindstrom Motors
1 HE MOTOR OF QUALITY
Six different styles playing
from one to eight Records
with one winding
Write
for Mew Complete Cmtmlog
OTTO HEINEMAN
45 Broadway, New York
2701 Armitage Avenue, Chicago
...... s
12
THE MUSIC TRADE REVIEW
SELLS HAINES BROS. PIANOS TO CONNECTICUT COLLEGE.
Silas Maxson, Jr., Proves His Ability as a Salesman by Putting Through Big Deal with Connecti-
cut State College for Women—Has Made Rapid Progress in Trade.
This picture shows sturdy Silas Maxson, Jr., deliv-
ering to the Connecticut State College for Women
one of a number of Haines Bros, pianos, with
which he has equipped this well-known institution.
This sale is a
t r i b u t e to the
Haines Bros, pi-
ano as well as to
Mr. Maxson's ef-
ficiency as a sales-
man, as he has
had several keen
opponents equally
desirous of secur-
ing the coveted
recognition of a
m u s i c a l depart-
ment of so high
an order. T h e
Haines Bros, pi-
ano has become
k n n w n as the
" College P'ano "
b e c a u s e of its
wide distribution
among places of
learning.
Mr Maxson, Jr.,
has had an inter-
esting career. He
is a son of Silas
Silas Maxson, Jr.,
Maxson, Sr., for
many years the secretary of the famous Rochester
group known as the Eoster-Armstrong Co. He had
a large share in the early development of this great
industry, and is remembered as a man of strong
character and immense industry. Some years ago he
placed his son in the Haines Bros, factory to learn
the rudiments of piano building. An inherited instinct
must have aided, for the son "took" to it like the
proverbial duck to water. His progress was rapid,
and after several years spent in various depart-
ments Si, Jr., was qualified as a thorough piano ar-
tisan, his knowledge of piano details, tone regu-
retail salesmen in the trade. He has built up a
large business in New London and the surround-
ing country on clean competitive methods, and his
future is bright with the success which his career
has already demonstrated his capacity for win-
ning, for Mr. Maxson is still a young man with
a young man's strength, hope and ambition, and,
having "found" himself, has every reason to look
forward hopefully.
Naturally enough, Mr. Maxson deals heavily
with the old company in Rochester, making par-
ticular stress with the Haines Bros, as a strong
leader. His success with the lines has .been
marked, and the latest evidence of his efficiency is
attested by the equipment with Haines Bros, of the
Connecticut State College for Women.
A STRONG KNABE CAMPAIGN
Being Carried on in Local Newspapers by Gold-
smith's Music House, Columbus, 0.
( Special to The Ucview.)
and His Method of Delivering Pianos.
COLUMBUS, O., October 11.—Goldsmith's Music
Store, (19 South High street, is conducting a news-
paper campaign on behalf of the Knabe line, its
leader, which is producing splendid results. One
recent advertisement, in this campaign featured a
"circle" of prominent musicians who have used or
indorse the Knabe piano, showing a photograph
of each musician, including Leopold Godowsky,
Eugene Ysaye, Mary Garden, A. Bond, Emil
Sauer, Emma Eames, C. Saint-Saens and Jan
Kubelik. The text for this advertisement was
well conceived in every detail, and served to in-
terest local music-lovers in the prestige and mu-
sical standing of the Knabe piano.
lat'ng and tuning fitting him for his definite
purpose in life—to become a piano merchant.
Here again inherited qualities asserted them-
selves, for his father was a thirty-third degree
salesman whose record has remained undisturbed
as among the highest. Si Maxson, Jr.'s, course of
preparation has served him well, for he is re-
garded as one of the most efficient and successful
The piano department of Lord & Taylor, New
York, carried a large sized advertisement in the
Sunday newspapers, featuring the Chickering line,
its leader in an interesting and convincing manner.
This store has been closing an excellent Chickering
business, due in a considerable measure to its ag-
gressive and quality advertising campaign in the
local newspapers.
Lindstrom Motors
1 HE MOTOR OF QUALITY
Six different styles playing
from one to eight Records
with one winding
Write
for Mew Complete Cmtmlog
OTTO HEINEMAN
45 Broadway, New York
2701 Armitage Avenue, Chicago
...... s
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