Music Trade Review
Issue: 1915 Vol. 61 N. 10 - Page 11
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THE MUSIC TRADE
OHIO PIANO MERCHANTS TO MEET.
AFTER THAT FORD $50 CHECK.
Annual Convention of Ohio Association to Be
Held September 8—President Beinkamp and
Associates Prepare Interesting Program.
Milwaukee Piano House Tells Recipients That
a Payment on a Piano or Talking Machine
Will Be a Profitable Investment.
There are three different
styles of LAUTER GRANDS,
six different styles of LAUTER-
HUMANAS and seven different
styles of LAUTER UPRIGHTS
in our regular catalog. These
instruments provide a line of
pianos of unusually beautiful
quality with great variety.
Your customer who is dis-
criminating in the matter of liq-
uid tone, fine touch and faultless
finish of details, will be delighted
with the LAUTER line.
May we furnish details?
62
NEWARK,
flowing Drying £h
(Special to The Review.)
(Special to The Review.)
CINCINNATI, O., August 31.—A short, snappy
business session, enlivened with educational fea-
tures, is the program for the annual convention of
the Oihio Association of Piano Merchants, to take
place in this city Wednesday, September 8.
President Beinkamp and his associates have for-
mulated a schedule for the guidance of the day
which will not leave much room for topics other
than subjects absolutely pertinent to the business
of the delegates. From indications this conven-
tion will set a new high standard in the matter of
attendance, and the report on new members will
prove somewhat of a surprise, several applications
having been received during the past week. Al-
though this will not enter into the convention
proper, by a rather unusual coincidence the asso-
ciation will be in session at the same time that J.
VV. Sprinkle's trial on several charges in connec-
tion with fraudulent advertising is on in the Mu-
nicipal Court. 'He is the first piano merchant in
the State to be arrested under these conditions.
Sprinkle is of the Grand Piano Co., and the trial
is scheduled for the afternoon of September 8.
The convention will open with a reception be-
tween 9 and 10 o'clock in the lobby of the Hotel
Gibson. The first business session will be called
at 10 o'clock, lasting until about noon, when the
delegates will be guests of the local merchants at a
luncheon. Business will be resumed at 1.30 o'clock
and the convention will probably adjourn early
enough in the afternoon to permit of the visitors
either taking .a river trip or be shown the superb
suburbs of Cincinnati in an automobile. The for-
mal dinner is to be served about 7 o'clock. Nothing
pertaining to business will be permitted to leak out
at the festive board. The officers believe the con-
vention will be one series of educational features
for any merchant engaged in the piano business
in this State. "There'll be no hurrah business
about this meeting," said President Beinkamp
LAUTER
11
REVIEW
CO.
NEW JERSEY
MILWAUKEE, WIS., August 31.—Owners of Ford
cars in Milwaukee county spent a portion of the
$82,500, which they received as their share of the
profits dealt out in $50 checks by the Ford Motor
Co. during August, in buying pianos or Victrolas
from the Edmund Gram Piano House. The Gram
house, carrying the Steinway, Steck, Everett,
Weber, Edmund Gram and Aeolian lines, was en-
terprising enough to see the advantages of trying
to interest the Ford owners at a time when their
rebates of $50 were received and the results were
highly satisfactory, to say the least.
Under the heading of "What will you do with
your $50 check in the distribution of the Ford
profits?" the Gram house advertised as follows:
"Now is the time to get that piano, Pianola or
Victrola. Your $50 check in the Ford profit shar-
ing scheme will be accepted as a first payment on
any of these instruments. Easy monthly terms
covering the balance may be arranged."
Varnish fitness
Making varnishes that fit your
product is the Glidden business.
Giving you proper flowing, right
drying, sufficient elasticity, neces-
sary durability, perfect gloss and
the required rubbing and polishing
BIO PERCENTAGE OF GRAND SALES. qualities is the service that is sealed
Some Informative Figures in This Connection in
up in every gallon of
Regard to Mason & Hamlin Co. Activities—
A. M. Wright Rapidly Improving.
A. M. Wright, general manager of the Mason &
Hamlin Co., Boston, Mass., who recently broke his
leg while playing golf, is improving rapidly and
expects to be back to business within a short while.
To a man of Mr. Wright's activity it is exceedingly
exasperating to be confined to his home, although
he is in close touch with the office and directs the
promotion of the Mason & Hamlin piano by tele-
phone.
"The percentage of grand piano sales is very
gratifying," Mr. Wright said, in chatting with The
Review representative, "and the proportion of
grands to our total output is a trifle over 71 per
cent. It is pleasing to add that the demand for
Mason & Hamlin grands is growing every month,
and inasmuch as this piano is 'the highest priced
piano in the world,' it is evident that there is a
large and growing class of people who are desirous
of obtaining an unmeasured musical instrument
Piano Varnish
SOLVING USED_PIANO PROBLEM.
