Music Trade Review
Issue: 1915 Vol. 61 N. 12 - Page 51
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THE MUSIC TRADE REVIEW
51
modate about 100 people. In this room, also, is
seen the complete Sonora line. A light gray of an
t>pened on Fifth Avenue, New York, Marks the
exceedingly restful tint is the color scheme which
Latest Development of Plans for Artistic Ex-
is used throughout, so that the chairs, floor cover-
ploitation
of the
Sonora Phonograph—-
ings, ceilings and walls offer a harmonizing at-
mosphere and background for these phonographs.
Quarters
Elaborately
Fitted
Up
and
,
Furnished—The Company's Plan6 Outlined.
In commenting on the sales policy to be pursued
at this salon Mr. Brightson said to The Review
In creating the Sonora Salon at Fifth avenue and representative: "No vigorous methods will be fol-
Fifty-third street, in the heart of the "exclusive lowed. We aim to reach only those people of
section" of New York, President George E. Bright- social standing who are desirous of securing 'the
highest class talking ma-
chine in the world,' and this
group of people, comprising
thousands, w i l l be ap-
proached in the manner that
has been our regular plan of
selling the Sonora. More
than ever is phonograph
value being considered, and
this business acumen on the
part of our clientele actually
helps us in our sales work,
for the value of the Sonora
is ppparent.
"Not onh do we consider
tone paramount, this being
the underlying reason for
the Sonora, but we take
particular pride in creating
cabinets of distinctive ap-
pearance and of excellent
Concert Room in the Sonora Salon.
quality. The general appearance of any Sonora
son, of the Sonora Phonograph Corp., is carrying
out a part of his plans for the continuance of the style demonstrates the thought and attention cen-
artistic exploitation of the Sonora. This salon ad- tered upon it through all processes of manufacture."
joins the Vanderbilt residence, and as will be seen
NOW THE MUSICAL BURGLAR.
from the accompanying interior views the furnish-
ings are of unusual character.
(Special to The Ucview.)
SOUTH BEND, IND., September 11.—Fnter the
The reception room is located at the entrance,
~ musical burglar. While a
phonograph in the home of
Alexis Mossey was playing
"I Want to Go Back to the
Farm" an enterprising rob-
ber was going through the
Mossey residence and mak-
ing a rich haul. Two dia-
mond rings, several watches
and a quantity of money
made up his loot.
Neighbors, who heard the
music, thought the Mossey
family was at home, and the
burglar was left to his own
devices during the absence
of the family. Not until
Mrs. Mossey returned at a
late hour was the theft
known.
H. M. WHITNEY JHJED BY RECEIVER.
^
THE NEW SONORA SALON
Alleged That He Converted to Own Use Stock
Belonging to Boston Talking Machine Co.
(Special to The Review.)
BOSTON,
MASS.,
September
11.—Ephraim
F.
Aldrich, receiver for the Boston Talking Machine
Co., has brought suit in the Superior Court against
Henry M. Whitney, alleging that Mr. Whitney con-
verted to his own use 100 shares of the common
stock of the Berkshire Factory Trust which were
the property of the Boston Talking Machine Co.
NEW FORM OF RECORD SUPPLEMENT
To Be Issued by the Columbia Graphophone
Co. Beginning with the November List—
Frederic Goodwin Back from Pacific Coast—
Other News of General Trade Interest.
Beginning with the records listed for November,
the Columbia Graphophone Co. will issue a new
form of supplement which will be a vast improve-
ment over existing forms and will doubtless prove
of material assistance in increasing sales. The size
of the new supplement will be 5 by G% inches, as
against the old form, :HL> by G inches. This will
give 50 per cent, more space for illustration and
text than was possible with the old supplement.
The covers of the new supplement will be un-
usually attractive, the offset process being used,
and each cover will be printed in four colors, equal-
ing in effect the multi-colored Columbia advertising
that has appeared on the back covers of the leading
monthly magazines. The contents will be in accord
with the increased beauty of the supplement, being
of a nature to prove interesting and attractive to
Columbia patrons.
Frederic Goodwin, head of the Columbia educa-
tional division, returned to his desk Monday after
a five weeks' visit to the Coast. While in San
Francisco Mr. Goodwin delivered a number of in-
teresting addresses in the Palace of Education at
the Panama-Pacific Exposition and also attended
the annual convention of the National Education
Association held at Oakland. Mr. Goodwin's series
of talks was well 'received, winning approbation
from the leading educational authorities on the
Coast. The Columbia Co. maintained an elaborate
educational exhibit at the Oakland Hotel, which
was visited by hundreds of the teachers who at-
tended the convention. Mr. Goodwin was greatly
pleased with the Columbia booth at the exposition,
which he states is one of the most attractive and
popular exhibits at the fair.
The prestige of the Columbia personal record
department is growing apace, and the other day a
lady journeyed all the way from Kansas City, Mo.,
accompanied by a prominent vocal teacher, to re-
cord several selections at the Columbia laboratory
in New York.
EDISON'SOFFER.
R. F. Bolton, district manager of the Columbia
Thomas A. Edison has Co., 83 Chambers street, New York, returned to
View Through Reception Rooms, Sonora Salon.
announced that he is will- his desk Monday after a short trip to several of
following which are two more rooms, wherein are ing to allow the able-bodied young men among the cities up-State. Mr. Bolton found the Columbia
to be found on exhibition the various models of the the 6,000 employes of the Edison works in Orange, dealers in that section optimistic and prosperous,
Sonora line. The cone *• room as seen in photo-
N. J., to take two weeks off each year, with pay, for making preparations for a record-breaking fall
graph shown above is oi large size and can accom- the manoeuvres of the New Jersey National Guard. season.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successEul and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York
THE MUSIC TRADE REVIEW
51
modate about 100 people. In this room, also, is
seen the complete Sonora line. A light gray of an
t>pened on Fifth Avenue, New York, Marks the
exceedingly restful tint is the color scheme which
Latest Development of Plans for Artistic Ex-
is used throughout, so that the chairs, floor cover-
ploitation
of the
Sonora Phonograph—-
ings, ceilings and walls offer a harmonizing at-
mosphere and background for these phonographs.
