Classic Mode

Music Trade Review

Issue: 1915 Vol. 61 N. 12

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
51
modate about 100 people. In this room, also, is
seen the complete Sonora line. A light gray of an
t>pened on Fifth Avenue, New York, Marks the
exceedingly restful tint is the color scheme which
Latest Development of Plans for Artistic Ex-
is used throughout, so that the chairs, floor cover-
ploitation
of the
Sonora Phonograph—-
ings, ceilings and walls offer a harmonizing at-
mosphere and background for these phonographs.
Quarters
Elaborately
Fitted
Up
and
,
Furnished—The Company's Plan6 Outlined.
In commenting on the sales policy to be pursued
at this salon Mr. Brightson said to The Review
In creating the Sonora Salon at Fifth avenue and representative: "No vigorous methods will be fol-
Fifty-third street, in the heart of the "exclusive lowed. We aim to reach only those people of
section" of New York, President George E. Bright- social standing who are desirous of securing 'the
highest class talking ma-
chine in the world,' and this
group of people, comprising
thousands, w i l l be ap-
proached in the manner that
has been our regular plan of
selling the Sonora. More
than ever is phonograph
value being considered, and
this business acumen on the
part of our clientele actually
helps us in our sales work,
for the value of the Sonora
is ppparent.
"Not onh do we consider
tone paramount, this being
the underlying reason for
the Sonora, but we take
particular pride in creating
cabinets of distinctive ap-
pearance and of excellent
Concert Room in the Sonora Salon.
quality. The general appearance of any Sonora
son, of the Sonora Phonograph Corp., is carrying
out a part of his plans for the continuance of the style demonstrates the thought and attention cen-
artistic exploitation of the Sonora. This salon ad- tered upon it through all processes of manufacture."
joins the Vanderbilt residence, and as will be seen
NOW THE MUSICAL BURGLAR.
from the accompanying interior views the furnish-
ings are of unusual character.
(Special to The Ucview.)
SOUTH BEND, IND., September 11.—Fnter the
The reception room is located at the entrance,
~ musical burglar. While a
phonograph in the home of
Alexis Mossey was playing
"I Want to Go Back to the
Farm" an enterprising rob-
ber was going through the
Mossey residence and mak-
ing a rich haul. Two dia-
mond rings, several watches
and a quantity of money
made up his loot.
Neighbors, who heard the
music, thought the Mossey
family was at home, and the
burglar was left to his own
devices during the absence
of the family. Not until
Mrs. Mossey returned at a
late hour was the theft
known.
H. M. WHITNEY JHJED BY RECEIVER.
^
THE NEW SONORA SALON
Alleged That He Converted to Own Use Stock
Belonging to Boston Talking Machine Co.
(Special to The Review.)
BOSTON,
MASS.,
September
11.—Ephraim
F.
Aldrich, receiver for the Boston Talking Machine
Co., has brought suit in the Superior Court against
Henry M. Whitney, alleging that Mr. Whitney con-
verted to his own use 100 shares of the common
stock of the Berkshire Factory Trust which were
the property of the Boston Talking Machine Co.
NEW FORM OF RECORD SUPPLEMENT
To Be Issued by the Columbia Graphophone
Co. Beginning with the November List—
Frederic Goodwin Back from Pacific Coast—
Other News of General Trade Interest.
Beginning with the records listed for November,
the Columbia Graphophone Co. will issue a new
form of supplement which will be a vast improve-
ment over existing forms and will doubtless prove
of material assistance in increasing sales. The size
of the new supplement will be 5 by G% inches, as
against the old form, :HL> by G inches. This will
give 50 per cent, more space for illustration and
text than was possible with the old supplement.
The covers of the new supplement will be un-
usually attractive, the offset process being used,
and each cover will be printed in four colors, equal-
ing in effect the multi-colored Columbia advertising
that has appeared on the back covers of the leading
monthly magazines. The contents will be in accord
with the increased beauty of the supplement, being
of a nature to prove interesting and attractive to
Columbia patrons.
Frederic Goodwin, head of the Columbia educa-
tional division, returned to his desk Monday after
a five weeks' visit to the Coast. While in San
Francisco Mr. Goodwin delivered a number of in-
teresting addresses in the Palace of Education at
the Panama-Pacific Exposition and also attended
the annual convention of the National Education
Association held at Oakland. Mr. Goodwin's series
of talks was well 'received, winning approbation
from the leading educational authorities on the
Coast. The Columbia Co. maintained an elaborate
educational exhibit at the Oakland Hotel, which
was visited by hundreds of the teachers who at-
tended the convention. Mr. Goodwin was greatly
pleased with the Columbia booth at the exposition,
which he states is one of the most attractive and
popular exhibits at the fair.
The prestige of the Columbia personal record
department is growing apace, and the other day a
lady journeyed all the way from Kansas City, Mo.,
accompanied by a prominent vocal teacher, to re-
cord several selections at the Columbia laboratory
in New York.