The Glidden Man knows Piano
Finishing as well as Varnish Mak-
ing. He applies his experience in
the one to his experience in the
other. The result is a perfect var-
nish which is delivered to you by
the Glidden system of absolute uni-
formity. Let the Glidden Man di-
agnose your finishing problems.
Put in a call now.
One Western House Places Them In Homes
of Doubtful Customers and Thus Saves Wear
and Tear on New Instruments.
The Glidden Varnish Company
(Special to The Review.)
KANSAS CITY, MO., August 30.—A Western com-
pany wihich is particularly successful in sales of
used pianos naturally has a way of accomplishing
results. This way—or one of its methods, at least
—is the pushing of the used pianos to the "bad
prospects." The "bad" in this case refers to pros-
pective buyers who probably would not be able to
keep the pianos very long if they got them. The
company is willing enough to let them have the used
instruments, however, the purchasers to keep them a
few months, and return them to the house as the
payments fail. The company refinishes the pianos,
puts them in salable shape, and stores them for
offering the next year in its clean-up sale. Every
company doubtless has many prospects that it hesi-
tates to sell to because the instruments are likely
to come back on them soon. And the placing of
the used pianos in such homes—where they help
Manufacturers of Glidden Quality Piano Varnishes.
Skin Cote Piano Varnish, Piano Back Varnish, Sound-
ing Board Varnish, Bench Varnish, Stool Varnish, etc.
Cleveland
Factories:
Cleveland, O.—Toronto, Can.
Branches:
New York, Chicago, London.
to spread the spirit of piano music—relieves the
house of the necessity of exerting effort to sell the
new pianos there, and of the necessity of delivering
new pianos where they will in a few months be-
come "used stock." The handling of the list of
prospects in this way requires a little more diplo-
macy and tact perhaps than the handling of all
prospects in the same way, but it has proved par-
ticularly profitable in this case.
A. J. Ford, advertising manager of William
Knabe & Co., New York, returned to his desk
Monday after a fortnight's stay in Canada.
O
1
(jipj^fll;
»
f • <
•!
/ \ l f T O " I I*£Lll6I*
is attached to your motor car in one
minute. It will carry the heaviest
piano over the roughest roads. It
g ves
'
y° u a p' easur e car and a motor
truck at about the price of one. This
enables vou to carry a piano while you sell it.
A "Detachable" Motor Truck
will lower your delivery costs by cutting a day's delivery to an hour.
Send for full details.
G. L. SPAHR, Lebanon, Ind.
THE MUSIC TRADE
OHIO PIANO MERCHANTS TO MEET.
AFTER THAT FORD $50 CHECK.
Annual Convention of Ohio Association to Be
Held September 8—President Beinkamp and
Associates Prepare Interesting Program.
Milwaukee Piano House Tells Recipients That
a Payment on a Piano or Talking Machine
Will Be a Profitable Investment.
There are three different
styles of LAUTER GRANDS,
six different styles of LAUTER-
HUMANAS and seven different
styles of LAUTER UPRIGHTS
in our regular catalog. These
instruments provide a line of
pianos of unusually beautiful
quality with great variety.
Your customer who is dis-
criminating in the matter of liq-
uid tone, fine touch and faultless
finish of details, will be delighted
with the LAUTER line.
May we furnish details?
62
NEWARK,
flowing Drying £h
(Special to The Review.)
(Special to The Review.)
CINCINNATI, O., August 31.—A short, snappy
business session, enlivened with educational fea-
tures, is the program for the annual convention of
the Oihio Association of Piano Merchants, to take
place in this city Wednesday, September 8.
President Beinkamp and his associates have for-
mulated a schedule for the guidance of the day
which will not leave much room for topics other
than subjects absolutely pertinent to the business
of the delegates. From indications this conven-
tion will set a new high standard in the matter of
attendance, and the report on new members will
prove somewhat of a surprise, several applications
having been received during the past week. Al-
though this will not enter into the convention
proper, by a rather unusual coincidence the asso-
ciation will be in session at the same time that J.
VV. Sprinkle's trial on several charges in connec-
tion with fraudulent advertising is on in the Mu-
nicipal Court. 'He is the first piano merchant in
the State to be arrested under these conditions.
Sprinkle is of the Grand Piano Co., and the trial
is scheduled for the afternoon of September 8.
The convention will open with a reception be-
tween 9 and 10 o'clock in the lobby of the Hotel
Gibson. The first business session will be called
at 10 o'clock, lasting until about noon, when the
delegates will be guests of the local merchants at a
luncheon. Business will be resumed at 1.30 o'clock
and the convention will probably adjourn early
enough in the afternoon to permit of the visitors
either taking .a river trip or be shown the superb
suburbs of Cincinnati in an automobile. The for-
mal dinner is to be served about 7 o'clock. Nothing
pertaining to business will be permitted to leak out
at the festive board. The officers believe the con-
vention will be one series of educational features
for any merchant engaged in the piano business
in this State. "There'll be no hurrah business
about this meeting," said President Beinkamp
LAUTER
11
REVIEW
CO.
