Music Trade Review
Issue: 1915 Vol. 60 N. 4 - Page 54
Music Trade Review -- © mbsi.org, arcade-museum.com -- digitized with support from namm.org
THE MUSIC TRADE REVIEW
54
TO BECOME VICTOR DEALER.
H. C. BROWN AS ABIG GAME HUNTER.
COLUMBIA NEWS GLEANINGS.
John H. Bieling Resigns from the New York
Talking Machine Co. to Enter Retail Field.
Advertising
Manager
of Victor Co. Gets
Recreation by Hunting in the Great North
Woods and Gets His Share of Big Game.
Mortimer D. Easton Elected Director of Co-
lumbia Co.—Removal of Columbia Whole-
sale Quarters to 93 Chambers Street—Great
Columbia Publicity Campaign for 1915.
John H. Bieling, who has been a member of the
road staff of the New York Talking Machine Co.,
SI Chambers street, New York, Victor distributer,
for the past year, resigned from this position this
week in order to enter business himself as a Victor
dealer. Before commencing work in the retail
field Mr. Bieling will take a short vacation, which
lie lias well earned after his many years' of active
participation in the talking machine industry.
As a member of the famous Hayden Quartet Mr.
Bieling recorded a great many selections for the
Victor library which have met with a world-wide
sale. He also recorded as a soloist, and for many
years was one of the most popular members of the
Victor recording staff. During his year's associa-
tion with the New York Talking Machine Co. Mr.
Bieling has acquired a host of friends, particularly
in Brooklyn, the territory he covered.
Henry C. Brown, the ever active advertising man-
ager of the Victor Talking Machine Co., is one of
those red-blooded men who believe that the greatest
relief from the cares of business is to get deep into
the North Woods for big game, and whenever the
opportunity offers Mr. Brown wires his guide,
packs up his hunting clothes and his rifles and is
off for Canada.
Mr. Brown, who is a member of the Campfire
Club, when he took a hunting trip two years ago
Mortimer D. Easton, son of Edward D. Easton,
president of the Columbia Graphophone Co., who is
at present advertising manager of the Dictaphone
division, was last week elected to the directorate of
the Columbia Co. Mr. Easton's election to this
important office is well deserved, as in addition to
being one of the most popular members of the
Columbia executive offices, Mr. Easton's training
has included all phases of talking machine mer-
chandising and production. Thoroughly conversant
with every detail entering into the manufacture and
marketing of Columbia product, Mr. Easton, al-
though a young man in point of years, has a broad
grasp of the business situation which well equips
him for his new honor. Mr. Easton will leave next
week for San Francisco to take charge of the
Columbia Co.'s booth at the Panama-Pacific Ex-
position.
TO INCREASE CAPITAL STOCK.
R. F. Bolton, New York district manager, is now
The stockholders of the Vanophone Co., a com-
busily engaged in supervising the many im-
pany recently formed to manufacture talking ma-
portant matters relative to the removal of the New
chines, with headquarters at 110 West Fortieth
York wholesale headquarters next week from 89
street, New York, have been notified by the secre-
to 93 Chambers street. According to present plans.
tary, L. C. Van Riper, to attend a meeting to be
the new store will be considerably more attractive
held at the company's offices January 30 for the
than the present home of the company, owing to
purpose of considering the increasing of the capi-
the installation of 'new furniture, additional booths
tal stock of the Vanophone Co. from $250,000 to
and
the adoption of a recently perfected system of
$375,000.
Henry C. Brown and His Caribou,
lighting that is both efficient and artistic.
an interesting story of his adventures for
The advertising department of the Columbia Co.
TALKING MACmNE^ARf LECTURES. wrote
the Field and Stream magazine under the alluring
lias arranged plans whereby the company's na-
(Special to The Review.)
caption of "The Moose That Charged." Last fall
tional publicity for the coming year will be even
BOSTON, MASS., January 18.—Municipal nickel-
the advertising man took another trip into the wilds
more far-reaching and helpful than that used in
in-the-slot art lectures were advocated by Henry and although he did not have to dodge wounded
1914. The national advertising will include the
Turner Bailey, prominent art authority and former moose, found game so thick that he soon had his
use of more publications than last year, and no
supervisor of drawing in the public schools, at the lawful limit of moose and caribou securely tagged. effort or expense will be spared to make this copy
Twentieth Century Club's discussion.of "The Sig- He tells of his latest trip in Field and Stream for so forceful and impressive that dealers throughout
January under the caption of "Getting Your Moose
nificance of Chinese Art."
the country will receive direct inquiries for Co-
"I would like to see installed in the Boston Mu- and Caribou Within Two Days of Broadway." The lumbia Grafonolas and records. The first adver-
seum of Fine Arts," said Mr. Bailey, "a slot ma- story is plentifully illustrated with snapshots of tisement in this campaign was in the nature of a
chine where, upon the dropping of a coin, by the author and his guides, and serves to create in back cover in colors in last week's Saturday Eve-
phonographic reproduction I could get an explana- the reader the desire to get after the big game on ning Post, which was one of the most attractive
tion of the particular subject I wanted to under- his own account. Such recreation between times ads used by the Columbia Co. in some time.
serves to augment Mr. Brown's great abundance of
stand and appreciate."
energy—for he is a wonder, judging from the
ATTRACTIVE VICTOR HANGER.
