Music Trade Review
Issue: 1915 Vol. 60 N. 8 - Page 50
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
50
THE MUSIC TRADE REVIEW
THE MAGIC OF DRUM AND FIFE
Set Forth by Kipling in His Plea for Band Re-
cruits—Says That of Martial
Music Has
Beneficent Effect on Men's Morale.
and unites the hearts of men more surely than any
other appeal can, and in this respect it aids recruit-
ing perhaps more than any other agency. 1 won-
der whether I should say this—the tunes that it
employs and the words that go with that tune are
sometimes very remote from heroism or devotion,
but the magic and the compelling power is in them,
and it makes men's souls realize certain truths that
their minds might doubt.
"Further, no one, not even the adjutant, can
say for certain where the soul of the battalion
lives; but the expression of that soul is most often
found in the band. It stands to reason that 1,200
men whose lives are pledged to each other must
have some common means of expression, some
common means of conveying their moods and their
thoughts to themselves and their world. A wise
and sympathetic bandmaster—and the masters that
t have met have been that—can lift a battalion out
of depression, cheer it in sickness, and steady and
recall it to itself in times of almost unendurable
stress."
Rudyard Kipling made a most interesting ad-
dress at a meeting held in London recently for the
purpose of promoting the recruiting of military
bands, in which he pointed out that every battalion
is better for music at every turn, happier, more
easily handled, with greater zest in its daily routine
if that routine is sweetened with melody and
rhythm—melody for the mind and rhythm for the
body. After pointing out that he was no musician,
he said: "From the lowest point of view a few
drums and fifes in the battalion mean at least five
extra miles in a route march, quite apart from the
fact that they can swing a battalion back to quar-
ters happy and composed in its mind, no matter
how wet or tired its body may be. Even when
there is no route marching the mere come and go,
the roll and flourishing of drums and fifes around
the barracks is as warming and cheering as the
sight of a fire in a room.
"A band, not necessarily a full band, but a band
August Gemunder & Sons, the prominent violin
of a dozen brasses and wood winds, is immensely and 'cello house, have just issued a very attrac-
valuable in the district where men are billeted. It tive booklet devoted to views of their new home
revives memories, it quickens association, it opens at 141 West Forty-stcond street, which the com-
pany has occupied since last spring. These pic-
tures show clearly the conveniences and comfort
which is afforded every visitor to the Gemunder
warerooms, as in furnishing their new home
IN TONE
August Gemunder & Sons had one thought upper-
most in their minds, and that was to provide a
STYLE &DVBABIUTY
suitable home for their products, and make it a
"Mecca" for visiting dealers and violinists.
Among the views shown in the new book are
a general view of the main salesroom, entrance
to the main salesroom and view of a large 'cello
show-case, a show-case of violins, and other inter-
esting views.
BOOKLET FEATURES NEW HOME.
HARMONICAS &ACCO&DEONS
ARE RECOGNIZED AS THE
WORLDS BEST"
WEYMANN&SON
Incorporated
Manufacturers of
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
Black Diamond
Strings
HANDLE VERY COMPLETE LINE.
New Brunswick, N. J .
EXCELSIOR
DRUMS ™ STANDARD
Soxn« dealers may aay that they oort more than
other*.
JSzcelslor drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using cheaper
material, use less care In making- them, and dis-
pense with the new patented Improvements.
If we did, however, Excelsior Drams would not
be the Standard as they are to-day. "Write for
catalogue.
EXCELSIOR DRUM WORKS
A. a. SOISTVJUT, Vloe-Pres. and Gen. Manafer,
I n t k and Msjrkrt Itreete,
OAlfSBV, rfl jr.
A VISITOR FROM SYDNEY, N. S. W.
S. J. Jackson, of Jackson & Macdonalcl, Sydney,
N. S. W., will be in New York aibout the end of
March and will be pleased to receive quotations for
all kinds of talking machine and musical instru-
ment supplies. Mr. Jackson's New York address
for letters will be care of Standard Bank of South
Africa, 55 Wall street, New York.
An American consular officer in Africa has
asked that catalogs, prices, cable addresses, etc., of
manufacturers of accessories for small musical in-
struments, and suggests that catlogs, etc., be
be sent to the consulate. lie also forwards the
names and addresses of dealers in musical in-
struments, and suggests that catalogues, etc., be
sent them at once. Manufacturers interested in
this inquiry should address the Bureau of For-
eign Trade Opportunities, Bureau of Comm.Tce
and Labor, referring to Inquiry No. 15,545.