NEW JERSEY
MILWAUKEE, WIS., August 31.—Owners of Ford
cars in Milwaukee county spent a portion of the
$82,500, which they received as their share of the
profits dealt out in $50 checks by the Ford Motor
Co. during August, in buying pianos or Victrolas
from the Edmund Gram Piano House. The Gram
house, carrying the Steinway, Steck, Everett,
Weber, Edmund Gram and Aeolian lines, was en-
terprising enough to see the advantages of trying
to interest the Ford owners at a time when their
rebates of $50 were received and the results were
highly satisfactory, to say the least.
Under the heading of "What will you do with
your $50 check in the distribution of the Ford
profits?" the Gram house advertised as follows:
"Now is the time to get that piano, Pianola or
Victrola. Your $50 check in the Ford profit shar-
ing scheme will be accepted as a first payment on
any of these instruments. Easy monthly terms
covering the balance may be arranged."
Varnish fitness
Making varnishes that fit your
product is the Glidden business.
Giving you proper flowing, right
drying, sufficient elasticity, neces-
sary durability, perfect gloss and
the required rubbing and polishing
BIO PERCENTAGE OF GRAND SALES. qualities is the service that is sealed
Some Informative Figures in This Connection in
up in every gallon of
Regard to Mason & Hamlin Co. Activities—
A. M. Wright Rapidly Improving.
A. M. Wright, general manager of the Mason &
Hamlin Co., Boston, Mass., who recently broke his
leg while playing golf, is improving rapidly and
expects to be back to business within a short while.
To a man of Mr. Wright's activity it is exceedingly
exasperating to be confined to his home, although
he is in close touch with the office and directs the
promotion of the Mason & Hamlin piano by tele-
phone.
"The percentage of grand piano sales is very
gratifying," Mr. Wright said, in chatting with The
Review representative, "and the proportion of
grands to our total output is a trifle over 71 per
cent. It is pleasing to add that the demand for
Mason & Hamlin grands is growing every month,
and inasmuch as this piano is 'the highest priced
piano in the world,' it is evident that there is a
large and growing class of people who are desirous
of obtaining an unmeasured musical instrument
Piano Varnish
SOLVING USED_PIANO PROBLEM.
The Glidden Man knows Piano
Finishing as well as Varnish Mak-
ing. He applies his experience in
the one to his experience in the
other. The result is a perfect var-
nish which is delivered to you by
the Glidden system of absolute uni-
formity. Let the Glidden Man di-
agnose your finishing problems.
Put in a call now.
One Western House Places Them In Homes
of Doubtful Customers and Thus Saves Wear
and Tear on New Instruments.
The Glidden Varnish Company
(Special to The Review.)
KANSAS CITY, MO., August 30.—A Western com-
pany wihich is particularly successful in sales of
used pianos naturally has a way of accomplishing
results. This way—or one of its methods, at least
—is the pushing of the used pianos to the "bad
prospects." The "bad" in this case refers to pros-
pective buyers who probably would not be able to
keep the pianos very long if they got them. The
company is willing enough to let them have the used
instruments, however, the purchasers to keep them a
few months, and return them to the house as the
payments fail. The company refinishes the pianos,
puts them in salable shape, and stores them for
offering the next year in its clean-up sale. Every
company doubtless has many prospects that it hesi-
tates to sell to because the instruments are likely
to come back on them soon. And the placing of
the used pianos in such homes—where they help
Manufacturers of Glidden Quality Piano Varnishes.
Skin Cote Piano Varnish, Piano Back Varnish, Sound-
ing Board Varnish, Bench Varnish, Stool Varnish, etc.
Cleveland
Factories:
Cleveland, O.—Toronto, Can.
Branches:
New York, Chicago, London.
to spread the spirit of piano music—relieves the
house of the necessity of exerting effort to sell the
new pianos there, and of the necessity of delivering
new pianos where they will in a few months be-
come "used stock." The handling of the list of
prospects in this way requires a little more diplo-
macy and tact perhaps than the handling of all
prospects in the same way, but it has proved par-
ticularly profitable in this case.
A. J. Ford, advertising manager of William
Knabe & Co., New York, returned to his desk
Monday after a fortnight's stay in Canada.
O
1
(jipj^fll;
»
f • <
•!
/ \ l f T O " I I*£Lll6I*
is attached to your motor car in one
minute. It will carry the heaviest
piano over the roughest roads. It
g ves
'
y° u a p' easur e car and a motor
truck at about the price of one. This
enables vou to carry a piano while you sell it.
A "Detachable" Motor Truck
will lower your delivery costs by cutting a day's delivery to an hour.
Send for full details.
G. L. SPAHR, Lebanon, Ind.
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