Quarters
Elaborately
Fitted
Up
and
,
Furnished—The Company's Plan6 Outlined.
In commenting on the sales policy to be pursued
at this salon Mr. Brightson said to The Review
In creating the Sonora Salon at Fifth avenue and representative: "No vigorous methods will be fol-
Fifty-third street, in the heart of the "exclusive lowed. We aim to reach only those people of
section" of New York, President George E. Bright- social standing who are desirous of securing 'the
highest class talking ma-
chine in the world,' and this
group of people, comprising
thousands, w i l l be ap-
proached in the manner that
has been our regular plan of
selling the Sonora. More
than ever is phonograph
value being considered, and
this business acumen on the
part of our clientele actually
helps us in our sales work,
for the value of the Sonora
is ppparent.
"Not onh do we consider
tone paramount, this being
the underlying reason for
the Sonora, but we take
particular pride in creating
cabinets of distinctive ap-
pearance and of excellent
Concert Room in the Sonora Salon.
quality. The general appearance of any Sonora
son, of the Sonora Phonograph Corp., is carrying
out a part of his plans for the continuance of the style demonstrates the thought and attention cen-
artistic exploitation of the Sonora. This salon ad- tered upon it through all processes of manufacture."
joins the Vanderbilt residence, and as will be seen
NOW THE MUSICAL BURGLAR.
from the accompanying interior views the furnish-
ings are of unusual character.
(Special to The Ucview.)
SOUTH BEND, IND., September 11.—Fnter the
The reception room is located at the entrance,
~ musical burglar. While a
phonograph in the home of
Alexis Mossey was playing
"I Want to Go Back to the
Farm" an enterprising rob-
ber was going through the
Mossey residence and mak-
ing a rich haul. Two dia-
mond rings, several watches
and a quantity of money
made up his loot.
Neighbors, who heard the
music, thought the Mossey
family was at home, and the
burglar was left to his own
devices during the absence
of the family. Not until
Mrs. Mossey returned at a
late hour was the theft
known.
H. M. WHITNEY JHJED BY RECEIVER.
^
THE NEW SONORA SALON
Alleged That He Converted to Own Use Stock
Belonging to Boston Talking Machine Co.
(Special to The Review.)
BOSTON,
MASS.,
September
11.—Ephraim
F.
Aldrich, receiver for the Boston Talking Machine
Co., has brought suit in the Superior Court against
Henry M. Whitney, alleging that Mr. Whitney con-
verted to his own use 100 shares of the common
stock of the Berkshire Factory Trust which were
the property of the Boston Talking Machine Co.
NEW FORM OF RECORD SUPPLEMENT
To Be Issued by the Columbia Graphophone
Co. Beginning with the November List—
Frederic Goodwin Back from Pacific Coast—
Other News of General Trade Interest.
Beginning with the records listed for November,
the Columbia Graphophone Co. will issue a new
form of supplement which will be a vast improve-
ment over existing forms and will doubtless prove
of material assistance in increasing sales. The size
of the new supplement will be 5 by G% inches, as
against the old form, :HL> by G inches. This will
give 50 per cent, more space for illustration and
text than was possible with the old supplement.
The covers of the new supplement will be un-
usually attractive, the offset process being used,
and each cover will be printed in four colors, equal-
ing in effect the multi-colored Columbia advertising
that has appeared on the back covers of the leading
monthly magazines. The contents will be in accord
with the increased beauty of the supplement, being
of a nature to prove interesting and attractive to
Columbia patrons.
Frederic Goodwin, head of the Columbia educa-
tional division, returned to his desk Monday after
a five weeks' visit to the Coast. While in San
Francisco Mr. Goodwin delivered a number of in-
teresting addresses in the Palace of Education at
the Panama-Pacific Exposition and also attended
the annual convention of the National Education
Association held at Oakland. Mr. Goodwin's series
of talks was well 'received, winning approbation
from the leading educational authorities on the
Coast. The Columbia Co. maintained an elaborate
educational exhibit at the Oakland Hotel, which
was visited by hundreds of the teachers who at-
tended the convention. Mr. Goodwin was greatly
pleased with the Columbia booth at the exposition,
which he states is one of the most attractive and
popular exhibits at the fair.
The prestige of the Columbia personal record
department is growing apace, and the other day a
lady journeyed all the way from Kansas City, Mo.,
accompanied by a prominent vocal teacher, to re-
cord several selections at the Columbia laboratory
in New York.
EDISON'SOFFER.
R. F. Bolton, district manager of the Columbia
Thomas A. Edison has Co., 83 Chambers street, New York, returned to
View Through Reception Rooms, Sonora Salon.
announced that he is will- his desk Monday after a short trip to several of
following which are two more rooms, wherein are ing to allow the able-bodied young men among the cities up-State. Mr. Bolton found the Columbia
to be found on exhibition the various models of the the 6,000 employes of the Edison works in Orange, dealers in that section optimistic and prosperous,
Sonora line. The cone *• room as seen in photo-
N. J., to take two weeks off each year, with pay, for making preparations for a record-breaking fall
graph shown above is oi large size and can accom- the manoeuvres of the New Jersey National Guard. season.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successEul and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York
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