EDISON'SOFFER.
R. F. Bolton, district manager of the Columbia
Thomas A. Edison has Co., 83 Chambers street, New York, returned to
View Through Reception Rooms, Sonora Salon.
announced that he is will- his desk Monday after a short trip to several of
following which are two more rooms, wherein are ing to allow the able-bodied young men among the cities up-State. Mr. Bolton found the Columbia
to be found on exhibition the various models of the the 6,000 employes of the Edison works in Orange, dealers in that section optimistic and prosperous,
Sonora line. The cone *• room as seen in photo-
N. J., to take two weeks off each year, with pay, for making preparations for a record-breaking fall
graph shown above is oi large size and can accom- the manoeuvres of the New Jersey National Guard. season.
TEN DOLLARS IN VALUE FOR ONE DOLLAR INVESTED
Numbers of subscribers have claimed that they had rather pay a ten-dollar note annually for
The Talking Machine World
than to be without it.
It is a large and splendidly arranged paper, containing from 50 to 80 pages, covering comprehensively every branch
of the talking machine industry.
Its educational articles, showing how to build a successEul and paying talking machine department, are widely read
—and no one who sells talking machines can afford to be without this publication.
Every merchant and every salesman can gain much valuable information by its perusal. It costs but $1.00 a year to
have it sent to any address in the United States. Samples free for the asking.
THE TALKING MACHINE WORLD
373 Fourth Avenue, New York
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
52
Conducted by B. B. Wilson
BRINGS BACK ENGLISH BALLAD HIT.
COL. GOETTING SERIOUSLY ILL.
Walter Eastman, Manager for Chapped & Co.,
Returns from London with Rights to "Keep
the Home Fires Burning" and Other Good
Things Musical to Be Announced Later.
Breaks Down in His Office—Blood Pressure
Caused by Overwork Given as Cause of
Illness—Hopes for Final Recovery.
(Special to The Review.)
SPRINGFIELD, MASS., September 13.—Col. August
Walter Eastman, manager of the branch houses
H. Goetting fainted in his office Thursday noon
of t'happell & Co., Ltd., in New York and Toronto,
who returned from a short visit to the headquar- and was removed to his home by Frank L. Dunlap
ters of the company in London last week, ex- in serious condition. He was reported to be rest-
pressed himself as generally pleased with the busi- ing comfortably, according to latest reports. Dr.
Luke Corcoran, who attended him, assigned his
ness outlook as it affects the house of Chappell.
Among the several new things in the music line illness to blood pressure caused by overwork, and
predicted that Col. Goetting would be confined to
that Mr. Eastman brought back with him from
London are the rights to the present great ballad his home for some time. His condition was not
hit in Great Britain, "Keep the Home Fires Burn- as serious last night as was feared at first. A
consultation of physicians took place at his home
ing Till the Boys Come Home," words by Lena
in State street yesterday morning.
Guilbert Ford and music by Ivor Novello, and
The family and friends of Col. Goetting were
which were secured from Ascherberg, Hopwood &
reticent concerning his illness last night and said
Crew, Ltd., London.
that his condition was not bad enough to warrant
The new number is a march-ballad of the higher
type, and although it refers to the waiting for the public anxiety. They had said nothing about his
return of the soldiers from the war there is noth- illness to many of the colonel's friends because
of the position he occupies in business affairs.
ing warlike about the lyrics or nothing that could
Col. Goetting is known in this city and through
not be written in the ordinary times of peace, as
indicated by a perusal of the words of the chorus, the State, both because of his large music publish-
ing and real estate interests and his activities in
which follow:
the Republican party. He was a candidate for
Keep the Home-fires burning,
While your hearts are yearning,
Lieutenant-Governor in the Republican primaries
Though your lads are far away
a year ago and was the Republican candidate for
They dream of Home;
There's a silver lining,
Lieutenant-Governor in 1913. He was a member
Through the dark cloud shining,
Turn the dark cloud inside out.
of the Governor's Council for several years and
Till the boys come Home.
at one time was chairman of the Republican State
The melody is particularly pleasing and should
committee.
make a strong appeal to Americans.
Mr. Eastman also brought back with him sev-
"TWO IS COMPANY" PRODUCED.
eral other numbers that will be announced shortly,
and all of which have proven successes on the
New Musical Comedy Presented at Lyric
other side. Among them is a dainty ballad, "Land
Theater on Thursday Evening.
of the Long Ago," by Lillian Ray, composer of
"The Sunshine of Your Smile."
"Two Is Company," the latest musical comedy
In discussing conditions in London during war
by Paul Herve, Jean Briquet and Adolf Philipp,
times Mr. Eastman stated that the slogan, "Busi-
who were responsible for "Adele," "The Midnight
ness as usual," has considerable basis in fact and
Girl," "The Girl Who Smiles," etc., will be pre-
that the business and social affairs of the metropo-
sented for the first time in New York at the Lyric
lis are moving along much as they do during times
of peace. The theaters are busy and the music of Theater on Wednesday evening of next week under
the various shows is selling well. "To-night's the the management of the Savoy Producing Co.