Lawrence McGreal has re-entered the talking amount of work he manages to dispose of.—The
Talking Machine World.
machine field in Milwaukee, Wis.
The Victor Talking Machine Co. sent out to its
dealers last week an attractive hanger listing Vic-
the Columbia Graphophone Co., 102 West Thirty-
POPULAR SINGER MAKING RECORDS. eighth
tor records for schools, colleges and universities.
street, New York, for the purpose of re-
1
hese records were divided jnto the following head-
Ed Morton "Caught in the Act" at the Re-
cording several new selections for the Columbia
ings, each one of which listed the records particu-
cording Laboratory of the Columbia Co.
record library was Ed Morton, the well-known
larly adapted to its class of educational work:
baritone, who is one of the best known perform-
Selections for general school use, marches, nursery
ers on the vaudeville stage. Upon the occasion
A recent visitor to the recording laboratory of
and primary grades, intermediate grades, readings,
of his recent visit Mr. Mor-
grammar grades and high school, American history
ton recorded a number of
series, Shakespeare records. This hanger furnishes
popular hits, which will be
the dealer with valuable information relative to
announced in the near fu-
this important field.
ture by the Columbia Co.
Mr. Morton's splendid
baritone voice is not at all
unfamiliar to Columbia en-
thusiasts throughout the
country, as he has recorded
quite a number of popular
selections which have met
with emphatic success. In
addition to his solo record-
ing, Mr. Morton also re-
cords with the Peerless
Quartet. In the illustration
herewith Mr. Morton is
singing with Prince's Band
For Best Service, write to
as accompanists.
Those
unacquainted with the proc-
ess of record making will
find this picture of inter-
Largest Distributors
CHICAGO
est from an educational
viewpoint.
Ed Morton and Prince's Band in Columbia Laboratory.
irohs
d
LYON & HEALY
THE MUSIC TRADE REVIEW
54
TO BECOME VICTOR DEALER.
H. C. BROWN AS ABIG GAME HUNTER.
COLUMBIA NEWS GLEANINGS.
John H. Bieling Resigns from the New York
Talking Machine Co. to Enter Retail Field.
Advertising
Manager
of Victor Co. Gets
Recreation by Hunting in the Great North
Woods and Gets His Share of Big Game.
Mortimer D. Easton Elected Director of Co-
lumbia Co.—Removal of Columbia Whole-
sale Quarters to 93 Chambers Street—Great
Columbia Publicity Campaign for 1915.
John H. Bieling, who has been a member of the
road staff of the New York Talking Machine Co.,
SI Chambers street, New York, Victor distributer,
for the past year, resigned from this position this
week in order to enter business himself as a Victor
dealer. Before commencing work in the retail
field Mr. Bieling will take a short vacation, which
lie lias well earned after his many years' of active
participation in the talking machine industry.
As a member of the famous Hayden Quartet Mr.
Bieling recorded a great many selections for the
Victor library which have met with a world-wide
sale. He also recorded as a soloist, and for many
years was one of the most popular members of the
Victor recording staff. During his year's associa-
tion with the New York Talking Machine Co. Mr.
Bieling has acquired a host of friends, particularly
in Brooklyn, the territory he covered.
Henry C. Brown, the ever active advertising man-
ager of the Victor Talking Machine Co., is one of
those red-blooded men who believe that the greatest
relief from the cares of business is to get deep into
the North Woods for big game, and whenever the
opportunity offers Mr. Brown wires his guide,
packs up his hunting clothes and his rifles and is
off for Canada.
Mr. Brown, who is a member of the Campfire
Club, when he took a hunting trip two years ago
Mortimer D. Easton, son of Edward D. Easton,
president of the Columbia Graphophone Co., who is
at present advertising manager of the Dictaphone
division, was last week elected to the directorate of
the Columbia Co. Mr. Easton's election to this
important office is well deserved, as in addition to
being one of the most popular members of the
Columbia executive offices, Mr. Easton's training
has included all phases of talking machine mer-
chandising and production. Thoroughly conversant
with every detail entering into the manufacture and
marketing of Columbia product, Mr. Easton, al-
though a young man in point of years, has a broad
grasp of the business situation which well equips
him for his new honor. Mr. Easton will leave next
week for San Francisco to take charge of the
Columbia Co.'s booth at the Panama-Pacific Ex-
position.
