Music Trade Review

Issue: 1915 Vol. 61 N. 10

Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE
OHIO PIANO MERCHANTS TO MEET.
AFTER THAT FORD $50 CHECK.
Annual Convention of Ohio Association to Be
Held September 8—President Beinkamp and
Associates Prepare Interesting Program.
Milwaukee Piano House Tells Recipients That
a Payment on a Piano or Talking Machine
Will Be a Profitable Investment.
There are three different
styles of LAUTER GRANDS,
six different styles of LAUTER-
HUMANAS and seven different
styles of LAUTER UPRIGHTS
in our regular catalog. These
instruments provide a line of
pianos of unusually beautiful
quality with great variety.
Your customer who is dis-
criminating in the matter of liq-
uid tone, fine touch and faultless
finish of details, will be delighted
with the LAUTER line.
May we furnish details?
62
NEWARK,
flowing Drying £h Quality Quality Quality Quality Quality Quality Quality
(Special to The Review.)
(Special to The Review.)
CINCINNATI, O., August 31.—A short, snappy
business session, enlivened with educational fea-
tures, is the program for the annual convention of
the Oihio Association of Piano Merchants, to take
place in this city Wednesday, September 8.
President Beinkamp and his associates have for-
mulated a schedule for the guidance of the day
which will not leave much room for topics other
than subjects absolutely pertinent to the business
of the delegates. From indications this conven-
tion will set a new high standard in the matter of
attendance, and the report on new members will
prove somewhat of a surprise, several applications
having been received during the past week. Al-
though this will not enter into the convention
proper, by a rather unusual coincidence the asso-
ciation will be in session at the same time that J.
VV. Sprinkle's trial on several charges in connec-
tion with fraudulent advertising is on in the Mu-
nicipal Court. 'He is the first piano merchant in
the State to be arrested under these conditions.
Sprinkle is of the Grand Piano Co., and the trial
is scheduled for the afternoon of September 8.
The convention will open with a reception be-
tween 9 and 10 o'clock in the lobby of the Hotel
Gibson. The first business session will be called
at 10 o'clock, lasting until about noon, when the
delegates will be guests of the local merchants at a
luncheon. Business will be resumed at 1.30 o'clock
and the convention will probably adjourn early
enough in the afternoon to permit of the visitors
either taking .a river trip or be shown the superb
suburbs of Cincinnati in an automobile. The for-
mal dinner is to be served about 7 o'clock. Nothing
pertaining to business will be permitted to leak out
at the festive board. The officers believe the con-
vention will be one series of educational features
for any merchant engaged in the piano business
in this State. "There'll be no hurrah business
about this meeting," said President Beinkamp
LAUTER
11
REVIEW
CO.
NEW JERSEY
MILWAUKEE, WIS., August 31.—Owners of Ford
cars in Milwaukee county spent a portion of the
$82,500, which they received as their share of the
profits dealt out in $50 checks by the Ford Motor
Co. during August, in buying pianos or Victrolas
from the Edmund Gram Piano House. The Gram
house, carrying the Steinway, Steck, Everett,
Weber, Edmund Gram and Aeolian lines, was en-
terprising enough to see the advantages of trying
to interest the Ford owners at a time when their
rebates of $50 were received and the results were
highly satisfactory, to say the least.
Under the heading of "What will you do with
your $50 check in the distribution of the Ford
profits?" the Gram house advertised as follows:
"Now is the time to get that piano, Pianola or
Victrola. Your $50 check in the Ford profit shar-
ing scheme will be accepted as a first payment on
any of these instruments. Easy monthly terms
covering the balance may be arranged."
Varnish fitness
Making varnishes that fit your
product is the Glidden business.
Giving you proper flowing, right
drying, sufficient elasticity, neces-
sary durability, perfect gloss and
the required rubbing and polishing
BIO PERCENTAGE OF GRAND SALES. qualities is the service that is sealed
Some Informative Figures in This Connection in
up in every gallon of
Regard to Mason & Hamlin Co. Activities—
A. M. Wright Rapidly Improving.
A. M. Wright, general manager of the Mason &
Hamlin Co., Boston, Mass., who recently broke his
leg while playing golf, is improving rapidly and
expects to be back to business within a short while.