A prominent cast, including Georgia Caine, May
Night" at the Gaiety, "Watch Your Step" at the
De
Sousa, Claude Fleming, Clarence Harvey, pre-
Empire, and "Betty" at Daly's are all playing to big
business. Several American popular songs are be- sented the piece, the plot of which hinges around
ing featured extensively, and "Little Gray Home in a case of mistaken identity. The score of "Two
the West," the big Chappell hit, continues to be in Is Company" is published by Jerome H. Remick
& Co.
great demand.
NEW MANAGER IN SYRACUSE.
F. W. Snyder has been appointed manager an;l
buyer for the sheet music department of the Clark
Music Co., Syracuse, N. Y.
REAL BIG SELLERS
A Trial Order Will Convince You
"HONOLULU LOU"
"SHE LIVES IN A MANSION OF SIGHS"
"I'M GOING BACK TO BUENOS AYRES"
"WISH I KNEW JUST WHAT YOU THINK OF M E "
"WALTZING WITH MY SUMMER GIRL"
"SWEETHEART OF MY DREAMS"
"LILLIAN WALKER WALTZES"
"OH YOU GIRLS" AND "ALL FOR YOU"
THE REGENT MUSIC PUB. CO.
Lake Charles. I_a.
ard Co. The name of the new piece is "The Girl
of To-morrow," and Mr. Howard says it is the
best of the many "girl" pieces he has been respon-
sible for. The book and lyrics are by Joseph Noel
and the music will be written by Jos. Howard and
Herbert Stothart and it is said the score will reveal
many good things.
SHEET MUSIC DEPARTMENT OPENS
At the J. L. Hudson Co. Store, Detroit, in
Charge of Arnold Robinson.
(Special to The Review.)
DKTROIT, MICH., September 13.—The sheet music
department at the Hudson piano store, in charge of
Arnold Robinson, has started business, the first day
being Saturday, September 11. Special fixtures
have been installed, which add materially to the
appearance of the first floor. All music will be
under glass on the counter, duplicate copies being
kept in drawers of a special metal wall case.
HARRIS ENTERTAINS CHILDREN.
Provides Private View of "School Bells" for
Little Ones Who Helped Make Picture.
Following the completion of Charles K. Harris'
latest motion picture, "School Bells," Mr. Harris
arranged for the entertainment of the 250 children
who took part in the making of the picture at a
theater in Whitestone, Long Island, where the
youngsters were given an opportunity of seeing
themselves as actors on the screen. In addition
Mr. Harris presented each child with a copy of his
latest ballad, "School Bells," and sent a member
of his New York staff to the theater to sing the
number for the children.
PROVING BIG SUCCESS.
Harry Von Til/.er's latest ballad, "Close to My
Heart," is proving one of the genuine successes of
the season thus far, and shows signs of further
and rapid development.
•"^™
TWO BEAUTIFUL PIANO SOLOS
—
Regrets and Autumn Thoughts
Interesting
of music.
to dealers handling the better
Send for sample copies—ioc
Published by
class
each.
W. A. OUINCKE & CO.
2301/2 S. Spring St.,
LOS ANGELES, CAL.
JOS. HOWARD SIGNS WITH WITMARK.
That House Will Publish Music of Howard's
New Musical Comedy.
M. Witmark & Sons made another announce-
ment of importance last week in the operatic field.
A contract was signed between this energetic firm
and Joseph Howard, the well-known producer and
composer of light musical pieces. The terms of
the contract call, among other things, for the pro-
duction in the near future in Chicago of a new
musical comedy under direction of the Jos. How-
S ensalipnal Song Hits
WHEN I W A S A D D E A M E R "
"IN OLD M AIDEIR A'
Sp.n.h S o ^
BBOfKMAN-OSBORNrc GRAFT
Two Sensational English Ballad
Successes
"ALABAMA JUBILEE"
"Somewhere a Voice is Calling"
"The Sunshine of Your Smile"
'LISTEN TO THAT DIXIE BAND"
T. B. Harms & Francis, Day & Hunter
" B L A M E IT ON THE"BLUES"S"WEARY BLUE )
^
f ^ - l 1?a; •5-,n V|
VELLEN • COBB
I'M ON MY WAY TO DUBLIN BAY"
It. V V . t v , , , H , t o f u , v»,i
—
BySTfllNi EY/nnW'HV
A $5,000 INSTRUMENTAL NUMBER W C H A V C I T I
Tin* Numtwi «,i> wi Ltr. n K CHA^ 1 lOOKtwMt-i "i lhoyran>,ioP.» ( s-.'5nap[>in Turned jnjlloMi-^Mlupnj
62 West 45th Street
NEW YORK
THE wftiTz'wiror iw DAY G E R A L D I N E W A L T Z E S HtNRY LouGi
;•?;;••..
JEROME H.REMICK <£ C O .
, ^v
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