R. Wurlitzer Co. Make Special Feature of Com-
plete Line of Band Instruments Which Is Set
Forth Exhaustively in Latest Catalog.
The Rudolph Wurlitzer Co., Cincinnati, O., in its
annual musical merchandise catalog makes a special
feature of the many lines it carries in its band in-
strument department. This company has made a
specialty of this important division of its business
for many years, and its success in this field is evi-
denced in the many new dealers it is adding to its
clientele who are ordering large quantities of the
band instruments bandied by the Rudolph Wur-
litzer Co.
As an example of the thoroughness which char-
acterizes the Wurlitzer catalog in the way of band
instrument descriptions and listings, the following
section devoted exclusively to Wurlitzer saxophones
is interesting:
Manufacturer*, Importers
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
THE WORLD'S BEST
lational Musical String Co.
"All notable composers and authorities on mili-
tary music now, without exception, advocate the
use of the saxophone in band instrumentation. Its
voice is peculiarly martial, and the possible variety
of tone color exceedingly great. Being made of
brass, it is the most durable of the reed instru-
ments. It is very responsive and easy to blow,
while the simplicity of its mechanism is such that
it rarely gets out of order.
"The group generally consists of Bb soprano,
Eb alto, Bb tenor, Kb baritone. Although the so-
prano or tenor is sometimes used, the Kb alto saxo-
phone is really the most suitable for solo work.
The Kb alto and Bb tenor replace or supplement
the alto or bass clarionet, the Kb alto horn, lib
baritone or bassoon. If these two are tried the
use of all four generally follows. We supply tenor
saxophones in C, whose tone most closely resembles
the human voice, and is most effective in leading
the choir, or at home with organ or piano. Saxo-
phone quartets have become most popular and their
future as well as that of "the soloist promises to be
a most lucrative one."
ATTRACTIVE
SPECIALTIES
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
The oldest ai\d
largest musical
merchandise house
in America ---
C.Bruno & Sonjnc
351-53 4? Ave. Newark
MUSICAL
Merchandise
Cincinnati
Chicago
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
50
THE MUSIC TRADE REVIEW
THE MAGIC OF DRUM AND FIFE
Set Forth by Kipling in His Plea for Band Re-
cruits—Says That of Martial
Music Has
Beneficent Effect on Men's Morale.
and unites the hearts of men more surely than any
other appeal can, and in this respect it aids recruit-
ing perhaps more than any other agency. 1 won-
der whether I should say this—the tunes that it
employs and the words that go with that tune are
sometimes very remote from heroism or devotion,
but the magic and the compelling power is in them,
and it makes men's souls realize certain truths that
their minds might doubt.
"Further, no one, not even the adjutant, can
say for certain where the soul of the battalion
lives; but the expression of that soul is most often
found in the band. It stands to reason that 1,200
men whose lives are pledged to each other must
have some common means of expression, some
common means of conveying their moods and their
thoughts to themselves and their world. A wise
and sympathetic bandmaster—and the masters that
t have met have been that—can lift a battalion out
of depression, cheer it in sickness, and steady and
recall it to itself in times of almost unendurable
stress."
Rudyard Kipling made a most interesting ad-
dress at a meeting held in London recently for the
purpose of promoting the recruiting of military
bands, in which he pointed out that every battalion
is better for music at every turn, happier, more
easily handled, with greater zest in its daily routine
if that routine is sweetened with melody and
rhythm—melody for the mind and rhythm for the
body. After pointing out that he was no musician,
he said: "From the lowest point of view a few
drums and fifes in the battalion mean at least five
extra miles in a route march, quite apart from the
fact that they can swing a battalion back to quar-
ters happy and composed in its mind, no matter
how wet or tired its body may be. Even when
there is no route marching the mere come and go,
the roll and flourishing of drums and fifes around
the barracks is as warming and cheering as the
sight of a fire in a room.
"A band, not necessarily a full band, but a band
August Gemunder & Sons, the prominent violin
of a dozen brasses and wood winds, is immensely and 'cello house, have just issued a very attrac-
valuable in the district where men are billeted. It tive booklet devoted to views of their new home
revives memories, it quickens association, it opens at 141 West Forty-stcond street, which the com-
pany has occupied since last spring. These pic-
tures show clearly the conveniences and comfort
which is afforded every visitor to the Gemunder
warerooms, as in furnishing their new home
IN TONE
August Gemunder & Sons had one thought upper-
most in their minds, and that was to provide a
STYLE &DVBABIUTY
suitable home for their products, and make it a
"Mecca" for visiting dealers and violinists.