To a man of Mr. Wright's activity it is exceedingly
exasperating to be confined to his home, although
he is in close touch with the office and directs the
promotion of the Mason & Hamlin piano by tele-
phone.
"The percentage of grand piano sales is very
gratifying," Mr. Wright said, in chatting with The
Review representative, "and the proportion of
grands to our total output is a trifle over 71 per
cent. It is pleasing to add that the demand for
Mason & Hamlin grands is growing every month,
and inasmuch as this piano is 'the highest priced
piano in the world,' it is evident that there is a
large and growing class of people who are desirous
of obtaining an unmeasured musical instrument
Piano Varnish
SOLVING USED_PIANO PROBLEM.
The Glidden Man knows Piano
Finishing as well as Varnish Mak-
ing. He applies his experience in
the one to his experience in the
other. The result is a perfect var-
nish which is delivered to you by
the Glidden system of absolute uni-
formity. Let the Glidden Man di-
agnose your finishing problems.
Put in a call now.
One Western House Places Them In Homes
of Doubtful Customers and Thus Saves Wear
and Tear on New Instruments.
The Glidden Varnish Company
(Special to The Review.)
KANSAS CITY, MO., August 30.—A Western com-
pany wihich is particularly successful in sales of
used pianos naturally has a way of accomplishing
results. This way—or one of its methods, at least
—is the pushing of the used pianos to the "bad
prospects." The "bad" in this case refers to pros-
pective buyers who probably would not be able to
keep the pianos very long if they got them. The
company is willing enough to let them have the used
instruments, however, the purchasers to keep them a
few months, and return them to the house as the
payments fail. The company refinishes the pianos,
puts them in salable shape, and stores them for
offering the next year in its clean-up sale. Every
company doubtless has many prospects that it hesi-
tates to sell to because the instruments are likely
to come back on them soon. And the placing of
the used pianos in such homes—where they help
Manufacturers of Glidden Quality Piano Varnishes.
Skin Cote Piano Varnish, Piano Back Varnish, Sound-
ing Board Varnish, Bench Varnish, Stool Varnish, etc.
Cleveland
Factories:
Cleveland, O.—Toronto, Can.
Branches:
New York, Chicago, London.
to spread the spirit of piano music—relieves the
house of the necessity of exerting effort to sell the
new pianos there, and of the necessity of delivering
new pianos where they will in a few months be-
come "used stock." The handling of the list of
prospects in this way requires a little more diplo-
macy and tact perhaps than the handling of all
prospects in the same way, but it has proved par-
ticularly profitable in this case.
A. J. Ford, advertising manager of William
Knabe & Co., New York, returned to his desk
Monday after a fortnight's stay in Canada.
O
1
(jipj^fll;
»
f • <
•!
/ \ l f T O " I I*£Lll6I*
is attached to your motor car in one
minute. It will carry the heaviest
piano over the roughest roads. It
g ves
'
y° u a p' easur e car and a motor
truck at about the price of one. This
enables vou to carry a piano while you sell it.
A "Detachable" Motor Truck
will lower your delivery costs by cutting a day's delivery to an hour.
Send for full details.
G. L. SPAHR, Lebanon, Ind.
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
12
THE MUSIC TRADE REVIEW
TRADE ON THE PACIFIC COAST IS SOMEWHAT UNEVEN.
in its piano business this week, especially in Oak-
land and San Francisco. Mr. Anrys is of the
Oakland Has Made Best Sales Record—Country Trade Poor—Plan Lively Musical Season— opinion that the piano business on the Coast is on
Hauschildt Opens Sheet Music Department—Some Changes in Sales Staff—Latest News.
the eve of recovery from a long period of lethargy
( Special to The Review.)
due to a too extravagant system of extending
many of its Coast agents having prospective cus-
SAN FRANCISCO, CAL. . August 28.—The month
credits in the past. He is confident that the busi-
tomers, when visiting the exposition, call at the
of August in the San Francisco music trade has
ness here will emerge in splendid shape and enjoy
San Francisco store to select instruments from
been more notable for the number of events of
a condition of prosperity in due time.
the full line on display.
musical interest than for the number of piano
Some Clever Window Displays.