TO INCREASE CAPITAL STOCK.
R. F. Bolton, New York district manager, is now
The stockholders of the Vanophone Co., a com-
busily engaged in supervising the many im-
pany recently formed to manufacture talking ma-
portant matters relative to the removal of the New
chines, with headquarters at 110 West Fortieth
York wholesale headquarters next week from 89
street, New York, have been notified by the secre-
to 93 Chambers street. According to present plans.
tary, L. C. Van Riper, to attend a meeting to be
the new store will be considerably more attractive
held at the company's offices January 30 for the
than the present home of the company, owing to
purpose of considering the increasing of the capi-
the installation of 'new furniture, additional booths
tal stock of the Vanophone Co. from $250,000 to
and
the adoption of a recently perfected system of
$375,000.
Henry C. Brown and His Caribou,
lighting that is both efficient and artistic.
an interesting story of his adventures for
The advertising department of the Columbia Co.
TALKING MACmNE^ARf LECTURES. wrote
the Field and Stream magazine under the alluring
lias arranged plans whereby the company's na-
(Special to The Review.)
caption of "The Moose That Charged." Last fall
tional publicity for the coming year will be even
BOSTON, MASS., January 18.—Municipal nickel-
the advertising man took another trip into the wilds
more far-reaching and helpful than that used in
in-the-slot art lectures were advocated by Henry and although he did not have to dodge wounded
1914. The national advertising will include the
Turner Bailey, prominent art authority and former moose, found game so thick that he soon had his
use of more publications than last year, and no
supervisor of drawing in the public schools, at the lawful limit of moose and caribou securely tagged. effort or expense will be spared to make this copy
Twentieth Century Club's discussion.of "The Sig- He tells of his latest trip in Field and Stream for so forceful and impressive that dealers throughout
January under the caption of "Getting Your Moose
nificance of Chinese Art."
the country will receive direct inquiries for Co-
"I would like to see installed in the Boston Mu- and Caribou Within Two Days of Broadway." The lumbia Grafonolas and records. The first adver-
seum of Fine Arts," said Mr. Bailey, "a slot ma- story is plentifully illustrated with snapshots of tisement in this campaign was in the nature of a
chine where, upon the dropping of a coin, by the author and his guides, and serves to create in back cover in colors in last week's Saturday Eve-
phonographic reproduction I could get an explana- the reader the desire to get after the big game on ning Post, which was one of the most attractive
tion of the particular subject I wanted to under- his own account. Such recreation between times ads used by the Columbia Co. in some time.
serves to augment Mr. Brown's great abundance of
stand and appreciate."
energy—for he is a wonder, judging from the
ATTRACTIVE VICTOR HANGER.
Lawrence McGreal has re-entered the talking amount of work he manages to dispose of.—The
Talking Machine World.
machine field in Milwaukee, Wis.
The Victor Talking Machine Co. sent out to its
dealers last week an attractive hanger listing Vic-
the Columbia Graphophone Co., 102 West Thirty-
POPULAR SINGER MAKING RECORDS. eighth
tor records for schools, colleges and universities.
street, New York, for the purpose of re-
1
hese records were divided jnto the following head-
Ed Morton "Caught in the Act" at the Re-
cording several new selections for the Columbia
ings, each one of which listed the records particu-
cording Laboratory of the Columbia Co.
record library was Ed Morton, the well-known
larly adapted to its class of educational work:
baritone, who is one of the best known perform-
Selections for general school use, marches, nursery
ers on the vaudeville stage. Upon the occasion
A recent visitor to the recording laboratory of
and primary grades, intermediate grades, readings,
of his recent visit Mr. Mor-
grammar grades and high school, American history
ton recorded a number of
series, Shakespeare records. This hanger furnishes
popular hits, which will be
the dealer with valuable information relative to
announced in the near fu-
this important field.
ture by the Columbia Co.
Mr. Morton's splendid
baritone voice is not at all
unfamiliar to Columbia en-
thusiasts throughout the
country, as he has recorded
quite a number of popular
selections which have met
with emphatic success. In
addition to his solo record-
ing, Mr. Morton also re-
cords with the Peerless
Quartet. In the illustration
herewith Mr. Morton is
singing with Prince's Band
For Best Service, write to
as accompanists.
Those
unacquainted with the proc-
ess of record making will
find this picture of inter-
Largest Distributors
CHICAGO
est from an educational
viewpoint.
Ed Morton and Prince's Band in Columbia Laboratory.
irohs
d
LYON & HEALY
Future scanning projects are planned by the International Arcade Museum Library (IAML).