Among the views shown in the new book are
a general view of the main salesroom, entrance
to the main salesroom and view of a large 'cello
show-case, a show-case of violins, and other inter-
esting views.
BOOKLET FEATURES NEW HOME.
HARMONICAS &ACCO&DEONS
ARE RECOGNIZED AS THE
WORLDS BEST"
WEYMANN&SON
Incorporated
Manufacturers of
The Famous
Weymann Mandolutes and
"Keystone State" Instruments
1010 Chestnut St., Philadelphia, Pa.
Black Diamond
Strings
HANDLE VERY COMPLETE LINE.
New Brunswick, N. J .
EXCELSIOR
DRUMS ™ STANDARD
Soxn« dealers may aay that they oort more than
other*.
JSzcelslor drums cost more because they are
worth more. Cost more to make.
We could make them cost less by using cheaper
material, use less care In making- them, and dis-
pense with the new patented Improvements.
If we did, however, Excelsior Drams would not
be the Standard as they are to-day. "Write for
catalogue.
EXCELSIOR DRUM WORKS
A. a. SOISTVJUT, Vloe-Pres. and Gen. Manafer,
I n t k and Msjrkrt Itreete,
OAlfSBV, rfl jr.
A VISITOR FROM SYDNEY, N. S. W.
S. J. Jackson, of Jackson & Macdonalcl, Sydney,
N. S. W., will be in New York aibout the end of
March and will be pleased to receive quotations for
all kinds of talking machine and musical instru-
ment supplies. Mr. Jackson's New York address
for letters will be care of Standard Bank of South
Africa, 55 Wall street, New York.
An American consular officer in Africa has
asked that catalogs, prices, cable addresses, etc., of
manufacturers of accessories for small musical in-
struments, and suggests that catlogs, etc., be
be sent to the consulate. lie also forwards the
names and addresses of dealers in musical in-
struments, and suggests that catalogues, etc., be
sent them at once. Manufacturers interested in
this inquiry should address the Bureau of For-
eign Trade Opportunities, Bureau of Comm.Tce
and Labor, referring to Inquiry No. 15,545.
R. Wurlitzer Co. Make Special Feature of Com-
plete Line of Band Instruments Which Is Set
Forth Exhaustively in Latest Catalog.
The Rudolph Wurlitzer Co., Cincinnati, O., in its
annual musical merchandise catalog makes a special
feature of the many lines it carries in its band in-
strument department. This company has made a
specialty of this important division of its business
for many years, and its success in this field is evi-
denced in the many new dealers it is adding to its
clientele who are ordering large quantities of the
band instruments bandied by the Rudolph Wur-
litzer Co.
As an example of the thoroughness which char-
acterizes the Wurlitzer catalog in the way of band
instrument descriptions and listings, the following
section devoted exclusively to Wurlitzer saxophones
is interesting:
Manufacturer*, Importers
Publishers. Largest and
most complete stock of
Musical Merchan-
dise i n t h e
trade.
THE WORLD'S BEST
lational Musical String Co.
"All notable composers and authorities on mili-
tary music now, without exception, advocate the
use of the saxophone in band instrumentation. Its
voice is peculiarly martial, and the possible variety
of tone color exceedingly great. Being made of
brass, it is the most durable of the reed instru-
ments. It is very responsive and easy to blow,
while the simplicity of its mechanism is such that
it rarely gets out of order.
"The group generally consists of Bb soprano,
Eb alto, Bb tenor, Kb baritone. Although the so-
prano or tenor is sometimes used, the Kb alto saxo-
phone is really the most suitable for solo work.
The Kb alto and Bb tenor replace or supplement
the alto or bass clarionet, the Kb alto horn, lib
baritone or bassoon. If these two are tried the
use of all four generally follows. We supply tenor
saxophones in C, whose tone most closely resembles
the human voice, and is most effective in leading
the choir, or at home with organ or piano. Saxo-
phone quartets have become most popular and their
future as well as that of "the soloist promises to be
a most lucrative one."
ATTRACTIVE
SPECIALTIES
Modern
Service
AUGUST MULLER
and J. HEBERLEIN, VIO-
LINS, VIOLAS AND CELLOS
MITTENWALD VIOLIN STRINGS
SEND FOR COMPLETE CATALOG
B
UEGELEISEN
& JACOBSON
113-115 University Place
NEW YORK
The oldest ai\d
largest musical
merchandise house
in America ---
C.Bruno & Sonjnc
351-53 4? Ave. Newark
MUSICAL
Merchandise
Cincinnati
Chicago
Largest Jobbers in America of
ODERN
USICAL
ERCHANDISE
M
WRITE FOR NEW CATALOG
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