News Brieflets of the Week.
sales, though in a few cases local concerns report
Clark Wise has been having some very clever
Henry Hauschildt, of the Hauschildt Music Co.,
a normal sales record for this time of the year. is confined to his home at Hayward, Cal., by
advertising features in his show window the past
July was probably a better month on the whole,
pneumonia. A few days ago he and Mrs. Hau- few weeks, hirst was a lighthouse with flash
despite the interruptions due to the functions of
lights, next a Dutch windmill with revolving sails
schildt started on a vacation trip to the Yosemite
the p'aiu) merchants' convention, than August. It
and colored lights, and this week there is a sema-
Valley, but before arriving there Mr. Hauschildt
is being much debated by certain piano men of
caught cold, which speedily .developed into pneu- phore arrangement, a miniature of railroad signal-
promirencc here whether or not the exact truth
ing apparatus in action, with red and green flash
monia, necessitating his immediate return home.
should be told of business conditions. Some hold
lights. The devices attract much attention from
Mr. McFarland, formerly with the San Fran-
that lie spiru of optimism is necessary to com- cisco branch of the Baldwin Piano Co., has re-
passers-by.
.ncrcial well being, optimism in the face of ad- turned after spending the summer in the East.
verse facts. Others hold that the truth should be
F. E. Compton, treasurer and general manager
A MILLION DOLLAR CORPORATION.
told unflinchingly, if for no other reason than
of the Martin Band Instrument Co., of Elkhart,
that the truth is generally known in the trade
Dominion
Charter Just Issued to Reorganize
Ind., together with Mrs. Compton, has been in
and error and misrepresentation evident in every
Firm
of
Gourlay, Winter & Leeming, Ltd.
San Francisco the past two weeks enjoying the
statement of the kind. As far as it is possible to
exposition. Mr. Compton expressed himself k as
(Special to The Review.)
leani the truth of the piano situation in California
being especially delighted with the cool breezes at
TORONTO, ONT., August HO.—A Dominion charter
this week business is poor. Country business is
the fair. H. C. Martin, head of the company, is
has been issued incorporating the firm of Gourlay,
not as good as city business, nor has it bee.i all
expected to pay a visit to this city next week.
Winter & Leeming, Ltd., with a capital stock of
summer, due largely to the exceptionally hot
W. K. Otis, a piano man from Chicago, is in
$1,000,000. The incorporators are R. S. Gourlay,
weather in the valleys, the tendency of the people
San Francisco seeing the fair this week. He is
D. R. Gourlay, A. H. Gourlay, E. A. Brechenridge
to spend their money on trips to the exposition
staying at the Palace.
and W. R. Winter, and the head offices of the
and the fact that market conditions for produce
J. W. Walter, a Baltimore piano man, is also at
company will be in Toronto. The new corpora-
have been rather unfavorable. Around the bay
the Palace Hotel.
tion takes over the manufacturing and retail busi-
Oakland has made the best sales record, propor-
George J. Birkel. the well-known piano mer- nesses established and carried on by the hrm of
tionately, of any of the cities. The summer piano
chant of Los Angeles, is in the city seeing the
Gourlay, Winter & Leeming.
trade in Oakland has averaged well with all the
exposition
and calling on friends in the trade.
prominent houses there. San Francisco business
C. Arthur Longwell, of the Aeolian Co., is one
has not been rushing, but it cannot be said to be
R. M. TAYLOR NOW IN CHARGE.
of the few Eastern representatives of the trade
discouraging in view of the actual results aid the
( Special to The Review.)
sojourning in San Francisco at present.
great amount of special interest awakened in
HOISTON, TEX., August 28.—Following the pur-
J.
J.
Foster,
who
has
been
for
some
time
con-
musical instruments by reason of the exposition
chase by Brook, Mays & Co. of all the stock of the
Lively Musical Season Expected to Help Trade. nected with the Me'.ville Clark Co.'s work on the
Leyhe Piano Co.. the stocks of the several Leylu'
Coast, is again with Sherman, Clay & Co., whose
stores
are being moved to 11 oust on and concen-
That business will pick up materially in t'.ie fall
Oakland store he managed for several weeks.
trated in the former Leyhe Co. store here, which is
i; the common belief. At any rate, there will be
A. C. Calley, formerly with the Hauschildt
row occupied by Brook, Mays & Co. R. M. Taylor,
many splendid musical offerings here to : timulate
Music Co.. has taken the position of advertising
well known in the piano trade in the South and
the desire for music in the home. The Sai Fran-
and retail sales manager of Kohler & Chase.
formerly manager of the Leyhe Co. stores, has been
cisco Symphony Orchestra has been reorganized,
John L. Cotter, the Hallet & Davis representa-
placed in charge of the Hrook, Mays & Co. store as
with llerr Hcr.z, formerly of the Metropolitan
tive, has just started on a Northern trip.
manager.
Opera Co. of New York, as director. The mem-
F. T. Steinway and Mrs. Steinway are visiting
;
bership will be increased to loll and tile list of
Lake Tahoe on their way Ea t.
concerts will include programs of unusual artistic
WANT ASSOCIATION IN ALBANY.
The Hauschildt Music Co. is having at present
appeal. Milba is scheduled to come here soon for
better business at its Oakland store than in San
( Special l.i T h e Review, )
a series of song recitals; Paderewski is here now,
Francisco. This company has had best results of
ALBANY, X. V., August :io.— Plans are now under
and his piano recitals at Festival Hall at the ex- 1-itc by featuring medium priced instruments in
way for the formation of a local association of
position, together with his lectures on Poland, are
its advertising.
piano men along the lin.s of associations in other
attracting great crowds. A number of lesser at-
New Sherman, Clay & Co. Store in Stockton. cities. The local trade has developed rapidly within
tmelons are booked also.
Sherman, Clay & Co. are now shipping stock to
the past few years, and there are many little abuses
Baldwin Co. Offices as Headquarters.
their new store in Stockton. The Stockton store, that, it is believed, could be done away with if all
Mr. Thompson, Coast manager for the Baldwin
which has just been made ready, is a very hand- the piano men of the city, and possibly of Troy,
Piano Co., says one feature which it introduced in
some place of business and the company will
Schenectady and other neighboring cities, were in
connection with the exposition that has proven a
carry there a full line of pianos and Pianolas. one association, so that a better understanding may
fine success is the idea of having visitors use the The store will open next week and will be in
be arrived at.
San Francisco office as their headquarters, where
charge of James A. Stitt, the manager of the old
they could have mail forwarded. A large num-
Stockton store of the company.
ber of fair visitors have taken advantage of this
The new Fresno store of Sherman, Clay & Co.
courtesy and as a result a most favorable im-
The Nichols Bros. Piano Co., Denver, Col., is at
is rapidly being put into shape for business and the
pression has been carried away regarding the
opening will be held early in September, it is ex- present holding a closing out sale of its entire stock,
Baldwin Co. Summer business here has held up
after which O. Nichols, head of the company, will
pected.
well, Mr. Thompson said, largely by reason of
retire and leave Denver for his health.
Opens Sheet Music Department,
The Oakland store of the Hauschildt Co. has
The Brown Music Co., which has been located
just opened a sheet music department under the
management of Miss Eva Applefield, who was in South Chicago, 111., for fifteen years, has moved
to Ninety-first street, between Commercial and
formerly with the Song Shop, of Oakland, and
Houston avenues, that city.
which concern she bought out, moving the, stock
to the Hauschildt store.
The Wiley B. Allen Co. reports an improvement
DENYER DEALER TO RETIRE.
RUDOLF
PIANOS
are conscientiously m a d e ,
g o o d instruments; in other
words, the sweetest things out.
RUDOLF PIANO CO.
72 East 137th St.
NEW YORK
HAWAIIAN
UKULELES
IS'ext to Victor Goods, now the biggest sellers- The
Ukulele is the Hawaiian national instrument, guitar-
shaped but smaller. The Ukulele craze is rapidly
spreading over the United States—easy for anybody
to learn. Can be sold at a very low price and still
make big profit. We purchase entire output of the
largest maker in the Hawaiian Islands. Write for
illustrated price list.
SHERMAN, CLAY & CO.
163 Kearny Street, San Francisco
Largest Jobbers of Hawaiian Music and Ukuleles
in the United States.
Only one
piaixo i s
ra&de in
this large
foctory.aivd
that is the
LINDEMAN
originated
in. 1821 by
W?Lindcnvan
Lindeman 6 Sons Piano G>.
45 T J St. 6 I! 7 -? Ave.
N e w Y o r k.

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